| Location city | Bremen |
|---|---|
| Location country | Germany |
| Opened | 1873 (age 153) |
| Key people | Lüder Rutenberg |
| Production | 2.56 e6hl in 2015[1] |
| Owner | AB InBev |
Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. The origins date back to 27 June 1873, when Heinrich Beck co-founded the Kaiser-Brauerei Beck & May o.H.G. in the Neustadt district of Bremen together with Lüder Rutenberg and Thomas May.[2] In 2001, Interbrew bought Brauerei Beck for 1.8 billion euros; at that time it was the fourth-largest brewer in Germany.[3] US manufacture of Beck's has been based in St. Louis, Missouri, since early 2012.[4]
Since 2008, it has been owned by Anheuser-Busch InBev SA/NV subsidiary Interbrew.[5][6]
Beck's logo is derived from the coat of arms of Bremen, which contain a silver key on a red shield. The key is the attribute of Saint Peter, patron saint of the Bremen Cathedral. Beck's used Bremen's coat of arms as its logo from 1877 until 1884, when it adopted its own version using a modified key slanted in the opposite direction. The city had objected to the unmodified use of its coat of arms, as it no longer wanted to be connected with the production of alcohol.[7]
The brewery sponsored Jaguar in Formula 1 until 2004.[8]
References
- ^ "Biermarken in Deutschland". aktiongutesbier.de. n.d. Retrieved 2016-10-12.
- ^ "Beck’s: Ein Bremer Traditionsunternehmen [Beck's: A Bremen tradition company]" (in German). Frankfurter Allgemeine Zeitung. 19 July 2001. Retrieved 7 November 2025.
- ^ Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market
- ^ Leonard, Devin (2012-10-26). "The Plot to Destroy America's Beer". Bloomberg Businessweek. Archived from the original on 27 October 2012. Retrieved 2017-02-06.
- ^ "Company Overview of Interbrew International B.V.". Bloomberg L.P. 2016. Retrieved 5 February 2017.
- ^ Leonard, Christopher (14 July 2008). "Anheuser-Busch agrees to sale". The Philadelphia Inquirer. Associated Press. Retrieved 2016-02-04.
- ^ Schnackenburg, Alexander (27 June 2023). "Wieso Beck's seit Kaisers Zeiten mit falschem Bremer Schlüssel wirbt" [Why Beck's has been advertising with the wrong Bremen key since imperial times] (in German). Buten un Binnen. Retrieved 3 April 2025.
- ^ Week, Marketing (2004-08-19). "Jaguar F1 seeks to replace Beck's". Marketing Week. Retrieved 2023-05-23.