{{Short description|Argentinian consumer virtual reality product manufacturer}} {{Orphan|date=September 2023}}
{{Infobox company | name = Argentonia S.R.L. | logo = | logo_size = 250px | logo_caption = Logo {{as of|2007|lc=y|since=y}} | former_name = Argentonia S.R.L. (2007–2010) | type = LLC | industry = {{Unbulleted list | Internet | Immersive technology | Virtual computing | Computer software | Virtual world | Digital Marketing | Advertising }} | founded = {{Start date and age|2007|05|10}} in Buenos Aires, Argentina | founders = {{Unbulleted list | Leonardo Penotti }} | hq_location = Buenos Aires | hq_location_country = Argentina | area_served = Latin America and Spain | website = {{URL|https://www.argentonia.com.ar/|argentonia.com.ar}} | footnotes =<ref>{{Cite web |url=https://www.argentonia.com.ar/ |archive-url=https://web.archive.org/web/20070113154217/http://www.argentonia.com.ar/blog |url-status=dead |archive-date=January 13, 2007 |title=Argentonia Blog |date=January 13, 2007 |access-date=July 28, 2021}}</ref> }}
'''Argentonia S.R.L.'''<ref>{{cite web |url= https://www.boletinoficial.gob.ar/detalleAviso/primera/10782528/20031020 |title=Official Business Agreement Contract of the company |access-date=July 28, 2021 |website=Boletín Oficial de la República Argentina |quote=Legislación y Avisos Oficiales |language=es}}</ref> was a limited liability company to commercialize immersion (virtual reality) products in Argentina.<ref>{{cite web |url= https://hipertextual.com/2007/01/la-importancia-de-second-life |title=The importance of SL - Argentonia services|access-date=July 28, 2021 |website=hipertextual |quote=Internet|language=es}}</ref> It was founded in October 2007 by Leonardo Penotti and three partners while he was a student at Universidad Tecnológica Nacional in Rosario, Argentina.<ref>{{cite web |url=https://www.pagina12.com.ar/diario/suplementos/espectaculos/2-5665-2007-03-14.html |title=Viaje al paraíso artificial |access-date=2007-03-14 |website=pagina12 |quote=... Los fundadores de la Argentonia en SL apostaron desde el principio a identificarse. ... |language=es|trans-title=Trip to artificial paradise |trans-quote=... The founders of Argentonia in SL bet from the beginning to identify themselves;...}}</ref><ref>{{cite web |url= https://archivo.lacapital.com.ar/2006/09/24/seniales/noticia_328018.shtml |title=The dream of a new world at a click - Leonardo Penotti Interview|access-date=July 28, 2021 |website=lacapital |quote=Seniales|language=es}}</ref>
== History == Its commercial office was based in the city of Buenos Aires, where it was designated by the business registry of the Autonomous City of Buenos Aires with a new category of company in the country, virtual world development.<ref>{{cite web |url= https://www.dateas.com/es/bora/2007/10/05/argentonia-srl-531168 |title=Argentine open data site |access-date=July 28, 2021 |website=dateas |quote=Official information of the company |language=es}}</ref> It had four founding partners and more than 10 employees among its permanent staff and external consultants.<ref>{{cite web |url= https://www.dotpod.com.ar/argentonia-la-primera-empresa-argentina-en-second-life/ |title=Argentonia - The first Argentine company in Second Life |access-date=July 28, 2021 |website=dotpot |quote=Internet |language=es}}</ref>
thumb|The official merchandising of Argentonia.
The Rosario engineer Leonardo Penotti was the only partner outside the city of Buenos Aires.<ref>{{cite news|last=Mascardi|url=https://commons.wikimedia.org/wiki/File:Leonardo_Penotti_Interview.pdf |title=El rosarino que ideo cómo invertir en un mundo paralelo | publication-date=2007-08-07 | publication-place=Argentina | work=Portal On24 | quote=... Leonardo Penotti, rosarino de 26 años, estudia Ingeniería en Sistemas ... |language=es|trans-title=The Rosario who devised how to invest in a parallel world |trans-quote=... Leonardo Penotti, a 26-year-old from Rosario, studies Systems Engineering;...| format = PDF}}</ref><ref>{{cite web |url= https://conexionmoda.com/noticias/146_las-marcas-se-instalan-en-second-life |title=Brands are installed in Second Life - Leonardo Penotti Interview|access-date=July 28, 2021 |website=conexionmoda |quote=electronic commerce |language=es}}</ref>
In 2007, it obtained the partnership in the Spanish-language users registry in Argentina of the immersive platform Second Life, owned by Linden Lab.<ref>{{cite web |url= https://www.infobae.com/2007/08/11/330878-second-life-la-argentina/ |title=Second Life in Argentina |access-date=July 28, 2021 |website=infobae |quote=Internet |language=es}}</ref>
The company began using the open-source server platform for hosting virtual worlds and metaverses OpenSimulator in its commercial developments in 2008, hosting it on its own virtual dedicated server.<ref>{{cite web |url=https://loogic.com/opensim-hacia-una-internet-tridimesional-y-colaborativa/ |title=OpenSim towards a 3-dimensional and collaborative internet |access-date=July 29, 2021 |website=loogic |quote=Internet |language=es}}</ref>
In the active period of the company, its founders give talks, interviews, workshops and exhibitions in institutions on Elearning, immersive education, virtual technology in marketing, gamification, among other topics throughout Argentina, Latin America and Spain.<ref>{{cite web |url=https://www.lanacion.com.ar/tecnologia/llega-la-segunda-edicion-de-la-gran-exposicion-de-electronica-de-consumo-nid965106/ |title=Llega la segunda edición de la gran exposición de electrónica de consumo |date=2007-11-26 |access-date=2021-07-30 |website=lanacion |quote=... Mancini, de Argentonia, analizarán el fenómeno de Second Life y los mundos virtuales ... |language=es|trans-title=The second edition of the great exhibition of consumer electronics arrives |trans-quote=... Mancini, from Argentonia, will analyze the phenomenon of Second Life and virtual worlds ...}}</ref><ref>{{cite web |url=https://www.lapropaladora.com.ar/2007/11/09/rosario-blog-day-cobetura-on-line/ |title=Rosario Blog Day (cobertura on line)|date=2007-11-09 |access-date=2021-07-30 |website=lapropaladora |quote=... Leonardo Penotti, Argentonia, Inversiones y Negocios ... |language=es|trans-title=Rosario Blog Day (online coverage) |trans-quote=... Leonardo Penotti, Argentonia, Investments and Businesses ...}}</ref><ref>{{cite web |url= https://www.tendencias21.es/horizontes/Second-Life-realidad-virtual-en-Internet_a16.html |title=Virtual reality on the Internet - Leonardo Penotti Interview|access-date=July 28, 2021 |website=tendencias21 |quote=Bitácora |language=es}}</ref>
It remained active until 2010 after the dissolution in common agreement of its founding partners.
== Corporate culture == Among the services they offered were digital marketing on Web 2.0 platforms, digital media projects, internet branding and produce techno-cultural concepts.<ref>{{cite web |url= https://globalvoices.org/2007/06/01/argentina-partial-election-results-on-second-life/ |title=Argentina partial election results on second-life |access-date=July 28, 2021 |website=globalvoices|quote=Internet |language=en-en}}</ref><ref>{{cite web |url= https://www.perfil.com/noticias/sociedad/guillermo-cherashny-la-sorpresa-en-second-life-20070604-0045.phtml |title=Guillermo Cherashny, the surprise in Second Life |access-date=July 28, 2021 |website=perfil |quote=Sociedad|language=es}}</ref><ref>{{cite web |url=https://www.elmundo.es/elmundo/2007/10/29/catalejo/1193616470.html |title=Second Life is not with Cristina Kirchner|access-date=July 28, 2021 |website=elmundo |quote=catalejo|language=es}}</ref><ref>{{cite web |url=https://www.canal-ar.com.ar/Nota.asp?Id=5012 |title=UADE already has its campus in Second Life |access-date=July 28, 2021 |website=canal-ar|quote=EDUCACIÓN VIRTUAL|language=es}}</ref>
Mainly, they designed immersive dynamic contexts to promote new digital tools in companies, institutions and organizations such as remote working, educational technology and gamification developments.<ref>{{cite web |url=https://www.infobae.com/2008/04/22/376194-universidad-argentina-abre-sus-puertas-mundo-virtual/ |title=Argentine university opens its doors in virtual world |access-date=July 28, 2021 |website=infobae |quote=EDUCACIÓN VIRTUAL|language=es}}</ref><ref>{{cite web |url=https://www.lanacion.com.ar/cultura/un-aula-real-en-un-mundo-simulado-nid948044/ |title=Un aula real en un mundo simulado |date=2007-09-27 |access-date=2021-07-28 |website=lanacion |quote=Cultura |language=es}}</ref><ref>{{cite web |url=https://www.iprofesional.com/marketing/50558-sedal-instala-su-propia-isla-en-second-life |title=Sedal installs his own island in Second Life |access-date=2021-07-28 |website=iprofesional |date=2007-07-30|quote=Marketing |language=es}}</ref>
== Media presence == The company's brand was reinforced through special television programs, where staff members were interviewed, making known the projects that it was carrying out.
The television notes were broadcast on América Noticias,<ref>{{cite AV media | date= 2008| title=En América Noticias - Entrevista.| trans-title = America News - Interview. | medium=TV News | location=Argentina | publisher=América Noticias| language=es|url=https://www.youtube.com/watch?v=exNU3GAz54s |access-date=2021-08-02 }}</ref> Telefe Noticias<ref>{{cite AV media | date= 2008| host=Daniel Viotto| title=En Telefe Noticias - Entrevista.| trans-title = Telefe Noticias - Interview. | medium=TV News | location=Argentina | publisher=Telefe | language=es|url=https://www.youtube.com/watch?v=srSOPnKmVkI |access-date=2021-08-02 }}</ref> and CNN in Spanish.<ref>{{cite AV media | date= 2008| title=En CNN en Español - Primer Campus Virtual en Latam.| trans-title = CNN in Spanish - First Virtual Campus in Latam. | medium=TV News | location=Argentina | publisher=CNN en Español| language=es|url=https://www.youtube.com/watch?v=v_ulx7hGOdk |access-date=2021-08-02 }}</ref>
In addition, special customer events were held where they could see some of the company's developments, such as the RSM, el resumen de los medios tv show<ref>{{cite AV media | date= 2008| host=Mariana Fabbiani |title=Sedal Argentina & Mariana Fabbiani Virtual.| trans-title =Sedal Argentina & Virtual Mariana Fabbiani.| medium=TV News | location=Argentina | publisher=América TV| language=es|url=https://www.youtube.com/watch?v=8yJLbTAuk9Y|access-date=2021-08-02 }}</ref> and the Sedal Virtual product launch event.<ref>{{cite AV media | date= 2008| host1=Mariana Fabbiani | host2=Horacio Cabak|title=Sedal Argentina & Mariana Fabbiani Virtual.| trans-title =Sedal Argentina & Virtual Mariana Fabbiani.| medium=TV News | location=Argentina | publisher=América TV| language=es|url=https://www.youtube.com/watch?v=Y4kHKYbl-L8|access-date=2021-08-02 }}</ref>
== Applications ==
=== Journalism === In 2007 the company increase its media presence by developing an immersive radio broadcast in Argentina in conjunction with Argentine journalist Jorge Lanata on his morning show Lanata PM on Radio AM del Plata.<ref>{{cite web |url= https://coberturadigital.com/2007/09/06/jorge-lanata-blogs-e-internet-dejemos-que-fluya-el-periodismo-de-abajo-hacia-arriba/| website= coberturadigital|title= Jorge Lanata, blogs e internet: "dejemos que fluya el periodismo de abajo hacia arriba" |trans-title= Jorge Lanata, blogs and the internet: “let journalism flow from the bottom up”.|date=2007-09-06 |access-date=2021-08-05|place=Argentina | quote=... La pregunta sirvió para que Lanata se explaye en el tema de internet, que por lo visto le encanta y no por nada tiene presencia en Second Life ...|trans-quote=... The question served for Lanata to expand on the topic of the internet, which apparently she loves and does not have a presence in Second Life for nothing ... | language=es}}</ref>
thumb|View of the Virtual Campus of UADE made by Argentonia.
The avatar developed by the company was called '''"'''Lanatron'''"''' and it was the journalist's 3D alter ego so that he could interact with his audience.<ref>{{cite web |url=https://www.perfil.com/noticias/sociedad/los-argentinos-ya-trabajan-y-se-organizan-en-second-life-20070221-0006.phtml |title=Argentines already work and organize in Second Life|access-date=July 28, 2021 |website=perfil |quote=LA VIDA ON LINE |language=es}}</ref> The broadcast was covered by the main newspapers in the country such as La Nación, Clarín and Infobae.<ref>{{cite web |url= https://www.lanacion.com.ar/lifestyle/mi-otro-yo-nid926473/ |title=My other self |access-date=July 28, 2021 |website=lanacion|quote=lifestyle |language=es}}</ref><ref>{{cite web |url=https://www.clarin.com/ediciones-anteriores/argentino-caso-vida_0_HyOsaZk0tg.html |title=An Argentine married in another life |access-date=July 30, 2021 |website=clarin |quote=Internet|language=es}}</ref>
thumb|Students using the virtual campus of UADE University developed by Argentonia.
The virtual space in radio format was recreated through a simulation with an auditorium and musical animation area, where listeners could also interact with the hosts in real time through thematic panels programmed with audios and texts.
The audio streaming of the original broadcast of the radio program was carried out within the virtual area.<ref>{{cite web |url=https://www.dotpod.com.ar/lanata-entra-a-second-life-el-22-de-marzo/ |title=Lanata enters Second Life on March 22 |access-date=July 28, 2021 |website=dotpod |quote=Internet|language=es}}</ref>
Argentine journalists Luciana Geuna and Reynaldo Sietecase also participated in this event.<ref>{{cite web |url=https://www.youtube.com/watch?v=4t3ukvk5bPA |title=With Jorge Lanata and Luciana Geuna |access-date=July 29, 2021 |website=youtube |quote=Leonardo Penotti Youtube Account |language=es}}</ref>
=== Education === The Universidad Argentina de la Empresa (UADE) inaugurated its immersive virtual campus in Second Life in 2007, thus becoming the first Latin American university to have its institutional space on this platform.<ref>{{cite web |url= https://www.uade.edu.ar/DIC/Noticia.aspx?IdNoticia=31 |url-status=dead |website= uade |title= Inauguración del campus de UADE en Second Life |trans-title= Inauguration of the UADE campus in Second Life |date=2007-10-11 |access-date=2021-08-01|archive-url=https://web.archive.org/web/20080923193038/http://www.uade.edu.ar/DIC/Noticia.aspx?IdNoticia=31 |archive-date=2008-09-23 |place=Argentina | quote=... Primera presencia de una universidad latinoamericana. ...|trans-quote=... First presence of a Latin American university. ... | language=es}}</ref><ref>{{cite web |url=https://elpais.com/diario/2007/06/14/ciberpais/1181787866_850215.html |website=elpais |title=Una estudiante de 'telecos' crea una universidad en Second Life |trans-title= A student of 'telecos' creates a university in Second Life |date=2007-06-13 |access-date=2021-08-04 |place=Spain | quote=... La de la Upna es la primera universidad virtual de Hispanoamérica. La segunda, será la argentina de la Uade, Universidad Argentina de la Empresa ...|trans-quote=... La de la Upna is the first virtual university in Latin America. The second will be the Argentine from Uade, Universidad Argentina de la Empresa ... | language=es}}</ref><ref>{{cite web |url= https://www.lanacion.com.ar/cultura/un-aula-real-en-un-mundo-simulado-nid948044| website= lanacion |title= Un aula real en un mundo simulado. |trans-title= A real classroom in a simulated world. |date=2007-04-22 |place=Argentina| access-date=2021-08-04 | quote=... La UADE es la primera universidad latinoamericana en Second Life, en la línea que inauguraron Harvard, Stanford y Oxford ...|trans-quote=... UADE is the first Latin American university in Second Life, along the lines that Harvard, Stanford and Oxford inaugurated ... | language=es}}</ref><ref>{{cite web |url= https://www.infobae.com/2008/04/22/376194-universidad-argentina-abre-sus-puertas-mundo-virtual/| website= infobae |title=Universidad argentina abre sus puertas en mundo virtual. |trans-title=Argentine university opens its doors in virtual world. |date=2007-04-22 |access-date=2021-08-04|place=Argentina | quote=... Se trata de una iniciativa de la UADE, la cual ya asesora a sus alumnos a través de un espacio en Second Life ...|trans-quote=... It is an initiative of the UADE, which already advises its students through a space in Second Life ... | language=es}}</ref> The development was entirely carried out by the company.<ref>{{cite web |url= https://emprendedoresnews.com/agenda/universitarias/uade-primera-universidad-latinoamericana-con-campus-en-second-life.html| website= emprendedoresnews |title= UADE: Primera universidad latinoamericana con campus en Second Life. |trans-title= UADE: First Latin American university with a campus in Second Life. |date=2011-06-16 |access-date=2021-08-04|place=Argentina | quote=... Desarrollo técnico: Argentonia, especialistas en mundos virtuales ...|trans-quote=... Technical development: Argentonia, specialists in virtual worlds ... | language=es}}</ref>
Institutions such as Public University of Navarre (UPNA), Harvard, Stanford and Oxford already had a presence on this platform.
The UADE Virtual Campus was equipped with a cultural center, an auditorium, a reporting center and a laboratory.<ref>{{cite web |url= https://www.canal-ar.com.ar/Nota.asp?Id=5012| website= canal-ar|title= La UADE ya tiene su campus en Second Life |trans-title= UADE already has its campus in Second Lifedate=2007-10-11 |access-date=2021-08-05|place=Argentina | quote=... El ciberproyecto posee Centro Cultural, Auditorio, Centro de Informes y un Laboratorio, donde se dictan clases, se brinda orientación sobre la institución, y sirve como punto de encuentro para los estudiantes ...|trans-quote=... The cyberproject has a Cultural Center, Auditorium, Information Center and a Laboratory, where classes are taught, orientation is given about the institution, and serves as a meeting point for students ... | language=es}}</ref>
In the cultural center, related to the area of arts and project disciplines, exhibitions of selected works were held, such as the "Second UADE National Painting Contest", where various seminars and workshops were also held.<ref>{{cite web |url= https://www.universia.net/ar/actualidad/vida-universitaria/muestra-obras-ganadoras-concurso-pintura-uade-362509.html| website= universia|title= Muestra de obras ganadoras del Concurso de Pintura UADE |trans-title= Sample of winning works of the UADE Painting Contest. |date=2010-07-26 |access-date=2021-08-05|place=Argentina | quote=... La muestra en el Museo Metropolitano también puede visitarse a través de "Second Life" en el campus virtual de la Universidad. ...|trans-quote=... The exhibition at the Metropolitan Museum can also be visited through "Second Life" on the virtual campus of the University. ... | language=es}}</ref>
The auditorium, allowed the virtual and remote dictation of classes, conferences, seminars and consultation classes. Speakers could project real-time video, slide presentations on an interactive whiteboard.<ref>{{cite web |url= https://archivo.consejo.org.ar/coltec/gruden_3009.htm| website= consejo.org.ar|title= El Consejo en la avanzada tecnológica |trans-title= The Council in the advanced technology|date=2009-05-26 |access-date=2021-08-05|place=Argentina | quote=... En esta primera reunión se trató la temática de realidad virtual y el uso de simuladores para capacitación y entrenamiento ...|trans-quote=... In this first meeting the topic of virtual reality and the use of simulators for training and training were discussed ... | language=es}}</ref>
The information center acted as the core of the complex, being the center for the reception and distribution of online students to the rest of the virtual complex.<ref>{{cite news |url=https://www.uade.edu.ar/DocsDownload/DIC/Revista%20El%20Graduado.pdf |title=Revista El Graduado | publication-date=2007-08-07 | publication-place=Argentina | work= uade edu.ar | quote=... Campus Virtual de UADE en Second Life ... |language=es|trans-title= The Graduate Magazine |trans-quote=... UADE Virtual Campus in Second Life ... | format = PDF}}</ref><ref>{{cite news |url=https://recursos.educoas.org/sites/default/files/2066.pdf |title=X Encuentro Internacional, Buenos Aires 9 al 13/11 | publication-date=2008-11-13 | publication-place=Argentina | work= educoas | quote=... Antecedentes del uso de SL en las estrategias didácticas de UADE ... |language=es|trans-title= X International Meeting, Buenos Aires 9 to 11/13 |trans-quote=... Background on the use of SL in the teaching strategies of UADE ... | format = PDF|access-date=2021-08-04}}</ref>
The laboratory was the center of experiences for learning 3D design, interface development and programming languages.<ref>{{cite news |url=https://iapuco.org.ar/wp-content/uploads/2012/06/TRABAJO_007.Revisado.pdf |title=Nuevas tics como recursos para el proceso de enseñanza-aprendizaje | publication-date=2010-08-10 | publication-place=Argentina | work= edumed | quote=... UADE es la primera universidad latinoamericana en ingresar al metaverso con el objetivo de promover experiencias participativas en un entorno educativo de nivel superior ... |language=es|trans-title= New tics as resources for the teaching-learning process |trans-quote=... UADE is the first Latin American university to enter the metaverse with the aim of promoting participatory experiences in a higher-level educational environment ... | format = PDF|access-date=2021-08-04}}</ref><ref>{{cite news |url=https://docplayer.es/8228775-Uade-en-second-life-mas-tecnologia-al-servicio-de-la-ensenanza.html |title=UADE EN SECOND LIFE: más tecnología al servicio de la enseñanza | publication-date=2007-11-01 | publication-place=Argentina | work= UADE| quote=... UADE es la primera universidad latinoamericana en Second Life ... |language=es|trans-title= UADE IN SECOND LIFE: more technology at the service of education |trans-quote=... UADE is the first Latin American university in Second Life ... | format = PDF|access-date=2021-08-04}}</ref>
== External links == * {{Official website|http://www.argentonia.com.ar}}
== References == {{reflist}}
Category:Virtual reality companies Category:Companies of Argentina Category:2007 establishments in Argentina Category:Software companies of Argentina