{{Short description|Music analytics firm}} {{Infobox company | name = Alpha Data | logo = File:BuzzAngle Music Logo.jpg | logo_size = | logo_alt = | logo_caption = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{Lang|[code]|[name]}}. --> | romanized_name = | former_name = BuzzAngle Music | type = | traded_as = | ISIN = | industry = Music analytics | genre = | fate = | predecessor = <!-- or: | predecessors = --> | successor = <!-- or: | successors = --> | founded = 2013 | founder = <!-- or: | founders = --> | defunct = 2021 | hq_location = | hq_location_city = | hq_location_country = | num_locations = | num_locations_year = <!-- Year of num_locations data (if known) --> | area_served = <!-- or: | areas_served = --> | key_people = | products = | brands = | production = | production_year = <!-- Year of production data (if known) --> | services = | revenue = | revenue_year = <!-- Year of revenue data (if known) --> | operating_income = | income_year = <!-- Year of operating_income data (if known) --> | net_income = <!-- or: | profit = --> | net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) --> | aum = <!-- Only for financial-service companies --> | assets = | assets_year = <!-- Year of assets data (if known) --> | equity = | equity_year = <!-- Year of equity data (if known) --> | owner = <!-- or: | owners = --> | members = | members_year = <!-- Year of members data (if known) --> | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | divisions = | subsid = | module = <!-- Used to embed other templates --> | ratio = <!-- Basel III ratio; used for banks only --> | rating = <!-- Credit rating; used for banks only --> | website = {{URL|https://www.buzzanglemusic.com/}} | footnotes = }}
'''Alpha Data''' (formerly, but commonly known as '''BuzzAngle Music''')<ref>{{cite magazine |last=Iasimone |first=Ashley |title=Rolling Stone Music Charts' Public Launch Date Delayed |url=https://www.billboard.com/articles/news/8511038/rolling-stone-music-charts-launch-date-delayed |accessdate=15 June 2019 |magazine=Billboard |date=11 May 2019}}</ref> was a music analytics firm which provided statistics for the music industry, including record sales and music streaming.<ref name="Historical">{{cite book |last1=Hatschek |first1=Keith |last2=Wells |first2=Veronica A. |title=Historical Dictionary of the American Music Industry |date=2018 |publisher=Rowman & Littlefield |isbn=9781538111444 |url=https://books.google.com/books?id=zKVoDwAAQBAJ&q=%22BuzzAngle%22&pg=PA71 |accessdate=15 June 2019}}</ref> BuzzAngle partnered with ''Rolling Stone'' to provide information for the magazine's music charts.<ref name="Billboard">{{cite magazine |last=Christman |first=Ed |title=Rolling Stone Magazine to Launch Music Charts |url=https://www.billboard.com/articles/business/8510461/rolling-stone-magazine-music-charts |accessdate=15 June 2019 |magazine=Billboard |date=7 May 2019}}</ref>
BuzzAngle was founded in 2013 by Border City Media.<ref name="MusicMarketing">{{cite book |last1=Rolston |first1=Clyde |last2=Macy |first2=Amy |last3=Hutchinson |first3=Tom |last4=Allen |first4=Paul |title=Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era |date=2015 |publisher=CRC Press |isbn=9781134705481 |url=https://books.google.com/books?id=kW74CgAAQBAJ&q=%22BuzzAngle%22&pg=PA363 |accessdate=15 June 2019}}</ref> It used big data collected from platforms used by people to listen to music. Its website showed total music consumption, including album sales, song sales, streaming history, and social media analytics.<ref name="MusicMarketing"/> The data it collected came from retailers, record stores, radio stations, and music venues. In 2018, BuzzAngle received an investment from Penske Media Corporation, the parent company of ''Rolling Stone''.<ref name="penske">{{cite news |last1=Sisario |first1=Ben |title=After Top Executive Leaves, Billboard Confronts Its Internal Culture |url=https://www.nytimes.com/2018/07/31/business/media/billboard-john-amato.html |accessdate=15 June 2019 |work=The New York Times |date=31 July 2018}}</ref> The following year it announced a partnership with ''Rolling Stone'' to provide data for the magazine's music charts, which would openly compete with those of the long-established music charts in ''Billboard''.<ref>{{cite news |last1=Rossignol |first1=Derrick |title='Rolling Stone' Is Launching Its Own Charts To Compete With 'Billboard,' Including A Daily Singles Chart |url=https://uproxx.com/music/rolling-stone-charts-billboard-daily/ |accessdate=15 June 2019 |publisher=Uproxx |date=7 May 2019}}</ref>
In 2021, Penske Media purchased ''Billboard'', and discontinued music charts in its ''Rolling Stone'' holding.<ref name="biz">{{cite web |url=https://www.businessinsider.com/rolling-stone-editor-plans-to-revive-magazine-internal-tensions-2021-10 |title=Rolling Stone's new editor-in-chief wants to restore the 54-year-old publication to its glory days. But first he'll have to reckon with simmering internal tensions over diversity. |last=Perlberg |first=Steven |publisher=Business Insider |date=October 22, 2021 |access-date=July 3, 2024 |url-access=subscription}}</ref> As of July 2024, Alpha Data/BuzzAngle has no web presence nor functioning website.
==References== {{Reflist}}
==External links== *[https://www.buzzanglemusic.com/ Official Website]
{{Penske Media Corporation}}
Category:Business services companies established in 2013 Category:Penske Media Corporation Category:Business services companies disestablished in 2021
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