Ausway

{{Short description|Australian cartography and publishing company}} {{Infobox company | name = Ausway Publishing Pty Ltd | logo = Ausway-brand.svg | logo_size = 231px | type = Private | founded = 1966 | founder = Merv Godfrey, Iven Mackay | hq_location_city = [[Mount Waverley]], [[Victoria, Australia]] | hq_location_country = | key_people = | industry = [[Publishing]] | products = [[Map]]s | services = [[Cartography]] | revenue = | operating_income = | net_income = | num_employees = | divisions = | website = [http://www.ausway.com/ ausway.com] }}

'''Ausway''' is an Australian [[cartography]] and [[publishing]] company that produces comprehensive [[street directory|street directories]] and [[map]]s. In addition to its directories, Ausway also produces laminated, folded and rolled maps of varying sizes and formats, 200dpi [[Digital data|digital]] map images, and index data. Ausway markets a [[Global Navigation Satellite System|satellite navigation]] unit loaded with their mapping data, branded as Navway.

==History== Seeking a higher quality street directory for [[Melbourne]], Merv Godfrey and Iven Mackay began drawing maps by hand for their proposed directory in 1961.<ref name="History">{{cite web | title = Ausway Corporate Website > Our Community > History > Melway | publisher = Ausway | url = http://www.ausway.com.au/Default.aspx?tabid=115 | accessdate = 25 December 2007 }}</ref>

Having produced road maps for petrol stations in the 1960s in his spare time, Godfrey took 12 months leave from his employer, the [[Government of Victoria]]'s [[State Electricity Commission of Victoria|State Electricity Commission]], to work on the directory. Godfrey resigned from his job, and worked with his wife to complete the publication.<ref name="Impression">{{cite news|title=Impression |url=http://www.apg.net.au/downloads/impression/impression_summer_01.pdf |publisher=McPherson's Printing Group |date=Summer 2001 |page=5 |accessdate=25 December 2007 |archiveurl=https://web.archive.org/web/20070830054409/http://apg.net.au/downloads/impression/impression_summer_01.pdf |archivedate=30 August 2007 |url-status=live }}</ref> In a second-hand [[Morris Minor]] car, Mackay took the drawn maps and drove around checking each road and detail to confirm them.<ref name="History"/>

After five years of meticulous research and pen-and-ink drawing, their maps were ready for publication. The first edition of ''[[Melway]]'' was released in May 1966 with a $2.50 price tag.<ref name="History"/> Being twice as expensive as its nearest rival, critics dismissed it as too expensive, however the directory's higher quality prevailed and it sold well, especially after receiving publicity from [[Graham Kennedy]] on the popular ''[[In Melbourne Tonight]]'' television variety show's "New Products" segment. The directory was embraced by local residents – the word "Melways" quickly became a household name for "street directory".

With continuing success, the company grew from Godfrey's private residence in [[Malvern, Victoria|Malvern]],<ref name="Impression"/> to an office location in [[Mount Waverley]] in 1985.<ref name="History"/>

In 1991, Melway Holdings changed its name to Ausway Publishing,<ref>{{cite web | title = ASIC Free Company Name Search | publisher = [[Australian Securities & Investments Commission]] | url = http://www.search.asic.gov.au/cgi-bin/gns030c?acn=052_188_780&juris=9&hdtext=ACN&srchsrc=1 | accessdate = 25 December 2007 | archive-date = 6 July 2011 | archive-url = https://web.archive.org/web/20110706121652/http://www.search.asic.gov.au/cgi-bin/gns030c?acn=052_188_780&juris=9&hdtext=ACN&srchsrc=1 | url-status = dead }}</ref> and expanded into [[Sydney]] in 1993 with the launch of the ''[[Sydway]]'' directory, into [[Brisbane]] in 2005 with the ''[[Brisway]]'', and into Perth in 2010 with the ''[[Melway Perth]]''.

==Products== ===Street Directories===

Current directories produced by Ausway are: * ''[[Melway]]'' – Greater Melbourne 49th edition for 2023 ** ''Melway Large Print Edition'' – a larger, [[Paper size#International paper sizes|A3-sized]] version of the current edition ** ''Melway Ballarat Edition 1'' - a separate directory to the Melway, containing 19 maps of [[Ballarat]] and surrounding areas<ref name="Ballarat">{{cite web | title = Melway Ballarat Edition 1 | publisher = Ausway | url = http://ausway.com/home/Default.aspx?tabid=103&CategoryID=0&List=1&SortField=DateCreated%2cDateCreated&catpageindex=3&Level=a&ProductID=97 | accessdate = 14 November 2009 }}</ref> * ''[[Sydway]]'' – [[Sydney]] & [[Blue Mountains (New South Wales)|Blue Mountains]] 18th edition for 2016 * ''[[Brisway]]'' – [[Brisbane]], [[Gold Coast, Queensland|Gold Coast]] & [[Sunshine Coast, Queensland|Sunshine Coast]] plus [[Toowoomba]] (5th edition, released April 2010<ref name="PRD">{{cite web | title = Ausway Corporate Website > Products > Product Release Dates | publisher = Ausway| url = http://www.ausway.com.au/Default.aspx?tabid=136 | accessdate = 13 April 2009 }}</ref>) * ''[[Melway Perth]]'' - [[Perth]] plus [[Albany, Western Australia|Albany]], [[Bunbury, Western Australia|Bunbury]], [[Geraldton]] and [[Kalgoorlie]] (released December 2009).<ref name="Perth">{{cite web | title = Melway Perth Street Directory - Flexible Cover | publisher = Ausway | url = http://ausway.com/home/Default.aspx?tabid=103&CategoryID=10&List=1&productid=132 | accessdate = 14 December 2009 }}</ref> This street directory is derived from the Perth StreetSmart street directory

A separate directory covering the [[Central Coast, New South Wales]], was integrated in the ''Sydway'' directory since its 13th edition.

===eway=== The eway is an electronic copy of the Melway, Brisway, Sydway and Melway Perth street directories. It includes the ability to print out maps, calculate distances and quickly search for locations. It is only available for [[Microsoft Windows]], and is currently being updated in sync with the printed books.

===GPS=== Ausway also market a GPS in-car navigator known as ''Navway''. It includes [[Navteq]] mapping and routing data (as an alternative to the UBD-derived data in Sensis WhereIs mapping data). There are currently three models of Navway: *M470 (Navway Map) - the 'base model' with Ausway-style roads, lane guidance and a Bluetooth hands-free mobile phone connection<ref name=NavwayMap>{{cite web|title=Navway M470 Map |publisher=Ausway |url=http://www.navway.com.au/NavwayOverview/M470NavwayMap/tabid/66/Default.aspx |accessdate=4 January 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20090913153431/http://www.navway.com.au/NavwayOverview/M470NavwayMap/tabid/66/Default.aspx |archivedate=13 September 2009 }}</ref> *T470 (Navway with Traffic) - similar to the M470 but with access to the [[Traffic Message Channel|TCM]] [[Traffic message channel#Australia|SUNA]]<ref>{{cite web|url=http://www.sunatraffic.com.au/moreinfo.html |title=Archived copy |accessdate=2011-11-13 |url-status=dead |archiveurl=https://web.archive.org/web/20111126103215/http://www.sunatraffic.com.au/moreinfo.html |archivedate=2011-11-26 }}</ref> traffic channel for live updates on congested and slow-moving areas<ref name=NavwayTraffic>{{cite web|title=Navway Professional GPS Street Navigation - Navway with Traffic |publisher=Ausway |url=http://www.navway.com.au/NavwayOverview/T470NavwaywithTraffic/tabid/57/Default.aspx |accessdate=4 January 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20090930010516/http://www.navway.com.au/NavwayOverview/T470NavwaywithTraffic/tabid/57/Default.aspx |archivedate=30 September 2009 }}</ref> *P470 (Navway Professional) - the 'high-end model'<ref name=NavwayPro>{{cite web|title=Navway Professional GPS Street Navigation - Navway Professional |publisher=Ausway |url=http://www.navway.com.au/NavwayOverview/P470NavwayProfessional/tabid/56/Default.aspx |accessdate=4 January 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20091030061711/http://www.navway.com.au/NavwayOverview/P470NavwayProfessional/tabid/56/Default.aspx |archivedate=30 October 2009 }}</ref>

===Ausway Android and iPhone apps ===

An Ausway app for Android and iPhone called Aus Map has been released. This app requires an internet connection since it downloads the map data as needed from www.street-directory.com.au. Melway, Sydway, Brisway and Melway Perth are all included along with other map scales from street-directory.com. Aus Map includes the ability to act as a GPS with onscreen direction instructions. At present (2013) the direction instructions are limited to onscreen only. No voice audio support.<ref>{{cite news| url=http://www.smh.com.au/small-business/smallbiz-tech/melway-mapps-the-future-with-iphone-innovation-20101218-191d0.html | work=[[Sydney Morning Herald]]| date=19 December 2010 | title=Melway mApps the future with iPhone innovation}}</ref>

==Online mapping== Ausway's directory products are searchable online through Melbourne based Virtual Map Australia's [http://www.street-directory.com.au/ street-directory.com.au] site. The advertisement-supported site is in competition to Whereis, a site by Sensis, the advertising and directories arm of [[Telstra|Telstra Corporation]]. Sensis owns [[Universal Publishers (Australia)|Universal Publishers]]' [[UBD Street Directory|UBD]] directories, rivals to Ausway's publications, and use that mapping data in their Whereis site.

==References== {{Reflist}}

==External links== *[http://www.ausway.com/ Ausway] *[http://www.street-directory.com.au/ Street-directory.com.au] *[https://web.archive.org/web/20091030061605/http://www.navway.com.au/ Navway]

[[Category:Map companies of Australia]] [[Category:Publishing companies of Australia]] [[Category:Publishing companies established in 1966]] [[Category:Privately held companies of Australia]] [[Category:Street directories]] [[Category:Companies based in Melbourne]] [[Category:1966 establishments in Australia]]