BHLDN

{{Short description|American women's clothing retailer}} {{Undisclosed paid|date=December 2020}} {{Infobox company

| | name = BHLDN | logo = File:LogoofBHLDN.png | type = Subsidiary | industry = Retail | founded = 2011 | hq_location = Philadelphia, Pennsylvania, U.S. | parent = Urban Outfitters<br>(2011–present) | website = [http://www.bhldn.com www.bhldn.com] }}

'''BHLDN''' (disemvowelment of "beholden")<ref>{{Cite web|url=https://www.bhldn.com/about-us/?cm_sp=LEFTNAV-_-HELP-_-ABOUTUS|title=BHLDN|website=BHLDN|language=en|access-date=2018-08-08}}</ref> is an American women's clothing retailer that specializes in wedding dresses, bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in Philadelphia, Pennsylvania, BHLDN is owned by Urban Outfitters, and is a sister brand to Anthropologie.<ref>{{cite web|title=Company Overview of BHLDN.com LLC|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=141489139}}{{dead link|date=April 2023|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite web|title=BHLDN|url=http://urbn.com/profile/bhldn.html|access-date=2015-01-15|archive-url=https://web.archive.org/web/20150316191946/http://urbn.com/profile/bhldn.html|archive-date=2015-03-16|url-status=dead}}</ref><ref>{{cite web|title=Getting Married? Urban Outfitters Has Your Dress|url=https://money.cnn.com/2011/02/11/pf/urban_outfitters_wedding_dresses/index.htm|archive-url=https://web.archive.org/web/20110212153132/http://money.cnn.com/2011/02/11/pf/urban_outfitters_wedding_dresses/index.htm|url-status=dead|archive-date=February 12, 2011}}</ref>

== History ==

BHLDN launched its website on Valentine’s Day 2011, and opened its first brick-and-mortar store in Houston in August 2011.<ref>{{cite web|title=Bhldn, Urban Outfitters' Bridal Brand, To Launch February 14|website=HuffPost |date=8 February 2011 |url=http://www.huffingtonpost.com/2011/02/08/bhldn-urban-outfitters-bridal_n_820309.html}}</ref><ref>{{cite web|title=BHLDN Opens its First Brick-and-Mortar Store at Highland Village|date=19 August 2011 |url=http://racked.com/archives/2011/08/19/bhldn-opens-its-first-brickandmortar-store-at-highland-village.php}}</ref> The retailer has since expanded to operating additional brick-and-mortar stores in Chicago and New York, and shop-in-shop locations in Anthropologie stores in Atlanta, Bethesda, Boston, Beverly Hills, Carlsbad, Century City, Chestnut Hill, Denver, Newport Beach, New York City, Palo Alto, Portland, Philadelphia, Seattle, Walnut Creek, Washington D.C., and Westport.<ref>{{cite web |title=Stores |url=https://www.bhldn.com/stores/ |website=BHLDN |accessdate=23 May 2019}}</ref><ref>{{cite web|title=Anthropologie to Open BHLDN Bridal Boutique on Upper East Side|url=http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|url-status=dead|archiveurl=https://web.archive.org/web/20140504004436/http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|archivedate=2014-05-04}}</ref><ref>{{cite news|title=Peter Pan Collars in a Vintage Never-Never Land| work=The New York Times | date=June 2006 |url=https://www.nytimes.com/2006/06/01/fashion/thursdaystyles/01CRITIC.html?_r=2& | last1=Kuczynski | first1=Alex }}</ref><ref>{{Cite news|url=http://www.philly.com/philly/business/20161121_BHLDN_bridal_brand_debuts_inside_Philly_s_Anthropologie_store.html|title=BHLDN bridal brand debuts inside Philly's Anthropologie store|work=Philly.com|access-date=2017-06-02}}</ref> As of 2019, there were seventeen shops within Anthropologie stores and three standalone stores.<ref>{{Cite news|url=https://www.ocregister.com/2017/09/13/urban-outfitters-wedding-brand-bhldn-sets-up-shop-inside-fashion-island-store/|title=Urban Outfitters wedding brand, BHLDN, sets up shop inside Fashion Island store|date=2017-09-13|work=Orange County Register|access-date=2018-07-02|language=en-US}}</ref>

== Products == BHLDN has carried gowns and accessories from fashion designers including Catherine Deane, Tracy Reese, and Fleur Wood.<ref>{{cite web|title=Anthropologie Launches Bridal Site BHLDN.com|url=http://stylenews.peoplestylewatch.com/2011/02/14/anthropologie-launches-bridal-site-bhldn-com/}}</ref> BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service Shutterfly, for a collection of wedding stationery.<ref>{{cite web|title=THE BHLDN COLLECTION FOR WEDDING PAPER DIVAS |url=http://www.weddingpaperdivas.com/featured-designers/bhldn.htm |url-status=dead |archiveurl=https://web.archive.org/web/20150112215247/http://www.weddingpaperdivas.com/featured-designers/bhldn.htm |archivedate=2015-01-12 }}</ref><ref>{{cite web|title=Shutterfly, Inc. - About|url=http://www.shutterflyinc.com/about.html|access-date=2015-02-19|archive-url=https://web.archive.org/web/20150223170258/http://www.shutterflyinc.com/about.html|archive-date=2015-02-23|url-status=dead}}</ref>

In April 2016, BHLDN launched a party dress collection, offering dresses for special events.<ref>{{Cite web|url=http://www.racked.com/2016/5/18/11701834/bhldn-party-dress-collection-photos|title=BHLDN Gets Into the Prom Dress Biz|date=2016-05-18|website=Racked|access-date=2017-04-18}}</ref>

In August 2016, BHLDN partnered with Indiana jewelry brand ILA to create a collection of nine engagement rings and wedding bands to be sold through the BHLDN website.<ref>{{Cite news|url=http://houston.culturemap.com/news/fashion/08-03-16-national-bridal-boutique-bhldn-debuts-line-of-engagement-rings-designed-by-houston-duo/#slide=0|title=National bridal boutique BHLDN debuts line of engagement rings designed by Houston duo|work=CultureMap Houston|access-date=2017-04-18|language=en}}</ref>

== References == {{Reflist}}

== External links == * [http://www.bhldn.com/ Official website]

Category:Clothing retailers of the United States Category:Clothing brands of the United States Category:Companies based in Philadelphia Category:Retail companies established in 2011 Category:American corporate subsidiaries