Aprimo

{{short description|Global marketing automation software company}} {{Infobox company | name = Aprimo | logo = File:Aprimo logo.png | logo_size = | logo_alt = Aprimo's logo | logo_caption = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang =  | romanized_name = | former_name = | type = Private<ref name="ibj"/> | traded_as = | ISIN = | industry = Software | genre = | fate = | predecessor =  | successor =  | founded = {{Start date and age|1998}} in Indianapolis | founder = | defunct =  | hq_location = | hq_location_city = Chicago, Illinois | hq_location_country = United States | num_locations = | num_locations_year =  | area_served = Worldwide | key_people = John Stammen<ref>{{cite news |last1=Twigg |first1=Tara |archive-url=https://perma-archives.org/warc/20190117070153/http://www.insideindianabusiness.com/story/32487896/john-stammen-named-ceo-of-aprimo-chicago |archive-date=17 January 2019 |title=Stammen Named CEO of Aprimo |url=http://www.insideindianabusiness.com/story/32487896/john-stammen-named-ceo-of-aprimo-chicago |accessdate=17 January 2019 |work=Inside Indiana Business |publisher=WTHR-TV |date=20 July 2016 |url-status=live }}</ref> (Chief Executive Officer) Mike Nelson<ref name="leadership"/> (Chief Financial Officer) Kevin Souers<ref name="leadership">{{cite web |title=Our Leadership |work=Aprimo |url=https://www.aprimo.com/leadership/ |accessdate=20 August 2019|url-status=live | archive-url=https://web.archive.org/web/20190820073715/https://www.aprimo.com/leadership/ | archive-date=20 August 2019 | df=dmy-all }}</ref> (Chief Product Officer) Ed Breault<ref name="leadership"/> (Chief Marketing Officer) | products = | brands = | production = | production_year =  | services = | revenue = | revenue_year =  | operating_income = | income_year =  | net_income =  | net_income_year =  | aum =  | assets = | assets_year =  | equity = | equity_year =  | owner = Marlin Equity Partners | members = | members_year =  | num_employees = 500<ref name="ibj"/> | num_employees_year = 2016 | parent = | divisions = | subsid = | module =  | ratio =  | rating =  | website = {{Official Website}} | footnotes = }}

'''Aprimo''' (/æ,primo/) is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.

==History==

===Early history=== Aprimo was founded in Indianapolis in 1998 by former executives of Software Artistry, which had recently been purchased by IBM.<ref name="ErikaSmith">{{cite news |last1=Smith |first1=Erika |title=Aprimo Offers an Alternative to Software Like Microsoft Excel |url=https://www.newspapers.com/clip/27309884/aprimo_offers_an_alternative_to/ |accessdate=16 January 2019|work=Indianapolis Star |date=11 September 2007|via=newspapers.com {{Open Access}}}}</ref> There are suggestions that it was the first supplier of Marketing resource management (MRM) software, it is certainly the case that it was one of the earliest providers.<ref name="CRM2006">{{cite web|title=The Maturation of MRM|url=http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Maturation-of-MRM-43009.aspx|date=August 2006|work=CRM Magazine|first=Jessica|last=Sebor|url-status=unfit|archive-url=https://web.archive.org/web/20110724005104/http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Maturation-of-MRM-43009.aspx|archive-date=24 July 2011|df=dmy-all|page=88}}</ref><ref name="Doyle-2003">{{cite report|last=Doyle|first=S. J|date=14 July 2003 |title=Database Mark Cust Strategy Manag (2003) 11: 83|doi=10.1057/palgrave.dbm.3240207|publisher=Palgrave Macmillan UK|issn=1741-2447|doi-access=free}}</ref> In 2004, it made its first acquisition, buying British software developer Then.<ref name="NormHeikens"/> The following year, 2005, saw Aprimo acquire the EMS business of DoubleClick together with about 70 customers before the remainder of that organisation went to Hellman & Friedman.<ref name="DC2005a">{{cite magazine|magazine=Destination CRM|publisher=CRM magazine|title=Aprimo Acquires DoubleClick's EMS Unit|url=https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=44838|first=Coreen|last=Bailor|date=June 15, 2005|url-status=live|archive-url=https://web.archive.org/web/20151206122906/https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=44838|archive-date=December 6, 2015|df=mdy-all}}</ref> By 2007, Aprimo had about 250 employees and its clients included Bank of America, Nestlé, Warner Bros., and Toyota.<ref name="ErikaSmith"/><ref name="NormHeikens">{{cite news |last1=Heikens |first1=Norm |title=Aprimo Buys Software Company in Britain |url=https://www.newspapers.com/clip/27309960/aprimo_buys_software_company_in_britain/ |accessdate=16 January 2019 |work=Indianapolis Star |date=15 July 2004|via=newspapers.com {{Open Access}}}}</ref>

===Teradata=== In 2011, the company was acquired by Teradata in a $525 million transaction.<ref>{{cite news |title=Teradata wraps up $525M acquisition |url=https://www.bizjournals.com/dayton/news/2011/01/24/teradata-wraps-up-525m-acquisition.html |accessdate=February 3, 2019 |work=Dayton Business Journal |date=January 24, 2011}}</ref><ref>{{cite news |last1=Dick |first1=Gerry |title=Aprimo Staying in Indiana |accessdate=26 December 2010|work=The Times of Northwest Indiana|url=https://www.newspapers.com/image/310652077 |date=16 January 2019}}{{subscription required}}</ref><ref>{{cite news |title=Teradata Buys Maker of Marketing Software |url=https://www.newspapers.com/image/102770701 |accessdate=16 January 2019 |work=The Cincinnati Enquirer|date=23 December 2010}}{{subscription required}}</ref><ref>{{cite book |last1=Pearson |first1=Bryan |title=The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy |date=2013 |publisher=Penguin Books |location=London |isbn=978-0698138230 |pages=233–234}}</ref>

===Marlin=== Teradata sold Aprimo in 2016 to Marlin Equity Partners for $90 million which merged it with Revenew and relocated its headquarters to Chicago.<ref name="ibj">{{cite news |last1=Council |first1=Jared |title=Aprimo Getting New Life Under New Ownership, Old Name |url=https://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name |accessdate=16 January 2019 |archive-date=16 January 2019 |archive-url=https://perma-archives.org/warc/20190116180109/https://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name |work=Indianapolis Business Journal |date=16 July 2016 |url-status=live }}</ref><ref>{{cite news |last1=Cameron |first1=Nadia |title=Updated: Teradata marketing applications business sold for US$90m |url=https://www.cmo.com.au/article/598691/teradata-marketing-applications-business-sold-us-90m/ |accessdate=16 January 2019 |work=CMO Magazine |date=26 April 2016 |archive-date=16 January 2019 |archive-url=https://perma-archives.org/warc/20190116180118/https://www.cmo.com.au/article/598691/teradata-marketing-applications-business-sold-us-90m/ |url-status=live }}</ref> In 2017, Aprimo acquired the Belgian company ADAM Software.<ref name="GerryDick">{{cite news |last1=Dick |first1=Gerry |title=Aprimo Adds ADAM Software |url=https://www.newspapers.com/clip/27309839/aprimo_adds_adam_software/ |accessdate=16 January 2019 |work=The Times of Northwest Indiana |date=19 March 2017|via=newspapers.com {{Open Access}}}}</ref><ref>{{cite news |last1=Van Nuffel |first1=Pieter |title=Gents softwarebedrijf ADAM overgenomen door Aprimo |url=https://datanews.knack.be/ict/careers/gents-softwarebedrijf-adam-overgenomen-door-aprimo/article-normal-827875.html?cookie_check=1547662761 |accessdate=16 January 2019 |trans-title=Ghent software company ADAM acquired by Aprimo |language=Dutch |archive-date=16 January 2019 |archive-url=https://perma-archives.org/warc/20190116180149/https://datanews.knack.be/ict/careers/gents-softwarebedrijf-adam-overgenomen-door-aprimo/article-normal-827875.html?cookie_check=1547662761 |work=Knack |date=16 March 2017 |url-status=live }}</ref>

==Products and services== The company's products include Digital Asset Management, software for managing videos, images, documents, and other assets; Productivity Management, software for managing ideas, plans, and production workflows; Plan & Spend, a budget planning system; Personalization, which serves the most relevant content for each user’s needs with AI-powered tagging; and Productivity to accelerate content creation, creative workflows, and campaign go-live across all channels.<ref name="NadiaCameron">{{cite news |last1=Cameron |first1=Nadia |title=CMO's Top 8 Martech Stories for this Week |url=https://www.cmo.com.au/article/619802/cmo-top-8-martech-stories-week-25-may-2017/ |archive-date=22 January 2019 |archive-url=https://perma-archives.org/warc/20190122010118/https://www.cmo.com.au/article/619802/cmo-top-8-martech-stories-week-25-may-2017/ |accessdate=17 January 2019 |work=CMO Magazine |date=25 May 2017 |url-status=live }}</ref><ref>{{cite web |title=Our Platform |url=https://www.aprimo.com/resource-library/guide/aprimo-product-overview-demo |accessdate=17 January 2019 |publisher=Aprimo}}</ref>

In 2017, according to the company, it moved its products to SaaS-based systems running on the Microsoft Azure cloud computing service.<ref name="NadiaCameron"/><ref>{{cite web |title=How Aprimo fuels enterprise-wide modernization with Azure |url=https://cloudblogs.microsoft.com/industry-blog/microsoft-in-business/2017/11/21/how-aprimo-fuels-enterprise-wide-modernization-with-azure/ |website=Microsoft in Business |date=21 November 2017 |publisher=Microsoft |accessdate=15 February 2019}}</ref>

==Operations== Aprimo is headquartered in Chicago, with R&D and customer service operations primarily based in Indianapolis.<ref name="ibj"/>

==References== {{reflist|2}}

==External links== * {{Official Website}}

{{Portal bar|Companies}} {{coord|41.880960|-87.634809|type:landmark_region:US-IL|display=title}}

Category:1998 establishments in Indiana Category:Companies based in Chicago Category:Software companies established in 1998 Category:American companies established in 1998 Category:Privately held companies based in Illinois