Debenhams Group

{{About|the retailer formerly known as Boohoo Group plc|the defunct British department store chain|Debenhams|the online retailer|Debenhams (online retailer)|the Debenhams chain still operating in the Middle East|Debenhams (Middle East)|other uses|Debenham (disambiguation)}}

{{Infobox company | name = Boohoo Group plc | logo = DEBENHAMS LOGO 2023 (1).png | trading_name = Debenhams Group | former_name = | type = [[Public Limited Company]] | ISIN = {{ISIN|sl=n|pl=y|JE00BG6L7297}} | foundation = 2006 | founders = [[Mahmud Kamani]]<br />[[Carol Kane (businesswoman)|Carol Kane]] | traded_as = {{AIM|DEBS}} | location_city = Dale Street, [[Manchester]] | location_country = England | location = | locations = | key_people = {{ubl|Mahmud Kamani|(Chairman)|Dan Finley|(CEO)}} | area_served = Worldwide | industry = [[Fashion]] | products = Clothing | services = | operating_income = | revenue = {{increase}}£1.768 billion (2023)<ref name="ar">{{Cite web |title=Annual Report 2023 |url=https://www.boohooplc.com/sites/boohoo-corp/files/2023-05/boohoo-group-plc-annual-report-and-accounts-2023.pdf |access-date=18 February 2024}}</ref> | net_income = {{decrease}}£-75.6 million <ref name="ar"/> | num_employees = 6,190 (2023) <ref name=ar/> | parent = | subsid = [[Debenhams (online retailer)|Debenhams]] <br /> [[PrettyLittleThing]] | brands = Boohoo <br /> BoohooMAN <br /> [[Karen Millen]] | homepage = {{URL|https://www.debenhamsgroup.com}} | footnotes = | intl = }}

'''Boohoo Group plc''', trading as '''Debenhams Group''' (also known as '''Debenhams''', formerly trading as '''Boohoo Group''') is a British online [[Fast fashion|fast-fashion]] retailer group, aimed at 16- to 30-year-olds. The business was founded in 2006 and had sales of £856.9 million in 2019. It is named after the [[Debenhams|historic department store chain]] of the same name, [[Debenhams (online retailer)|some of whose assets]] were acquired by the then-named Boohoo in 2021.

It specialises in [[own brand]] fashion clothing, with over 36,000 products. The company has acquired the brands and online presence of several defunct high street retailers, and also seen controversy over working conditions at some of its third party owned suppliers. Boohoo has since terminated the contracts with multiple suppliers because of this.<ref>{{cite web | url=https://www.logisticsmanager.com/boohoo-terminates-contracts-with-suppliers-in-wake-of-pay-allegations/ | title=Boohoo terminates contracts with suppliers in wake of pay allegations | date=8 July 2020 }}</ref>

==History== Boohoo was founded in 2006 by [[Mahmud Kamani]] and [[Carol Kane (businesswoman)|Carol Kane]], who are respectively group executive chairman and executive director,<ref>{{Cite web |date=24 February 2014 |title=board of directors – boohoo.com plc |url=http://www.boohooplc.com/about-us/board-of-directors.aspx |access-date=15 May 2017 |publisher=Boohooplc.com |archiveurl=https://web.archive.org/web/20170606094509/http://www.boohooplc.com/about-us/board-of-directors.aspx |archivedate=6 June 2017}}</ref> and who previously supplied high street chains such as [[Primark]] and [[New Look (company)|New Look]]. The company completed its [[initial public offering]] (IPO) in March 2014, with its shares trading considerably above the 50p float price on the company's debut in the [[Alternative Investment Market|AIM]] sub-market of the [[London Stock Exchange]]. Valuing Boohoo at almost £600 million, the floatation saw Kamani net £135 million and Kane £25 million.<ref name="shares_sale_mar14">{{Cite web |date=7 March 2014 |title=Family behind Boohoo.com pocket £240m from sale of company shares |url=https://www.theguardian.com/business/2014/mar/07/boohoo-sale-company-shares |access-date=24 December 2017 |website=The Guardian}}</ref><ref>{{Cite web |title=Boohoo.com shares soar on stock market debut as online retailer cashes in on IPO fever |url=https://www.independent.co.uk/news/business/news/boohoo-com-shares-soar-stock-market-debut-online-retailer-cashes-ipo-fever-9192766.html |date=14 March 2014 |author=Simon Neville |work=The Independent |access-date=16 April 2021}}</ref>

Boohoo has been criticised for promoting [[Fast fashion|fast-fashion]] which critics claim comes at a cost to those making the clothes and the environment.<ref>{{Cite news |last=Laville |first=Sandra |date=22 June 2019 |title=The story of a £4 Boohoo dress: cheap clothes at a high cost |language=en-GB |work=The Guardian |url=https://www.theguardian.com/business/2019/jun/22/cost-cheap-fast-fashion-workers-planet |access-date=22 April 2020 |issn=0261-3077}}</ref> More than half of Boohoo's garments are produced in the UK, especially Leicester, [[London]], and [[Manchester]].<ref name="FT18">{{Cite web |last=O'Connor |first=Sarah |date=17 May 2018 |title=Dark factories: labour exploitation in Britain's garment industry {{!}} Free to read |url=https://www.ft.com/content/e427327e-5892-11e8-b8b2-d6ceb45fa9d0 |website=www.ft.com}}</ref> As of 2020, Boohoo bought an estimated 75%–80% of the clothing produced in Leicester. This was made possible when other retailers such as [[ASOS (retailer)|ASOS]] reduced the amount they sourced from Leicester over concerns about working conditions.<ref>{{Cite web |last1=Bland |first1=Archie |last2=Kelly |first2=Annie |date=4 July 2020 |title=Boohoo booms as Leicester garment factories are linked to lockdown |url=https://www.theguardian.com/uk-news/2020/jul/04/boohoo-booms-leicester-garment-factories-linked-lockdown |website=The Guardian}}</ref> In 2017, the [[Channel 4]] television documentary series ''[[Dispatches (TV programme)|Dispatches]]'' found that factories in Leicester supplying Boohoo (along with New Look, [[River Island]] and [[Missguided]]) were paying workers less than the [[National Minimum Wage Act 1998|national minimum wage]]. Boohoo stated that the work had been subcontracted without their knowledge.<ref name=FT18/>

In August 2019, the online businesses of [[Karen Millen]] and [[Coast (clothing)|Coast]] were bought out of administration by Boohoo for £18 million. Only the online employees were taken on by Boohoo and the standalone retail stores eventually closed.<ref>{{Cite web |author1=Naomi Rovnick |author2=Jonathan Eley |author3=Nic Fildes |date=6 August 2019 |title=Boohoo snaps up Karen Millen and Coast in £18.2m pre-pack deal |url=https://www.ft.com/content/180606b2-b812-11e9-96bd-8e884d3ea203 |work=Financial Times |access-date=16 April 2021}}</ref> Early in the [[COVID-19 pandemic in England|COVID-19 pandemic]], Boohoo reported an increase in sales.<ref>{{Cite web |date=22 April 2020 |title=Tops and joggers in as Boohoo lockdown sales boom |url=https://www.bbc.co.uk/news/business-52380948 |website=BBC News}}</ref> In June 2020, Boohoo announced that it was to acquire the brands and websites of high street chains [[Oasis Stores]] and [[Warehouse (clothing)|Warehouse]] for £5.25 million.<ref name="FT 170620">{{Cite news |last=Eley |first=Jonathan |date=17 June 2020 |title=Boohoo predicts revenue boost as it snaps up Oasis and Warehouse brands |work=Financial Times |url=https://www.ft.com/content/5e7b46e1-04b0-4edd-b63b-3fa1f9c88a03 |access-date=17 June 2020}}</ref>

{{Infobox company | name = Boohoo.com UK Limited | logo = BoohooLogo.png | trading_name = Boohoo | founded = 2006 | hq_location = Dale Street, [[Manchester]] | hq_location_country = England | parent = Debenhams Group | website = {{URL|https://www.boohoo.com/}} }}

In late June 2020, workers' rights group [[Labour Behind the Label]] produced a report that stated factories supplying Boohoo were not following to social distancing and forcing employees to work even if sick, claims that Boohoo denied.<ref>{{Cite web |last=Nazir |first=Sahar |title=Boohoo responds to allegations of "forcing" Covid-19 positive to work - Retail Gazette |date=2 July 2020 |url=https://www.retailgazette.co.uk/blog/2020/07/boohoo-forcing-covid-19-positive-workers-to-come-into-factory/}}</ref><ref>{{Cite web |title=Boohoo & COVID-19 |url=https://labourbehindthelabel.net/wp-content/uploads/2020/06/LBL-Boohoo-WEB.pdf |date=June 2020 |publisher=[[Labour Behind the Label]] |access-date=16 April 2021}}</ref> This was followed by an investigative report by ''[[The Sunday Times]]'' which claimed to have found that workers producing clothes for Boohoo at a Leicester-based company were paid £3.50 an hour, less than half the UK minimum wage for over 25s.<ref>{{Cite web |title=Boohoo: fashion giant faces 'slavery' investigation |url=https://www.thetimes.com/uk/politics/article/boohoo-fashion-giant-faces-slavery-investigation-57s3hxcth |author1=Caroline Wheeler |author2=Amardeep Bassey |author3=Vidhathri Matety |date=5 July 2020 |language=en-GB |work=The Sunday Times |access-date=6 July 2020}}</ref> Boohoo again distanced themselves from the company, a representative stating "We are taking immediate action to thoroughly investigate how our garments were in their hands, will ensure that our suppliers immediately cease working with this company, and we will urgently review our relationship with any suppliers who have sub-contracted work to the manufacturer in question."<ref>{{Cite news |date=6 July 2020 |title=Boohoo investigates supplier over poor conditions |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-53305006 |access-date=6 July 2020}}</ref> [[Standard Life Aberdeen]], an asset manager and a top 10 shareholder in the group, announced that it had sold most of its stake in the company a few days after the ''Sunday Times'' revelations. SLA said that after engaging with Boohoo's management team a number of times during the week, it found the online retailer's response to the allegations was "inadequate in scope, timeliness and gravity".<ref>{{Cite web |last=Powell |first=Emma |date=10 July 2020 |title=SLA ditches Boohoo over worker allegations |url=https://www.investorschronicle.co.uk/shares/2020/07/10/sla-ditches-boohoo-over-worker-allegations/ |access-date=13 July 2020 |website=www.investorschronicle.co.uk |language=en}}</ref> On 15 July 2020 a [[Conservative Party (UK)|Conservative Party]] MP said that it was 'shameful' that it took a pandemic for Boohoo to finally be taken to task for its workplace practices. [[Philip Dunne (Ludlow MP)|Philip Dunne]], chairman of the Environmental Audit committee, also said that the company had not met a pledge to join the [[Ethical Trading Initiative]] organisation which brings together retailers, unions and campaign groups to improve practice in supply chains.<ref name="Guardian 150729">{{Cite news |last=Butler |first=Sarah |date=15 July 2020 |title='Incredible' Boohoo denying knowledge of factory allegations, says MP |language=en-GB |work=The Guardian |url=https://www.theguardian.com/business/2020/jul/16/incredible-boohoo-denying-knowledge-of-factory-allegations-says-mp |access-date=16 July 2020 |issn=0261-3077}}</ref>

In September the company accepted the findings of a report by Allison Levitt [[Queen's Counsel|QC]], which found that the allegations of poor working practices in the company's supply chain were "substantially true", that its monitoring of the factories was "inadequate" due to “weak corporate governance”, and that its failure to assess the risk to workers during the coronavirus pandemic were "inexcusable".<ref>{{Cite web|url=http://www.theguardian.com/business/2020/sep/25/boohoo-report-reveals-factory-fire-risk-among-supply-chain-failings|title=Boohoo knew of Leicester factory failings, says report|date=25 September 2020|website=The Guardian|access-date=25 January 2021}}</ref> In November 2020 it appointed former judge Sir [[Brian Leveson]] to provide independent ethical oversight.<ref>{{Cite news|url=https://www.bbc.com/news/business-55083915|title=Boohoo appoints former judge Sir Brian Leveson to probe company's ethics|work=BBC News |date=26 November 2020|access-date=25 January 2021}}</ref> An investigation by ''[[The Guardian]]'' newspaper in December 2020 traced Boohoo's supply chain to factories in Pakistan where workers claimed to be paid as low as £47 a month, less than the legal minimum wage, and ordered to work to shifts as long as 24 hours without receiving full overtime pay.<ref>{{cite web |last1=Bland |first1=Archie |last2=Kelly |first2=Shah Meer Baloch Annie |title=Boohoo selling clothes made by Pakistani workers 'who earned 29p an hour' |url=https://www.theguardian.com/business/2020/dec/22/boohoo-selling-clothes-made-by-pakistani-workers-who-earned-29p-an-hour |website=[[The Guardian]] |date=22 December 2020}}</ref>

In January 2021, following the collapse of the UK [[department store]] chain [[Debenhams]], Boohoo bought the brand and online business for £55 million. The deal did not include the firm's stores or workforce,<ref>{{Cite news|url=https://www.bbc.com/news/business-55793411|title=Debenhams shops to close permanently after Boohoo deal|work=BBC News |date=25 January 2021|access-date=25 January 2021}}</ref> leading to a predicted loss of 12,000 jobs.<ref>{{Cite web|date=25 January 2021|title=Debenhams deal and Topshop talks put more than 20,000 jobs at risk|url=http://www.theguardian.com/business/2021/jan/25/debenhams-deal-and-topshop-talks-put-more-than-20000-jobs-at-risk|access-date=30 January 2021|website=The Guardian|language=en}}</ref> In February, Boohoo announced it was buying the former [[Arcadia Group]] brands: [[Burton (retailer)|Burton]], [[Wallis (retailer)|Wallis]] and [[Dorothy Perkins]] for £25.2 million, confirming the loss of around 2,450 jobs.<ref>{{Cite news |date=8 February 2021 |title=Boohoo buys Dorothy Perkins, Wallis and Burton but 2,450 jobs lost |language=en-GB|work=BBC News |url=https://www.bbc.com/news/business-55977587 |access-date=8 February 2021}}</ref>

In December 2021, Boohoo has announced the expansion of operations into five new markets within the Asian region including Japan, Korea, Singapore, Hong Kong and Taiwan.<ref>{{Cite web|date=16 December 2021|title=Boohoo launches in five Asian markets|url=https://insideretail.com.au/business/boohoo-launches-in-five-asian-markets-202112|access-date=22 December 2021|website=Inside Retail|language=en-US}}</ref> In August 2022, Boohoo implemented a £1.99 charge for returning products.<ref>{{Cite news |last=Eley |first=Jonathan |date=28 September 2022 |title=Boohoo warns sales and profits to fall short of forecast |work=The Financial Times |url=https://www.ft.com/content/88d4869e-c158-4c7e-9e6b-a67120564264}}</ref>

An investigation by [[Panorama (British TV programme)|BBC Panorama]] in 2023 found that Boohoo pressured its suppliers into providing discounts after agreements had already been made and orders meant to be fulfilled by Boohoo's Thurmaston Lane factory were subcontracted out to Morocco.<ref>{{Cite web |last=Hu |first=Zoe |date=6 November 2023 |title=Boohoo 'breaks ethical promises', BBC Panorama finds |url=https://www.drapersonline.com/news/boohoo-breaks-ethical-promises-bbc-panorama-finds |access-date=9 November 2023 |website=Drapers |language=en}}</ref>

In December 2024, Boohoo shareholders blocked [[Mike Ashley (businessman)|Mike Ashley]] and an associate from joining its board in a blow to his attempt to control the business.<ref>{{Cite news |last1=Kollewe |first1=Julia |last2=Butler |first2=Sarah |date=2025-03-11 |title=Boohoo rebrands as Debenhams amid drop in youth labels' sales |url=https://www.theguardian.com/business/2025/mar/11/boohoo-rebrands-as-debenhams-turnaround |access-date=2025-03-11 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref>

In March 2025, Boohoo Group rebranded to Debenhams Group, the legal name remains Boohoo Group following [[Frasers Group]]'s vote to block the legal name change.<ref>{{Cite web|title=Boohoo Group gets big boost from Debenhams marketplace in H1 as losses shrink|url=https://nz.fashionnetwork.com/news/Boohoo-group-gets-big-boost-from-debenhams-marketplace-in-h1-as-losses-shrink,1786780.html|website=FashionNetwork.com|date=2025-11-27|access-date=2025-11-27|language=en-NZ|first=FashionNetwork com|last=NZ}}</ref> Brands that were not significant to the newly-named company were placed under the Debenhams subsidiary.<ref>{{Cite news |last1=Kollewe |first1=Julia |last2=Butler |first2=Sarah |date=2025-03-11 |title=Boohoo rebrands as Debenhams amid drop in youth labels' sales |url=https://www.theguardian.com/business/2025/mar/11/boohoo-rebrands-as-debenhams-turnaround |access-date=2025-03-11 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref>

==Business operations== [[File:Boohoo Heasandford, Burnley.jpg|thumb|Western part of the distribution centre in Burnley]] [[File:Boohoo Heasandford, Burnley 2.jpg|thumb|Eastern section of the distribution centre]]

According to Chief executive Carol Kane, Boohoo can differentiate itself from its closest rivals, as all their clothing ranges are [[Store brand|own-branded]] with average prices of £17 {{as of|2014|3|lc=y|post=,}}<ref name="shares_sale_mar14" /> comprising 9,000 clothing lines. With a primary focus on the 16 to 24 year old age group, it sells clothing to over 100 countries and {{as of|2014|6|lc=yes}} had seven major markets, including the UK, the US, and France. Stock is purchased in small quantities of between 300 and 500 items at a time, with repeat orders typically of 25% on those that sell well.<ref name="notsobstory_jun14">{{Cite news |date=22 June 2014 |title=Boohoo determined not to be another fashion sob story |work=The Guardian |url=https://www.theguardian.com/business/2014/jun/22/boohoo-not-fashion-sob-story |access-date=24 December 2017}}</ref> Customers can order items up to midnight for next-day delivery, including on Sunday.<ref name="inetretailing_sales_apr17">{{Cite news |date=28 April 2017 |title=Five strategies that helped boohoo.com grow annual sales by 51% |work=Internet Retailing |url=http://internetretailing.net/2017/04/five-strategies-helped-boohoo-com-grow-annual-sales-51/ |access-date=24 December 2017 |archive-date=25 December 2017 |archive-url=https://web.archive.org/web/20171225203015/http://internetretailing.net/2017/04/five-strategies-helped-boohoo-com-grow-annual-sales-51/ |url-status=dead }}</ref> Customer numbers increased by 29% throughout 2016–17, up to 5.8 million.<ref name="salesrise_sep17">{{Cite web |date=29 September 2017 |title=Boohoo sales rise following investment in technology and the customer experience |url=http://internetretailing.net/2017/09/boohoo-sales-rise-following-investment-technology-customer-experience/ |access-date=25 December 2017 |website=Internet Retailing |archive-date=26 December 2017 |archive-url=https://web.archive.org/web/20171226021621/http://internetretailing.net/2017/09/boohoo-sales-rise-following-investment-technology-customer-experience/ |url-status=dead }}</ref>

As an online retailer, Boohoo utilise social media as an integral part of their marketing strategy. A social media manager was appointed in 2012, with all employees encouraged to assist the social media team by contributing messages and imagery.<ref name="founders_interview_drapers_may15">{{Cite news |date=6 May 2015 |title=The Drapers Interview: Carol Kane and Mahmud Kamani, co-founders, Boohoo |work=Drapers |url=https://www.drapersonline.com/retail/ecommerce/the-drapers-interview-carol-kane-and-mahmud-kamani-co-founders-boohoo/5074500.article |access-date=6 June 2019}}</ref> {{as of|2019|6|post=,}} boohoo had 6m [[Instagram]] followers, 1.1m [[Twitter]] followers and 2.9m likes on [[Facebook]].<ref name="salesrise_sep17" />

===Distribution centre=== Since 2010, the company's main distribution centre has been located on the Heasandford Industrial Estate in [[Burnley]], [[Lancashire]]. From an initial 40 employees, the site has rapidly expanded into Burnley's largest employer, with workforce exceeding 3,500 in 2021. The company has acquired more buildings on the estate, formerly occupied by manufacturers such as [[TRW Automotive]], and plans to continue to grow in the town. Boohoo's head of logistics said in 2021, "Ease of distribution is key and the borough sits in the heart of the UK, whilst it also provides a skilled and varied workforce."<ref>{{cite web |url=https://www.lancashiretelegraph.co.uk/news/11007767.boohoo-com-set-360-jobs-bonanza-burnley-site/ |title=Boohoo.com set for 360 jobs bonanza at Burnley site |date=13 February 2014 |work=Lancashire Telegraph | publisher=Newsquest Media Group | access-date=16 April 2021}}</ref><ref>{{cite web |url=https://www.thebusinessdesk.com/northwest/news/2075527-boohoo-expanding-distribution-capabilities-at-burnley-hub |title=Boohoo expanding distribution capabilities at Burnley hub |first=Neil |last=Hodgson |work=thebusinessdesk.com |date=12 March 2021 |access-date=16 April 2021}}</ref>

=== Head office === In December 2024, Boohoo Group announced that it had sold its [[London]] head office to private real estate firm Global Holdings Group for £49.5 million. The sale is part of the company's broader efforts to "strengthen" its [[balance sheet]], with part of the proceeds used to pay down a £47 million loan due for repayment in August 2025.<ref>{{Cite web |last=Morgan |first=Aoife |date=2024-12-23 |title=Boohoo sells London head office for £49.5m - Retail Gazette |url=https://www.retailgazette.co.uk/blog/2024/12/boohoo-sells-head-office/ |access-date=2024-12-23 |language=en-GB}}</ref>

==Corporate affairs== Boohoo also owns boohooMAN, [[PrettyLittleThing]], [[Nasty Gal]] and MissPap, all targeted at 16 to 35 year olds.<ref>{{Cite web |title=company overview – boohoo.com plc |url=http://www.boohooplc.com/about-us/company-overview.aspx |access-date=15 May 2017 |publisher=Boohooplc.com |archive-date=25 December 2016 |archive-url=https://web.archive.org/web/20161225042837/http://www.boohooplc.com/about-us/company-overview.aspx |url-status=dead }}</ref> PrettyLittleThing was acquired in December 2016, with the retailer purchasing a 66% stake in the business at a cost of £3.3m, with the existing management team retaining the remaining shares.<ref>{{Cite news |date=14 December 2016 |title=boohoo.com expands with acquisition of PrettyLittleThing |work=Internet Retailing |url=http://internetretailing.net/2016/12/boohoo-com-expands-acquisition-prettylittlething/ |access-date=24 December 2017 |archive-date=25 December 2017 |archive-url=https://web.archive.org/web/20171225203012/http://internetretailing.net/2016/12/boohoo-com-expands-acquisition-prettylittlething/ |url-status=dead }}</ref>

During the year up to April 2017, customer browsing from mobile devices accounted for 70% of total sessions, an increase of 4% from the previous year, with downloads of its mobile app across the United Kingdom, United States and Australia totalling around 2.2 million.<ref name="inetretailing_sales_apr17" />

===Financial performance=== In the 10 months to December 2013, Boohoo had sales totalling £92m, with a profit before charges of £10m.<ref name="shares_sale_mar14" /> By February 2014, total sales had reached £110m, with profits of £11m.<ref name="notsobstory_jun14" />

Turnover in the year to February 2015 was £139.9m, an increase of 27% from the previous year, with an increase of gross profit by 31% to £85m.<ref name="founders_interview_drapers_may15" />

In April 2017, Boohoo announced that its profits had almost doubled to £31 million on sales up 51% to almost £300 million.<ref name="BBC 2017-04-26">{{Cite web |date=26 April 2017 |title=Boohoo online fashion retailer sees its profits double - BBC News |url=https://www.bbc.co.uk/news/business-39697246 |access-date=15 May 2017 |publisher=Bbc.co.uk}}</ref> When the company was floated on the stock market in 2014, it was valued at £560m, and is worth about £2 billion {{as of|2017|4|lc=yes|post=.}}<ref name="BBC 2017-04-26" /> Internationally, the retailer suggests its 140% growth to revenue of almost £40m has exceeded expectation, whilst growth in Europe was 44% and 42% for the rest of their international operations.<ref name="inetretailing_sales_apr17" />

Strong performance was reported in April 2018, when Boohoo announced almost double revenue from the previous year, up to £580 million, a pre-tax profit of £43.3 million and a 22 percent increase in customers.<ref name="ft_april18figures">{{Cite news |date=25 April 2018 |title=Fast-fashion chain Boohoo almost doubles sales in 2018 |work=Financial Times |url=https://www.ft.com/content/f6b72d9c-4850-11e8-8ee8-cae73aab7ccb |access-date=25 April 2018}}</ref> Boohoo has continued to experience strong performance with the last four-month period for 2019 experiencing a 44% jump in revenue to £328.2m.<ref>{{Cite news |date=15 January 2019 |title=Boohoo remains in fashion as sales surge |url=https://www.bbc.com/news/business-46874367 |access-date=16 January 2019}}</ref>

In 2020, during the [[COVID-19 pandemic]], Boohoo was reported to have turned a greater profit than in the previous fiscal year.<ref name="euronewsliving220520">{{Cite news |date=22 May 2020 |title=Boohoo booms and Primark plummets - how has coronavirus really affected fast fashion? |work=Euronews Living |url=https://www.euronews.com/living/2020/05/23/boohoo-booms-and-primark-plummets-how-has-coronavirus-really-affected-fast-fashion |access-date=22 May 2020}}</ref> [[Euronews|Euronews Living]] reported at the time that "Boohoo has managed to capitalise on cosy clothing when its customers need comfort above all else."<ref name="euronewsliving220520" /> The company revealed a 45% increase in first quarter revenue.<ref name="FT 170620"/>

In July 2020, the firm's share price fell 46% following allegations of malpractice at Leicester factories.<ref name="Guardian 150729"/> In 2024, years after the BBC News investigation, the company was accused of only making surface level changes regarding worker conditions in its factories.<ref name = change>{{cite web | url = https://www.just-style.com/news/boohoo-accused-of-face-saving-changes-post-panorama-scandal/ | publisher = Just Style | title = Boohoo Accused of Face-Saving Changes Post Panorama Scandal | date = 8 February 2024 | accessdate = 31 August 2024}}</ref>

In the year ended 29 February 2024, Debenhams Group reported a revenue decline of 17% to £1.46 billion (2023: £1.77 billion), reflecting weak consumer demand, increased discounting, and a greater mix of commission-only marketplace sales. Statutory loss before tax widened to £159.9 million (2023: £90.7 million), while the reported net loss after tax was £137.8 million (2023: £75.6 million). Despite this, the group’s gross margin improved by 120 basis points to 51.8%, supported by lower freight and sourcing costs and the growing contribution of the capital-light Debenhams marketplace.<ref>{{Cite web |date=8 May 2024 |title=Debenhams Group FY24 Results |url=https://www.boohooplc.com/sites/boohoo-corp/files/all-documents/result-centre/2024/fy24-results-rns.pdf |access-date=31 July 2025 |website=boohooplc.com|archive-url=https://web.archive.org/web/20240712074902/https://www.boohooplc.com/sites/boohoo-corp/files/all-documents/result-centre/2024/fy24-results-rns.pdf|archive-date=2024-07-12}}</ref>

==References== {{Reflist|30em}}

[[Category:Retail companies established in 2006]] [[Category:Internet properties established in 2006]] [[Category:Online retailers of the United Kingdom]] [[Category:Companies listed on the Alternative Investment Market]] [[Category:Companies based in Burnley]] [[Category:Companies based in Manchester]] [[Category:Kamani family]] [[Category:British companies established in 2006]] [[Category:2020s fashion]] [[Category:Publicly traded companies]]