{{Short description|Effervescent drink and dietary supplement}} thumb|Berocca tablet and drink, Australian packaging '''Berocca''' is a brand of effervescent drink and vitamin tablets containing B vitamins and vitamin C, manufactured by Bayer.<ref name="datasheet">{{Cite web |title=Professional Information: BEROCCA® PERFORMANCE 50+ EFFERVESCENT TABLETS |url=https://www.bayer.com/sites/default/files/Berocca%20Performance%2050%20Eff%20Tabs%20PI.pdf |archive-url=https://web.archive.org/web/20240626144745/https://www.bayer.com/sites/default/files/Berocca%20Performance%2050%20Eff%20Tabs%20PI.pdf |archive-date=2024-06-26 |access-date=2025-08-31 |website=www.bayer.com |url-status=live }}</ref> Berocca was originally established in Switzerland in 1969 by Roche, and is available in a number of countries worldwide.<ref>{{Cite web |title=Berocca: Boost Your Energy and Focus with Vitamin B Complex |url=https://scbc.au/collections/berocca |access-date=2025-08-31 |website=Steel City Beverage Co. |language=en}}</ref>
== Varieties == Berocca Performance is a formulation of B vitamins, vitamin C plus added magnesium, calcium and zinc.<ref name="datasheet" /> When first released in 1969, Berocca came in one flavour, Berry, which later became Original Berry. It now comes in four flavours: Original Berry, Orange, Blackcurrant, and Mango & Orange.
==Dosage and considerations== The recommended daily dose (age 12 upwards) is one tablet daily. Each tablet contains 260 mg of sodium.<ref>{{cite web|url=http://labeling.bayercare.com/omr/online/berocca.pdf |title=Berocca Supplement Facts |publisher=bayercare.com |date= |accessdate=2013-11-22}}</ref> 273 mg of sodium is contained in the tablets sold in Australia and New Zealand.<ref>As stated on the side of the tablet container.</ref>
Berocca causes urine to turn deep yellow in colour{{cn|date=October 2024}} – this is due to the excess vitamin B<sub>2</sub>{{cn|date=October 2024}} (also known as Riboflavin, with "flavus" meaning "yellow" in Latin) being passed via urine.
Berocca's effervescent tablets contain small quantities of aspartame (phenylalanine).<ref>{{cite web|title=Frequently asked questions|url=http://www.berocca.co.uk/frequently-asked-questions/|website=Berocca|publisher=Bayer|accessdate=13 February 2018|archive-date=14 February 2018|archive-url=https://web.archive.org/web/20180214141952/http://www.berocca.co.uk/frequently-asked-questions/|url-status=dead}}</ref>
==Marketing==
In March 2011, the Health Department of Australia moved to withdraw the advertising of Berocca for its unsubstantiated claims of providing invigoration.<ref>{{cite news|url=https://www.news.com.au/national/victoria/berocca-fights-therapeutic-goods-administration-ruling-that-ads-breached-the-advertising-code-/news-story/c3e3a9543e69e12ee2b106e7f372108c|title= Berocca fights Therapeutic Goods Administration ruling that ads breached the advertising code|access-date=15 March 2026|website=Courier Mail}}</ref> The same department had given Berocca a Healthcare product award in November 2010.<ref>{{cite web|url=https://www.theage.com.au/national/health-ruling-a-letdown-for-popular-pickmeup-20110315-1bvyc.html |title=Health ruling a let-down for popular pick-me-up |publisher=Theage.com.au |date=2011-03-16 |accessdate=2012-06-28}}</ref>
In June 2014, a 30-second television ad entitled "Mind and Body," featuring Joel McHale and Kali "Muscle" Kirkendall,<ref>{{cite web|title=Other Works for Joel McHale|url=https://www.imdb.com/name/nm0570364/otherworks?ref_=nm_pdt_wrk_sm|website=IMDB's other works page for Joel McHale|publisher=Internet Movie Database (IMDB)|accessdate=15 July 2014}}</ref>{{Better source needed|date=October 2024}} and backed by the song "Sirius" from the 1982 album "Eye in the Sky" by The Alan Parsons Project, first appeared on US national television and cable networks.<ref>{{cite web|title=Berocca TV Spot, 'Mind and Body' Featuring Joel McHale|url=http://www.ispot.tv/ad/7lKF/berocca-mind-and-body-featuring-joel-mchale|website=The iSpot TV ad info and tracking website|publisher=iSpot TV, Inc.|accessdate=15 July 2014}}</ref>
==See also== *Redoxon *Emergen-C
==References== {{Reflist|30em}}
==External links== *{{official website|http://www.berocca.com|Berocca}} – official site
Category:Effervescent dietary supplements Category:Drugs developed by Bayer