{{short description|American professional sports executive}} {{Infobox sportsperson | image = Amy Sheer Speaks at PWHL Detroit launch.jpg | image_size = <!-- only when absolutely necessary --> | alt = | caption = Scheer in 2026 | headercolor = #0161AB | textcolor = white <!-- Personal information -->| birth_name = Amy Scheer | full_name = <!-- if different than name/birth_name --> | nickname = | birth_date = <!-- {{Birth year and age|}} --> | birth_place = | death_date = <!-- {{death date and age|death year|death month|death day|birth year|birth month|birth day}} --> | death_place = | hometown = | alma_mater = | occupation = Ice hockey executive | years_active = | employer = Professional Women's Hockey League | website = <!-- {{URL|www.example.com}} --> }} '''Amy Scheer''' is an American professional sports executive currently serving as Senior Vice President of Business Operations for the Professional Women's Hockey League (PWHL). She previously served as general manager of the Connecticut Whale of the Premier Hockey Federation (PHF), as well as an executive for several teams in the northeastern United States including the WNBA's New York Liberty and the MLS's New York Red Bulls.

== Career == Growing up in Fair Lawn, New Jersey, she played tennis in her youth, graduated from Fair Lawn High School and attended the University of Massachusetts Amherst, earning a degree in sports management.<ref>{{Cite web|url=https://www.theicegarden.com/2020/9/10/21400388/connecticut-whale-general-manager-amy-scheer-nwhl|title=Q&A with Whale GM Amy Scheer|first=Anne|last=Tokarski|date=September 10, 2020|website=The Ice Garden}}</ref><ref name=NJBIZ>[https://njbiz.com/close-up-amy-scheer-chief-commercial-officer-of-the-new-york-red-bulls/ "Close Up Amy Scheer, chief commercial officer of the New York Red Bulls"], ''NJBIZ'', September 20, 2015. Accessed January 16, 2021. "School ties: Fair Lawn High School; University of Massachusetts, Amherst.... Hometown: I grew up in Fair Lawn and currently reside in Fort Lee."</ref>

In 2001, she began a position as a vice-president for the New York Liberty in the Women's National Basketball Association (WNBA).<ref>{{Cite news|url=https://www.nytimes.com/2006/07/10/business/media/10adco-column.html|title=Belles of the (Basket) Ball (Published 2006)|first=Stuart|last=Elliott|newspaper=The New York Times|date=July 10, 2006}}</ref> During her time with the Liberty, ticket sales increased by over 130%.<ref>{{Cite web|url=https://www.newyorkredbulls.com/post/2015/09/08/new-york-red-bulls-name-amy-scheer-chief-commercial-officer|title=New York Red Bulls Name Amy Scheer Chief Commercial Officer &#124; New York Red Bulls}}</ref>

She then spent time working as vice president, marketing and brand development for the New York City FC.<ref>{{Cite web|url=https://www.onceametro.com/2015/9/8/9276645/report-new-york-red-bulls-poach-marketing-exec-from-nyc-fc-mls-amy-scheer|title=Report: RBNY poaches NYCFC marketing exec|first=Austin|last=Fido|date=September 8, 2015|website=Once A Metro}}</ref> In 2015, she was named Chief Commercial Officer of the New York Red Bulls of the MLS.<ref>{{Cite web|url=https://www.usatoday.com/story/sports/mls/2015/09/08/new-york-red-bulls-name-amy-scheer-chief-commercial-officer/71881762/|title=New York Red Bulls name Amy Scheer chief commercial officer|website=USA TODAY}}</ref><ref>{{Cite web|url=https://njbiz.com/the-goal-8212-growing-a-brand-venue-in-harrison-red-bulls-eager-to-expand-connections-to-businesses-uses-for-top-notch-arena/|title = The goal #8212 Growing a brand, venue in Harrison Red Bulls eager to expand connections to businesses, uses for top-notch arena|date = 20 March 2017}}</ref> Later in the 2010s, she consulted for the Madison Square Garden Company and Rugby United New York of Major League Rugby.

She was named one of WISE New York City's Women of Inspiration in 2017.<ref>{{Cite web |url=https://wisenyc.org/programs/women-of-inspiration/2017-women-of-inspiration/ |title=2017 Women of Inspiration – WISE NYC Metro Chapter |access-date=2021-01-08 |archive-date=2021-01-10 |archive-url=https://web.archive.org/web/20210110025412/https://wisenyc.org/programs/women-of-inspiration/2017-women-of-inspiration/ |url-status=dead }}</ref>

In August 2020, she was hired as general manager of the PHF's Connecticut Whale, taking over from Bray Ketchum, who had chosen to focus on her teaching career outside of sports.<ref>{{Cite web|url=https://www.theicegarden.com/2020/8/20/21377421/nwhl-connecticut-whale-announce-general-manager-amy-scheer|title=Whale announce Amy Scheer as new General Manager|first=Michelle|last=Jay|date=August 20, 2020|website=The Ice Garden}}</ref>

She has been a resident of Fort Lee, New Jersey.<ref name=NJBIZ/>

== References == {{reflist}}

{{DEFAULTSORT:Scheer, Amy}} Category:Year of birth missing (living people) Category:Living people Category:Women ice hockey executives Category:Ice hockey people from New Jersey Category:Isenberg School of Management alumni Category:Connecticut Whale (PHF) Category:Fair Lawn High School alumni Category:People from Fair Lawn, New Jersey Category:People from Fort Lee, New Jersey