{{Short description|Indian jeweller, film producer and actor (1942–2022)}} {{more citations needed|date=October 2022}} {{Use dmy dates|date=October 2022}} {{Use Indian English|date=March 2018}} {{Infobox person | name = Atlas Ramachandran | image = Ram02.png | caption = | birth_name = M. M. Ramachandran | birth_date = {{Birth date|1942|07|31|df=yes}} | birth_place = Mullassery, Kingdom of Cochin | alma_mater = St. Thomas College, Thrissur, Delhi School of Economics | death_date = {{Death date and age|df=yes|2022|10|02|1942|07|31}} | death_place = Dubai, United Arab Emirates | occupation = {{hlist|Jeweller|Director|Film Producer|Actor}} | title = Chairman of Atlas Jewellery | spouse = Indira Ramachandran | children = 2 | parents = }}
'''M. M. Ramachandran''' (31 July 1942 – 2 October 2022), better known as '''Atlas Ramachandran''',<ref name=":0">{{cite web |title=Atlas At A Glance |url=http://atlasera.co/ |url-status=dead |archive-url=https://web.archive.org/web/20190730105307/http://www.atlasera.co/ |archive-date=30 July 2019 |access-date=20 February 2014 |website=Atlas Jewellery |via=atlasera.co}}</ref> was an Indian jeweller, film producer and actor. He was the chairman of Atlas Jewellery and is known for the tagline of his jewellery, "Janakodikalude Vishwastha Sthapanam" (transl. "The people's trusted establishment"). He had produced and distributed films under the banner "Chandrakanth Films".<ref>{{Cite news |url=https://malayalasangeetham.info/displayProfile.php?category=banner&artist=Chandrakanth%20Films |title=Chandrakanth Films|access-date=27 August 2019|archive-date=7 October 2021|archive-url=https://web.archive.org/web/20211007193857/https://malayalasangeetham.info/displayProfile.php?category=banner&artist=Chandrakanth%20Films|url-status=live}}</ref> ''Vaisali'' (1988) and ''Sukrutham'' (1994) are the major films that he has produced. He has also acted in a few movies notably in ''Subhadram'' (2007) in a lead role.
==Early life & career== Ramachandran was born at Mullassery in the Thrissur District of Kerala on 31 July 1942 into a family with a rich cultural and literary background.<ref name=":0" /><ref>{{Cite news |date=2022-10-03 |title=From banker to jeweller, Atlas Ramachandran lived a life full of twists |work=Onmanorama |url=https://www.onmanorama.com/news/kerala/2022/10/03/atlas-mm-ramachandran-businessman-film-producer.html |access-date=2022-10-04}}</ref> His father, V. Kamalakara Menon (d. 1995), was a poet, and there were frequent Akshara Shlokam recitation sessions at his home. Ramachandran was the third of the eight children and the second son.
After acquiring his bachelor's degree in commerce from St. Thomas College, Thrissur, he moved to Delhi to begin his professional career as a banker with Canara Bank and then with State Bank of India.<ref>{{cite news |title=Atlas Ramachandran: Banker, jeweler, producer and a dream... |url=https://www.thestatesman.com/obituary/atlas-ramachandran-1503117522.html |work=The Statesman |date=3 October 2022 |language=en}}</ref>
==Career== In Delhi, Ramachandran started his career in the banking industry. He joined Canara Bank and completed a post-graduate degree in economics from the Delhi School of Economics. Later on, selected as a probationary officer by the State Bank of India, he moved to the State Bank of Travancore where he was a field officer, accountant and manager. By the time he left the bank, he was the superintendent of over 100 branches.
In 1974, he moved to Kuwait City to work for the Commercial Bank of Kuwait.<ref name=":0"/> He assumed the post of Administration Manager of the International Division.
Having been convinced of the immense demand for gold ornaments, he opened the first ATLAS showroom in Souk Al Watya in Kuwait.{{when|date=March 2020}}
Kuwait was looted during the Gulf War and Ramachandran experienced a total loss, so he started over in the United Arab Emirates. He introduced the concept of mega-offers in the regional gold trade. From gold bars to luxurious cars, shoppers won generous prizes. ATLAS served well over a million customers.{{citation needed|date=March 2020}} This led to the coining of the now famous slogan, "ATLAS jewellery-Trusted by Millions", with Ramachandran himself serving as the brand ambassador and lending his face and voice for the advertisements.
== Philanthropy == Both in his adopted home in the Persian Gulf and in India, his community initiatives include welfare, education, film, literature and music. He gave scores of gold medals in the UAE schools. He also gave scholarships to deserving students of limited means in Kerala. In the same way, customers of Atlas Jewellery were handed over the ornaments selected by them even if they were short of money. He patronised many competitions including reciting the Quran held by the Islamic organisations in the Persian Gulf region.<ref>{{Cite web |date=20 June 2017 |title=The fall of Atlas Ramachandran: His wife Indira opens up in a tell-all interview |url=https://www.thenewsminute.com/article/fall-atlas-ramachandran-his-wife-indira-opens-tell-all-interview-63950|access-date=3 July 2021 |website=The News Minute |language=en|archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709191649/https://www.thenewsminute.com/article/fall-atlas-ramachandran-his-wife-indira-opens-tell-all-interview-63950|url-status=live}}</ref>
==Legal troubles== In the United Arab Emirates (as in many Arab countries in the Persian Gulf region), loans are secured with a signed cheque for the entire loan amount.<ref>{{Cite web |date=2019-06-09 |title=What is a security cheque? |url=https://www.mortgagefinder.ae/faq/what-is-a-security-cheque/ |access-date=2022-10-16 |website=Mortgage Finder - FAQ |language=en}}</ref> Loan providers could present this cheque at any time. If a cheque cannot be processed because the account holder has insufficient funds this can be escalated into a criminal matter and debtors jailed to recoup debt.<ref>{{cite web | url=https://www.arabianbusiness.com/gcc/uae/jail-works-for-recouping-debt-hsbc-boss-304078 | title=Jail works for recouping debt - HSBC boss - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More | date=4 July 2010 }}</ref> This is contrary to most developed countries where there are no security cheques and these types of issues only result in civil cases. In the Middle East, many business owners quietly leave the country when they face liquidity issues.<ref>{{cite web | url=https://www.arabianbusiness.com/industries/banking-finance/sme-owners-flee-uae-with-unpaid-debts-exceeding-1bn-in-2015-612524 | title=SME owners flee UAE with unpaid debts exceeding $1bn in 2015 - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More | date=16 November 2015 }}</ref> Ramachandran stayed in the country to resolve his business and legal troubles. However, he was detained by the Dubai Police in August 2015. He sought to have his charges suspended but did not receive bail and was then imprisoned three months later by the Dubai Court.<ref>{{Cite web |title=Atlas Jewellery owner let off after 3 years in Dubai jail |url=https://www.deccanchronicle.com/nation/crime/100618/atlas-jewellery-owner-let-off-after-3-years-in-dubai-jail.html|access-date=3 July 2021 |website=Deccan Chronicle|date=10 June 2018 |archive-date=10 July 2021|archive-url=https://web.archive.org/web/20210710082658/https://www.deccanchronicle.com/amp/nation/crime/100618/atlas-jewellery-owner-let-off-after-3-years-in-dubai-jail.html|url-status=live}}</ref> While in prison, his hospitals were sold to repay some loans. However, most jewellery shops simply closed and became insolvent. After nearly three years, he was released in June 2018.<ref>{{Cite web |title=I will rise like a phoenix: Atlas Ramachandran |url=https://www.deccanchronicle.com/entertainment/mollywood/220618/i-will-rise-like-a-phoenix-atlas-ramachandran.html|access-date=3 July 2021 |website=Deccan Chronicle|date=22 June 2018 |archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709183156/https://www.deccanchronicle.com/amp/entertainment/mollywood/220618/i-will-rise-like-a-phoenix-atlas-ramachandran.html|url-status=live}}</ref> There was a major amendment made to UAE Federal Law on 2 January 2022 that decriminalised bounced cheques.<ref>{{Cite web |last=Zakaria |first=Sherouk |title=New UAE law decriminalises bounced cheques: Fines, exceptions; all you need to know |url=https://www.khaleejtimes.com/banking-in-uae/decriminalising-bounced-cheques-in-uae-all-you-need-to-know |access-date=2022-10-16 |website=Khaleej Times |language=en}}</ref>
==Death== Ramachandran died in a hospital in Dubai on 2 October 2022 following a cardiac arrest.<ref>{{Cite news |date=2022-10-04 |title=CM condoles death of NRI businessman 'Atlas Ramachandran' |work=The Times of India |url=https://timesofindia.indiatimes.com/city/thiruvananthapuram/cm-condoles-death-of-nri-businessman-atlas-ramachandran/articleshow/94631558.cms |access-date=2023-05-12 |issn=0971-8257}}</ref> He was 80.<ref>{{Cite news |url=https://www.khaleejtimes.com/uae/dubai-atlas-ramachandran-passes-away-at-age-80 |title=Dubai: Indian businessman Atlas Ramachandran passes away at 80 |newspaper=Khaleej Times |access-date=2 October 2022 |archive-date=2 October 2022 |archive-url=https://web.archive.org/web/20221002203913/https://www.khaleejtimes.com/uae/dubai-atlas-ramachandran-passes-away-at-age-80|url-status=live |language=en}}</ref><ref>{{Cite news |date=2022-10-02 |title=Businessman Atlas Ramachandran dies at 80 |url=https://www.onmanorama.com/news/kerala/2022/10/03/atlas-ramachandran-dies.html |access-date=2022-10-02 |work=Onmanorama |language=en}}</ref>
==Filmography== Ramachandran ventured into film production and distribution. He was known as Vaisali Ramachandran due to the fame of his debut film production ''Vaisali'', an episode from ''Mahabharata'', which was a classic in the Malayalam film industry. He resigned from the Commercial Bank to focus solely on the jewellery business and motion pictures. At the time of his resignation, he was one of the most highly respected and highly paid bank managers in Kuwait.{{citation needed|date=March 2020}} With his new focus, he either produced or distributed the hit films ''Sukrutham'', ''Dhanam'', ''Kauravar'', ''Chakoram'', ''Vasthuhara'', ''Innale'' and ''Venkalam''. A number of his films were selected to Indian Panorama, were critically acclaimed, and won prestigious awards.{{citation needed|date=March 2020}}
{| class="wikitable plainrowheaders sortable" |- ! scope="col" | Year ! scope="col" | Title ! scope="col" | Director ! scope="col" | Role ! scope="col" class="unsortable" | Notes |- ! scope="row" |1988 |''Vaisali'' |Bharathan |Producer |<ref name=":1">{{Cite web |date=3 October 2022 |title=Businessman Atlas Ramachandran passes away at 80 |url=https://www.newindianexpress.com/states/kerala/2022/oct/03/businessman-atlas-ramachandran-passes-away-at-80-2504483.html |website=The New Indian Express |agency=Express News Service}}</ref> |- ! scope="row" rowspan="2" |1990 |''Anantha Vruthantham'' |P. Anil |Distributor | |- |''Innale'' |P. Padmarajan |Distributor |<ref name=":1" /> |- ! scope="row" rowspan="2" |1991 |''Vasthuhara'' |G. Aravindan |Distributor | |- |''Dhanam'' |Sibi Malayil |Producer |<ref name=":1" /> |- ! scope="row" |1992 |''Kauravar'' |Joshiy |Distributor |<ref name=":1" /> |- ! scope="row" |1993 |''Venkalam'' |Bharathan |Distributor | |- ! scope="row" rowspan="2" |1994 |''Sukrutham'' |Harikumar |Producer |<ref name=":1" /> |- |''Chakoram'' |M. A. Venu |Distributor |<ref name=":1" /> |- ! scope="row" |2004 |''Youth Festival'' |Jose Thomas |Actor | |- ! scope="row" rowspan="3" |2007 |''Anandabhairavi'' |Jayaraj |Actor |<ref name=":1" /> |- |''Arabikkatha'' |Lal Jose |Actor |<ref name=":1" /> |- |''Subhadram'' |Sreelal Devaraj |Actor |<ref name=":1" /> |- ! scope="row" |2008 |''Malabar Wedding'' |Rajesh-Faisal |Actor |<ref name=":1" /> |- ! scope="row" |2009 |''2 Harihar Nagar'' |Lal |Actor |<ref name=":1" /> |- ! scope="row" rowspan="4" |2010 |''Holidays'' |M. M. Ramachandran |Director |<ref name=":1" /> |- |''Thatwamasi'' |Swami Viswa Chaithanya (Sunil) |Actor | |- |''3 Char Sou Bees'' |Govindankutty |Actor | |- |''Brahmasthram'' |V. Somanath |Actor | |- ! scope="row" |2013 |''Bombay Mittayi'' |Umer Karikkad |Actor | |- ! scope="row" |2014 |''Balyakala Sakhi'' |Pramod Payyannur |Actor | |- ! scope="row" rowspan="2" |2016 |''Daivathinte Kayyoppu'' |Benny Ashamsa |Actor | |- |''Meghangal (Tele Film)'' |Shaji Kallur |Actor | |}
==References== {{Reflist}}
==External links== * [http://www.atlaseraa.com Atlas Jewellery] * [https://www.khaleejtimes.com/business/indian-jeweller-wins-award Ramachandran chosen for business excellence award] * [https://www.khaleejtimes.com/business/atlas-jewellery-emke-group-sign-leasing-pact Ramachandran signs agreement with Yusuf Ali M.A.] * [https://web.archive.org/web/20190530052326/https://www.mathrubhumi.com/gulf/uae/iftar-for-solidarity-atlas-ramachandran-1.3832123 An Iftar with Atlas Ramachandran in solidarity] {{in lang|ml}} * [https://m.youtube.com/watch?v=1OcG7Ev3-Lw&feature=youtu.be Ramachandran in Aswamedham Kairali TV] * [https://www.thefreelibrary.com/Atlas+Group+thinking+big+even+as+Ramachandran+flirts+with+cinema.-a0205007514 AtlasGroup thinking big] * [https://www.youtube.com/watch?v=391edw1xJP0 Interview "Arike en Keralam" on People TV] * [https://www.youtube.com/watch?v=mxlbLb6k-rg Interview on Kaumudi TV] * [https://www.youtube.com/watch?v=cMJYHgrlJm4&t=18s valentines corner with Ramachandran -2] * [https://www.youtube.com/watch?v=VDVNOmrAmTI&t=23s valentines corner with Ramachandran -3] * [https://www.youtube.com/watch?v=Itz2u0HLODg&t=17s valentines corner with Ramachandran -4] * [https://www.youtube.com/watch?v=njfVBAPw26w Presenting Kamalakara Menon Suvarna Mudra for Aksharaslokam]
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{{DEFAULTSORT:Ramachandran, Atlas}} Category:1942 births Category:2022 deaths Category:21st-century Indian male actors Category:Film directors from Thrissur Category:Film producers from Thrissur Category:Indian male film actors Category:Malayalam film producers Category:Male actors from Thrissur Category:Male actors in Malayalam cinema