{{short description|American outdoor retailer}}{{Use mdy dates|date=June 2019}}
{{Use American English|date=December 2022}} {{Infobox company | name = BPS Direct, LLC | image = Bass Pro Shop Springfield MO (48129685972).jpg | image_caption = Headquarters and flagship store in Springfield, Missouri | trade_name = Bass Pro Shops | logo = File:BPS Signature Logo NEW.png | type = Private | founder = Johnny Morris | key_people = Johnny Morris <small>(Founder)</small> | industry = Retail | products = Hunting, fishing, and outdoor merchandise | revenue = {{increase}}US$6.5 billion (2023) | operating_income = | parent = | subsidiaries = Cabela's <br /> White River Marine Group (through Cabela's) | net_income = | num_employees = 40,000 | founded = {{start date and age|1972}} | hq_location_city = Springfield, Missouri | num_locations = 181 | website = {{URL|https://www.basspro.com/}} }}
'''BPS Direct, LLC''', doing business as '''Bass Pro Shops''', is an American privately held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation equipment, marine manufacturing and sales, and outdoor resorts. The stores feature natural outdoor designs and decorations. Bass Pro Shops support conservation efforts, organizations that support the United States Armed Services and Veterans, and outdoor education and recreation for youth. The company's headquarters, original store, and the Wonders of Wildlife National Museum & Aquarium are located in Springfield, Missouri.<ref name="forbes–2021">{{cite web |date=October 2021 |title=Great American Outdoors Group |url=https://www.forbes.com/companies/bass-pro-shops/?sh=3a1720f956ee |access-date=14 October 2021 |website=Forbes}}</ref>
==History== [[File:Bass Pro Interior 2022.jpg|thumb|Bass Pro Shops at Vaughan Mills in Vaughan, Ontario]] In 1972, 24-year-old Johnny Morris started selling fishing tackle out of his dad's Brown Derby Liquor Store in Springfield, Missouri.<ref name="WSJ">{{cite web |last1=Moise |first1=Imani |title=Meet the Billionaire Behind the New Bass Pro/Cabela's Empire |url=https://www.wsj.com/articles/meet-the-billionaire-behind-the-bass-pro-shops-cabelas-empire-1475517156 |website=Wall Street Journal |date=October 3, 2016}}</ref> His father, John A. Morris, was a World War II veteran and often took the family hunting and fishing, which Johnny Morris cited as what taught him to love the outdoors.<ref name="Gazette">{{cite web |last1=Masterson |first1=Mike |date=April 3, 2016 |title=Johnny Morris: Angler visionary |url=https://www.arkansasonline.com/news/2016/apr/03/angler-visionary-20160403/ |website=Arkansas Democrat-Gazette}}</ref> People who bought tackle from Morris in Springfield continued to request specialized gear from him even after they left the area.<ref name="Magazine" /> To meet their demand, Morris created the first Bass Pro Shops catalog in 1974.<ref name="Magazine" /><ref name="Southern">{{cite web |title=History of Bass Pro Shop |url=https://thesouthern.com/sports/outdoors/history-of-bass-pro-shop/article_1c4e1bcf-d02d-5fac-9dd9-894be19c077f.html |website=The Southern Illinoisan |date=February 21, 2003 |access-date=November 14, 2021}}</ref> In 1978, Morris introduced Tracker Boats, the first boat, motor, and trailer package designed for anglers.<ref name="Leader">{{cite web |last1=Johnson |first1=Wes |title=Bass Pro Founder Johnny Morris receives Excellence in Business Award |url=https://www.news-leader.com/story/news/business/2016/03/24/bass-pro-founder-johnny-morris-receives-excellence-business-award/81912690/ |website=Springfield News-Leader |date=March 24, 2016}}</ref> Later the boats sold through Tracker Marine Group, owned by Bass Pro Shops.<ref name="Gazette" /><ref name="Magazine" />
In 1981, Morris opened the first Bass Pro Shops outdoor store in Springfield.<ref name="Magazine">{{cite web |last1=Waszczuk |first1=Savannah |title=The Johnny Morris Story |url=https://www.417mag.com/issues/november-2014/the-johnny-morris-story/ |website=417 Magazine |date=November 1, 2014}}</ref> A few years later in 1987, Morris bought an empty plot of land on Table Rock Lake in Missouri's Ozark Mountains.<ref name="forbes–2024">{{Cite web |title=Great American Outdoors Group {{!}} Company Overview & News |url=https://www.forbes.com/companies/great-american-outdoors-group/ |access-date=2024-01-10 |website=Forbes |language=en}}</ref> One year later, at that location, he opened Big Cedar Lodge resort.<ref name="forbes–2024" /><ref name="Quartz–2022">{{Cite web |date=2022-08-24 |title=Bass Pro Shops: Where money grows on trees |url=https://qz.com/emails/quartz-obsession/1849448470/bass-pro-shops-where-money-grows-on-trees |access-date=2023-10-17 |website=Quartz |language=en}}</ref> The resort has five golf courses, and an outdoor arena.<ref name="Matuszewski–2021">{{Cite web |date=2021-09-17 |last=Matuszewski |first=Erik |title=Big Cedar Sets New Standard For Golf Sustainability With All Five Courses Certified By Audubon International |url=https://www.forbes.com/sites/erikmatuszewski/2021/09/17/big-cedar-sets-new-standard-for-golf-sustainability-with-all-five-courses-certified-by-audubon-international/ |access-date=2023-12-14 |website=Forbes |language=en}}</ref>
The second Bass Pro Shops location opened in Duluth, Georgia in 1995.<ref name="Quartz–2022" /> From then until 2004, the company opened 3–4 stores a year, and 7–9 stores a year from 2005 to 2008.<ref>{{Cite web |date=2013-06-16 |title=Bass Pro plots expansion with 21 new stores {{!}} Jefferson City News-Tribune |url=https://www.newstribune.com/news/2013/jun/16/bass-pro-plots-expansion-21-new-stores/ |access-date=2024-02-06 |website=www.newstribune.com |language=en}}</ref> In 2006, the first store was opened in Colorado,<ref>{{Cite web |last=Post |first=Kristi Arellano {{!}} The Denver |date=2006-10-21 |title=Bass Pro Shops hooks crowds |url=https://www.denverpost.com/2006/10/21/bass-pro-shops-hooks-crowds/ |access-date=2024-02-23 |website=The Denver Post |language=en-US}}</ref> and the first Bass Pro Shops Outdoor World in Arkansas opened in 2013.<ref>{{Cite web |date=2013-11-13 |title=Bass Pro Shops celebrates opening of first Arkansas location {{!}} Northwest Arkansas Democrat-Gazette |url=https://www.nwaonline.com/news/2013/nov/13/bass-pro-shops-celebrates-opening-first-arkansas-l/ |access-date=2024-02-23 |website=www.nwaonline.com |language=en}}</ref> In 2015, Bass Pro Shops at the Pyramid opened in Memphis, Tennessee.<ref>{{Cite web |last=Phillips |first=Jerica |date=2015-04-28 |title=INSIDE BASS PRO: Top attractions inside the Pyramid |url=https://www.actionnews5.com/story/28915865/inside-bass-pro-first-look-at-the-ducks-unlimited-waterfowl-heritage-center |access-date=2023-10-17 |website=actionnews5.com |language=en}}</ref> The location includes interactive conservation exhibits, a giant cypress swamp, an alligator habitat, a hotel, restaurants, shopping, a bowling alley, a 28-story free-standing elevator, and an arcade.<ref>{{Cite web |last1=Phillips |first1=Jerica |last2=Askin |first2=Jerry |date=2015-04-28 |title=INSIDE BASS PRO: Top attractions inside the Pyramid |url=https://www.actionnews5.com/story/28915865/inside-bass-pro-first-look-at-the-ducks-unlimited-waterfowl-heritage-center |access-date=2024-01-10 |website=ActionNews5 |language=en}}</ref><ref name="WallStreetJournal" />
The company acquired Cabela's Inc. for $4.5 billion in 2016.<ref name="WallStreetJournal">{{cite web |last1=Germano |first1=Sara |last2=Helliker |first2=Kevin |date=October 4, 2016 |title=Bass Pro Shops to Acquire Cabela's |url=https://www.wsj.com/articles/bass-pro-shops-to-acquire-cabelas-1475500278 |website=Wall Street Journal}}</ref>
In 2017, Morris opened the Wonders of Wildlife Museum & Aquarium adjacent to Springfield's Bass Pro Shops, which is considered the largest wildlife attraction in the world.<ref>{{Cite web |last=Sammuli |first=Allex |date=September 19, 2017 |title="World's largest wildlife attraction" opens in Springfield, Missouri |url=https://www.stlmag.com/culture/grand-opening-of-johnny-morris%E2%80%99-wonders-of-wildlife-national/#:~:text=After%20nearly%20a%20decade%2C%20the,National%20Museum%20%26%20Aquarium%20is%20complete. |website=St. Louis Magazine}}</ref><ref>{{Cite news |last=Dean |first=Dana |date=September 21, 2017 |title=Largest fish and wildlife attraction in the world opens in Springfield, Missouri |work=KSDK |url=https://www.ksdk.com/article/entertainment/television/show-me-st-louis/largest-fish-and-wildlife-attraction-in-the-world-opens-in-springfield-missouri/63-477569491}}</ref> In 2022, Bass Pro Shops announced a new Bass Pro fishing resort would be built in Marathon, Florida, on Valhalla Island.<ref name="WFLA–2022">{{Cite web |date=2022-10-28 |title=DeSantis announces Bass Pro fishing resort coming to Valhalla Island |url=https://www.wfla.com/news/politics/desantis-to-speak-on-valhalla-island/ |access-date=2023-10-10 |website=WFLA |language=en-US }}{{Dead link|date=December 2025 |bot=InternetArchiveBot }}</ref> In July 2025, Bass Pro Shops and Big Cedar Lodge officially opened a new par-3 18-hole golf course called Cliffhangers, located in Hollister, Missouri. <ref>{{Cite web |last=Wheeler |first=Wyatt D. |title=Johnny Morris, Big Cedar Lodge give first look at stunning 'Cliffhangers' golf course |url=https://golfweek.usatoday.com/story/sports/2025/06/25/cliffhangers-golf-course-par-3-big-cedar-lodge-paynes-valley-johnny-morris-tiger-woods/84285702007/ |access-date=2025-07-24 |website=Golfweek |language=en-US}}</ref>
Starting in 2010, and continuing through 2025, Bass Pro Shops has been repeatedly accused of benefiting from billions in subsidies from taxpayers while failing to deliver on their promises of tourist and economic activity. <ref>{{cite news |title=Unraveling claims about Bass Pro Shops not paying federal taxes |url=https://www.snopes.com/news/2025/09/09/federal-taxes-bass-pro-shops/ |access-date=22 February 2026 |publisher=Snopes |date=September 9, 2025}}</ref> <ref>{{cite news |title=National report criticizes Bass Pro subsidies |url=https://sbj.net/stories/national-report-criticizes-bass-pro-subsidies,23745 |access-date=22 February 2026 |publisher=Springfield Business Journal |date=July 12, 2010}}</ref>
==Acquisitions== In 2016, the company acquired Cabela's Inc. for $4.5 billion.<ref name="WallStreetJournal" />
The deal was financed via preferred equity financing from Goldman Sachs and Pamplona. Goldman Sachs contributed $1.8 billion towards financing and Pamplona contributed $600 million.<ref name="cabelas" /> In 2019, Bass Pro Shops sold eleven of Cabela's stores to Sansome Pacific for $324.3 million in a sale-leaseback program.<ref>{{Cite web|date=2019-06-07|title=Bass Pro Shops sells 11 Cabela's stores for $324.3 million|url=https://www.outdoornews.com/2019/06/07/bass-pro-shops-sells-11-cabelas-stores-for-324-3-million/|website=Outdoornews|language=en-US}}</ref><ref>{{Cite web|last=Wunderlich|first=Glen|title=Bass Pro Shops Sells 11 Cabela's Stores for $324.3 Million - ThinkingAfield.org|url=https://thinkingafield.org/2019/06/bass-pro-shops-sells-11-cabelas-stores-for-324-3-million.html|language=en-US}}</ref><ref>{{Cite web|title=Bass Pro Shops Sells 11 Cabela's Locations for $324M|url=https://www.cpexecutive.com/post/bass-pro-shops-sells-11-cabelas-locations-for-324m/|website=www.cpexecutive.com|date=May 31, 2019 }}</ref> The acquisition of Cabela's resulted in 2,000 jobs lost in Sidney, Nebraska, Cabela's headquarters at the time of the acquisition.<ref>{{cite web | url=https://www.foxnews.com/us/paul-singer-sidney-nebraska-cabelas-bass-pro-shops-merger | title=The death of Sidney, Nebraska: How a hedge fund destroyed 'a good American town' | author1=Couger, Charles |author2= Pfeiffer, Alex | date=December 3, 2019 | work=Fox News | access-date=June 27, 2020}}</ref><ref>{{cite web | url=https://www.omaha.com/money/sidney-faces-challenge-to-replace-2-000-jobs-fill-vacant-homes-after-bass-pro-takeover/article_eb18f2f0-f7eb-11e7-93a7-1335b664c225.html | title=Sidney faces challenge to replace 2,000 jobs, fill vacant homes after Bass Pro takeover of Cabela's | author=Yowell, Paige | date=January 16, 2018 | publisher=Omaha World-Herald | access-date=June 27, 2020}}</ref> Since the acquisition, three stores have closed and eight new stores have opened.<ref name="Patriot">{{cite web |last1=Urie |first1=Daniel |date=December 30, 2020 |title=Parent company of Bass Pro and Cabela's plans to acquire Sportsman's Warehouse |url=https://www.pennlive.com/news/2020/12/parent-company-of-bass-pro-and-cabelas-plans-to-acquire-sportsmans-warehouse.html |website=The Patriot-News}}</ref> As part of Cabela's acquisition, the company agreed to sell the assets and liabilities of the World Foremost Bank to Synovus and Capital One, a transfer of over $1 billion in assets.<ref>{{cite web|last=Arif|first=Rabia|title=Synovus, Capital One to buy banking operations of Cabela's|url=https://www.spglobal.com/marketintelligence/en/news-insights/trending/6jem6abnv1dp64ecejx1xw2|publisher=S&P Global|access-date=June 27, 2020}}</ref><ref>{{cite web|last=Detrick|first=Hallie|title=Bass Pro Just Completed a $4 Billion Deal to Buy Cabela's|url=https://fortune.com/2017/09/26/bass-pro-and-cabela-merger/|publisher=Fortune|access-date=June 27, 2020}}</ref>
In 2020, Great Outdoors Group, the parent company of Bass Pro Shops and Cabela's, attempted to acquire Sportsman's Warehouse.<ref>{{Cite web |title=Bass Pro Explores Going Small With Sportsman's Warehouse Buy {{!}} SGB Media Online |url=https://sgbonline.com/bass-pro-explores-going-small-with-sportsmans-warehouse-buy/ |access-date=2023-09-23 |website=sgbonline.com}}</ref> However, the deal was canceled in 2021 after the Federal Trade Commission indicated they were not going to provide clearance.<ref>{{Cite news |date=2021-12-03 |title=Sportsman's Warehouse ends merger with Great Outdoors over FTC clearance concerns |language=en |work=Reuters |url=https://www.reuters.com/markets/deals/sportsmans-warehouse-ends-merger-with-great-outdoors-over-ftc-clearance-concerns-2021-12-03/ |access-date=2023-09-23}}</ref>
In 2023, Bass Pro Shops and Bluegreen Corporation announced plans to acquire the Branson Cedars Resort.<ref>{{Cite web |last=Carlson |first=Chris |date=2023-05-05 |title=Bluegreen, Bass Pro Shops purchase Branson Cedars Resort |url=https://www.bransontrilakesnews.com/news_free/article_41177c36-eb4c-11ed-b679-ab6a5d661a35.html |access-date=2023-12-01 |website=Branson Tri-Lakes News |language=en}}</ref>
In September 2025, Bass Pro Shops and White River Marine Group announced the acquisition of water sports brand Hobie, with plans to return Hobie production and jobs from Mexico to Lebanon, Missouri. This acquisition united two manufacturers with a combined 128 years of providing watercraft to outdoor enthusiasts around the world.<ref>{{Cite web |last=Turner |first=Kathleen |title=Hobie Sale To Bass Pro Shops Brings Boat Brand Builds Back To The US |url=https://www.forbes.com/sites/katturner/2025/09/28/hobie-sale-to-bass-pro-shops-brings-boat-brand-builds-back-to-missouri/ |access-date=2025-09-30 |website=Forbes |language=en}}</ref>
==Operating divisions== ===Retail stores=== [[File:Memphis Pyramid.JPG|thumb|Bass Pro Shops at the Memphis Pyramid]] Bass Pro Shops and Cabela's operates retail locations in the United States, as well as in Canada.<ref name="Field–2014">{{Cite web |last=Field |first=Carla |date=2014-04-17 |title=Bass Pro Shops announces new Upstate store |url=https://www.wyff4.com/article/bass-pro-shops-announces-new-upstate-store-1/7008402 |access-date=2020-01-08 |website=WYFF |language=en}}</ref> The most common stores are Outdoor World stores.<ref name="Field–2014" /> Their largest store is the Pyramid in Memphis, Tennessee.<ref>{{Cite news |last=Sills |first=Joe |date=Aug 26, 2020 |title=The Unbelievable True Story Of How The Memphis Pyramid Became A Bass Pro Shops |url=https://www.forbes.com/sites/joesills/2020/08/26/the-unbelievable-true-story-of-how-the-memphis-pyramid-became-a-bass-pro-shops/?sh=58f3f5a52ffc |work=Forbes}}</ref> As of March 2026, the company operates 181 Bass Pro Shops and Cabela's stores combined.
==== Store types ==== At every Bass Pro location, there are names on the front of the buildings to represent their theme and location, commonly named based on the local area. As of 2022, there are five types of stores: Outdoor World, Outpost, Stick Marsh Outpost, Sportsman's Center, and White River Outpost. All locations contain an aquarium as well as animal statues, waterfalls, etc.<ref>{{Cite web |last=Schneck |first=Marcus |date=2009-11-22 |title=Central Pennsylvania's super-aquariums: A new Nature's Navigator |url=https://www.pennlive.com/wildaboutpa/2009/11/central_pennsylvanias_super-aq.html |access-date=2024-01-10 |website=pennlive |language=en}}</ref><ref name="vmsd">{{Cite web |date=2007-02-22 |title=Bass Pro Shops Outdoor World |url=https://vmsd.com/bass-pro-shops-outdoor-world/ |access-date=2024-01-10 |website=Visual Merchandising and Store Design |language=en-US}}</ref><ref>{{Cite web |date=2023-05-22 |title=Bass Pro Shops Announces New Mega Outdoor World Destination Retail Store in Florida - Outdoor Retailer's The Daily |url=https://thedaily.outdoorretailer.com/news/industry-press-releases/bass-pro-shops-announces-new-mega-outdoor-world-destination-retail-store-in-florida/ |access-date=2024-01-10 |website=thedaily.outdoorretailer.com |language=en-US}}</ref><ref>{{Cite web |last=Upholt |first=Boyce |date=2022-08-10 |title=How the Bass Pro Shops Pyramid Became a Memphis Icon |url=https://www.outsideonline.com/culture/essays-culture/bass-pro-shops-pyramid-memphis/ |access-date=2024-01-10 |website=Outside Online |language=en-US}}</ref><ref name="Ness–2023">{{Cite web |last=Ness |first=Jake Van |date=2023-03-13 |title=Bass Pro Shops Plans To Open Its Newest Store In Clifton Park, Its 4th In New York State |url=https://www.saratoga.com/saratogabusinessjournal/2023/03/bass-pro-shops-plans-to-open-its-newest-store-in-clifton-park-its-4th-in-new-york-state/ |access-date=2024-01-10 |website=Saratoga Business Journal |language=en-US}}</ref> Fourteen of the stores have replica natural habitat displays created by TreeScapes & PlantWorks.<ref>{{Cite web |title=Natural Habitat Displays at Bass Pro Shops |url=https://treescapes.com/project/natural-habitat-displays-at-bass-pro-shops/ |access-date=2024-01-10 |website=TreeScapes & PlantWorks |language=en-US}}</ref>
* '''Outdoor World''': Themed around a cypress forest. Features wood and rock architecture, faux rivers, animal displays, trees, foliage, and murals of outdoor scenes. The Outdoor World in Harrisburg has a 60,000 gallon aquarium.<ref>{{Cite web |last=Schneck |first=Marcus |date=2009-11-22 |title=Central Pennsylvania's super-aquariums: A new Nature's Navigator |url=https://www.pennlive.com/wildaboutpa/2009/11/central_pennsylvanias_super-aq.html |access-date=2024-03-15 |website=pennlive |language=en}}</ref> The Denver location was created with a "great lodge" theme.<ref name="vmsd" /> It includes a log and rockwork entrance, a gabled clerestory, outdoor-themed chandeliers, concrete flooring imprinted with dinosaur fossils and wildlife tracks, and a 21,000-gallon freshwater aquarium.<ref name="vmsd" /> * '''Outpost''': Themed around a wooden outpost similar to a cabin or cottage. Intended to feature less theming in the aisles than Outdoor World. The stores include aquariums and water features, local antiques and artifacts, trophy fish and wildlife mounts, and murals of local scenes.<ref>{{Cite web |date=2015-03-25 |title=Bass Pro Shops Outpost opens April 15 in Atlantic City, New Jersey |url=https://www.odumagazine.com/bass-pro-shops-outpost-opens-april-15-in-atlantic-city-new-jersey/ |access-date=2024-03-15 |website=OutDoors Unlimited Media and Magazine |language=en-US}}</ref> One Outpost was designed with a lobby that resembles an old boat yard warehouse and blacksmith's shop.<ref name="Ness–2023" /> * '''Sportsman's Center''': Sportsman's Center locations include a less themed exterior, but many animal displays and foliage inside. The Miami, Florida location is themed around an underwater exploration and includes a sunken ship display that doubles as a 19,000-gallon saltwater aquarium.<ref>{{Cite web |date=2008-01-24 |title=Bass Pro Shops Sportsman's Center |url=https://vmsd.com/bass-pro-shops-sportsmans-center/ |access-date=2024-01-09 |website=Visual Merchandising and Store Design |language=en-US}}</ref> * '''Stick Marsh Outpost''': Themed around a slightly deteriorated outpost in the Everglades, featuring swamp murals, trees, swamp animal statues, photo collections, hanging willow leaves, and an old pickup truck on the ceiling. It is unique to the Palm Bay, Florida location.<ref>{{Cite news |date=November 22, 2013 |title=Bass Pro Shops Stick Marsh Outpost to open in Palm Bay, Florida |work=SGB Media |url=https://sgbonline.com/bass-pro-shops-stick-marsh-outpost-to-open-in-palm-bay-florida/}}</ref> * '''White River Outpost''': Themed around the forests along the White River in the Ozarks, featuring wooden walls, trees, and has many photo collections. It is unique to the Branson, Missouri location.<ref>{{Cite web |title=Bass Pro Shops - White River Outpost {{!}} Explore Branson |url=https://www.explorebranson.com/profile/bass-pro-shops-white-river-outpost/79 |access-date=June 22, 2022 |website=Explore Branson}}</ref>
===Boat brands=== [[File:Bass Pro Shop Rocklin California - panoramio (1).jpg|thumb|The Tracker Boat Center at the Bass Pro Shops location in Rocklin, California]] Bass Pro Shops owns White River Marine Group which manufactures and distributes boats under the brand names Ranger, Nitro, Triton, Tahoe, Tracker, Sun Tracker, Regency, Mako, and Ascend.<ref name="Journal" />
On May 20, 2021, the White River Marine Group purchased Hatteras Yachts, a company that specializes in yachts and speedboats.<ref>{{Cite web|title=Johnny Morris Buys Hatteras Yachts {{!}} BoatTEST|url=https://boattest.com/article/johnny-morris-buys-hatteras-yachts|access-date=2021-05-21|website=boattest.com|date=May 21, 2021 |language=en}}</ref><ref name="Journal">{{cite web |title=Major boat builder acquires iconic Hatteras brand, set to expand in NC |url=https://nsjonline.com/article/2021/05/major-boat-builder-acquires-iconic-hatteras-brand-set-to-expand-in-nc/ |website=North State Journal |date=May 26, 2021}}</ref>
=== Hospitality === Bass Pro Shops owns a number of resorts and restaurant brands, some of which are included here.
==== Resorts ====
* Big Cedar Lodge: Located on Table Rock Lake in Missouri's Ozark Mountains.<ref name="Quartz–2022" /> The resort has five golf courses that have been recognized with several awards, and an outdoor arena, Thunder Ridge Nature Arena.<ref name="Matuszewski–2021" /> The newest course, Cliffhangers, features dramatic elevation changes, holes ranging from 60 to 170 yards, and is carved into the regions well known limestone cliffs. <ref>{{Cite web |title=MSN |url=https://www.msn.com/en-us/sports/golf/with-newest-big-cedar-lodge-piece-johnny-morris-golf-legacy-adds-another-awe-inspiring-chapter/ar-AA1HY9hi?ocid=BingNewsSerp |access-date=2025-07-24 |website=www.msn.com}}</ref><ref>{{Cite web |last=Matuszewski |first=Erik |title=Big Cedar Lodge To Open Cliffhangers Par 3 Course On July 4th |url=https://www.forbes.com/sites/erikmatuszewski/2025/06/04/big-cedar-lodge-to-open-cliffhangers-par-3-course-on-july-4th/ |access-date=2025-07-24 |website=Forbes |language=en}}</ref> The course was featured in the semi-finals of the inaugural Internet Invitational, which was filmed in August 2025 and aired in from October to November 2025.<ref>{{Cite web |last=Eaton |first=Alex |date=November 14, 2025 |title=Internet Invitational: How YouTube golf series generated social media interest and took sport to a different audience |url=https://www.skysports.com/golf/news/12176/13470261/internet-invitational-how-youtube-golf-series-generated-social-media-interest-and-took-sport-to-a-different-audience |website=Sky Sports}}</ref> * Big Cypress Lodge: Located inside the Bass Pro Shops in the Pyramid in Memphis.<ref name="Gilbertson–2022">{{Cite news |last=Gilbertson |first=Dawn |date=2022-11-30 |title=The Hotel Inside the Bass Pro Shops Inside the Pyramid |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/bass-pro-shops-big-cypress-lodge-memphis-11669750402 |access-date=2023-12-06 |issn=0099-9660}}</ref> It is the only hotel located inside a Bass Pro Shops store.<ref name="Gilbertson–2022" /> The hotel offers regular rooms, suites, cabins, and treehouses.<ref name="Gilbertson–2022" /> * Angler's Lodge: Located in Hollister, Missouri.<ref>{{Cite web |last=Bryan |first=Madison |date=2020-10-29 |title=Bass Pro, Big Cedar to rebrand Hollister hotel as Angler's Lodge |url=https://www.bransontrilakesnews.com/news_free/article_06cea964-1a2a-11eb-b19a-93c8bdf15c99.html |access-date=2023-12-06 |website=Branson Tri-Lakes News |language=en}}</ref> * Valhalla Island Resort: This resort was announced in 2022 and will be located in Marathon in the Florida Keys.<ref>{{Cite web |title=Bass Pro Shops CEO Building Largest Resort Property In The Florida Keys |url=https://www.southernliving.com/bass-pro-shops-resort-florida-keys-6825542 |access-date=2023-12-06 |website=Southern Living |language=en}}</ref> Over half of the development will remain as green space.<ref name="WFLA–2022" />
==== Restaurants ====
* Uncle Buck's FishBowl & Grill.<ref name="Quartz–2022" /> * White River Fish House.<ref>{{Cite web |last=Bertrand |first=Amy |date=2011-04-04 |title=Bass Pro Shops restaurant on Branson Landing offers great views, fish |url=https://www.stltoday.com/life-entertainment/local/travel/bass-pro-shops-restaurant-on-branson-landing-offers-great-views-fish/article_f582975c-5ae8-11e0-8d38-0017a4a78c22.html |access-date=2023-12-06 |website=STLtoday.com |language=en}}</ref> * Hemingway's Blue Water Cafe.<ref>{{Cite web |title=Hemingway's Blue Water Cafe |url=https://www.springfieldmo.org/listing/hemingways-blue-water-cafe/1050/ |access-date=2023-12-06 |website=www.springfieldmo.org |language=en-us}}</ref> * Finley Farms: which includes The Workshop (crafting and coffee shop); The Farm (an urban farm with fruits, vegetables, and flowers); The Garrison (fine dining); and The Ozark Mill (restaurant and event space).<ref>{{Cite web |last=Cullinan |first=Mike |date=2020-03-23 |title=The Farm is on deck at Finley Farms |url=https://sbj.net/stories/the-farm-is-on-deck-at-finley-farms,68192 |access-date=2023-12-06 |website=Springfield Business Journal |language=en}}</ref><ref>{{Cite web |date=2022-08-23 |title=Ozark Mill and The Garrison offer food, drinks and a taste of history at Finley Farms in Ozark, Mo. |url=https://www.restaurant-hospitality.com/new-restaurant-concepts/ozark-mill-and-garrison-offer-food-drinks-and-taste-history-finley-farms |access-date=2023-12-06 |website=Restaurant Hospitality |language=en}}</ref>
== Outreach ==
=== Conservation === Bass Pro Shops has a history of supporting conservation initiatives throughout North America, contributing to many significant conservation organizations and initiatives. The company partners with conservation groups, including Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, and the National Fish and Wildlife Foundation.<ref name="cabelas">{{Cite web |last=Debter |first=Lauren |title=Outdoor Retailer Bass Pro Shops Is Buying Cabela's For $5.5 Billion |url=https://www.forbes.com/sites/laurengensler/2016/10/03/bass-pro-shops-to-buy-cabelas-for-5-5-billion/ |website=Forbes |language=en}}</ref>
In 2019, Morris and his family were awarded the Audubon Medal, in a ceremony at The Plaza Hotel in New York. The award was presented for a "lifetime passion for conservation and sharing the outdoors with everyone." National leaders from throughout the conservation community recognized Morris for his vision in convening a bold new movement to help unite and mobilize the next generation of conservation leadership across North America.<ref>{{Cite web |date=2019-02-12 |title=The National Audubon Society honors Bass Pro's Johnny Morris with prestigious award |url=https://www.ky3.com/content/news/The-National-Audubon-Society-honors-Bass-Pros-Johnny-Morris-with-prestigious-award-505734331.html |access-date=2024-01-08 |website=www.ky3.com |language=en}}</ref>
In 2023, the University of Missouri Board of Curators approved the naming of the Johnny Morris Institute of Fisheries, Wetlands and Aquatic Systems, in recognition of the Bass Pro founder's contributions to conservation.<ref>{{Cite web |date=2024 |title=UM Board of Curators approves naming of "Johnny Morris Institute of Fisheries, Wetlands and Aquatic Systems" // Show Me Mizzou // University of Missouri |url=https://showme.missouri.edu/2023/um-board-of-curators-approves-naming-of-johnny-morris-institute-of-fisheries-wetlands-and-aquatic-systems/ |access-date=2024-01-08 |website=showme.missouri.edu |language=en-US}}</ref>
==== Johnny Morris Bass Pro Shops and Cabela's Outdoor Fund ==== The Outdoor Fund is a 501(c)(3) nonprofit.<ref name="HuntingLife">{{Cite web |date=2021-04-26 |title=Johnny Morris Bass Pro Shops and Cabela's Outdoor Fund Awards $300K Grant to The National Wild Turkey Federation |url=https://huntinglife.com/johnny-morris-bass-pro-shops-and-cabelas-outdoor-fund-awards-300k-grant-to-the-national-wild-turkey-federation/ |access-date=2023-11-08 |website=HuntingLife.com |language=en-US}}</ref> Customers at Bass Pro Shops and Cabela's can donate to it by choosing to round up their purchases to support different conservation partners and projects.<ref name="HuntingLife" />
==== Wonders of Wildlife National Museum and Aquarium ==== Bass Pro's Wonders of Wildlife National Museum and Aquarium partners with departments like the U.S. Fish and Wildlife Services and National Oceanic and Atmospheric Administration to care for sea turtles that are found injured, hosting them at the facilities sea turtle center.<ref>{{Cite web |last=Karnes |first=Sara |title=Rescued sea turtles get TLC at Bass Pro's Wonders of Wildlife |url=https://www.news-leader.com/story/sports/outdoors/2020/12/18/springfield-bass-pro-shops-wonders-wildlife-rescued-sea-turtles-thrive/3921355001/ |access-date=2024-02-05 |website=Springfield News-Leader |language=en-US}}</ref> Some of the sea turtles are unable to be returned to the wild and remain at the aquarium, while others are rehabilitated and released.<ref>{{Cite web |title=Wonders of Wildlife Partners in Nationwide Sea Turtle Rehabilitation Effort |url=https://www.aza.org/connect-stories/stories/wonders-of-wildlife-partners-in-nationwide-sea-turtle-rehabilitation-effort |access-date=2024-02-05 |website=www.aza.org |language=en-us}}</ref> The aquarium has around 35,000 animals representing over 800 species<ref>{{Cite web |last=Cizmar |first=Martin |date=2023-01-10 |title=A Missouri aquarium is saving cold-stunned sea turtles |url=https://kansascitymag.com/a-missouri-aquarium-is-saving-cold-stunned-sea-turtles/ |access-date=2024-02-05 |website=Kansas City Magazine |language=en-US}}</ref><ref>{{Cite web |date=2023-03-20 |title=Best Aquarium (2023) - USA Today 10 Best Readers' Choice Awards |url=https://10best.usatoday.com/awards/travel/best-aquarium-2023/ |access-date=2024-02-05 |website=10Best |language=en}}</ref> and was voted "America's Best Aquarium" in 2018, 2020-2026.<ref>{{Cite web |date=2024-05-24 |title=Best Aquarium (2024) - USA TODAY 10Best Readers' Choice Awards |url=https://10best.usatoday.com/awards/travel/best-aquarium-2024/ |access-date=2025-03-07 |website=10Best |language=en}}</ref><ref>{{Cite web |date=2020-07-17 |title=Wonders of Wildlife Ranked #1 in the Nation - AGAIN! - by USA Today Readers |url=https://www.springfieldmo.org/news/post/wonders-of-wildlife-ranked-1-in-the-nation-again-by-usa-today-readers/ |access-date=2025-03-07 |website=www.springfieldmo.org |language=en-us}}</ref><ref>{{Cite web |date=2024-05-23 |title=Wonders of Wildlife named best aquarium in America for the sixth time |url=https://www.ozarksfirst.com/news/wonders-of-wildlife-named-best-aquarium-in-america-for-the-sixth-time/ |access-date=2025-03-07 |website=KOLR - OzarksFirst.com |language=en-US |archive-date=May 24, 2024 |archive-url=https://web.archive.org/web/20240524014100/https://www.ozarksfirst.com/news/wonders-of-wildlife-named-best-aquarium-in-america-for-the-sixth-time/ |url-status=dead }}</ref><ref name=":0">{{Cite web |date=2026-05-28 |title=Johnny Morris’ Wonders of Wildlife earns major national recognition |url=https://www.ktlo.com/2026/05/20/johnny-morris-wonders-of-wildlife-earns-major-national-recognition/ |access-date=2026-05-28 |website=KTLO |language=en-US}}</ref>
* Sea turtles—Every year since 2021, WOW has hosted these critically-ill sea turtles suffering from cold-stunned phenomenon, caused by sudden drops in ocean temperatures and leaving them immobile and susceptible to severe conditions such as hypothermia, pneumonia, dehydration and unable to forage for food and defend themselves. This treatment includes hydration therapy, wound management, nutritional support and specialized veterinarian care.<ref>{{Cite web |last=Schneider |first=Joey |title=Wonders of Wildlife welcomes 20 more critically ill seat turtles for life-saving care |url=https://www.msn.com/en-us/science/environmental-science/wonders-of-wildlife-welcomes-20-more-critically-ill-sea-turtles-for-life-saving-care/ar-AA1wCWwc?ocid=BingNewsVerp |access-date=2025-03-07 |website=www.msn.com}}</ref><ref>{{Cite web |date=2024-12-28 |title=Wonders of Wildlife welcomes 20 more critically ill sea turtles for life-saving care |url=https://fox2now.com/news/missouri/wonders-of-wildlife-welcomes-20-more-critically-ill-sea-turtles-for-life-saving-care/ |access-date=2025-03-07 |website=FOX 2 |language=en-US |archive-date=December 31, 2024 |archive-url=https://web.archive.org/web/20241231000829/https://fox2now.com/news/missouri/wonders-of-wildlife-welcomes-20-more-critically-ill-sea-turtles-for-life-saving-care/ |url-status=dead }}</ref> In February 2025, Newsweek recognized Wonders of Wildlife as Best Aquarium in its Readers' Choice Awards.<ref>{{Cite web |last=Szuch |first=Susan |title=USA TODAY readers name Wonders of Wildlife nation's best aquarium for 6th year in a row |url=https://www.news-leader.com/story/news/local/ozarks/2025/05/21/wonders-of-wildlife-springfield-mo-best-aquarium-usa-today/83745002007/ |access-date=2025-06-20 |website=Springfield News-Leader |language=en-US}}</ref>
In May 2026, Wonders of Wildlife was voted America's Best Aquarium for an unprecedented eighth time by USA Today readers, as part of its 10Best Readers' Choice Awards.<ref name=":0" />
==== Audubon International Signature Sanctuary ==== All five golf courses at Big Cedar Lodge are designated as Audubon International Signature Sanctuary locations.<ref name="Matuszewski–2021" /> The certification process includes an evaluation of land management practices and land use, multiple site visits, and the implementation of a Natural Resource Management Plan that covers wildlife conservation and habitat enhancement, water quality monitoring and management, integrated pest management, water conservation, energy efficiency, waste reduction and management, and green building products and procedures.<ref>{{Cite web |title=Big Cedar Golf Recognized by National Audubon Society |url=https://www.komc.com/news-content/local-news/big-cedar-golf-recognized-by-national-audubon-society/ |access-date=2023-12-14 |website=My 100.1 |language=en}}</ref> Big Cedar Lodge is the only resort in the world that has all of its golf courses designated as Audubon International Signature Sanctuary locations.<ref>{{Cite web |last=Matuszewski |first=Erik |title=Big Cedar Sets New Standard For Golf Sustainability With All Five Courses Certified By Audubon International |url=https://www.forbes.com/sites/erikmatuszewski/2021/09/17/big-cedar-sets-new-standard-for-golf-sustainability-with-all-five-courses-certified-by-audubon-international/ |access-date=2024-03-14 |website=Forbes |language=en}}</ref>
==== Thunder Ridge Nature Arena ==== The Thunder Ridge Nature Arena sits on the 1,200 acre Thunder Ridge property at Big Cedar Lodge.<ref>{{Cite web |date=2022-08-17 |title=Expanded Thunder Ridge to open next month |url=https://www.sbj.net/stories/expanded-thunder-ridge-to-open-next-month,80569 |access-date=2023-12-19 |website=Springfield Business Journal |language=en}}</ref> This land was set aside as a nonprofit foundation.<ref>{{Cite web |title=Garth Brooks To Open Thunder Ridge Nature Arena In The Ozarks |url=https://www.ksjbam.com/2022/08/17/garth-brooks-to-open-thunder-ridge-nature-arena-in-the-ozarks/ |access-date=2023-12-19 |website=KSJB AM 600 |language=en}}</ref> All proceeds from events held at the arena are used to enhance Thunder Ridge land and support conservation efforts.<ref>{{Cite web |date=2022-08-17 |title=Garth Brooks to perform in Branson area |url=https://fox2now.com/news/missouri/garth-brooks-to-perform-in-branson-area/ |access-date=2023-12-19 |website=FOX 2 |language=en-US |archive-date=December 19, 2023 |archive-url=https://web.archive.org/web/20231219213431/https://fox2now.com/news/missouri/garth-brooks-to-perform-in-branson-area/ |url-status=dead }}</ref> In July 2024, the Rolling Stones performed and demonstrated the region's capability to host major musical acts and attracted significant attention to the arena, indication its potential for large-scale entertainment event.<ref>{{Cite web |date=2024-05-23 |title=Rolling Stones to swing through new Thunder Ridge Nature Arena in the Ozarks |url=https://apnews.com/article/rolling-stones-thunder-ridge-ozarks-johnny-morris-3f7d0f00e23e786970beac915bca6cf4 |access-date=2024-08-06 |website=AP News |language=en}}</ref><ref>{{Cite web |date=May 23, 2024 |title=Rolling Stones to Swing Through New Thunder Ridge Nature Arena in the Ozarks |url=https://www.usnews.com/news/best-states/missouri/articles/2024-05-23/rolling-stones-to-swing-through-new-thunder-ridge-nature-arena-in-the-ozarks |access-date=August 6, 2024 |website=U.S. News}}</ref>
=== Convoy of Hope === Bass Pro Shops has partnered with Convoy of Hope to provide disaster relief for those affected by tornadoes, wildfires, floods, and hurricanes.<ref>{{Cite web |title=Bass Pro Shops partners with Convoy of Hope to help Louisiana hurricane victims |url=https://www.news-leader.com/story/news/local/ozarks/2021/09/15/bass-pro-shops-partners-convoy-hope-help-hurricane-victims/8323160002/ |access-date=2024-02-16 |website=Springfield News-Leader |language=en-US}}</ref> Support has included food, supplies, donations, and boats.<ref>{{Cite web |last=Johnson |first=Wes |title=Bass Pro and angler groups raising millions of dollars for Bahamas hurricane relief |url=https://www.news-leader.com/story/news/local/ozarks/2019/09/12/bass-pro-angler-groups-raising-millions-dollars-bahamas-hurricane-relief/2301681001/ |access-date=2024-02-16 |website=Springfield News-Leader |language=en-US}}</ref>
=== Military and veterans organizations === Bass Pro Shops regularly supports military and veterans organizations and events such as the United Service Organizations (USO), AMVETS, Helping a Hero, Folds of Honor, the Shadow Warrior Project's golf tournaments, and the 2021 Missouri Veterans Fishin' Contest.<ref name="Bassmaster">{{Cite web |date=2014-11-24 |title=Active military, veterans honored by Bass Pro Shops |url=https://www.bassmaster.com/news/active-military-veterans-honored-by-bass-pro-shops/ |access-date=2023-10-31 |website=Bassmaster |language=en-US}}</ref><ref name="thevoiceofmobiz">{{Cite web |last=((phil0036)) |date=2022-11-10 |title=Johnny Morris, Bass Pro Shops receive U.S. Army's Highest Civilian Honor, The National Service Award |url=https://www.voiceofmobusiness.com/post/johnny-morris-bass-pro-shops-receive-u-s-army-s-highest-civilian-honor-the-national-service-award |access-date=2023-10-31 |website=thevoiceofmobiz |language=en}}</ref> Every month the company hosts Military Discount Days, giving active duty and retired military a discount off regularly priced items.<ref name="Bassmaster" />
In 2022, The Association of the United States Army (AUSA) awarded Bass Pro Shops and Johnny Morris the National Service Award for "recognition of exemplary service and demonstrated enduring support to the American Soldier and the United States Army community."<ref name="thevoiceofmobiz" />
In 2024, Bass Pro Shops partnered with the Army & Air Force Exchange Service to become an official outdoor gear provider, providing exclusive savings on outdoor gear to veterans and active-duty military members in all 50 states and 30 countries around the world.<ref>{{Cite web |last=K |first=Nicole |date=2024-09-11 |title=Army & Air Force Exchange Service to Offer Bass Pro Shops Gear Tax-Free |url=https://www.militaryliving.com/post/army-air-force-exchange-service-to-offer-bass-pro-shops-gear-tax-free |access-date=2025-02-21 |website=Military Living |language=en}}</ref>
==== Helping a Hero ==== In 2021, Bass Pro Shops and Helping a Hero held the Helping a Hero telethon to raise money for Helping a Hero and to raise awareness for the 100 Homes Challenge issued by Johnny Morris.<ref>{{Cite news |last=Pryce |first=Chevall |date=2022-01-22 |title=With roots in Cy-Fair, Helping a Hero raises funds for 100 homes |url=https://www.houstonchronicle.com/neighborhood/cyfair/article/Helping-a-Hero-raises-funds-for-100-homes-for-16794933.php |access-date=2023-10-26 |website=Houston Chronicle |language=en-US}}</ref> Under the challenge, Bass Pro Shops paid for 25% of the next 100 homes built by Helping a Hero.<ref>{{Cite web |date=March 7, 2023 |title=Helping A Hero {{as written|supr|ises [sic]}} veteran with a new home |url=https://www.khou.com/article/entertainment/television/programs/great-day-houston/helping-a-hero-suprises-veteran-with-a-new-home/285-fbbfa7e5-7f29-463a-856c-ace2553d6865 |access-date=2023-10-26 |website=khou.com |language=en-US}}</ref> The company also paid 100% of the cost of 10 homes.<ref>{{Cite web |last=Holman |first=Gregory J. |title='Huge relief' — Bass Pro founder Johnny Morris donates $2 million toward houses for wounded veterans |url=https://www.news-leader.com/story/news/local/missouri/2021/07/08/bass-pro-founder-johnny-morris-donates-2-million-wounded-veteran-housing-helping-a-hero-nonprofit/7898828002/ |access-date=2023-10-26 |website=Springfield News-Leader |language=en-US}}</ref> Helping a Hero uses community support to provide wounded veterans with homes adapted to their possible disabilities.<ref>{{Cite news |last=Pryce |first=Chevall |date=2022-01-22 |title=With roots in Cy-Fair, Helping a Hero raises funds for 100 homes |url=https://www.houstonchronicle.com/neighborhood/cyfair/article/Helping-a-Hero-raises-funds-for-100-homes-for-16794933.php |access-date=2024-01-03 |website=Houston Chronicle |language=en}}</ref>
==Sponsorships==
=== Conservation === Bass Pro Shops works with a number of organizations to sponsor conservation. These include:
* Rocky Mountain Elk Foundation<ref>{{Cite web |author=<!--Not stated-->|date=2017-08-01 |title=Bass Pro Shops Hosts Elk Country Conservation Month - |url=https://wranglernetwork.com/news/bass-pro-shops-hosts-elk-country-conservation-month/ |access-date=2023-11-08 |website=Wrangler Network |language=en-US}}</ref><ref>{{Cite web |date=2017-03-09 |title=Conservationist and Bass Pro Shops founder Johnny Morris honored with inaugural conservation award |url=https://www.bassmaster.com/news/conservationist-and-bass-pro-shops-founder-johnny-morris-honored-with-inaugural-conservation-award/ |access-date=2023-11-08 |website=Bassmaster |language=en-US}}</ref> * Pheasants Forever<ref>{{Cite web |date=2020-02-09 |title=Pheasants Forever Upper Snake River Chapter receives $4,500 grant from Cabela's |url=https://www.eastidahonews.com/2020/02/pheasants-forever-upper-snake-river-chapter-receives-4500-grant-from-cabelas/ |access-date=2023-11-08 |website=East Idaho News |language=en-US}}</ref> * National Fish and Wildlife Foundation (NFWF)<ref>{{Cite web |date=2017-04-02 |title=Bass Pro Shops helps National Fish and Wildlife Foundation raise funds |url=https://www.bassmaster.com/conservation-news/news/bass-pro-shops-helps-national-fish-and-wildlife-foundation-raise-funds/ |access-date=2023-11-08 |website=Bassmaster |language=en-US}}</ref><ref>{{Cite web |last=Bennett |first=Macaela |title=Bass Pro opening benefits 'more fish' |url=https://www.pjstar.com/story/news/state/2011/09/27/bass-pro-opening-benefits-more/63665829007/ |access-date=2023-11-08 |website=Peoria Journal Star |language=en-US}}</ref> * Ducks Unlimited<ref>{{Cite web |author=<!--Not stated--> |title=Ducks Unlimited to race under the lights this weekend at Bristol |url=https://speedwaydigest.com/index.php/news/nascar-cup-series-news/52103-ducks-unlimited-to-race-under-the-lights-this-weekend-at-bristol |access-date=2023-11-08 |website=Speedway Digest|date=August 15, 2019 |language=en-gb}}</ref><ref>{{Cite web |date=2015-10-09 |title=October is Ducks Unlimited Month at Bass Pro Shops |url=https://scttx.com/articles/october-ducks-unlimited-month-bass-pro-shops |access-date=2023-11-08 |website=Shelby County Today |language=en}}</ref> * National Deer Association<ref>{{Cite web |last=Middleton |first=Angel |date=2023-06-08 |title=National Deer Association Awarded $200,000 Grant from the Bass Pro Shops and Cabela's Outdoor Fund to Improve Public Hunting Land |url=https://americanaoutdoors.com/national-deer-association-awarded-200000-grant-from-the-bass-pro-shops-and-cabelas-outdoor-fund-to-improve-public-hunting-land/ |access-date=2023-11-08 |website=Americana Outdoors |language=en-US}}</ref> * National Wild Turkey Federation<ref name="HuntingLife" /> * Theodore Roosevelt Conservation Partnership<ref name="billdanceoutdoors">{{Cite web |title=Bass Pro Shops names Whit Fosburgh and Jeff Crane conservation partners of the year - Bill Dance Outdoors |url=https://www.billdanceoutdoors.com/news__2.php?news=71 |access-date=2023-11-08 |website=billdanceoutdoors.com |language=en |archive-date=November 8, 2023 |archive-url=https://web.archive.org/web/20231108041658/https://www.billdanceoutdoors.com/news__2.php?news=71 |url-status=dead }}</ref> * Congressional Sportsmen's Foundation<ref name="billdanceoutdoors" />
===Affiliation with NASCAR=== [[File:Richard Childress Racing Museum October 2022 11 (Dale Earnhardt's No. 3 Bass Pro Shops Chevrolet Monte Carlo).jpg|thumb|Dale Earnhardt's No. 3 Bass Pro Shops Chevrolet Monte Carlo on display at the Richard Childress Racing Museum]] Since 1998, Bass Pro Shops has been a longtime partner of Richard Childress Racing.<ref>{{Cite web |date=2021-02-05 |title=Bass Pro Shops Continue Sponsorship at Richard Childress Racing - The Racing Insiders |work=The Racing Insiders - YOUR INSIDERS SOURCE FOR EVERYTHING NASCAR! |url=https://theracinginsiders.com/bass-pro-shops-continue-sponsorship-at-richard-childress-racing/ |access-date=2024-01-30 |language=en-US}}</ref> As of the 2025 NASCAR Cup Series season, they are the primary sponsor for the No. 3 car driven by Austin Dillon of Richard Childress Racing, the No. 19 car driven by Chase Briscoe of Joe Gibbs Racing for all 36 races, and the No. 56 car driven by Martin Truex Jr. of TRICON Garage.<ref>{{Cite web |last=Adamczyk |first=Jay |title=2025 NASCAR Cup Series Team/ Driver Chart |url=https://www.jayski.com/2025-nascar-cup-series-team-driver-chart/ |access-date=2025-01-15 |website=Jayski |language=en-US}}</ref> Bass Pro Shops also sponsors and hosts the Bass Pro Shops Night Race at Bristol Motor Speedway.
In previous seasons, they have also sponsored Dale Earnhardt,<ref name="theracinginsiders">{{Cite web |date=2021-02-05 |title=Bass Pro Shops Continue Sponsorship at Richard Childress Racing - The Racing Insiders |work=The Racing Insiders - YOUR INSIDERS SOURCE FOR EVERYTHING NASCAR! |url=https://theracinginsiders.com/bass-pro-shops-continue-sponsorship-at-richard-childress-racing/ |access-date=2024-03-19 |language=en-US}}</ref> Tony Stewart,<ref>{{Cite web |last=Tomlinson |first=Joy |date=2023-06-22 |title=Bass Pro Shops Sponsoring Tony Stewart in SRX |url=https://frontstretch.com/2023/06/22/bass-pro-shops-sponsoring-tony-stewart-in-srx/ |access-date=2024-03-19 |website=Frontstretch |language=en-US}}</ref> Jamie McMurray, Ryan Newman,<ref name="theracinginsiders" /> Ty Dillon,<ref>{{Cite web |date=2021-03-24 |title=No. 96 Bass Pro Shops Toyota: Ty Dillon Bristol Dirt Advance - Speedway Digest - Home for NASCAR News |url=https://speedwaydigest.com/index.php/news/nascar-cup-series-news/61422-no-96-bass-pro-shops-toyota-ty-dillon-bristol-dirt-advance/ |access-date=2024-03-19 |language=en-US}}</ref> and Daniel Hemric. The company also sponsored Dale Earnhardt Jr.'s one-off Xfinity race.
===NRA National Sporting Arms Museum=== The National Rifle Association National Sporting Arms Museum opened in Springfield's Bass Pro Shop on August 2, 2013.<ref name="nwaonline">{{Cite web |date=2013-11-13 |title=Bass Pro Shops celebrates opening of first Arkansas location {{!}} Northwest Arkansas Democrat-Gazette |url=https://www.nwaonline.com/news/2013/nov/13/bass-pro-shops-celebrates-opening-first-arkansas-l/ |access-date=2024-03-15 |website=nwaonline.com |language=en}}</ref> It features sporting artifacts, including some historical firearms from the NRA Museum Collection.<ref name="nwaonline" /> The museum also hosts firearms and artwork from the Remington Arms Company factory collection, including engraved Colt revolvers of the American frontier and firearms of U.S. Presidents.<ref>{{cite web|title=NRA opens Midwest museum showing nearly 1,000 firearms|url=http://preview.reuters.com/2013/8/3/nra-opens-midwest-museum-showing-nearly-1001|archive-url=https://archive.today/20130803190524/http://preview.reuters.com/2013/8/3/nra-opens-midwest-museum-showing-nearly-1001|url-status=dead|archive-date=August 3, 2013|publisher=Reuters|access-date=August 3, 2013}}</ref>
===Professional Bull Riders=== Bass Pro Shops has been a sponsor of the Professional Bull Riders (PBR) circuit for several years. In 2022, it became the primary sponsor of the Missouri Thunder; one of eight founding teams of the PBR Team Series, which debuted that year. Johnny Morris is the team owner.<ref>{{cite web|title=Bass Pro Shops sponsors Missouri Thunder|url=https://www.basspro.com/shop/en/missouri-thunder|website=Bass Pro Shops|access-date=May 26, 2024|archive-date=May 27, 2024|archive-url=https://web.archive.org/web/20240527140432/https://www.basspro.com/shop/en/missouri-thunder|url-status=dead}}</ref> In 2026, the Missouri Thunder won the inaugural Monster Energy Team Challenge Championship.<ref>{{cite web|title=Thunder strike: Missouri finishes the job in 2026 Monster Energy Team Challenge Championship|url=https://www.pbr.com/news/2026/04/thunder-strike-missouri-finishes-the-job-in-2026-monster-energy-team-challenge-championship/|website=Professional Bull Riders|access-date=May 4, 2026}}</ref>
== Accolades and awards == In 2018, the National Retail Federation ranked Bass Pro Shops as the No. 2 Hottest Retailer in America, and the following year in 2019 was named one of America's Most Reputable Companies by Forbes.<ref>{{Cite web |last=Valet |first=Vicky |date=April 3, 2019 |title=America's Most Reputable Companies |website=Forbes |url=https://www.forbes.com/sites/vickyvalet/2019/04/03/americas-most-reputable-companies-2019/ |access-date=August 27, 2025}}</ref><ref>{{Cite web |last=Holman |first=Gregory J. |title=National Retail Federation: Bass Pro Shops is USA'S second-fastest-growing retail company |url=https://www.news-leader.com/story/news/local/ozarks/now/2018/08/06/national-retail-federation-bass-pro-second-hottest-retailer-usa/916224002/ |access-date=2025-08-28 |website=Springfield News-Leader |language=en-US}}</ref>
In 2021, Newsweek ranked Bass Pro Shops and Cabela's as the top outdoor retailer in its list of America's Best Trending Online Shops, and in 2020, recognized the brands with Best-In-State Customer Service Awards across 16 states.<ref>{{Cite web |date=2022-06-02 |title=Newsweek names Bass Pro Shops America's Best Outdoor Retailer |url=https://develop.bassmaster.com/latest-industry-news/news/newsweek-names-bass-pro-shops-americas-best-outdoor-retailer/ |access-date=2025-09-30 |website=Bassmaster |language=en-US}}</ref>
In 2021, the Bass Pro Shops U.S. Open National Bass Fishing Amateur Team Championships awarded a $1 million first-place prize to the winning team, Tucker Smith and Logan Parks, two students from Auburn University.<ref>{{Cite web |last=Pierce |first=Phil |date=2021-11-27 |title=Auburn students win $1 million Bass Pro Shops U.S. Open National Bass Fishing Amateur Team Championships |url=https://alabamanewscenter.com/2021/11/27/auburn-students-win-1-million-bass-pro-shops-u-s-open-national-bass-fishing-amateur-team-championships/ |access-date=2023-11-08 |website=Alabama News Center |language=en-US}}</ref><ref>{{Cite web |last=Collins |first=Dac |date=2021-11-23 |title=Two College Kids Win Inaugural U.S. Open Amateur Bass Tournament, Walk Away with $1 Million |url=https://www.outdoorlife.com/fishing/college-kids-win-us-open-amateur-bass-tournament/ |access-date=2023-11-08 |website=Outdoor Life |language=en-US |archive-date=November 8, 2023 |archive-url=https://web.archive.org/web/20231108040939/https://www.outdoorlife.com/fishing/college-kids-win-us-open-amateur-bass-tournament/ |url-status=dead }}</ref> The same year, Forbes named Bass Pro Shops one of America's Best Employers, with rankings among the top 10 in the country. They would go on to receive this same accolade in both 2022 and 2023.<ref>{{Cite web |last=Communications |first=Bass Pro |date=2021-02-20 |title=Forbes names Bass Pro Shops one of America's Best Employers |url=https://www.julesburgadvocate.com/2021/02/19/forbes-names-bass-pro-shops-one-of-americas-best-employers/ |access-date=2025-06-02 |website=Julesburg Advocate |language=en-US}}</ref>
In 2023, Bass Pro Shops and Cabela’s were recognized as the retail leader in the Camping & Outdoor Gear category by Newsweek, ranking first and second, respectively. It was the second year in a row for that same honor.<ref>{{Cite web |last=Maas |first=Dave |date=August 4, 2023 |title=Newsweek Names Bass Pro Shops as America's Best Outdoor Retailer and Other Industry News |url=https://www.archerybusiness.com/newsweek-names-bass-pro-shops-as-americas-best-outdoor-retailer-and-other-industry-news |website=Archery Business}}</ref>
In the 2025 Most Trusted Brands survey, Bass Pro Shops and Cabela's were ranked the most trusted U.S. retailers for hunting and fishing gear. They ranked second for both fishing lures and camping equipment.<ref name="forbes–2021" /> Later this same year, they were awarded 4'''½''' out of 5 stars in Newsweek's "America's Most Admired Workplaces" list for 2025.<ref>{{Cite web |date=2024-09-11 |title=America's Most Admired Workplaces 2025 |url=https://rankings.newsweek.com/americas-most-admired-workplaces-2025 |access-date=2025-05-25 |website=Newsweek |language=en}}</ref>
== Lawsuits == In 2011, Bass Pro Shops was sued by the U.S. Equal Employment Opportunity Commission (EEOC) for failure to hire Hispanic and black applicants.<ref>{{Cite news |last=Forsyth |first=Jim |date=2011-09-22 |title=Bass Pro Shops accused of discrimination, racial slurs |url=https://www.reuters.com/article/us-race-bassproshops-idUSTRE78L4K820110922 |url-status=live |archive-url=https://web.archive.org/web/20231010222353/https://www.reuters.com/article/us-race-bassproshops-idUSTRE78L4K820110922 |archive-date=2023-10-10 |access-date=2020-06-24 |work=Reuters |language=en}}</ref><ref>{{Cite news |last=Zimmerman |first=Ann |date=2011-09-22 |title=U.S. Charges Bass Pro Shops With Racial Bias |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB10001424053111904563904576585090889465336 |access-date=2020-06-24 |issn=0099-9660}}</ref><ref>{{Cite web |title=Bass Pro Failed to Hire Blacks and Hispanics at its Stores Nationwide, EEOC Says in Suit {{!}} U.S. Equal Employment Opportunity Commission |url=https://www.eeoc.gov/newsroom/bass-pro-failed-hire-blacks-and-hispanics-its-stores-nationwide-eeoc-says-suit |access-date=2020-06-24 |website=www.eeoc.gov}}</ref> In court filings, Bass Pro Shops denied all of the allegations and in 2014, Bass Pro Shops appealed the lower court's ruling,<ref name="SDTex">{{cite web |date=July 25, 2017 |title=U.S. Equal Employment Opportunity Commission vs. Bass Pro Outdoor World, LLC and Tracker Marine Retail, LLC |url=https://s3.documentcloud.org/documents/3901786/Basspro-Consent-Decree.pdf |website=United States District Court for the Southern District of Texas}}</ref><ref>{{Cite web |last=Flaherty |first=Scott |date=2014-11-03 |title=Bass Pro Pushes For Quick Appeal In EEOC Race Bias Suit |url=https://www.law360.com/articles/592897/bass-pro-pushes-for-quick-appeal-in-eeoc-race-bias-suit |access-date=2020-06-24 |website=Law360 |language=en}}</ref><ref>{{Cite web |last=Gounley |first=Thomas |title=Four years after US alleged discriminatory hiring at Bass Pro, case plods on, closely watched |url=https://www.news-leader.com/story/news/business/2015/09/25/four-years-us-alleged-discriminatory-hiring-bass-pro-case-plods-closely-watched/72812114/ |access-date=2020-06-24 |website=Springfield News-Leader |language=en}}</ref> but was rejected by the court.<ref>{{Cite web |last=Langford |first=Cameron |date=2014-07-31 |title=Bass Pro Shops Hiring Bias Case to Continue |url=https://www.courthousenews.com/bass-pro-shops-hiring-bias-case-to-continue/ |access-date=2020-06-24 |website=Courthouse News Service |language=en-US}}</ref> In 2016, Bass Pro Shops tried again and the U.S. EEOC asked the Fifth Circuit Court to reject Bass Pro Shops' appeal because Bass Pro Shops engaged in the practice of "reckless indifference" when it came to hiring minorities.<ref>{{Cite web |title=EEOC v. Bass Pro Outdoor World, LLC, No. 15-20078 (5th Cir. 2016) |url=https://law.justia.com/cases/federal/appellate-courts/ca5/15-20078/15-20078-2016-06-17.html |access-date=2020-06-24 |website=Justia Law |language=en}}</ref> In 2017, Bass Pro Shops settled its discrimination lawsuit with the U.S. EEOC for $10.5 million.<ref>{{Cite web |last=Sixel |first=L. M. |date=2017-07-24 |title=Bass Pro, EEOC reach $10.5 million settlement |url=https://www.chron.com/business/bizfeed/article/Bass-Pro-EEOC-reach-10-5-million-settlement-11344980.php |access-date=2020-06-24 |website=Houston Chronicle}}</ref><ref>{{Cite web |title=Bass Pro Shops settles $10.5M race discrimination case |url=https://www.hrdive.com/news/bass-pro-shops-settles-105m-race-discrimination-case/447957/ |access-date=2020-06-24 |website=HR Dive |language=en-US}}</ref><ref>{{Cite web |title=Bass Pro Settles with EEOC for $10.5 Million on Racial Discrimination and Retaliation Claims {{!}} E & B |url=https://www.eandblaw.com/employment-discrimination-blog/2017/10/11/bass-pro-discrimination/ |access-date=2020-06-24 |language=en-US |archive-date=June 26, 2020 |archive-url=https://web.archive.org/web/20200626155830/https://www.eandblaw.com/employment-discrimination-blog/2017/10/11/bass-pro-discrimination/ |url-status=dead }}</ref><ref>{{Cite web |last=McCue |first=Dan |date=2017-07-26 |title=Bass Pro Shops to Pay $10.5 Million to Settle EEOC Lawsuit |url=https://www.courthousenews.com/bass-pro-shops-pay-10-5-million-settle-eeoc-lawsuit/ |access-date=2020-06-24 |website=Courthouse News Service |language=en-US}}</ref> The court noted that any payments Bass Pro Shops made as part of the settlement "should not be construed as an admission of liability."<ref name="SDTex" /> The case was settled by a consent decree, and the court issued no findings on the veracity of the claims of the EEOC that there had been discrimination.<ref name="SDTex" /> As part of the settlement, Bass Pro Shops agreed to strengthen its diversity hiring and recruiting practices by posting job openings at schools with a significant minority population, participating in job fairs held in communities with large minority populations, posting job openings in publications that have been historically popular with Black and Hispanic audiences, and develop a diversity and inclusion section of its website that lists job opportunities and discusses inclusion efforts.<ref>{{Cite web |first=Lisa |last=Nagele-Piazza |date=2017-08-10 |title=Bass Pro to Pay $10.5 Million to Settle Hiring Discrimination Claims |url=https://www.shrm.org/resourcesandtools/legal-and-compliance/employment-law/pages/bass-pro-$10.5-million-hiring-discrimination-claims.aspx |access-date=2020-06-24 |website=SHRM |language=en-US |archive-date=June 26, 2020 |archive-url=https://web.archive.org/web/20200626070309/https://www.shrm.org/resourcesandtools/legal-and-compliance/employment-law/pages/bass-pro-$10.5-million-hiring-discrimination-claims.aspx |url-status=dead }}</ref><ref>{{Cite web |title=Bass Pro to Pay $10.5 Million To Settle EEOC Hiring Discrimination And Retaliation Suit {{!}} U.S. Equal Employment Opportunity Commission |url=https://www.eeoc.gov/newsroom/bass-pro-pay-105-million-settle-eeoc-hiring-discrimination-and-retaliation-suit?renderforprint=1 |access-date=2020-06-24 |website=www.eeoc.gov}}</ref>
In 2022, Bass Pro Shops was sued for not honoring a lifetime warranty on "RedHead Lifetime Guarantee All Purpose Wool Socks."<ref>{{Cite news |last=Greene |first=Jenna |date=2022-07-25 |title=Bass Pro class action over socks (yes, socks): A 'lifetime' of lessons |language=en |work=Reuters |url=https://www.reuters.com/legal/litigation/bass-pro-class-action-over-socks-yes-socks-lifetime-lessons-2022-07-22/ |access-date=2023-09-23}}</ref><ref>{{Cite web |last=Kalmbacher |first=Colin |date=2022-07-18 |title=Lawsuit Says Bass Pro Shops Issued 'Hollow Promise' for In-Store Sock Brand with 'Lifetime Guarantee' That No Longer Exists |url=https://lawandcrime.com/lawsuit/lawsuit-says-bass-pro-shops-issued-hollow-promise-for-in-store-sock-brand-with-lifetime-guarantee-that-no-longer-exists/ |access-date=2023-09-23 |website=Law & Crime |language=en}}</ref><ref>{{Cite web |last=Steinberg |first=Julie |date=January 4, 2023 |title=Bass Pro Lifetime Wool Sock Warranty Suit Survives Dismissal Bid |url=https://news.bloomberglaw.com/litigation/bass-pro-lifetime-wool-sock-warranty-suit-survives-dismissal-bid |access-date=2023-09-23 |website=Bloomberg Law |language=en}}</ref>
In June 2025, a proposed class-action lawsuit was filed against Bass Pro Shops and Cabela's, accusing the companies of conspiring with manufacturers and distributors of archery equipment, as well as the Archery Trade Association, to engage in price fixing that harmed consumers through artificially inflated prices.<ref>{{Cite news |last=Scarcella |first=Mike |date=2025-06-02 |title=Retailer Bass Pro, Cabela's hit with price-fixing class action |url=https://www.reuters.com/legal/litigation/retailer-bass-pro-cabelas-hit-with-price-fixing-class-action-2025-06-02/ |access-date=2025-06-09 |work=Reuters |language=en}}</ref>
==See also==
{{portal|Companies|Sports}} {{div col|colwidth=30em}} * Academy Sports + Outdoors * Cabela's * Dick's Sporting Goods * Legendary Whitetails * Scheels * Sportsman's Warehouse * List of Missouri companies {{div col end}} {{clear}}
== References == {{reflist|colwidth=30em}}
==External links== * [https://www.basspro.com/ Bass Pro Shops] {{Webarchive|url=https://web.archive.org/web/20180510223137/https://www.basspro.com/ |date=May 10, 2018 }} {{Commons category|Bass Pro Shops}}
Category:1972 establishments in Missouri Category:American companies established in 1972 Category:Companies based in Springfield, Missouri Category:Firearm commerce Category:Online retailers of the United States Category:Privately held companies based in Missouri Category:Recreational fishing in the United States Category:Retail companies established in 1972 Category:Sporting goods retailers of the United States Category:Tony Stewart Category:Camping equipment manufacturers Category:Climbing and mountaineering equipment companies Category:Outdoor clothing brands Category:Outdoor retailers