Avantax, Inc.
Private
Location cityDallas, Texas
Location countryUnited States
Area servedUnited States
Key people
Todd Mackay (President)
IndustryFinancial services
Revenue$666 Million
AumUS$ $92+ billion (2020)[1]
Num employeesApprox. 727
Parent
Homepageavantax.com

Avantax is a tax-focused independent broker-dealer in the United States. On November 28, 2023, Cetera Financial Group completed the acquisition of Avantax.[2]

History

Avantax (originally Blucora, Inc.) was formed in 1996 as a Delaware corporation.[3]

In November 2023 it was announced that Avantax would be acquired by Cetera for $1.2 billion. As a result of the acquisition, the company delisted from Nasdaq and became a business unit of Cetera.[4]

References

  1. ^ "About — Avantax® Wealth Management"
  2. ^ "Cetera Completes Acquisition of Avantax". CPA Practice Advisor. Retrieved 2023-07-17.
  3. ^ Blay, • Joyce. "HK Financial Rebrands As Avantax Planning Partners". www.fa-mag.com. Retrieved 2025-08-19.
  4. ^ "Cetera completes Avantax acquisition, adding $82B AUA". www.investmentnews.com. Retrieved 2025-08-19.