{{Short description|American esports organization}} {{Use American English|date=April 2026}} {{Use mdy dates|date=April 2026}} {{Infobox company | name = NYXL | logo = NYXL logo.svg | former_name = Andbox | type = Private | industry = Esports | founded = June 10, 2019 | founders = {{ubl | Scott Wilpon | Farzam Kamel | Rohit Gupta }} | defunct = <!-- {{End date|YYYY|MM|DD}} --> | hq_location_city = Manhattan, New York | hq_location_country = US | key_people = {{ubl|James Frey (CEO)|Farzam Kamel (President)<ref>{{cite news |last1=Wolf |first1=Jacob |title=Could NYXL's homestands mark the rise of a New York esports renaissance? |url=https://www.espn.com/esports/story/_/id/28667038/could-nyxl-homestands-mark-rise-new-york-esports-renaissance |access-date=March 23, 2022 |work=ESPN |date=February 9, 2020}}</ref>}} | products = | revenue = | owner = | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = Sterling VC | subsid = {{ubl | New York Excelsior | New York Subliners | NY Fury | NYSL Mayhem }} | website = {{url|https://nyxl.com/}} }}
'''NYXL''' is an American collective esports and gaming organization based in New York. Launched under the name '''Andbox''' in 2019 by Sterling.VC, an investment fund backed by Sterling Equities, to operate esports franchises New York Excelsior and New York Subliners, it was the first esports organization in New York to span multiple franchises. The organization established two more esports teams by 2021, and in March 2022, it rebranded as NYXL.
== History == === Andbox (2019–2022) === In July 2017, video game company Activision Blizzard announced that Jeff Wilpon, co-founder and partner of Sterling.VC, an investment fund backed by Sterling Equities, had purchased a team, later branded as the New York Excelsior, for the upcoming Overwatch League, a professional, city-based, franchised esports league for the video game ''Overwatch''.<ref>{{cite news |last1=Minotti |first1=Mike |title=Overwatch League's first 7 teams include New England Patriots, New York Mets owners |url=https://venturebeat.com/2017/07/12/overwatch-leagues-first-7-teams-include-new-england-patriots-new-york-mets-owners/ |access-date=March 23, 2022 |work=Venture Beat |date=July 12, 2017}}</ref> In May 2019, Activision Blizzard announced that Sterling.VC had purchased the New York franchise slot, with the team later branded the New York Subliners, for Activision Blizzard's second professional, city-based, franchised esports league, the Call of Duty League.<ref>{{cite news |last1=Murray |first1=Trent |title=Breaking: First Five Call of Duty League Franchise Owners Revealed |url=https://archive.esportsobserver.com/five-cwl-franchise-owners/ |access-date=March 23, 2022 |work=The Esports Observer |publisher=Sports Business Journal |date=May 2, 2019}}</ref> To oversee the two franchises, Sterling.VC established New York's first esports organization to span multiple franchises, Andbox, which was unveiled on June 10, 2019 and would be headed by co-founders Scott Wilpon, Farzam Kamel and Rohit Gupta.<ref>{{cite news |last1=Novy-Williams |first1=Eben |title=New York Mets Owners Create Esports Organization Called Andbox |url=https://www.bloombergquint.com/technology/new-york-mets-owners-create-esports-organization-called-andbox |access-date=March 23, 2022 |work=BloombergQuint |date=June 11, 2019}}</ref><ref>{{cite news |last1=Hayward |first1=Andrew |title=New York Excelsior Owner Sterling.VC Launches Andbox Esports Branding |url=https://archive.esportsobserver.com/sterlingvc-andbox-esports/ |access-date=March 23, 2022 |work=The Esports Observer |publisher=Sports Business Journal |date=June 11, 2019}}</ref><ref>{{cite news |title=Sterling.VC Announce New Esports Organization Andbox, Parent Company to New York Excelsior and New York Call of Duty Franchise |url=https://andbox.com/press_posts/sterling-vc-announce-new-esports-organization-andbox-parent-company-to-new-york-excelsior-and-new-york-call-of-duty-franchise/ |access-date=March 23, 2022 |publisher=Andbox |date=June 10, 2019 |archive-date=February 25, 2021 |archive-url=https://web.archive.org/web/20210225091133/https://andbox.com/press_posts/sterling-vc-announce-new-esports-organization-andbox-parent-company-to-new-york-excelsior-and-new-york-call-of-duty-franchise/ |url-status=dead }}</ref>
Andbox entered its third esports market in September 2020, signing a ''Valorant'' team, which would compete under the Andbox name.<ref>{{cite news |last1=Wolf |first1=Jacob |title=NYXL, Subliners owners Andbox launch VALORANT team |url=https://www.espn.com/esports/story/_/id/29908980/nyxl-subliners-owners-andbox-launch-valorant-team |access-date=March 23, 2022 |work=ESPN |date=September 17, 2020}}</ref> In June 2021, the organization partnered with Trovo Mayhem to create a new ''Call of Duty Mobile'' team, in which Trovo Mayhem was renamed to NYSL Mayhem.<ref>{{cite news |last1=Fudge |first1=James |title=Andbox enters the Call of Duty Mobile esports fray with NYSL Mayhem |url=https://archive.esportsobserver.com/andbox-nysl-mayhem/ |access-date=March 23, 2022 |work=The Esports Observer |publisher=Sports Business Journal |date=June 24, 2021}}</ref> Andbox named ''A Million Little Pieces'' author James Frey as its first CEO in January 2022.<ref>{{cite news |last1=Hayes |first1=Dade |title=Author James Frey Writing New Career Chapter As CEO Of NY Esports Organization Andbox |url=https://deadline.com/2022/01/james-frey-author-screenwriter-a-million-little-pieces-ceo-esports-andbox-1234908578/ |access-date=March 23, 2022 |work=Deadline Hollywood |date=January 11, 2022}}</ref>
=== NYXL (2022–present) === On March 23, 2022, Andbox rebranded as NYXL. Along with the rebrand, the organization announced that it would be making a seven-figure investment into New York City's gaming community over the coming year, which includes building its headquarters, XLHQ, in Manhattan and establishing a youth training program, YXL.<ref name="Maas">{{cite news |last1=Maas |first1=Jennifer |title=Esports Company Andbox Rebrands as NYXL, Pledges 7-Figure Investment Into NYC Gaming Community |url=https://variety.com/2022/gaming/news/andbox-rebrands-nyxl-nyc-esports-call-of-duty-1235211611/ |access-date=March 23, 2022 |work=Variety |date=March 23, 2020}}</ref> NYXL also rebranded their ''Valorant'' team from Andbox to the New York Fury.<ref>{{cite news |last1=Scharnagle |first1=Jessica |title=Esports organization Andbox rebrands to NYXL, invests 7 figures into NYC gaming community |url=https://dotesports.com/business/news/esports-organization-andbox-rebrands-to-nyxl |access-date=March 23, 2022 |work=Dot Esports |date=March 23, 2022}}</ref>
On July 14, 2022 to Sunday, July 17, 2022, NYXL hosted the Call of Duty League Major IV at Kings Theatre (Brooklyn).<ref>{{Cite news |last=John |first=Katey St. |date=June 17, 2022 |title=For the First Time, Brooklyn Will Be Host to 'Call of Duty,' One of the Biggest Esports Events of the Year |url=https://www.bkreader.com/arts-entertainment/ny-subliners-to-host-call-of-duty-home-game-in-bk-6549261 |access-date=May 18, 2024 |work=BKReader}}</ref> The event featured a NYXL x Mountain Dew NFT and Cryptocurrency collaboration on Decentraland.<ref>{{Cite news |last=Rowe |first=Willa |date=July 20, 2022 |title=CALL OF DUTY LEAGUE IS STUCK IN THE '90S — IT DESERVES SO MUCH MORE |url=https://www.inverse.com/gaming/call-of-duty-league-90s |access-date=May 18, 2024 |work=Inverse.com}}</ref> On December 19, 2022, NYXL announced that they would no longer be hosting Major IV.<ref>{{Cite news |last=Stonelake |first=Ant |date=December 19, 2022 |title=Call of Duty League NYSL Major 4 no longer taking place in New York |url=https://esports.gg/news/call-of-duty/call-of-duty-league-nysl-major-4-no-longer-taking-place-in-new-york/ |access-date=May 18, 2024 |work=Esports.gg}}</ref><ref>{{Cite news |last=Lemay |first=Ryan |date=December 21, 2022 |title=Subliners announce New York is no longer hosting CDL Major IV |url=https://www.dexerto.com/call-of-duty/subliners-announce-new-york-is-no-longer-hosting-cdl-major-iv-2015264/ |access-date=May 18, 2024 |work=Dexerto}}</ref>
== References == {{reflist}}
== External links == *{{Official|https://nyxl.com/}}
{{New York Excelsior|state=collapsed}}
Category:NYXL Category:Esports organizations Category:American companies established in 2019