{{Short description|Mobile gaming company based in Israel}} {{Infobox company | name = Appcharge | logo = Appcharge logo 2025.svg | logo_caption = | logo_alt = | image = Appcharge headquarters 2026.jpg | image_caption = Appcharge headquarters at Tel Aviv, Israel in 2026 | type = Private | industry = Mobile gaming | predecessor = <!-- or: | predecessors = --> | founded = 2022 | founder = Maor Sason and Roei Barassi | defunct = <!-- {{End date|YYYY|MM|DD}} --> | fate = | successor = <!-- or: | successors = --> | hq_location_city = Tel Aviv | hq_location_country = Israel | area_served = <!-- or: | areas_served = --> | key_people = | products = Direct-to-consumer (DTC) platforms for mobile game publishers | owner = <!-- or: | owners = --> | num_employees = 140 | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = {{URL|https://appcharge.com/}} }} '''Appcharge''' is a global payment and commerce platform for mobile game publishers, headquartered in Tel Aviv, Israel, with offices in Helsinki, London, Seoul, California, Beijing, and Istanbul.<ref>{{cite web|last=Muhammad|first=Isa|title=Appcharge expands to Türkiye with new office in Istanbul|website=PocketGamer.biz|date=January 14, 2026|url=https://www.pocketgamer.biz/appcharge-expands-to-trkiye-with-new-office-in-istanbul/|access-date=April 26, 2026}}</ref> The company provides software and APIs that allow publishers to operate direct-to-consumer (DTC) storefronts and alternative in-app billing. Appcharge reports serving more than 150 games and processing in excess of US$1 billion in DTC transactions each year.<ref name="t">{{Cite web|url=https://techcrunch.com/2024/11/25/appcharge-raises-26m-to-help-gaming-apps-cut-out-apple-and-google-from-virtual-goods-revenues/|title=Appcharge raises $26M to help gaming apps cut out Apple and Google from virtual goods revenues|first=Ingrid|last=Lunden|date=November 25, 2024}}</ref>
==History== Appcharge was founded in 2022 by Maor Sason and Roei Barassi. Sason previously sold the mobile gaming ad company Appush to Israeli software pioneer Magic Software Enterprise.<ref name="t"/>
Appcharge's expansion in 2024 was supported by Creandum, Play Ventures, Bitkraft, Supercell, Glilot Capital Partners, IVP,<ref>{{cite web|title=Appcharge: Putting Power Back in the Hands of Game Developers|website=IVP|date=August 13, 2025|url=https://www.ivp.com/content/appcharge-putting-power-back-in-the-hands-of-game-developers/|access-date=April 26, 2026}}</ref> and other companies.<ref>{{Cite web|url=https://www.calcalistech.com/ctechnews/article/h1ccgzfmkg|title=Mobile games D2C platform Appcharge nets $26 million Series A|date=November 25, 2024|website=ctech}}</ref><ref>{{Cite web|url=https://venturebeat.com/games/appcharge-raises-26m-as-studio-demand-for-dtc-platform-increases/|title=Appcharge raises $26M as studio demand for DTC platform increases|first=Rachel|last=Kaser|date=November 25, 2024}}</ref><ref>{{Cite web|url=https://www.techinasia.com/news/israeli-mobile-gaming-platform-raises-26m-series|title=Tech in Asia - Connecting Asia's startup ecosystem|website=www.techinasia.com}}</ref><ref>{{Cite web|url=https://mobilemarketingmagazine.com/appcharge-raises-26m-to-transform-mobile-game-monetisation/|title=Appcharge raises $26M to transform mobile game monetisation|first=Mobile|last=Marketing|date=November 26, 2024}}</ref>
In August 2025, Appcharge, which by then was employing over 100 people, raised $58 million in a Series B funding round led by IVP, with participation from Playrix, Smilegate Ventures, and all previous investors. This brought the total amount of Appcharge's historical financial backing to $89 million.<ref>{{cite web |title=Appcharge Raises $58 Million in Series B Round Led by IVP to Scale Top Direct-to-Consumer Platform for Mobile Games |url=https://finance.yahoo.com/news/appcharge-raises-58-million-series-110000172.html |website=Yahoo! Finance |date=13 August 2025 |access-date=21 August 2025}}</ref>
==Overview== Appcharge develops software and infrastructure that allow mobile game publishers to operate direct-to-consumer (DTC) commerce outside traditional app-store billing systems. The platform includes tools for web-based storefronts and alternative billing for in-app purchase flows that bypass default payment providers.<ref>{{Cite web|url=https://gam3s.gg/news/appcharge-secures-26-million/|title=Direct-to-consumer (DTC) Platform Appcharge Secures $26M|website=GAM3S.GG}}</ref><ref>{{Cite web|url=https://developers.appcharge.com/docs/checkout-overview|title=Overview|website=Appcharge}}</ref>
Following U.S. court rulings in May 2025 requiring Apple to permit external billing,<ref>{{cite web |last=Scarcella |first=Mike |title=US judge rules Apple violated order to reform App Store |website=Reuters |date=1 May 2025 |url=https://www.reuters.com/sustainability/boards-policy-regulation/us-judge-rules-apple-violated-order-reform-app-store-2025-04-30/ |access-date=23 November 2025}}</ref> developers gained the ability to use third-party payments for iOS in-app transactions. After Google expanded support for third-party billing and external payment flows on Android, Appcharge introduced Android Payment Links, which mirrors this functionality for Android developers.<ref>{{cite web |last=Muhammad |first=Isa |title=Appcharge unveils new Android Payment Links solution |website=PocketGamer.biz |date=21 October 2025 |url=https://www.pocketgamer.biz/appcharge-unveils-new-android-payment-links-solution-to-support-external-payments-in-mobile-games/ |access-date=23 November 2025}}</ref> The company's checkout SDK is also used by Android games distributed through sideloading or alternative app stores.
==See also== *Moon Active *Playtika
==References== {{reflist}}
==External links== *{{Official website|https://appcharge.com/}}
Category:Companies based in Tel Aviv Category:Video game companies established in 2022 Category:Video game companies of Israel