{{Short description|Berlin festival for visual media founded in 2012}}{{Infobox recurring event | name = The Berlin Commercial Festival | native_name = Festival for Creators of Visual Culture | nickname = The Berlin Commercial Awards | logo = Berlin Commercial Festival Logo.jpg | status = Active | genre = Commercials, Music Videos, Independent Film | frequency = Annually | venue = [[:de:St. Elisabeth (Berlin-Mitte)|St. Elisabeth, Berlin]] | location = [[Berlin]] | country = [[Germany]] | years_active = 13 | founder_name = Phillip Ulita | prev = 2024 Berlin Commercial Festival | next = 2025 Berlin Commercial Festival | area = Global | sponsors = [[European Union]] | URL = https://www.berlincommercial.com }}
'''The Berlin Commercial Festival''' is an annual international event that recognizes achievements in visual culture, primarily focusing on commercial work, music videos, and independent film projects.<ref>{{Cite web |date=2025-07-13 |title=Berlin Commercial Announces 2024 Winners |url=https://magazine.shots.net/news/view/berlin-commercial-announces-2024-winners |url-status=live |archive-url=https://web.archive.org/web/20250418160944/https://magazine.shots.net/news/view/berlin-commercial-announces-2024-winners |archive-date=2025-04-18 |access-date=2025-07-13 |website=Shots Magazine |language=en}}</ref><ref>{{Cite web |title=Berlin Commercial Awards 2024: A Global Showcase of Creativity and Excellence {{!}} LBBOnline |url=https://lbbonline.com/news/berlin-commercial-awards-2024-a-global-showcase-of-creativity-and-excellence |access-date=2025-07-13 |website=lbbonline.com |language=en}}</ref> The Berlin Commercial Festival was founded in 2012 under its former name, The Berlin Fashion Film Festival.<ref>{{Cite web |last=Bellini |first=Elisa Pervinca |date=2021-08-09 |title=Fashion film: il festival Berlin Commercial al via |url=https://www.vogue.it/vogue-talents/article/fashion-film-festival-berlin-commercial-10-14-agosto |access-date=2025-07-13 |website=Vogue Italia |language=it-IT}}</ref><ref>{{Cite web |last=Rabimov |first=Stephan |title=Top 5 Fashion Film Festivals To Watch |url=https://www.forbes.com/sites/stephanrabimov/2018/07/30/top-5-fashion-film-festivals-to-watch/ |access-date=2025-07-13 |website=Forbes |language=en}}</ref> The festival's founder is Philipp Ulita.<ref>{{Cite web |title=Philipp Ulita |url=https://www.curationhour.com/networkboard/philip-ulita |access-date=2025-07-13 |website=Curation Hour |language=en-US}}</ref><ref name=":0">{{Cite web |title=Berlin Commercial Festival: Das sind die Gewinner von Deutschlands jüngstem Werbefilmwettbewerb - HORIZONT |url=https://www.horizont.net/agenturen/nachrichten/berlin-commercial-festival-das-sind-die-gewinner-von-deutschlands-juengstem-werbefilmwettbewerb-193665 |access-date=2025-07-13 |website=www.horizont.net |language=de-de}}</ref>
The festival recognizes achievements across three mediums: [[Television advertisement|Commercial Work]], [[Music video|Music Videos]], and [[Independent film|Personal Work]].<ref name=":0" /> Within each main medium, the festival includes a variety of craft categories such as [[Casting (performing arts)|Casting]], [[Cinematography]], [[Color grading|Color Grading]], [[Costume design|Costume Styling]], [[Film director|Direction]], [[Editing]], [[Idea]], [[Production designer|Production Design]], Use of [[Sound]] & [[Music]], and [[Visual effects|VFX]]/[[Animation]].<ref>{{Cite news |last= |first= |title=Categories {{!}} Berlin Commercial 2025 |url=https://berlincommercial.awardsengine.com/categories |archive-url=https://web.archive.org/web/20250519143003/https://berlincommercial.awardsengine.com/categories |archive-date=2025-05-19 |access-date=2025-07-13 |language=en |url-status=live }}</ref> The festival also presents a Cultural Impact award, which recognizes works that raise public awareness or promote social causes like gender equality, racial equality, or peace.<ref>{{Cite web |title=Network safely – BERLIN COMMERCIAL 2020 TAKES OVER BERLIN, with events from 7 to 11 September 2020 throughout the city on the Spree |url=https://www.gosee.news/news/events/network-safely-berlin-commercial-2020-takes-over-berlin-with-events-from-7-to-11-september-2020-throughout-the-city-on-the-spree-54242 |access-date=2025-07-13 |website=GoSee NEWS |language=en}}</ref><ref>{{Cite web |last=magazine |first=adobo |date=2021-08-17 |title=Awards: Berlin Commercial releases 2021 winners across commercial work, music videos, and personal work |url=https://www.adobomagazine.com/advertising-awards/awards-berlin-commercial-releases-2021-winners-across-commercial-work-music-videos-and-personal-work/ |access-date=2025-07-13 |website=adobo Magazine Online |language=en-US}}</ref>
The festival winners are selected by a panel of industry professionals.<ref>{{Cite web |title=Last Chance to Submit at the Berlin Fashion Film Festival |url=https://www.sleek-mag.com/article/last-chance-to-submit-at-the-berlin-fashion-film-festival/ |access-date=2025-07-13 |website=www.sleek-mag.com |language=en}}</ref> The selection process involves multiple qualification rounds: Raw Selection, Official Selection, [[Short list|Shortlist]], and the final announcement of Winners.<ref>{{Cite news |title=Rules & Fees {{!}} Berlin Commercial 2025 |url=https://berlincommercial.awardsengine.com/rules |archive-url=https://web.archive.org/web/20250617162247/https://berlincommercial.awardsengine.com/rules |archive-date=2025-06-17 |access-date=2025-07-13 |language=en |url-status=live }}</ref>
==References== {{Reflist}}{{Festival-stub}} [[Category:Organised events in Berlin]] [[Category:Awards established in 2012]] [[Category:International awards]]