{{Short description|Media company in United Kingdom}} {{Use dmy dates|date=April 2022}} {{Infobox website | name = BirminghamWorld | logo = BirminghamWorld logo.svg | logo_caption = BirminghamWorld logo | type = {{hlist | News | Politics | Sport}} | language = English | owner = National World | editor = Fionnuala Bourke | website = {{URL|https://www.birminghamworld.uk}} | commercial = Yes | launch_date = 2021 | current_status = Active }}
'''BirminghamWorld''' is a news media publisher based in the United Kingdom, aimed at people in Birmingham and the West Midlands.<ref>{{Cite web |title=Home {{!}} BirminghamWorld |url=https://www.birminghamworld.uk/ |access-date=2022-03-16 |website=www.birminghamworld.uk |language=en}}</ref>
Launched in late 2021, BirminghamWorld is part of a portfolio of UK news websites launched by National World plc, the new owners of JPIMedia.<ref>{{Cite web |title=Newsbrands - JPIMedia Ltd |url=https://www.jpimedia.co.uk/newsbrands/ |access-date=2022-03-16 |website=www.jpimedia.co.uk |archive-date=11 January 2022 |archive-url=https://web.archive.org/web/20220111121506/https://www.jpimedia.co.uk/newsbrands/ |url-status=dead }}</ref><ref>{{Cite web |date=2021-08-22 |title=Local news is being reinvented online - but what will it mean for local papers? |url=https://inews.co.uk/news/media/local-news-being-reinvented-online-but-local-papers-1162065 |access-date=2022-03-16 |website=inews.co.uk |language=en}}</ref>
== Background == Following the acquisition of JPIMedia Publishing by National World Plc in January 2021, the company began expanding its footprint into several major metropolitan areas in the UK.<ref>{{Cite web |first=Andrew |last=Kersley |date=2022-03-03 |title=Why the media industry has seen a boom in M&As |url=https://pressgazette.co.uk/media-mas-boom/ |access-date=2022-03-16 |website=Press Gazette |language=en}}</ref><ref>{{Cite web |last=Sharman |first=David |title=JPIMedia unveils National World as new owner - Journalism News from HoldtheFrontPage |url=https://www.holdthefrontpage.co.uk/2020/news/jpimedia-unveils-national-world-as-new-owner/ |access-date=2022-03-16 |website=HoldtheFrontPage |language=en}}</ref><ref>{{Cite web |title=JPI Media acquired by National World |url=https://www.printweek.com/news/article/jpi-media-acquired-by-national-world |access-date=2022-03-16 |website=Printweek |language=en}}</ref>
Having successfully launched a new national newspaper online, Nationalworld.com, the group launched similar websites in eight regions: Manchester, Liverpool, Newcastle, Glasgow, London, Birmingham, Bristol and Wales.<ref>{{Cite web |date=2021-08-03 |title=JPI Media: Online expansion into eight major UK markets |url=https://pressgazette.co.uk/jpi-media-online-expansion-eight-major-uk-markets-with-local-tv-partnership/ |access-date=2022-03-16 |website=Press Gazette |language=en}}</ref><ref>{{Cite web |last=Tobitt |first=Charlotte |date=2021-12-16 |title=National World to 'turn focus' to M&A after 'solid' first year with JPI Media |url=https://pressgazette.co.uk/david-montgomerys-national-world-eyes-cost-cuts-and-acquisitions-in-2022/ |access-date=2022-03-16 |website=Press Gazette |language=en}}</ref>
Fionnuala Bourke, former Commercial Audience Editor at Reach plc - Midlands, Cheshire and Lincolnshire, was appointed as Editor for BirminghamWorld.<ref>{{Cite web |date=2021-08-03 |title=JPI Media: Online expansion into eight major UK markets |url=https://pressgazette.co.uk/jpi-media-online-expansion-eight-major-uk-markets-with-local-tv-partnership/ |access-date=2022-03-16 |website=Press Gazette |language=en}}</ref><ref>{{Cite web |title=Contact us {{!}} BirminghamWorld |url=https://www.birminghamworld.uk/ |access-date=2022-03-16 |website=www.birminghamworld.uk |language=en}}</ref><ref>{{Cite news |last=Bourke |first=Fionnuala |title=FIONNUALA BOURKE - Commercial Editor |work=Birmingham Live |url=https://www.birminghammail.co.uk/authors/fionnuala-bourke/}}</ref>
== Content == BirminghamWorld follows the objectives of its sister titles, all under the NationalWorld editorial ethos.<ref>{{Cite web |title=JPIMedia launches first of new 'World' city sites in Glasgow, Manchester and Liverpool |url=https://www.yorkshireeveningpost.co.uk/business/jpimedia-launches-first-of-new-world-city-sites-in-glasgow-manchester-and-liverpool-3343542 |access-date=2022-03-16 |website=www.yorkshireeveningpost.co.uk |language=en}}</ref>
NationalWorld describes itself as a "national news brand, produced by a team of journalists, editors, video producers and designers who live and work across the UK" with the "aim to provide incisive, informed and intelligent coverage of the issues that matter".<ref>{{Cite web |title=Why we have launched NationalWorld |url=https://www.nationalworld.com/news/opinion/why-we-have-launched-nationalworld-3182885 |access-date=2022-03-16 |website=www.nationalworld.com |language=en}}</ref>
The media platform divides its news output into sub-sections including News, Football, Health, Transport, People, Lifestyle, Property, What's On, Your Birmingham, and current topical news including the Gaza and Ukraine crises from a local perspective.<ref>{{Cite web |title=News {{!}} BirminghamWorld |url=https://www.birminghamworld.uk/news |access-date=2022-03-16 |website=www.birminghamworld.uk |language=en}}</ref>
== References == <!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. --> {{reflist}}
Category:Publications established in 2021 Category:Newspapers published by Johnston Press
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