{{Use mdy dates|date=March 2025}} {{Infobox magazine | title = Austin Way | logo = | logo_size = <!-- default is 180px --> | image_file = File:Austin_Way_April_2024_cover_Willie_Nelson.webp | image_size = | image_alt = | image_caption = Cover of the April 2024 issue, featuring Willie Nelson, photographed by Kate Liddy | editor = Riki Altman-Yee | editor_title = Editor-in-chief | previous_editor = | staff_writer = | photographer = | category = Regional lifestyle magazine | frequency = 7x per year | format = | circulation = 50,000{{citation needed|date=May 2026}} | publisher = Kristin Terk Pelt | paid_circulation = | unpaid_circulation = | circulation_year = | total_circulation = | founder = | founded = | firstdate = {{Start date and age|2014|09}} | finaldate = <!-- {{End date|YYYY|MM|DD}} --> | finalnumber = | company = Modern Luxury | country = United States | based = Austin, Texas | language = English | website = {{URL|https://modernluxury.com/austin}} | issn = | oclc = 940843207 }} '''''Austin Way''''' is a luxury lifestyle magazine published by Modern Luxury and based in Austin, Texas, covering fashion, style, music, philanthropy, real estate, dining, and art for the city's affluent community.<ref>{{Cite web|url=http://www.bizjournals.com/austin/blog/creative/2014/08/austin-way-magazine-debut-targets-citys-affluent.html|title=Austin Way magazine targets city's affluent homes and visitors|work=Austin Business Journal|access-date=March 7, 2016}}</ref> It is published seven times a year with a circulation of 50,000.
== History == ''Austin Way'' was launched in September 2014 by GreenGale Publishing, the renamed successor to Niche Media, which had been founded by Jason Binn in 1998.<ref>{{Cite web|url=http://www.adweek.com/fishbowlny/niche-medias-top-execs-predict-a-new-cachet-for-publishing/337424|title=Niche Media's Top Execs Predict 'A New Cachet' For Publishing|work=Adweek|date=25 March 2015 |access-date=March 7, 2016}}</ref><ref>{{cite web |last=O'Shea |first=Chris |title=Niche Media Sold to Greengale Publishing |url=https://www.adweek.com/performance-marketing/niche-media-sold-to-greengale-publishing/ |website=Adweek |date=2014-07-09 |access-date=2026-05-25 }}</ref> The launch was timed to capitalize on Austin's emergence as a major technology hub and luxury destination, a period of rapid population and economic growth that made the city an attractive market for a high-end regional title.<ref>{{cite web |last=Sass |first=Erik |title=Mag Bag: Niche Media Launches 'Austin Way' |url=https://www.mediapost.com/publications/article/218528/ |website=MediaPost |date=2014-01-30 |access-date=2026-05-25 }}</ref><ref>{{cite news|title=Niche Media Announces Austin Way, New Regional Magazine For Austin, TX|url=http://www.prnewswire.com/news-releases/niche-media-announces-austin-way-new-regional-magazine-for-austin-tx-241891661.html|accessdate=April 18, 2016|work=PR Newswire|date=January 24, 2014|location=New York}}</ref> GreenGale was acquired by Modern Luxury, a national city and regional magazine publisher, in 2017.<ref>{{Cite web|url=https://nypost.com/2017/04/17/modern-luxury-to-buy-publisher-of-hamptons-magazine/|title=Modern Luxury to buy publisher of Hamptons Magazine|work=New York post|date=17 April 2017 |access-date=May 25, 2024}}</ref>
The following year, ''Austin Way'' was abruptly shut down in 2018 amid the financial strain that followed Modern Luxury's post-acquisition integration of GreenGale, the same period during which Modern Luxury significantly reduced editorial budgets across its portfolio. The magazine remained dormant for five years, a hiatus longer than that experienced by any other current Modern Luxury title. Modern Luxury relaunched Austin Way in September 2023, with Katerina "Kat" Cotroneo named as editor-in-chief. At the time of the relaunch, Cotroneo described Austin as "a modern boomtown growing more each day, especially in the luxury space."<ref>{{Cite web|url=https://cbsaustin.com/features/we-are-austin/readers-welcome-back-austin-way-magazine-with-premiere-issue-and-a-focus-on-livable-luxury|title=Readers welcome back Austin Way Magazine with premiere issue and a focus on livable luxury|work=CBS Austin|date=28 September 2023 |access-date=May 25, 2024}}</ref> Riki Altman-Yee subsequently became editor-in-chief in 2025 and currently holds the role.<ref>{{cite magazine |last=Altman-Yee |first=Riki |title=Howdy, Austin |url=https://digital.modernluxury.com/publication/?i=840756&p=8&view=issueViewer |magazine=Modern Luxury Austin Way |date=2024-03-01 |access-date=2026-05-25 }}</ref>
==References== {{Reflist}}
==External links== * {{Official website}} {{Modern Luxury publications}} Category:2014 establishments in Texas Category:Bimonthly magazines published in the United States Category:Local interest magazines published in Texas Category:Magazines established in 2014 Category:Magazines published in Austin, Texas