{{Short description|Former annual music video award show}} The '''American Video Awards''' (1983{{ndash}}1987) was an annual music video award show taped for distribution to television. ''The'' ''First Annual American Video Awards'' was hosted by radio personality Casey Kasem,<ref name="1st AVA ad">{{cite magazine|title=American Video Awards (full page ad)|date=March 26, 1983 |magazine=Billboard|volume=95|issue=13|location=US |language=en|page=33|url=https://books.google.com/books?id=oSQEAAAAMBAJ&pg=PT32|access-date=July 31, 2017|via=Google Books}}</ref> and Kasem continued in his role as emcee of the show in succeeding years.<ref name=Vare>{{Cite news|last=Vare|first=Ethlie Ann|title=Video Beat: Not-so-live video awards|date=March 29, 1987|work=The Index-Journal|location=Greenwood, South Carolina, US|page=4, TV Index|url=https://www.newspapers.com/clip/12807391/the_indexjournal/|access-date=August 2, 2017|via=Newspapers.com}}{{free access}}</ref> The first (1983), second (1984) and third (April 1985) shows were syndicated to television channels across the country. ''The Fourth Annual American Video Awards'' (November 1985), however, was taped for broadcast on ABC<ref name="News Journal">{{Cite news|title=Springsteen, video saluted|date=November 22, 1985|work=The News Journal|agency=Associated Press|location=Wilmington, Delaware, US|page=D10|url=https://www.newspapers.com/clip/12788043/the_news_journal/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> to be aired during prime time, the first time that a video awards show was shown on prime time network television.<ref name="Chicago Tribune Nov1985">{{Cite news|url=https://www.chicagotribune.com/1985/11/22/video-first-prime-time-awards-show/|title=Video First: Prime-time Awards Show|last=Brogan|first=Daniel|date=November 22, 1985|work=Chicago Tribune|access-date=August 1, 2017|language=en}}</ref> The fifth (1987) show again aired in syndication.<ref name="Vare" /> It was the last American Video Awards show. Two award ceremonies were held during 1985: the third annual ceremony was held in April 1985 and, because of contractual obligations to ABC, the fourth annual ceremony was held less than a year later, in November 1985.<ref name="News Journal"/>
==Background== The winners of ''The First Annual American Video Awards'' (1983) were selected by a small panel of about a dozen people: Casey Kasem, writers from ''Rolling Stone'' and ''The Hollywood Reporter'' magazines, a film editor, and a television director. In late 1983 Kasem and two producers from his television show, ''America's Top 10'', formed the American Video Association and by the time of ''The Second Annual American Video Awards'' (1984) it had an estimated membership of 500. Award winners in 1984 were nominated and voted on by the association membership.<ref name=Popson37>{{Cite news|last=Popson|first=Tom|title=The winners, please: Pitching video's Oscars|date=April 15, 1984|work=Chicago Tribune|page=37, Section 13|language=en|url=https://www.newspapers.com/clip/12799763/chicago_tribune/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref><ref name=Popson38>{{Cite news|last=Popson|first=Tom|title=The winners, please: Pitching video's Oscars|date=April 15, 1984|work=Chicago Tribune|page=38, Section 13|language=en|url=https://www.newspapers.com/clip/12799784/chicago_tribune/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref>
Awards for music videos proliferated in the 1980s, and by 1984, video awards were being given by ''Billboard'' magazine, the American Film Institute, the Grammys,<ref name=Popson37 /> and for the first time in 1984, MTV, when the music video cable television channel aired its inaugural ''MTV Video Music Awards''.<ref>{{Cite web|url=http://www.mtv.com/vma/1984|archive-url=https://web.archive.org/web/20160630153026/http://www.mtv.com/vma/1984|url-status=dead|archive-date=June 30, 2016|title=VMA 1984 - MTV Video Music Awards - MTV|website=MTV|access-date=2017-08-16}}</ref> In April 1984, Tom Popson, writer for the ''Chicago Tribune'', said, “. . . as yet no single award has emerged in the still-new medium as indisputably the most prestigious and widely recognized.”<ref name=Popson37 /> To Popson, Kasem expressed his hopes that the American Video Awards, which he dubbed the "Avas," would become that award for music videos, analogous to the Oscars for film, the Emmys for television and the Grammys for music; that the newly formed American Video Association would eventually become an "academy" of music video; and that the award show would be broadcast live on network television. Toward those ends, to give the American Video Awards and the newly formed American Video Association credibility, an advisory board was formed which included presidents of Capitol, Columbia, MCA, Polygram and RCA record companies, and chairmen of the boards of Warner Bros., A&M and Scotti Bros. record companies.<ref name=Popson37 /><ref name=Popson38 />
Kasem seemed to make progress on two of his three goals from the 1984 ''Chicago Tribune'' article. By the time of ''The Third Annual American Video Awards'', in April 1985, the American Video Association had become the National Academy of Video Arts and Sciences (NAVAS), which was listed as the sponsor of the show,<ref name="LATimes 3/28/85">{{Cite news|title=Kragen to receive video group award|date=March 28, 1985 |work=Los Angeles Times|page=3, Part VI |url=https://www.newspapers.com/clip/12811109/the_los_angeles_times/|access-date=August 2, 2017|via=Newspapers.com}}{{free access}}</ref><ref name="Daily Spectrum">{{Cite news|title=Lauper dominates American Video Awards|date=April 4, 1985 |work=The Daily Spectrum|location=St. George, Utah, US |agency=UPI |page=2 |url=https://www.newspapers.com/clip/12787683/the_daily_spectrum/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> with Jennifer Libbee serving as executive director,<ref name="LATimes 3/28/85"/><ref name="Daily Spectrum"/> and Alan Winnikoff serving as spokesperson.<ref name="Burlington">{{Cite news|url=https://www.newspapers.com/clip/12811493/the_burlington_free_press/|title=Lauper videos nominated|date=March 28, 1985|work=The Burlington Free Press|access-date=August 2, 2017|agency=AP|location=Burlington, Vermont, US|page=8D|via=Newspapers.com}}{{free access}}</ref> Some news articles at the time claimed that the academy was founded in 1980.<ref name=Burlington/><ref name=Quad-City>{{Cite news|title=Video greats get more gold|date=April 4, 1985 |work=The Quad-City Times|location=Davenport, Iowa, US |page=2 |url=https://www.newspapers.com/clip/12811740/quadcity_times/|access-date=August 2, 2017|via=Newspapers.com}}{{free access}}</ref> Although it didn't air live, a taped version of ''The Fourth Annual American Video Awards'' did make it to network television in November 1985.<ref name="News Journal"/> It was edited down to a one-hour broadcast on ABC.<ref name="News Journal"/><ref name="Chicago Tribune Nov1985"/> But public recognition of the American Video Awards as the most prestigious in the field remained elusive, despite Kasem's hopes and efforts. In September 1985, after the second ''MTV Video Music Awards'' aired, Steven Dupler, writing for ''Billboard'' magazine, said, "MTV has definitely established its awards as ''the'' ceremony for the industry, the American Video Awards and others notwithstanding."<ref name="Dupler">{{cite magazine|last=Dupler|first=Steven|date=September 28, 1985|title=Video Music: Henley Wins Big at MTV Awards|url=https://books.google.com/books?id=vCQEAAAAMBAJ&pg=PT40|magazine=Billboard|language=en|location=US|volume=97|issue=38|pages=40, 41|access-date=August 15, 2017|via=Google Books}}</ref>
''Cash Box'' magazine reported that NAVAS membership was reorganized in the spring of 1985: "The new plan . . . allows for two distinct categories of membership: active (voting) and associate (non-voting). The active membership was further divided into craft and administrative divisions. Technical awards are voted only by active draft members."<ref name = "Cash Box Nov9_85">{{Cite magazine |last=Dobrin |first=Gregory |date=November 9, 1985 |title=NAVAS Announce '85 Nominees |work=Cash Box|publisher=George Albert|issue=22|volume=XLIX|page=9 |url=https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/80s/1985/CB-1985-11-09.pdf |access-date=August 25, 2017 |via= americanradiohistory.com}}</ref> In November 1985, at the time of ''The Fourth Annual American Video Awards'' network television broadcast, the national director of NAVAS, Mick Kennedy, said voting members were required to have worked on at least two videos, or be an executive in a video-related field. He said the academy membership was "tightened" in order to assure skeptics that the video awards were based on merit rather than industry politics, and he tried to make the case that NAVAS had the same credibility in the video field as the National Academy of Recording Arts and Sciences (NARAS), which sponsored the Grammys, had in the music field. Kennedy admitted that, at first, the American Video Awards was, {{" '}}. . . just an excuse for a television show.{{' "}} But, the award sponsors changed their attitude when, {{" '}}. . . we realized we were the only group that allowed all the different elements of the video industry to get together.{{' "}} He argued there was a professional difference between the American Video Awards and the MTV Video Music Awards: {{" '}}The MTV awards are designed to promote MTV. The American Video Awards are designed to promote the music-video industry. We're an industry award, MTV isn't.{{' "}}<ref name="Pond">{{Cite news|url=https://www.newspapers.com/clip/12820733/the_los_angeles_times/|title=American Video Awards Polishes Its Act for TV|last=Pond|first=Steve|date=November 22, 1985|work=Los Angeles Times|access-date=August 2, 2017|page=20, Part VI|via=Newspapers.com}}{{free access}}</ref>
''The Fifth Annual American Video Awards'' was held in February 1987. Its distribution to television outlets reverted to syndication, and the show received some criticism in the press. It was dubbed the "Not-so-live video awards" in the Greenwood, South Carolina ''Index-Journal''.<ref name=Vare /> The Philadelphia Daily News called it "hokey."<ref name="Phil Daily News" >{{Cite news|url=https://www.newspapers.com/clip/13166234/philadelphia_daily_news/|title=Tonight's Highlights: American Video Awards|date=April 15, 1987|work=Philadelphia Daily News|access-date=August 17, 2017|page=49}}{{free access}}</ref> ''Cash Box'' magazine said the presenters were a "curious assortment of celebrities," because so many of them had little to do with the music industry.<ref name="Cash Box Feb87">{{Cite magazine|last=Dobrio|first=Gregory|date=February 21, 1987|title=Audio/Video: AVA Presenters|work=Cash Box|publisher=George Albert|issue=34|volume=L |page=21|language=en-US|url=https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/80s/1987/CB-1987-02-21.pdf |access-date=August 18, 2017|via= americanradiohistory.com}}</ref> Later that year, in December 1987, nationally syndicated newspaper columnist Ethlie Ann Vare sounded the death knell for the American Video Awards, writing that they were, "probably on the way out".<ref name="Vare87">{{Cite news|last=Vare|first=Ethlie Ann|title=Video Beat: Billboard picks best videos|date=December 20, 1987|work=The Index-Journal|location=Greenwood, South Carolina, US|page=5, TV Index|url=https://www.newspapers.com/clip/13118588/the_indexjournal/|access-date=August 15, 2017|via=Newspapers.com}}{{free access}}</ref> Indeed, ''The Fifth Annual American Video Awards'' was the last.
==Award shows== ===''The First Annual American Video Awards'' (1983)=== ====Narrative==== At ''The First Annual American Video Awards'' ceremony (1983), awards were given for six categories<ref name="Darling" /><ref name="1st AVA ad" /> and an artist was selected for induction into the "Hall of Fame." For a video to be nominated, the song had to be in the top ten of the ''Billboard'' charts in 1982.<ref name=SCSentinel83>{{Cite news|title=Stars Receive Video Awards|date=April 7, 1983 |newspaper=Santa Cruz Sentinel|agency=AP|location=Santa Cruz, California, US|page=C-2|url=https://www.newspapers.com/clip/12798029/santa_cruz_sentinel/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> Nominees and winners were selected by a small panel of people: Casey Kasem, music reporters, a film editor, and a television director.<ref name=Popson37 /> The show and the nominees were announced in a full-page advertisement in the March 26, 1983 issue of ''Billboard'' magazine.<ref name="1st AVA ad" /> The show was produced by Jennifer Libbee in association with Scotti Bros./Syd Vinnedge Television Production and Casey Kasem Productions.<ref name=Darling>{{cite magazine|last=Darling|first=Cary|title=Music Monitor|date=February 26, 1983 |magazine=Billboard|volume=95|issue=8|location=US |language=en|page=25|url=https://books.google.com/books?id=EyQEAAAAMBAJ&pg=PT24|access-date=July 31, 2017|via=Google Books}}</ref> Mick Fleetwood was the only winning performer present to accept his award.<ref name="Press Democrat">{{Cite news|title=Video awards|date=April 8, 1983 |newspaper=The Press Democrat|location=Santa Rosa, California, US|page=21A |url=https://www.newspapers.com/clip/12796613/the_press_democrat/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> Despite the show being clearly titled as ''The First Annual American Video Awards'' in the ''Billboard'' announcement, at the later times of the show's appearances on television in syndication, several newspapers gave it other names, among them, "America's Top 10 Video Awards,"<ref>{{Cite news|url=https://www.newspapers.com/clip/13164828/the_cincinnati_enquirer/|title=Rock Explodes|date=April 17, 1983|work=The Cincinnati Enquirer TV Magazine|access-date=August 17, 2017|page=2|via=Newspapers.com}}{{free access}}</ref> and the "Super Bullet Video Awards,"<ref>{{Cite news|url=https://www.newspapers.com/clip/13164985/detroit_free_press/|title=He hit it big with the hits|last=Zorn|first=Eric|date=April 17, 1983|work=Detroit Free Press|access-date=August 17, 2017|publisher=Detroit Free Press|agency=Chicago Tribune|page=7D|via=Newspapers.com}}{{free access}}</ref> suggesting some trouble with the show's identity at the outset.
====Program==== Ceremony date: April 6, 1983<ref name=Darling />
Ceremony location: Beverly Theatre in Beverly Hills, California<ref name=Darling/>
Host: Casey Kasem<ref name="1st AVA ad"/>
Presenters: Grace Slick,<ref name=Pharos-Tribune>{{Cite news|title=Rod Stewart's 'Young Turks' Top Rock Video|date=April 8, 1983 |work=Pharos-Tribune|agency=UPI|location=Logansport, Indiana, US|page=15 |url=https://www.newspapers.com/clip/12797567/logansport_pharostribune/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref><ref name="Cash Box 4/23/83">{{Cite magazine|last=Glynn |first=Michael |date=April 23, 1983 |title=SoundViews: Awards, Awards |work=Cash Box |publisher=George Albert |issue=47 |volume=XLVI |page=13 |language=en-US |url=https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/80s/1983/Cash-Box-1983-04-23.pdf |access-date=August 18, 2017 |via= americanradiohistory.com}}</ref> Mick Fleetwood,<ref name=Pharos-Tribune/><ref name="Cash Box 4/23/83"/> Pia Zadora,<ref name=Pharos-Tribune/><ref name="Cash Box 4/23/83"/> Rosanne Cash,<ref name=Pharos-Tribune/><ref name="Cash Box 4/23/83"/> Toni Basil,<ref name="SCSentinel83" /><ref name="Cash Box 4/23/83"/> Patrick Simmons,<ref name=SCSentinel83 /><ref name="Cash Box 4/23/83"/> Michael Nesmith,<ref name=SCSentinel83 /><ref name="Cash Box 4/23/83"/> Rindy Ross,<ref name=SCSentinel83/><ref name="Cash Box 4/23/83"/> Larry Graham,<ref name=SCSentinel83/><ref name="Cash Box 4/23/83"/> The Gap Band,<ref name=SCSentinel83/><ref name="Cash Box 4/23/83"/> Mickey Thomas,<ref name=SCSentinel83/><ref name="Cash Box 4/23/83"/> John Schneider<ref name="Cash Box 4/23/83"/>
====Nominees==== {{collapse top|Nominees: First Annual American Video Awards (1983)}} {| class="wikitable" border="1" |- ! Category ! Nominee(s) ! Video ! Recording Artist ! Result ! Ref |- |rowspan="5"| Best Performance | Peter Wolf | "Centerfold" | J. Geils Band |{{won}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83">{{cite magazine|last=Darling|first=Cary|title=Music Monitor|date=March 19, 1983 |magazine=Billboard|volume=95|issue=11|location=US |language=en|pages=32, 60|url=https://books.google.com/books?id=ESQEAAAAMBAJ&pg=PT20|access-date=August 15, 2017|via=Google Books}}</ref> |- | Men at Work | "Who Can It Be Now?" | Men at Work |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | Martha Davis | "Only the Lonely" | The Motels |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | Joan Jett | "I Love Rock 'N Roll" | Joan Jett |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | Olivia Newton-John | "Physical" | Olivia Newton-John |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |rowspan="5"| Best Video of the Year | Rod Stewart, Lexi Godfrey (producer) or Simon Fields (producer){{refn|group=Note|name="Fields Godfrey"|Both the Associated Press (AP)<ref name=SCSentinel83 /> and the United Press International (UPI)<ref name=Pharos-Tribune /> reported Simon Fields as the winning producer of the Rod Stewart music video, "Young Turks." In an authored article dated previous to the 1983 award ceremony, ''Billboard'' magazine listed Lexi Godfrey as the nominated producer for "Young Turks."<ref name="Billboard 3/19/83" />}} |"Young Turks" |Rod Stewart |{{won}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | J. Geils Band, Paul Justman (producer) | "Centerfold" | J. Geils Band |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | Men at Work, Tony Stevens (producer) | "Who Can It Be Now?" | Men at Work |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | The Motels, Jacqui Byford (producer) | "Only the Lonely" | The Motels |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Toto, Simon Fields (producer) | Rosanna | "Toto" |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |rowspan="5"| Best Soul Video | Paul McCartney, Stevie Wonder, John Weaver (producer) |"Ebony and Ivory" |Paul McCartney and Stevie Wonder |{{won}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | Tom Tom Club, Andy Morahan (producer) |"Genius of Love" | Tom Tom Club |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Earth, Wind & Fire, Michael Schultz (producer) |"Let's Groove" |Earth, Wind & Fire |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- | Shalamar, Craig Martin (producer), Chris Gangadean (executive producer) |"A Night to Remember" | Shalamar |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |The Gap Band, George Garvin (producer) |"You Dropped a Bomb on Me" |The Gap Band |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |rowspan="5"| Best Country Video | Merle Haggard, Terry Lickona (producer) |"Are the Good Times Really Over?" |Merle Haggard |{{won}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Rosanne Cash, Michael Nesmith (producer) |"I Wonder" |Rosanne Cash |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |The Statler Brothers, Kitty Moon (producer) | "Whatever" | The Statler Brothers |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Juice Newton, Kevin McCormick (producer), Michael Nesmith (executive producer) |"Love's Been a Little Bit Hard On Me" |Juice Newton |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |T. G. Sheppard, Julian Cole (producer) | "Finally" |T. G. Sheppard |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |rowspan="5"| Best Director | Russell Mulcahy |"Young Turks" |Rod Stewart |{{won}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Paul Justman |"Centerfold" |J. Geils Band |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Peter Conn | "Abracadabra" | Steve Miller Band |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Brian Grant |"Physical" |Olivia Newton-John |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Russell Mulcahy | "Only the Lonely" |The Motels |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |rowspan="5"| Special Merit Video | Fleetwood Mac, Mickey Shapiro (producer) |"Gypsy" |Fleetwood Mac |{{won}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Peter Gabriel, Chrissy Smith (producer) |"Shock the Monkey" |Peter Gabriel |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Billy Joel, Jackie Adams (producer) | "Pressure" |Billy Joel |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Billy Joel, Jackie Adams (producer) |"Allentown" |Billy Joel |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |Adam Ant, Mike Mansfield (producer) | "Goody Two Shoes" |Adam Ant |{{nom}} |<ref name="1st AVA ad"/><ref name="Billboard 3/19/83" /> |- |} {{cob}}
====Winners==== * Hall of Fame: Paul McCartney.<ref name="Press Democrat" /><ref name="Billboard 4/13/85">{{cite magazine|title=Video Track |magazine=Billboard |date=April 13, 1985|volume=97|issue=15|location=US |language=en|page=37|url=https://books.google.com/books?id=8SMEAAAAMBAJ&pg=PT23|access-date=August 15, 2017|via=Google Books}}</ref> * Best Performance: Peter Wolf, "Centerfold," tied with Martha Davis, "Only the Lonely".<ref name="Press Democrat" /> * Best Video of the Year: "Young Turks," Rod Stewart, Simon Fields (producer),<ref name=SCSentinel83 /><ref name=Pharos-Tribune /> or Lexi Godfrey (producer).<ref name="Billboard 3/19/83" />{{refn|group=Note|name="Fields Godfrey"}} * Best Soul Video: "Ebony and Ivory," Paul McCartney, Stevie Wonder, John Weaver (producer).<ref name="Press Democrat" /> * Best Country Video: "Are the Good Times Really Over?" Merle Haggard, Terry Licona (producer).<ref name="Press Democrat" /> * Best Director: Russel Mulcahy, "Young Turks" (Rod Stewart).<ref name="Albert">{{Cite news|last=Albert|first=George|title=Cashbox Confidential: Author Dispels Beatle Magic in Book About Fab Four |date=May 1, 1983 |work=The Palm Beach Post|location=West Palm Beach, Florida, US|page=G11 |url=https://www.newspapers.com/image/?spot=12797248|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> * Special Merit Video: "Gypsy," Mick Fleetwood,<ref name="Press Democrat" /> Mickey Shapiro (producer).<ref name="SCSentinel83" />
===''The Second Annual American Video Awards'' (1984)=== ====Narrative==== Winners in eleven categories plus the special recognition award, Hall of Fame, were reported for ''The Second Annual American Video Awards.''<ref name=Popson37 /> The Best Performance category was now expanded to Best Performance, Male; Best Performance, Female; and Best Performance, Group. The Best Video of the Year category was eliminated, and the category, Best Pop Video, was added. Other categories added were on the technical side of video production: Best Editing, Best Lighting Design, Best Choreography, and Best Art Direction. The 1983 category, Special Merit Video was eliminated.
Videos produced and distributed to television outlets between December 1, 1982, and December 1, 1983, were eligible for nomination.<ref name="Popson37" /> Nominees and winners were selected by the 500 members of the new American Video Association.<ref name="Popson37" /><ref name="Popson38" /> The Hall of Fame awardee was selected by the "distinguished" advisory board of the American Video Association,<ref name="Cash Box 4/7/84">{{Cite magazine|date=April 7, 1984|title=Nesmith To Receive A.V.A. Award|url=https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/80s/1984/CB-1984-04-07.pdf|language=en-US|publisher=George Albert|volume=XLVI|issue=44|page=13|access-date=August 18, 2017|work=Cash Box|via=americanradiohistory.com}}</ref> which included presidents of Capitol, Columbia, MCA, Polygram and RCA record companies, and chairmen of the boards of Warner Bros., A&M and Scotti Bros. record companies.<ref name="Popson37" /><ref name="Popson38" /> Nominees were announced on March 5, 1984, at an event held at the Kathy Gallagher restaurant in Los Angeles, California.<ref>{{Cite news|url=http://www.gettyimages.fr/%C3%A9v%C3%A9nement/2nd-annual-american-video-awards-nominees-announcement-75330080#latoya-jackson-during-2nd-annual-american-video-awards-nominees-at-picture-id111254608|title=2nd Annual American Video Awards Nominees Announcement|work=Getty Images|access-date=August 25, 2017|language=fr}}</ref>
The ceremony was taped, edited to a two-hour program, and aired in syndication by television outlets at later dates.<ref name="Popson37" /><ref name="SB Sun">{{Cite news|title=Michael Jackson tops video awards|date=April 8, 1984 |work=The San Bernardino County Sun|location=San Bernardino, California, US|page=D-6 |url=https://www.newspapers.com/clip/13133125/the_san_bernardino_county_sun/ |access-date=August 16, 2017|via=Newspapers.com}}{{free access}}</ref> Michael Jackson, whose videos dominated the awards with 24 nominations,<ref name="Town Talk">{{Cite news|url=https://www.newspapers.com/clip/12799090/the_town_talk/|title=Jackson Nominated for 24 American Video Awards|date=March 7, 1984|work=Town Talk|access-date=August 1, 2017|agency=UPI|location=Alexandria-Pineville, Louisiana, US|page=C-5|via=Newspapers.com}}{{free access}}</ref> and won in four categories, did not attend the ceremony.<ref name="Popson38" /> Writer Tom Popson surmised that television viewers would be less inclined to watch the program because the outcome was known ahead of the telecast.<ref name="Popson38" />
====Program==== Ceremony date: April 5, 1984<ref name="Chicago Tribune May1984">{{Cite news|title=TV Highlights: Stars come out for the Met's 100th|date=May 16, 1984 |work=Chicago Tribune|page=4, Section5|url=https://www.newspapers.com/clip/12786621/chicago_tribune/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref>
Ceremony location: Wilshire Ebell Theatre, Los Angeles, California<ref name="SB Sun" /><ref>{{Cite web|url=https://time.com/3639724/weird-al-magic-trick/|title=Weird Al's New Magic Trick Is Simple and Amazing|last=Waxman|first=Olivia B.|date=December 18, 2014|website=Time|access-date=2017-08-16}}</ref><ref>{{Cite news|url=http://www.gettyimages.com/event/2nd-annual-american-video-awards-75176282#cyndi-lauper-at-the-wilshire-ebell-theater-in-los-angeles-ca-picture-id75534568|title=2nd Annual American Video Awards|work=Getty Images|access-date=2017-08-16|language=en-US}}</ref>
Host: Casey Kasem<ref name="Morning Call">{{Cite news|title=Specials Highlights|date=April 15, 1984 |work=The Morning Call|location=Allentown, Pennsylvania, US|page=50|url=https://www.newspapers.com/clip/12786214/the_morning_call/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref>
Presenters: Patti LaBelle,<ref name="Popson38" /> Martha Davis and the Motels,<ref name="Popson38" /> Toni Basil,<ref name="Popson38" /> Deborah Allen,<ref name="Morning Call"/> Herbie Hancock,<ref name="Morning Call"/> La Toya Jackson,<ref name="Morning Call"/><ref name=SCSentinel84 >{{Cite news|url=https://www.newspapers.com/clip/13184344/santa_cruz_sentinel/|title=Video Awards|date=April 18, 1984|work=Santa Cruz Sentinel|access-date=August 17, 2017|publisher=Santa Cruz Sentinel Publishers Co.|location=Santa Cruz, California, U.S.A.|page=B-11|via=Newspapers.com}}</ref> Jan and Dean,<ref name="Morning Call"/> Juice Newton,<ref name="Morning Call"/><ref name=SCSentinel84 /> Moon Zappa<ref name="Morning Call"/> Frank Stallone,<ref name=SCSentinel84 /> Grace Slick,<ref name=SCSentinel84 /> Ozzy Osbourne,<ref name=SCSentinel84 /> Little Richard<ref name="Popson38" /><ref name=SCSentinel84 />
Performers: "Weird Al" Yankovic<ref name="Popson38" />
====Nominees==== See.<ref name="Town Talk" />
====Winners==== * Hall of Fame: Michael Nesmith<ref name=ADS>{{Cite news|title=Jackson's 'Beat It' wins video honors|date=April 7, 1984 |work=The Arizona Daily Star|agency=AP|location=Tucson, Arizona, US|page=13D|url=https://www.newspapers.com/clip/12827815/arizona_daily_star/|access-date=August 3, 2017|via=Newspapers.com}}{{free access}}</ref><ref name="Billboard 4/13/85"/> * Best Performance, Male: Michael Jackson, "Beat It."<ref name="1984 Winners">{{Cite news|title=This year's AVA winners: No surprises|work=Chicago Tribune|page=38, Section 13|language=en|url=https://www.newspapers.com/clip/12799784/chicago_tribune/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> * Best Performance, Female: Cyndi Lauper, "Girls Just Want to Have Fun."<ref name="1984 Winners"/> * Best Performance, Group: The Police, "Every Breath You Take."<ref name="1984 Winners"/> * Best Pop Video: Michael Jackson, "Beat It."<ref name="1984 Winners"/> * Best Soul Video: "Rockit," Herbie Hancock.<ref name="1984 Winners"/> * Best Country Video: "Pancho and Lefty," Merle Haggard and Willie Nelson.<ref name="1984 Winners"/> * Best Director: Bob Giraldi, "Beat It" (Michael Jackson).<ref name="1984 Winners"/> * Best Editing: Roo Aiken, Kevin Godley, Lol Creme, "Rockit" (Herbie Hancock).<ref name="1984 Winners"/> * Best Lighting Design: Daniel Pearl, "Every Breath You Take" (The Police).<ref name="1984 Winners"/> * Best Choreography: Michael Peters, "Beat It" (Michael Jackson).<ref name="1984 Winners"/> * Best Art Direction: Kevin Godley, Lol Creme, "Rockit" (Herbie Hancock).<ref name="1984 Winners"/>
===''The Third Annual American Video Awards'' (April 1985)=== ====Narrative==== Winners in fifteen categories plus two special recognition awards, Hall of Fame and Humanitarian Award, were reported for ''The Third Annual American Video Awards.'' The categories now included the new categories of Best Long Form Video, Best Home Video, Best New Video Artist, Best Costume Design, and Best Set Design. The category, Best Art Direction, was dropped. Candidates for award nominations included all videos produced and distributed to cable or network television stations between December 2, 1983, and December 1, 1984, and nominees were selected after two ballots taken of the 500 members of the new National Academy of Video Arts and Sciences (NAVAS).<ref name="Burlington" /><ref name="Quad-City" /> Nominations were announced at the Ma Maison restaurant in West Hollywood, California, on March 4, 1985.<ref name="Burlington" /><ref>{{Cite news|url=https://www.latimes.com/archives/la-xpm-1985-11-10-re-3091-story.html|title=Ma Maison's West Hollywood Site Sold|last=Ryon|first=Ruth|date=November 10, 1985|work=Los Angeles Times|access-date=August 25, 2017|language=en-US|issn=0458-3035}}</ref>
The ceremony was taped, edited to a two-hour program, and aired in syndication by television outlets at later dates.<ref name="Quad-City" /><ref name="Billboard 3/16/85">{{cite magazine|last=Zuckerman|first=Faye|title=NAVAS Announces Award Nominees: Lauper, Yankovic, Culture Club Top List |date=March 16, 1985 |magazine=Billboard|volume=97|issue=11|location=US |language=en|pages=32, 33|url=https://books.google.com/books?id=GiUEAAAAMBAJ&pg=PT31|access-date=August 15, 2017|via=Google Books}}</ref> ''Jet'' magazine noted that there were only two "Black" winners, Michael Jackson and Prince,<ref name="Jet 4/29/85">{{Cite magazine|url=https://books.google.com/books?id=orADAAAAMBAJ&pg=PA60|title=Michael Jackson, Prince Take Big Honors at Recent American Video Awards|magazine=Jet|date=April 29, 1985|location=US|pages=60, 61 |language=en|access-date=August 1, 2017|via=Google Books}}</ref> and apparently neither of them attended the ceremony. ''Jet'' reported that Jackson's sister, Rebbie Jackson, accepted awards on his behalf,<ref name="Jet 4/29/85" /> and Carolyn McGuire of the ''Chicago Tribune'' reported that Prince did not "show up."<ref name="McGuire">{{Cite news|url=https://www.chicagotribune.com/1985/04/16/american-video-awards/|title=American Video Awards|last=McGuire|first=Carolyn|date=April 16, 1985|work=Chicago Tribune|access-date=August 19, 2017|publisher=Chicago Tribune|language=en}}</ref> Rod Stewart, however, was on hand to receive his Hall of Fame Award, which was presented to him by James Brown.<ref name="Jet 4/29/85" /> Two Cyndi Lauper videos, "Time After Time" and "She Bop", won in six different categories, and Lauper did attend the ceremony and received her awards on stage.<ref name="Daily Spectrum"/>
====Program==== Ceremony date: April 3, 1985<ref name="Daily Spectrum"/><ref name="Quad-City" />
Ceremony location: Santa Monica Civic Auditorium,<ref name="Daily Spectrum"/> Santa Monica, California<ref name="Jet 4/29/85" />
Hosts: Casey Kasem, Herbie Hancock, Lisa Hartman<ref name="Town Talk 4/27/85">{{Cite news|title=Video Awards Ceremony Airs Saturday|date=April 27, 1985 |work=The Town Talk|location=Alexandria, Louisiana, US |page=21 |url=https://www.newspapers.com/clip/12812222/the_town_talk/|access-date=August 2, 2017|via=Newspapers.com}}{{free access}}</ref><ref name="Jet 4/29/85"/>
Presenters: James Brown,<ref name="Jet 4/29/85"/><ref name="Town Talk 4/27/85"/> Philip Bailey,<ref name="Jet 4/29/85"/> Deborah Allen,<ref name="Town Talk 4/27/85"/><ref name=McGuire /> Stephen Bishop,<ref name="Town Talk 4/27/85"/> Laura Branigan,<ref name="Town Talk 4/27/85"/><ref name=McGuire /> Michael Damian,<ref name="Town Talk 4/27/85"/> Ronnie Dio,<ref name="Town Talk 4/27/85"/> Lita Ford,<ref name="Town Talk 4/27/85"/> Lee Greenwood,<ref name="Town Talk 4/27/85"/> James Ingram,<ref name="Town Talk 4/27/85"/> Grace Jones,<ref name="Town Talk 4/27/85"/><ref name=McGuire /> the kids from "Fame,"<ref name="Town Talk 4/27/85"/> B. B. King,<ref name="Town Talk 4/27/85"/> Quiet Riot,<ref name="Town Talk 4/27/85"/> REO Speedwagon,<ref name="Town Talk 4/27/85"/><ref name=McGuire /> Sylvia,<ref name="Town Talk 4/27/85"/> Pia Zadora,<ref name="Town Talk 4/27/85"/> Vanity,<ref name=McGuire /> "Weird Al" Yankovic<ref name=McGuire />
Performers: New Edition,<ref name="Town Talk 4/27/85"/> John Cafferty & The Beaver Brown Band,<ref name="Town Talk 4/27/85"/> Moe Bandy and Joe Stampley<ref name="Town Talk 4/27/85"/>
====Nominees==== See:<ref name="Billboard 3/16/85" />
====Winners==== * Hall of Fame: Rod Stewart.<ref name="Jet 4/29/85" /><ref name="Daily Spectrum"/><ref name="Billboard 4/13/85"/> * Best Performance, Male: "Weird Al" Yankovic, "Eat It."<ref name="Daily Spectrum"/> * Best Performance, Female: Cyndi Lauper, "Time After Time."<ref name="Daily Spectrum"/> * Best Performance, Group: Huey Lewis and the News, "Heart of Rock and Roll."<ref name="Daily Spectrum"/> * Best Pop Video: "Time After Time," Cyndi Lauper.<ref name="Daily Spectrum"/> * Best Soul Video: Prince, "When Doves Cry."<ref name="Jet 4/29/85" /><ref name="Daily Spectrum"/> * Best Country Video: "Where's the Dress?" Moe Bandy, Joe Stampley<ref name="Daily Spectrum"/> * Best Director: Edd Griles, "Time After Time" (Cyndi Lauper).<ref name="Daily Spectrum" /> * Best Editing: Zbigniew Rybczynski, "Diana D" (Chuck Mangione).<ref name="Daily Spectrum" /> * Best Lighting Design: Peter Kaminsky<ref name="Daily Spectrum" /><ref name="Billboard 3/16/85" /> and/or Michael Negrin,<ref name="Cash Box 4/13/85">{{cite magazine|title=American Video Awards |date=April 13, 1985|work=Cash Box |page=34 |url=https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/80s/1985/CB-1985-04-13.pdf |access-date=August 26, 2017 |via=americanradiohistory.com }}</ref><ref name="Cinci Enquirer">{{Cite news|title=Cyndi Lauper Sweeps American Video Awards|agency=Associated Press|date=April 5, 1985|work=Cincinnati Enquirer |page=D-10 |language=en |url=https://www.newspapers.com/clip/13361094/the_cincinnati_enquirer/|access-date=August 26, 2017|via=Newspapers.com}}{{free access}}</ref> "Time After Time" (Cyndi Lauper).{{refn|group=Note|name="Kiminsky Negrin"|The United Press International (UPI) reported Peter K''i''minsky as the winner.<ref name="Daily Spectrum" /> The Associated Press (AP) reported Michael Negrin as the winner.<ref name="Cinci Enquirer" /> ''Billboard'' magazine had reported Peter K''a''minsky as a nominee on a date previous to the April 1985 award ceremony.<ref name="Billboard 3/16/85"/> In a full page "thank you" to people who worked on the Cyndi Lauper videos, Edd Griles, director of the "Time After Time" music video, mentions both "Mike Negrin" with crew members, and "Peter K''a''minsky" with cast members.<ref name="Billboard 12/15/84">{{cite magazine|title=Boys Just Want To Have Fun (full page ad)|date=December 15, 1984 |magazine=Billboard|volume=96|issue=50|location=US |language=en|page=39|url=https://books.google.com/books?id=nSQEAAAAMBAJ&pg=PA39|access-date=September 8, 2017|via=Google Books}}</ref>}} * Best Choreography: Pat Birch, "She Bop" (Cyndi Lauper).<ref name="Daily Spectrum" /> * Best Long Form Video: Michael Jackson for "The Making of Thriller."<ref name="Daily Spectrum"/><ref name="Jet 4/29/85" /><ref>{{Cite book|url=https://books.google.com/books?id=52NyBAAAQBAJ&pg=PA270|title=Encyclopedia of the Zombie: The Walking Dead in Popular Culture and Myth|date=June 19, 2014|editor1-last= Pulliam |editor1-first=June |editor2-last=Fonseca |editor2-first=Anthony J. |publisher=ABC-CLIO|location=US|pages=270|language=en|access-date=August 1, 2017|via=Google Books}}</ref> * Best Home Video: Michael Jackson for "The Making of Thriller."<ref name="Daily Spectrum"/><ref name="Jet 4/29/85" /> * Best New Video Artist: Wham! (George Michael and Andrew Ridgeley), "Wake Me Up Before You Go Go"<ref name="Daily Spectrum"/> * Best Costume Design: Laura Wills, Biff Chandler, "She Bop" (Cyndi Lauper).<ref name="Daily Spectrum"/> * Best Set Design: Gray Lipley, "The Wild Boys" (Duran Duran).<ref name="Daily Spectrum"/> * Humanitarian Award: Ken Kragan, "We Are the World"<ref name="LATimes 3/28/85" /><ref name="Daily Spectrum" />
===''The Fourth Annual American Video Awards'' (November 1985)=== ====Narrative==== ''The Fourth Annual American Video Awards'' (November 1985) was not only the first and only American Video Awards show to be broadcast on network television, it was also the first music video awards show ever to be shown on prime time network television.<ref name="Chicago Tribune Nov1985"/> Although the past three ceremonies had all been held in the spring (''The Third Annual American Video Awards'' was held just seven months prior, in April that same year), the network, ABC, wanted to air the fourth show in November.<ref name=Pond/> This shortened the eligibility period for nominated videos, which was from December 2, 1984, to September 30, 1985.<ref name=Pond/> ABC also chose the program's host, Tony Danza, who starred in one of its most successful sitcoms at the time, "Who's the Boss?"<ref name=Pond/> This was the only American Video Awards ceremony that was not hosted or co-hosted by Casey Kasem.
Awards were sponsored by the National Academy of Video Arts and Sciences (NAVAS), and nominees and winners were selected by the Academy.<ref name="Chicago Tribune Nov1985"/><ref name=Pond/> Nominations were announced on October 29, 1985, at Ma Maison restaurant in West Hollywood, California, at an event described as a "mock award ceremony," emceed by Casey Kasem. "Weird Al" Yankovic was the only nominee to participate.<ref name=Ukiah>{{cite news |date=October 31, 1985 |title=Music Video Nominations |agency=UPI|work=Ukiah Daily Journal |location=Ukiah, California, U.S.A. |page=10 |url=https://www.newspapers.com/clip/13333620/ukiah_daily_journal/ |access-date=August 25, 2017 |via=Newspapers.com}}{{free access}}</ref><ref name=Greenfield>{{cite news |date=November 2, 1985 |title=Varied artists vie for video awards |agency=UPI|work=The Daily Reporter |location=Greenfield, Indiana, U.S.A. |page=2 |url=https://www.newspapers.com/clip/13333858/the_daily_reporter/ |access-date=August 25, 2017 |via=Newspapers.com}}{{free access}}</ref>
Winners in seventeen award categories were reported. The name of the award, Best Soul Video, was changed to Best Urban Contemporary Video for this nationally televised award show.<ref name="Pond" /> The category, Best Long Form Video was dropped. Three new categories were added: Best Live Concert Video, Best Cinematography, and Best Special Effects. Best New Video artist seems to have been renamed simply as Best New Artist.<ref name="4thnominees">{{Cite news|url=https://www.newspapers.com/clip/13159386/the_san_bernardino_county_sun/|title=Video Award Nominees Announced|date=October 30, 1985|work=The San Bernardino County Sun|access-date=August 17, 2017|agency=Associated Press|location=San Bernardino, California, U.S.A.|page=B-9|via=Newspapers.com}}{{free access}}</ref> ''Cash Box'' magazine had reported that the Hall of Fame awardee would be announced at the ceremony,<ref name = "Cash Box Nov9_85" /> but no subsequent reports naming the awardee have been found thus far.
Casey Kasem along with Toni Scotti and Syd Vinnedge of Scotti Bros./Syd Vinnedge Productions, served as executive producers of the show,<ref name = "Cash Box Nov9_85" /> which was taped in advance and edited down to one hour for broadcast. Accordingly, only eight "artistic" award categories made it on the air, listed by Daniel Brogan of the ''Chicago Tribune'' as: "Best Pop Video, Best Urban Contemporary Video, Best Country Video, Best New Group, Best Male Performance, Best Female Performance, Best Duo or Group Performance and Best Home Video."<ref name="Chicago Tribune Nov1985" /> Two videos by Bruce Springsteen won in three categories, but he did not attend the ceremony. His bandmate, saxophonist Clarence Clemens, accepted the awards in Springsteen's place.<ref name="UPI Nov21'85">{{Cite news|url=http://www.upi.com/Archives/1985/11/21/Springsteen-sweeps-video-awards/2327501397200/|title=Springsteen sweeps video awards|last=Metzler|first=Stan W.|date=November 21, 1985|work=UPI|access-date=August 1, 2017|language=en}}</ref>
====Program==== Ceremony date: Wednesday, November 20, 1985<ref name="News Journal" />
Ceremony location: Wiltern Theater. Los Angeles, California.<ref name="UPI Nov21'85" />
Host: Tony Danza.<ref name="Chicago Tribune Nov1985" />
Presenters: Clarence Clemons,<ref name="Chicago Tribune Nov1985"/> Grace Jones,<ref name="Chicago Tribune Nov1985"/><ref name="LATimes11/22/85">{{Cite news|url=https://www.newspapers.com/clip/13266775/the_los_angeles_times/|title=Tonight On TV|date=November 22, 1985|work=Los Angeles Times|access-date=August 22, 2017|location=Los Angeles, California, U.S.A.|page=22(Part VI)|via=Newspapers.com}}{{free access}}</ref> Kenny Rogers,<ref name="Chicago Tribune Nov1985"/> Apollonia Kotero,<ref name="Chicago Tribune Nov1985"/><ref name="LATimes11/22/85" /> Andy Taylor of Duran Duran,<ref name="Chicago Tribune Nov1985"/> Lorenzo Lamas,<ref name="Chicago Tribune Nov1985"/><ref name="LATimes11/22/85" /> Herbie Hancock,<ref name="Chicago Tribune Nov1985"/><ref name="LATimes11/22/85" /> The Weather Girls,<ref name="Chicago Tribune Nov1985"/> Howie Mandel,<ref name="LATimes11/22/85" /> Al Jarreau,<ref name="LATimes11/22/85" /> The Judds,<ref name="LATimes11/22/85" /> "Weird Al" Yankovic,<ref name="LATimes11/22/85" /> Lisa Hartman,<ref name="LATimes11/22/85" /> Shari Belafonte-Harper<ref name="LATimes11/22/85" />
Performers: Sheila E,<ref name=SCSentinel85 >{{Cite news|title=Springsteen, Murphy share video spotlight|date=November 21, 1985 |work=Santa Cruz Sentinel|publisher=Santa Cruz Sentinel Publishers Co.|location=Santa Cruz, California, U.S.A. |agency=Associated Press |url=https://www.newspapers.com/clip/13267512/santa_cruz_sentinel/|page=C-14|access-date=August 22, 2017|via=Newspapers.com}}</ref> Martin Mull<ref name="Pond" /><ref name=SCSentinel85 />
Television broadcast date: Friday, November 22, 1985.<ref name="UPI Nov21'85" /><ref name="Chicago Tribune Nov1985" /> Network: ABC
====Nominees==== For list of nominees in nine "artistic categories," see:<ref name=4thnominees />
====Winners==== * Hall of Fame: ----- * Best Performance, Male: Bruce Springsteen, "Glory Days."<ref name="UPI Nov21'85" /> * Best Performance, Female: Aimee Mann, "Voices Carry."<ref name="UPI Nov21'85" /> * Best Performance, Group: Wham!, "Everything She Wants."<ref name="UPI Nov21'85" /> * Best Pop Video: "Glory Days," Bruce Springsteen.<ref name="UPI Nov21'85" /> * Best Urban Contemporary Video: "Party All the Time," Eddie Murphy.<ref name="UPI Nov21'85" /><ref name="Jet 12/23/85">{{Cite magazine|date=December 23, 1985|title=Eddie Murphy Tune Wins an American Video Award|url=https://books.google.com/books?id=rLMDAAAAMBAJ&pg=PA65|magazine=Jet|language=en|location=US|pages=65|access-date=August 1, 2017|via=Google Books}}</ref> * Best Country Video: "Country Boy," Ricky Skaggs.<ref name="UPI Nov21'85" /> * Best Director: Zbigniew Rybczynski, "She Went Pop," (I Am Siam)<ref name="UPI Nov21'85" /><ref name="Republic Nov85">{{Cite news|title=Bruce Springsteen big video winner; 'Glory Days' wins top award|date=November 21, 1985 |work=The Republic |place=Columbus, Indiana, U.S.A. |agency=UPI |page=A12 |language=en|url=https://www.newspapers.com/clip/13400703/the_republic/|access-date=August 28, 2017 |via=Newspapers.com}}</ref> * Best Editor: David Yardley, "Money for Nothing," (Dire Straits).<ref name="Republic Nov85" /> * Best Lighting Design: Alan Jones, "All You Zombies" (Hooters).<ref name="Republic Nov85" /><ref name="UPI Nov21'85" /> * Best Choreography: Kenny Ortega, "Material Girl" (Madonna).<ref name="Republic Nov85" /><ref name="UPI Nov21'85" /> * Best Home Video: "Wham!, The Video," Wham!.<ref name="UPI Nov21'85" /> * Best New Artist: Sade.<ref name="UPI Nov21'85" /> * Best Costume Design: Marlene Stewart, "Material Girl" (Madonna).<ref name="Republic Nov85" /><ref name="UPI Nov21'85" /> * Best Set Design: Zbigniew Rybczynski, "She Went Pop" (I Am Siam).<ref name="Republic Nov85" /><ref name="UPI Nov21'85" /> * Best Live Concert Video: "Money for Nothing," Dire Straits.<ref name="UPI Nov21'85" /> * Best Cinematography: Michael Ballhaus, "I'm On Fire" (Bruce Springsteen).<ref name="Republic Nov85" /><ref name="UPI Nov21'85" /> * Best Special Effects: Michael Patterson and Candace Reckinger, "Take On Me," (A-Ha).<ref name="Republic Nov85" /><ref name="UPI Nov21'85" />
===''The Fifth Annual American Video Awards'' (1987)=== ====Narrative==== ''The Fifth Annual American Video Awards'' (1987), produced by Scotti/Vinnedge Television in association with Casey Kasem Productions,<ref name="Cash Box Feb87" /> was the last one. A power failure contributed to the live ceremony's four-hour length. The show was taped to be aired at a later time in syndication, and was edited down to a two-hour program.<ref name=Vare/><ref name=Bream>{{Cite news|last=Bream|first=Jon|title=AVAs blend music and TV|date=April 26, 1987 |work=The Minneapolis Star and Tribune|page=5, TV Week section|url=https://www.newspapers.com/image/?spot=12827463|access-date=August 3, 2017|via=Newspapers.com}}{{free access}}</ref> The ''Philadelphia Daily News'' called the ceremony "hokey."<ref name="Phil Daily News" /> ''Cash Box'' magazine criticized the show for including award presenters who had little to do with the music industry, calling them a "curious assortment of celebrities."<ref name="Cash Box Feb87" /> The Greenwood, South Carolina ''Index-Journal'' dubbed it the "Not-so-live video awards".<ref name=Vare />
The awards were sponsored by the National Academy of Video Arts and Sciences (NAVAS), and the nominees and winners were selected by the Academy.<ref name=Bream /> Winners in sixteen categories plus a Hall of Fame awardee were reported. Best Lighting Design and Best Set Design were replaced by Best Art Director, and the category, Best Live Concert Video, was replaced by Best Stage Performance.
Happily, Peter Gabriel, whose videos won in five categories, and who was inducted into the NAVAS Hall of Fame, did attend the ceremony and accepted his awards on stage.<ref name="LA Times 2/28/87">{{Cite news|url=https://www.latimes.com/archives/la-xpm-1987-02-28-ca-6433-story.html|title=Gabriel Wins 2 Top Video Awards|date=February 28, 2017|work=Los Angeles Times|access-date=August 1, 2017|language=en-US|issn=0458-3035}}</ref> It was reported that backstage he was "mobbed by admirers",<ref name=Vare /> and he "retreated in order to avoid being crushed" by photographers.<ref name=Bream />
====Program==== Ceremony date: February 26, 1987<ref name="LA Times Feb4'87">{{Cite news|url=https://www.latimes.com/archives/la-xpm-1987-02-04-ca-443-story.html|title=Video Awards To Be Presented|date=February 4, 1987|work=Los Angeles Times|access-date=August 1, 2017|language=en-US|issn=0458-3035}}</ref><ref name="People Mar23'87">{{Cite magazine|url=http://people.com/archive/videos-dandiest-dance-maker-is-ex-cheerleader-paula-abdul-vol-27-no-12/|title=Video's Dandiest Dance-Maker Is Ex-Cheerleader Paula Abdul|last=Friedman|first=Jack|date=March 23, 1987|work=People|access-date=August 1, 2017|publisher=People|issue=12|volume=27|language=en-US}}</ref><ref name="LA Times 2/28/87" /> Ceremony location: Scottish Rite Auditorium in Los Angeles, California.<ref name="LA Times 2/28/87"/>
Emcee: Casey Kasem<ref name="LA Times 2/28/87"/>
Hosts: Shari Belafonte Harper, Graham Nash<ref name="LA Times 2/28/87"/>
Presenters: "Weird Al" Yankovic,<ref name="Cash Box Feb87" /><ref name=Redmond>{{Cite news|last=Redmond|first=Mike|title=Sound Check: Video junkies, it's award night time|date=April 27, 1987 |work=The Indianapolis News|page=36|url=https://www.newspapers.com/clip/12794024/the_indianapolis_news/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> Little Richard,<ref name=Redmond /> Dwight Yoakam,<ref name="Cash Box Feb87" /> Lisa Lisa,<ref name="Cash Box Feb87" /> Gregory Abbott,<ref name="Cash Box Feb87" /> Diana Canova,<ref name="Cash Box Feb87" /> Gallagher,<ref name="Cash Box Feb87" /> Roseanne Barr,<ref name="Cash Box Feb87" /> Delta Burke,<ref name="Cash Box Feb87" /> Jackée Harry,<ref name="Cash Box Feb87" /> David Hasselhoff,<ref name="Cash Box Feb87" /> Jean Kasem,<ref name="Cash Box Feb87" /> Tim Reid,<ref name="Cash Box Feb87" /> Tracy Scoggins<ref name="Cash Box Feb87" />
Performers: Wang Chung,<ref name="Cash Box Feb87" /><ref name="LATimes 4/27/87">{{Cite news|title=Tonight on TV|date=April 27, 1987 |work=Los Angeles Times |page=9(VI) |url=https://www.newspapers.com/clip/12793621/the_los_angeles_times/|access-date=August 1, 2017|via=Newspapers.com}}{{free access}}</ref> The Bangles,<ref name="Cash Box Feb87" /><ref name="LATimes 4/27/87" /> Richard Belzer,<ref name="Cash Box Feb87" /><ref name="LATimes 4/27/87" /> Bobcat Goldthwait<ref name="LATimes 4/27/87" />
====Nominees==== See:<ref name=Redmond/>
====Winners==== * Hall of Fame: Peter Gabriel<ref name="LA Times 2/28/87"/><ref name="Sledgehammer wins">{{Cite news|url=https://www.newspapers.com/clip/12794261/fort_lauderdale_news/|title='Sledgehammer' wins|date=February 28, 1987|work=Fort Lauderdale News|access-date=August 1, 2017|location=Fort Lauderdale, Florida, US|page=2A|via=Newspapers.com}}{{free access}}</ref> * Best Performance, Male: Peter Gabriel, "Sledgehammer."<ref name="Sledgehammer wins"/><ref name="Speers">{{Cite news|url=https://www.newspapers.com/clip/12757702/the_philadelphia_inquirer/|title=Newsmakers: Video Winners|last=Speers|first=W.|date=February 28, 1987|work=The Philadelphia Inquirer|access-date=July 31, 2017|page=2C|via=Newspapers.com}}{{free access}}</ref> * Best Performance, Female: Madonna, "Papa Don't Preach."<ref name="Sledgehammer wins"/><ref name="Arizona Republic">{{Cite news|url=https://www.newspapers.com/clip/12757775/arizona_republic/|title=Short Takes: News Briefs|date=February 28, 1987|work=The Arizona Republic|access-date=July 31, 2017|page=G1|via=Newspapers.com}}{{free access}}</ref><ref name="Speers" /><ref name="LA Times 2/28/87"/> * Best Performance, Group: The Bangles, "Walk Like an Egyptian."<ref name="Sledgehammer wins"/><ref name="Arizona Republic" /><ref name="Speers" /><ref name="LA Times 2/28/87"/> * Best Pop Video: "Sledgehammer" (Peter Gabriel),<ref name="Speers" /><ref name="Sledgehammer wins"/> Adam Whitaker (producer)<ref name="Daily Spectrum 3/1/87">{{Cite news|url=https://www.newspapers.com/clip/12794480/the_daily_spectrum/|title=Peter Gabriel top winner|date=March 1, 1987|work=The Daily Spectrum|access-date=August 1, 2017|agency=UPI|location=Saint George, Utah, US|page=10|via=Newspapers.com}}{{free access}}</ref> * Best Urban Contemporary Video: "Kiss," Prince and the Revolution,<ref name="Arizona Republic" /><ref name="LA Times 2/28/87"/> Rebecca Blake (producer)<ref name="Sledgehammer wins"/><ref name="Daily Spectrum 3/1/87"/> * Best Country Video: "Honky Tonk Man," Dwight Yoakam,<ref name="Arizona Republic" /><ref name="LA Times 2/28/87"/> Sherman Halsey (producer).<ref name="Sledgehammer wins"/><ref name="Daily Spectrum 3/1/87"/> * Best Director: Stephen Johnson, "Sledgehammer" (Peter Gabriel).<ref name="LA Times 2/28/87" /><ref name="Sledgehammer wins" /><ref name="Speers" /> * Best Editor: Peter Gabriel, Limelight Productions "Sledgehammer"<ref name="Daily Spectrum 3/1/87" /><ref name="Speers" /><ref name="Sledgehammer wins" /> * Best Choreographer: Paula Abdul, "Velcro Fly" (ZZ Top).<ref name="Sledgehammer wins" /><ref name="Daily Spectrum 3/1/87" /><ref name="People Mar23'87" /> * Best Home Video: "Last World Dream," Howard Jones.<ref name="Arizona Republic" /><ref name="Sledgehammer wins"/> * Best New Artist: Peter Cetera.<ref name="Arizona Republic" /><ref name="Speers" /><ref name="Sledgehammer wins"/><ref name="Daily Spectrum 3/1/87"/> * Best Costume Design: Malissa Daniel, "Goin' Crazy!" (David Lee Roth).<ref name="Sledgehammer wins" /><ref name="Daily Spectrum 3/1/87" /> * Best Cinematography: Bobby Byrne, "25 or 6 to 4" (Chicago).<ref name="Sledgehammer wins"/><ref name="Daily Spectrum 3/1/87"/><ref name="Arizona Republic" /> * Best Special Effects: Peter Gabriel, Limelight Productions, "Sledgehammer".<ref name="Daily Spectrum 3/1/87"/><ref name="Speers" /><ref name="Sledgehammer wins"/> * Best Art Director: Mike Hanan, "Open Your Heart" (Madonna).<ref name="Sledgehammer wins" /><ref name="Daily Spectrum 3/1/87" /> * Best Stage Performance: David Lee Roth, "Yanky Rose."<ref name="Arizona Republic" /><ref name="LA Times 2/28/87" />
==Notes== {{reflist|group=Note|refs=}}
==References== {{reflist}}
== External links == * {{IMDb title}} * [http://www.gettyimages.com/event/1st-annual-american-video-awards-75065607#mick-fleetwood-during-1st-annual-american-video-awards-at-beverly-in-picture-id105173675 Getty Images: 1st Annual American Video Awards] * [http://www.gettyimages.com/event/2nd-annual-american-video-awards-75176282#cyndi-lauper-at-the-wilshire-ebell-theater-in-los-angeles-ca-picture-id75534568 Getty Images: 2nd Annual American Video Awards] * [http://www.julienslive.com/view-auctions/catalog/id/192/lot/82613/ Julien's Live: Image of Michael Jackson's American Video Award, Best Home Video] * [https://web.archive.org/web/20210118002541/https://www.tcm.com/tcmdb/title/458797/american-video-awards TCM: American Video Awards 1985] * [http://www.gettyimages.co.uk/event/american-video-awards-november-20-1985-75146254#tony-danza-during-1985-american-video-awards-november-20-1985-at-in-picture-id105790085 Getty Images: 1985 American Video Awards – November 20, 1985] * [http://www.gettyimages.com/event/5th-annual-american-video-awards-75191810#daphne-reid-and-tim-reid-during-5th-annual-american-video-awards-at-picture-id105918228 Getty Images: 5th Annual American Video Awards]
<!--- Categories ---> Category:1983 American television series debuts Category:1987 American television series endings Category:American annual television specials Category:American music video awards