{{Short description|Indian general entertainment TV channel}} {{For-multi|the book|Elizabeth Gilbert#Big Magic|the French TV channel|Zee Magic}} {{Use Indian English|date=July 2021}} {{Use dmy dates|date=May 2026}} {{Infobox television channel | name = Big Magic | logo = Big Magic 2025 Logo.png | logo_size = | logo_caption = Logo used since 2025 | launch_date = {{Start date and age|df=yes|2011|4|4}} | picture_format = 1080i HDTV<br />(downscalled to letterboxed 576i for the SDTV feed) | network = Zee Entertainment Enterprises | owner = Zee Entertainment Enterprises | country = India | headquarters = Noida | website = {{URL|https://bigmagic.zee5.com/}} | sister_channels = ''See list of channels owned by ZEEL'' | language = Hindi }}
'''Big Magic''' is an Indian free-to-air television channel owned by Zee Entertainment Enterprises. The channel was launched on 4 April 2011 as Big Magic by Reliance Broadcasting Network. In 2016, it was acquired by ZEEL.<ref>{{Cite web |title=Big Magic - BIG MAGIC - Marathi Entertainment Online {{!}} Updates & More {{!}} ZEE5 |url=https://bigmagic.zee5.com/ |access-date=2024-05-04 |website=Big Magic |archive-date=3 August 2022 |archive-url=https://web.archive.org/web/20220803060008/https://bigmagic.zee5.com/ |url-status=dead }}</ref>
== History == Reliance launched the channel on 4 April 2011, branded in line with its extant radio property Big FM. The network targeted 30% of the national population by narrowing to the three states where Hindi is more spoken (Uttar Pradesh, Madhya Pradesh and Bihar), with the channel being distributed on every cable company in the three states.<ref>{{cite news |title=Reliance Broadcast to launch a TV channel |url=https://www.newindianexpress.com/business/2011/Mar/28/reliance-broadcast-to-launch-a-tv-channel-239494.html |work=New Indian Express |date=28 March 2011}}</ref> Within months of launch, Big Magic had become the most-watched channel in the three target states, at a time when all of Reliance Broadcasting Network's channels were seeing a growth in the number of viewers.<ref>{{cite news |title=RBNL's television business shows robust growth |url=https://www.adgully.com/rbnl-s-television-business-shows-robust-growth-47711.html |work=Ad Gully |date=12 September 2011}}</ref> A Bhojpuri version was launched in 2013, targeting the states of Bihar and Jharkhand.<ref>{{cite news |title=BIG Magic spreads to Bihar, Jharkhand with Bhojpuri channel |url=https://www.mxmindia.com/media/big-magic-launches-bhojpuri-channel-in-bihar-jharkhand/ |work=MXM |date=14 January 2013}}</ref> It was acquired in November 2016 by Zee Entertainment Enterprises Limited.<ref>{{Cite web |date=2021-05-22 |title=Breaking News - Big Magic is going to rebrand as Zee Josh {{!}} Entertainment News & Updates, DTH Forum, DTH Channel Updates, News & TV Updates |url=https://entmnt.com/threads/big-magic-is-going-to-rebrand-as-zee-josh.53371/ |access-date=2024-05-04 |archive-url=https://web.archive.org/web/20210522024901/https://entmnt.com/threads/big-magic-is-going-to-rebrand-as-zee-josh.53371/ |archive-date=22 May 2021 }}</ref><ref>{{Cite web |date=2016-12-21 |title=Anil Ambani's Reliance general entertainment group's channel Big Magic and ganga joined the Zee Group {{!}} रिलायंस जनरल एंटरटेनमेंट समूह के बिग मैजिक और गंगा चैनल ज़ी ग्रुप में शामिल - Latest News & Updates in Hindi at India.com Hindi |url=http://www.india.com/hindi-news/business-hindi/anil-ambanis-reliance-general-entertainment-groups-channel-big-magic-and-ganga-joined-the-zee-group/ |access-date=2024-05-04 |archive-url=https://web.archive.org/web/20161221033414/http://www.india.com/hindi-news/business-hindi/anil-ambanis-reliance-general-entertainment-groups-channel-big-magic-and-ganga-joined-the-zee-group/ |archive-date=21 December 2016 }}</ref>
== Programming == {{main|List of programmes broadcast by Big Magic}}
==References== {{reflist}}
==External links== *{{Official website}}
{{Big Magic Programmes}} {{Reliance Anil Dhirubhai Ambani Group}} {{Essel Group}} {{Authority control}}
Category:Hindi-language television channels in India Category:Television channels and stations established in 2011 Category:2011 establishments in Uttar Pradesh Category:Zee Entertainment Enterprises Category:Comedy television channels in India Category:Hindi-language television stations