{{Short description|Chinese animation and toy company}} {{Infobox company | name = Alpha Group Co., Ltd. | logo = Alpha Group logo.png | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | native_name = 奥飞娱乐股份有限公司 | native_name_lang = zh | former_name = Auldey Toys Co. Ltd. ({{lang-zh|s=奥迪玩具实业有限公司}}),<br />Alpha Animation Co., Ltd. ({{lang-zh|s=广东奥飞动漫文化股份有限公司}}) | type = Public | traded_as = {{Szse|002292}} | industry = Conglomerate | founded = {{start date and age|1993|12|}} | founder = Cai Dongqing | hq_location = Alpha Industrial Park, Middle Section of Wenguan Road, Chenghai District | hq_location_city = Shantou, Guangdong Province | hq_location_country = China | area_served = <!-- or: | areas_served = --> | key_people = Cai Dongqing (Chairman and General Manager),<br />Li Bin (Secretary),<br />Sun Liang (Financial Controller),<br />He Dehua (Chief Executive Officer) | products = Comic book, mass media, entertainment, animation and toy production | brands = | services = | owner = China Media Capital | subsid = Creative Power Entertaining Co., Ltd.<br />David Toys and Entertainment Inc. (South Korea)<br />Alpha Pictures (Shanghai) Co., Ltd.<br />Alpha Pictures (Hong Kong) Co., Ltd.<br />Alpha Pictures (Beijing) Co., Ltd.<br />Beijing Dazzlings Star Culture Entertainment Company Ltd.<br/>Alpha Group Company (Hong Kong) | website = {{URL|gdalpha.com}} }} '''Alpha Group Co., Ltd.''' ({{lang-zh|s=奥飞娱乐股份有限公司|t=奧飛娛樂股份有限公司|p=Aòfēi Yúlè Gǔfèng Yǒuxiàngōngsī, in short 奥飞娱乐/ 奧飛娛樂/ Aòfēi Yúlè,}}) is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered<ref name="cbooo">{{cite web |url=http://www.cbooo.cn/c/140297 |title=广东奥飞动漫文化股份有限公司(中国) |access-date=February 29, 2016 |work=cbooo.cn |language=Chinese}}</ref><ref name="Brzeski">{{cite web |url=http://www.hollywoodreporter.com/news/china-clears-revenant-release-cuts-871323 |title=China Clears 'The Revenant' for Release, Cuts Expected |first=Patrick |last=Brzeski |date=February 29, 2016 |access-date=February 29, 2016 |work=The Hollywood Reporter}}</ref> created by Cai Dongqing in 1993. In 2016, it changed its name from '''Alpha Animation''' ({{lang-zh|s=广东奥飞动漫文化股份有限公司|t=廣東奧飛動漫文化股份有限公司|p=Guǎngdōng Aòfēi Dòngmàn Wénhuà Gǔfèng Yǒuxiàn gōngsī}}, in short 奥飞动漫/ 奧飛動漫/ Aòfēi Dòngmàn, English: Guangdong Alpha Animation and Culture Company).<ref>{{cite news |title=广东奥飞动漫文化股份有限公司关于公司名称、证券简称变更的公告 |url=http://finance.sina.com.cn/roll/2016-04-01/doc-ifxqxqmf3739801.shtml |access-date=15 June 2016 |work=Sina |date=1 April 2016}}</ref> The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.<ref>{{cite web |url=http://www.hollywoodreporter.com/behind-screen/china-s-alpha-group-launches-924245 |title=China's Alpha Group Launches L.A.-Based Feature Animation Unit |first=Carolyn |last=Giardina |date=August 30, 2016 |access-date=September 3, 2016 |work=The Hollywood Reporter}}</ref>
==History==
===Auldey Toys=== In 1993, Cai Dongqing spent 800,000 RMB to establish Auldey Toys company in Chenghai County, Shantou City, Guangdong Province, China. But the company couldn't develop, so in order to solve this trouble Cai established "Guangzhou Alpha Culture Spread Company".<ref>{{cite news |title=奥飞动漫:一个玩具制造商的升级路 |url=http://www.infzm.com/content/20174/1 |access-date=24 January 2016 |work=South weekend china |archive-date=29 January 2016 |archive-url=https://web.archive.org/web/20160129152711/http://www.infzm.com/content/20174/1 |url-status=dead }}</ref>{{clarify|date=January 2016}}
===Alpha Animation=== In 2006, Alpha Animation used ads to sell "yo-yo" ball, and Blazing Teens (Chinese: 火力少年王). In 2007, Alpha was transformed to establish "Guangdong Alpha Animation and Culture Company".
In 2012, Alpha Animation partnered with Hasbro to co-develop brands for China and other global markets. One of the brands selected was Alpha's ''Blazing Teens'' series, alongside an unnamed Hasbro property.<ref>{{cite web |url=http://www.marketwatch.com/story/hasbro-alpha-animation-unveil-joint-venture-2012-10-11 |title=Hasbro, Alpha Animation unveil joint venture |first=Saabira |last=Chaudhuri |date=October 11, 2012 |access-date=November 3, 2016 |work=MarketWatch}}</ref> The first results from this collaboration include ''Blazing Team'' and a Kre-O line of toys based on Alpha's ''Armor Hero'' franchise, both of which launched in late 2015.<ref name="businesswire.com">{{cite web |url=http://www.businesswire.com/news/home/20151028005939/en/Hasbro-Guangdong-Alpha-Animation-Culture-Bring-%E2%80%98BLAZING |title=Hasbro, Inc. and Guangdong Alpha Animation & Culture Co. to Bring 'BLAZING TEAM' Brand Across Multiple Platforms in New Markets |work=Business Wire |date=October 28, 2015 |access-date=November 3, 2016}}</ref><ref>{{cite news |title=Hasbro Partners with China to Create KRE-O Toys for Chinese Tokusatsu Armor Hero |url=http://news.tokunation.com/2015/11/16/hasbro-partners-with-china-to-create-kre-o-toys-for-chinese-tokustasu-armor-hero-30298 |date=November 16, 2015 |access-date=November 3, 2016 |work=Toku Nation}}</ref>
==Subsidiaries== ===Creative Power Entertaining=== {{main|Creative Power Entertaining}} Creative Power Entertaining Co., Ltd. (CPE) (Simplified Chinese: 广东原创动力文化传播有限公司, Traditional: 廣東原創動力文化傳播有限公司, Pinyin: Guǎngdōng Yuánchuàng Dònglì Wénhuà Chuánbō Yǒuxiàngōngsī, in short 原创动力/ 原創動力/ Yuánchuàng Dònglì) is a Chinese animation company, established in 2004. It was purchased by Alpha Animation in October 2013.<ref>{{cite news |title=奥飞动漫拟5亿元买回"喜羊羊" 定价争议分歧巨大 |url=http://finance.ifeng.com/a/20131007/10799755_0.shtml |access-date=24 January 2016 |work=凤凰网}}</ref>
===Mingxin Chuangyi Cartoon=== Guangdong Mingxin Chuangyi Cartoon Co., Ltd. (Simplified Chinese: 广东明星创意动画有限公司, Traditional: 廣東明星創意動畫有限公司, Pinyin: Guǎngdōng Míngxīng Chuàngyì Dònghuà Yǒuxiàngōngsī, in short 明星动画/ 明星動畫/ Míngxīng Dònghuà) (Former Happytoon Computer Entertainment Inc.), in short "MSC Co., Ltd." is a studio created by "the father of Pleasant Goat", Huang Wei-ming, after he left Creative Power Entertaining. In July 2012, he did not have enough money to make animation, so Alpha Group purchased 70% of the shares.<ref name=mingxingdonghua>{{cite news |language=Chinese |url=http://finance.ifeng.com/roll/20120629/6677876.shtml |title=购明星动画70%股权 奥飞动漫牵手"喜羊羊之父" |publisher=凤凰网财经 |date=2012-06-29 |access-date=2014-06-27}}</ref>
===Siyue Xinkong=== Beijing Siyue Xinkong Network Technology Co., Ltd. (Simplified Chinese: 北京四月星空网络技术有限公司, Traditional: 北京四月星空網絡技術有限公司, Pinyin: Běijīng Sìyuè Xīngkōng Wǎngluò Jìshù Yǒuxiàngōngsī) is a Chinese animation website and Cartoon business, established in May 2009, which has a Cartoon website "u17". On the evening of 11 August 2015, Alpha Animation announced it spent 904 million RMB to purchase it 100% of the shares, according "cash and stock".<ref>{{cite news |last1=America |first1=Auldey Toys North |title=Alpha Acquires U17.com in Biggest Acquisition deal in Chinese Animation History |url=http://www.prnewswire.com/news-releases/alpha-acquires-u17com-in-biggest-acquisition-deal-in-chinese-animation-history-521549881.html |access-date=15 June 2016 |work=www.prnewswire.com |date=Aug 12, 2015}}</ref>
===Jia-jia Cartoon Channel=== Guangdong Radio and Television Jia-jia Cartoon Channel (Simplified Chinese: 广东广播电视台嘉佳卡通频道, Traditional: 廣東廣播電視台嘉佳卡通頻道, Pinyin: Guǎngdōng Guǎngbò Diànshìtái Jiā Jiā Kǎtōng Píndào, in short 嘉佳卡通频道/ 嘉佳卡通頻道/ Jiā Jiā Kǎtōng Píndào) starting broadcasting on September 16, 2006, it was licensed by SARFT, and it belongs to Southern Media Group, Guangdong Radio and Television's Animation TV channels. In 2010, Alpha Animation purchased 60% of the shares, getting 30-year broadcasting rights.<ref>{{cite news |last1=向 |first1=南 |last2=马 |first2=晨雨 |title=奥飞动漫收购运营嘉佳卡通卫视_焦点透视_新浪财经_新浪网 |url=http://finance.sina.com.cn/stock/t/20100311/07107542559.shtml |access-date=15 June 2016 |work=Sina Finance |date=March 11, 2010 |language=Chinese}}</ref> In the middle of 2011, Jia-jia started broadcasting to China on satellite.
==Filmography==
===Films=== {{Prose|section|date=January 2018}} * ''Cast Away'' (2000) * ''Armor Hero Atlas'' (2014)<ref name="cbooo"/> * ''The Strange House'' (2015) * ''Balala the Fairies: Princess Camellia'' (2015) * ''Armor Hero Captor King'' (2016) * ''Armor Hero Emperor'' (2010)<ref name="cbooo"/> * ''Armor Hero Hunter Movie'' (TBA) * ''Assassin's Creed'' (2016) (partial financing) * ''Backkom Bear: Agent 008'' (2017)<ref>{{cite web |url=http://cbooo.cn/m/658620 |title=大卫贝肯之倒霉特工熊(2017) |access-date=15 January 2017 |work=cbooo.cn |language=Chinese |archive-url=https://web.archive.org/web/20170118063922/http://cbooo.cn/m/658620 |archive-date=18 January 2017 |url-status=dead}}</ref> * ''Balala the Fairies: the Movie'' (2013)<ref name="cbooo"/> * ''Meet the Pegasus'' (2014)<ref name="cbooo"/> * ''Paris Holiday'' (2015)<ref name="cbooo"/> * ''The Mermaid'' (2016) * ''Pleasant Goat and Big Big Wolf – Amazing Pleasant Goat'' (2015) *'' Pleasant Goat and Big Big Wolf - Dunk for Future'' (2022) * ''One Hundred Thousand Bad Jokes 2'' (2017) *'' The Flash and Dash Movie - 3D Movie'' (July 12, 2021) * ''Agent Backkom: Kings Bear'' (2021) * ''Extinct'' (2021) * ''The Revenant'' (2015) (partial financing)<ref name="Brzeski"/> * ''Super Wings maximum speed'' (2023 in China and South Korea)(2024 international)
===Television series=== {| class="wikitable sortable" |- ! Title ! Years ! Network ! Notes |- | ''Super Wings'' || 2014–present || Syndication<br>EBS (South Korea) || co-production with FunnyFlux Entertainment |- | ''Blazing Team: Masters of Yo Kwon Do''<ref>{{cite web|first=Jeremy|last=Dickson|title=Hasbro and Alpha send Blazing Team to new markets|url=http://kidscreen.com/2015/10/28/hasbro-and-alpha-send-blazing-team-to-new-markets/|work=Kidscreen|publisher=Brunico Communications|accessdate=September 16, 2018|date=October 28, 2015}}</ref> || 2015–2017 || IQIYI<br>Discovery Family (United States) || co-production with Hasbro Studios |- | ''Rev & Roll''<ref>{{cite web|title=DHX, Alpha Group get revved up for new series|url=https://kidscreen.com/2018/10/02/dxh-alpha-group-get-revved-up-for-new-series/|website=Kidscreen|first=Jane|last=Hibson|date=October 2, 2018|access-date=June 13, 2025}}</ref> || 2019 || JiaJia<br>Family Jr. (Canada) || co-production with DHX Media |- | ''Legends of Spark''<ref>{{cite web|title=Legends of Spark Season 1 : be ready to embark on Spark's adventures and see how he will bring his dreams to reality !|url=https://alphagroupanimation.com/legends-of-spark/|website=Alpha Group|date=November 26, 2020|access-date=June 13, 2025}}</ref> || 2021 || Cartoonito || |- | ''Petronix Defenders''<ref>{{cite web|title=ON Kids & Family expands TV slate|url=https://kidscreen.com/2021/02/18/on-kids-family-expands-tv-slate/|website=Kidscreen|first=Jeremy|last=Dickson|date=February 18, 2021|access-date=October 20, 2024}}</ref><ref>{{cite web|title=M6, Super RTL, Alpha order green toon|url=https://www.c21media.net/news/m6-super-rtl-alpha-order-green-toon/|website=C21Media|first=Nico|last=Franks|date=February 19, 2021|access-date=October 23, 2024}}</ref> || 2022 || M6 & Gulli<br>Super RTL (Germany) || co-production with Method Animation and Palomar |- | ''Quantum Heroes Dinoster''<ref>{{cite web|title=MIPCOM 2022: An exciting fair for Super Wings, Petronix and Quantum Heroes Dinoster|url=https://alphagroupanimation.com/mipcom-2022-an-exciting-fair-for-super-wings-petronix-and-quantum-heroes-dinoster/|website=Alpha Group|date=December 2, 2022|access-date=June 13, 2025}}</ref> || 2023–present || Animax (South Korea) || co-production with FunnyFlux Entertainment |- | Untitled ''Bernard'' reboot<ref>{{cite web|title=DeAPlaneta Teams With China's Alpha Group To Relaunch Animated Polar Bear Character 'Bernard'|url=https://deadline.com/2025/06/deaplaneta-china-alpha-polar-bear-bernard-backkom-1236420298/|website=Deadline Hollywood|first=Melanie|last=Goodfellow|date=June 2, 2025|access-date=June 13, 2025}}</ref> || TBA || TBA || co-production with DeAPlaneta Entertainment |} {{Prose|section|date=January 2018}} {{incomplete list|date=February 2016}} * ''Armor Hero'' (2008) * ''Armor Hero Captor'' (2015) * ''Armor Hero Captor King'' (2017) * ''Armor Hero Hunter'' (2018–2020) * ''Armor Hero Lava'' (2013) * ''Armor Hero XT '' (2011) * ''Battle Strike Team: Giant Saver'' (2012) * ''Battle Strike Team: Railway Vanguard'' (2020) * ''Battle Strike Team: Rescue Engine'' (2016) * ''Battle Strike Team: Space Deleter'' (2014) * ''Balala the Fairies'' (2008–present) * ''Blazing Teens'' (2006–2015) * ''Dragon Warrior'' (2003–2011) * ''Electro Boy'' (2008–2013) * ''Flash and Dash'' (2008–2010) * ''Go For Speed'' (2008) * ''Happy Heroes'' (2010–present) * ''Hover Champs'' (2011) * ''The Family of Greenwood'' (2006) * ''Infinity Nado'' (2012–present) * ''Zinba (2013)'' * ''King of Warrior EX'' (2007) * ''Mask Master'' (2013) * ''Paboo & Mojies'' (2012–2015) * ''Peek a Boo'' (2021) * ''Nana Moon'' (2013) * ''Opti-Morphs/Screechers Wild!'' (2016) * ''Pleasant Goat and Big Big Wolf'' (2005–present) * ''The Legend of Armor Hero'' (2018) * ''The Mechnimals'' (2011) * ''Vary Peri'' (2012–2013)
==Video game== *Monster x Alliance 2 (怪物x联盟2) (2016), collaboration with Luo Tianyi
==References== {{Reflist}}
==External links== * [http://www.auldeytoys.com/en/ Auldeytoys official website] {{Webarchive|url=https://web.archive.org/web/20200324110158/http://www.auldeytoys.com/en/ |date=2020-03-24 }}
{{Animation industry in China}} {{Authority control}}
Category:Chinese animation studios Category:Chinese companies established in 1993 Category:Companies based in Shantou Category:Companies listed on the Shenzhen Stock Exchange Category:Manufacturing companies established in 1993 Category:Mass media companies established in 1993 Category:Toy companies established in 1993 Category:Toy companies of China