Bakery Music

{{Short description|Thai record label}} {{Infobox record label  | name = Bakery Music | image_name = Bakery Music logo.jpg | image_size = 82px | parent = Sony Music Entertainment<br>BEC-TERO | founded = 1994 | founder = Kamol Sukosol Clapp <br />Boyd Kosiyabong <br />Somkiat Ariyachaipanich <br />Salinee Panyarachun | status =  | distributor = Sony BEC-TERO Music | genre = Various | country = Thailand | location = Bangkok, Thailand | url = [http://www.bakerymusic.com/ www.bakerymusic.com] }}

'''Bakery Music''' is a Thai record label founded in 1994. It pioneered the independent music industry in the 1990s, being the most successful of its time, and inspiring the creation of many other indie labels. The company is now a subsidiary of Sony Music Entertainment Thailand.

==History== Bakery Music was founded as an independent music label in 1994 by Somkiat Ariyachaipanich (aka. Zomkiat, Mr. Z), Kamol Sukosol Clapp (aka. Sukie), Boyd Kosiyabong and Salinee Panyarachun. The four had collaborated on Zomkiat's ''Z-Myx'' album in early 1994, and by mid-year founded Bakery Music as a record label. The first release by the company by alternative rock band Moderndog featuring an album of the same name became an instant hit, "storming the charts" and selling 500,000 copies.<ref>Lersakvanitchakul, "Ten Hot Years".</ref> For the next few years, Bakery released multiple successful acts, which include Boyd himself, Joey Boy, Yokee Playboy, Thee Chaiyadej and Pause among others. It received acclaim for its indie productions, and increased in size to include a staff of one hundred people (compared to the original seven). It also published a monthly magazine, ''Katch''.

The label however suffered from the 1997 Asian financial crisis, reporting losses from 1997 onwards, and in 2000 BMG acquired a fifty-one percent majority in the company's shares. ''Katch'' was discontinued and the staff was reduced to twenty.

In 2002, following restructuring during the previous year in which BMG assumed most financial management, Bakery returned to profitability, while claiming a five percent share of the national music industry. It released twenty-five albums throughout the year, and began VCD and karaoke production.<ref>Suwanprakorn, "Music Company Partnership Has Profitable Year in Thailand".</ref> Eighteen albums were released following year, including Boyd's ''Million Ways to Love Part 1'', which had 350,000 copies sold.<ref>Amnatcharoenrit, "Bakery to nourish 'alternative' niche".</ref> Further restructuring saw the companies' offices combined, staff further reduced, and Sukie becoming managing director of BMG Thailand in addition to president of Bakery Music.<ref>Rungfapaisarn, "Making Music".</ref>

In 2004, however, amidst BMG's merger with Sony Music to form Sony BMG that August, internal disagreements resulted in the three remaining original founders leaving the company.<ref>Achara Deboonme, "Founders of Bakery Music keep the faith".</ref> (Salinee had already left in 1997.) Both Bakery's tenth anniversary and the parting of its members were marked by the grand-scale 7½-hour B.Day (Bakery Music Independent Day) concert, which was performed on 10 December at Rajamangala Stadium to an audience of 50,000.<ref>Deboonme & Phatranawik, "Bakery’s huge B-Day blast".</ref> It was organized by Matching Entertainment, with Wit Pimkarnjanapong and director Apichatpong Weerasethakul working on concept and visual design, and was the largest concert ever held in Thailand, with a total budget of about 100 million baht.<ref>Phuangkanok, "B-Day blow-out".</ref> "Pass the Love Forward", a single written by Boyd and featuring all Bakery artists from 1994 to 2004, was released to mark the occasion, with part of the proceedings going to Chaiphruek Foundation for Orphans.

Bakery Music is at present owned by Sony Music Entertainment (Thailand) (previously Sony BMG Music Entertainment Thailand), a division of Sony Music Entertainment. Current artists include ToR+ (Saksit Vejsupaporn), Crescendo, Flure and Cake (Uthai Poonyamund), among others.

==List of past and current artists== {{col-begin}} {{col-break}} * B5<ref name="Artist Profiles">{{cite web|title=Artist Profiles|url=http://www.bakerymusic.com/artist_popup.asp|website=Bakery Music website|accessdate=11 January 2009}}</ref> * Ben Chalatit (Chalatit Tantiwut)<ref name="Artist Profiles" /> * Bo (Surattanawee Suviporn)<ref name="Artist Profiles" /> * Boyd Kosiyabong<ref name="Artist Profiles" /> * Cake (Uthai Poonyamund)<ref name="Artist Profiles" /> * Crescendo<ref name="Artist Profiles" /> * Flure<ref name="Artist Profiles" /> * Groove Riders<ref name="Artist Profiles" /> * H<ref name="Artist Profiles" /> * Joey Boy<ref name="Artist Profiles" /> * Kristin<ref name="Artist Profiles" /> * Moderndog<ref name="Artist Profiles" /> * Mr.Sister<ref name="Artist Profiles" /> {{col-break}} * Nadia Suttikulpanich<ref name="Artist Profiles" /> * Niece * Nong (Pimluck Kamolpechara)<ref name="Artist Profiles" /> * Nop Pornchamni<ref name="Artist Profiles" /> * Oil Shocking Pink<ref name="Artist Profiles" /> * Ornaree Chularatana<ref name="Artist Profiles" /> * P.O.P.<ref name="Artist Profiles" /> * Pause (band)<ref name="Artist Profiles" /> * Pixyl<ref name="Artist Profiles" /> * Pru<ref name="Artist Profiles" /> * Rik Wachirapilan<ref name="Artist Profiles" /> * Rudklao Amratisha<ref name="Artist Profiles" /> {{col-break}} * Saichon Radomkij<ref name="Artist Profiles" /> * Sepia<ref name="Artist Profiles" /> * Soul After Six<ref name="Artist Profiles" /> * T-Hop<ref name="Artist Profiles" /> * Tea for Three<ref name="Artist Profiles" /> * Thee Chaiyadej<ref name="Artist Profiles" /> * ToR+ (Saksit Vejsupaporn)<ref name="Artist Profiles" /> * Trai Bhumiratna<ref name="Artist Profiles" /> * Triumphs Kingdom<ref name="Artist Profiles" /> * Yokee Playboy<ref name="Artist Profiles" /> * Mr. Z (Somkiat Ariyachaipanich)<ref name="Artist Profiles" /> {{col-end}}

==See also== *Sukosol Group

==Notes== {{Reflist|2}}

==References== *{{citation|last=Amnatcharoenrit|first=Bamrung|title=Marketing Campaigns to Boost Thailand's Foreign Music Sales|newspaper=Bangkok Post|date=3 October 2003}}. *{{citation|last=Amnatcharoenrit|first=Bamrung|title=Bakery to nourish 'alternative' niche|date=12 February 2004|newspaper=Bangkok Post}}. *{{citation|last=Deboonme|first=Achara|title=Analysis: Founders of Bakery Music keep the faith|date=9 December 2004|newspaper=The Nation|place=Bangkok|url=http://www.nationmultimedia.com/search/read.php?newsid=109785|accessdate=2009-01-11}}{{dead link|date=January 2025|bot=medic}}{{cbignore|bot=medic}}. *{{citation|last1=Deboonme|first1=Achara|first2=Phatarawadee|last2=Phatranawik|title=Bakery's huge B-Day blast|date=16 December 2004|newspaper=The Nation|place=Bangkok|url=http://www.nationmultimedia.com/search/read.php?newsid=110079|accessdate=2009-01-11}}{{dead link|date=January 2025|bot=medic}}{{cbignore|bot=medic}}, *{{citation|last=Lersakvanitchakul|first=Kitchana|title=Ten Hot Years|date=14 June 2004|newspaper=The Nation|place=Bangkok|url=http://www.nationmultimedia.com/search/read.php?newsid=100588|accessdate=2009-01-11}}{{dead link|date=January 2025|bot=medic}}{{cbignore|bot=medic}}. *{{citation|last=Phuangkanok|first=Naranart |title=B-Day blow-out|date=2 November 2004|newspaper=The Nation|place=Bangkok|url=http://www.nationmultimedia.com/search/read.php?newsid=108379|accessdate=2009-01-11}}{{dead link|date=January 2025|bot=medic}}{{cbignore|bot=medic}}. *{{citation|last=Rungfapaisarn|first=Kwanchai|title=Making Music: Bakery, BMG streamline operations|date=2 October 2003|newspaper=The Nation|place=Bangkok|url=http://www.nationmultimedia.com/search/read.php?newsid=86618|accessdate=2009-01-11}}{{dead link|date=January 2025|bot=medic}}{{cbignore|bot=medic}}. *{{citation|last=Suwanprakorn|first=Natalie|title=Music Company Partnership Has Profitable Year in Thailand|newspaper=Bangkok Post|date=7 July 2002}}.

==External links== * [https://web.archive.org/web/20131016103224/http://www.bakerymusic.com/home.asp Official website] (Archive) {{Authority control}}

Category:Sony Music Category:Thai record labels Category:Record labels established in 1994 Category:1994 establishments in Thailand