{{Short description|Professor at BHU and Director of IIM Calcutta}} {{Use British English|date = September 2022}} {{Use dmy dates|date=September 2022}} {{Infobox person | name = | image = Prof. Alok Kumar Rai, Director, IIM, Calcutta (cropped).jpg | caption = Rai in 2025 | birth_date = {{Birth date and age|df=yes|1976|01|20}} | alma_mater = {{plainlist|*VBS Purvanchal University *Banaras Hindu University *University of Allahabad}} }}
'''Alok Kumar Rai''' (born 20 January 1976) is a professor of marketing at the Institute of Management Studies, Banaras Hindu University,<ref>{{Cite web |title=Core Faculty Dr. Alok Kr. Rai |url=https://www.bhu.ac.in/fms/coreFaculty/akr.html |archive-url=https://web.archive.org/web/20130731043307/http://www.bhu.ac.in/fms/coreFaculty/akr.html |url-status=dead |archive-date=31 July 2013 |access-date=2022-09-09 |website=www.bhu.ac.in}}</ref><ref>{{Cite web |title=Official Website of Governor's Secretariat, Raj Bhavan Lucknow Uttar Pradesh, India. / Universities / Vice- Chancellors of Universities |url=http://upgovernor.gov.in/en/page/vice-chancellors-of-universities |access-date=2022-09-09 |website=upgovernor.gov.in}}</ref><ref>{{Cite web |date=2019-12-28 |title=BHU's Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University |url=https://www.hindustantimes.com/lucknow/bhu-s-prof-alok-kumar-rai-appointed-vice-chancellor-of-lucknow-university/story-dFt1eSBVSSebJxwPTlJPbL.html |access-date=2022-09-09 |website=Hindustan Times |language=en}}</ref><ref>{{Cite web |date=2019-12-28 |title=BHU's Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University |url=https://www.hindustantimes.com/lucknow/bhu-s-prof-alok-kumar-rai-appointed-vice-chancellor-of-lucknow-university/story-dFt1eSBVSSebJxwPTlJPbL.html |access-date=2022-09-11 |website=Hindustan Times |language=en}}</ref> currently serving as the Director of the Indian Institute of Management Calcutta since 15 July 2025.<ref>{{Cite web |date=2025-07-17 |title=After nearly 2 years, IIM Calcutta gets a full-time director |url=https://indianexpress.com/article/cities/kolkata/after-nearly-2-years-iim-calcutta-gets-a-full-time-director-10131410/ |access-date=2025-07-17 |website=The Indian Express |language=en}}</ref> He previously served as the 40th Vice-Chancellor of the University of Lucknow from December 2019 to July 2025.<ref>{{Cite web |date=2022-12-30 |title=Prof Rai gets second term as Lucknow University vice-chancellor |url=https://www.hindustantimes.com/cities/lucknow-news/prof-rai-gets-second-term-as-lucknow-university-vicechancellor-101672417252485.html |access-date=2022-12-31 |website=Hindustan Times |language=en}}</ref><ref>{{Cite web |title=University of Lucknow / Vice Chancellor |url=https://www.lkouniv.ac.in/article/en/vice-chancellor |access-date=2022-09-09 |website=www.lkouniv.ac.in}}</ref>
== Education and career == Rai completed his B.Sc. from Allahabad University, MBA from Banaras Hindu University, and PhD from VBS Purvanchal University.<ref>{{Cite web |title=Dr Alok Kumar Rai {{!}} Banaras Hindu University, Varanasi - Academia.edu |url=https://bhu-in.academia.edu/ProfAlokKumarRai/CurriculumVitae |access-date=2022-09-09 |website=bhu-in.academia.edu}}</ref> He has also held additional charge as Vice-Chancellor of Sampurnanand Sanskrit Vishwavidyalaya,<ref>{{Cite web |date=May 21, 2021 |title=Lucknow: Professor Alok Kumar Rai given additional charge as vice-chancellor of Sampurnanand Sanskrit University |url=https://timesofindia.indiatimes.com/city/lucknow/lucknow-professor-alok-kumar-rai-given-additional-charge-as-vice-chancellor-of-sampurnanand-sanskrit-university/articleshow/82822504.cms |access-date=2022-09-09 |website=The Times of India |language=en}}</ref> Dr. Bhimrao Ambedkar University, Agra, and APJ Abdul Kalam Technical University (AKTU), Lucknow.<ref>{{Cite web |title=अनुशासनहीनता के आरोप में एकेटीयू के कुलपति प्रो. पीके मिश्रा हटाए गए, लखनऊ विश्वविद्यालय के प्रो आलोक राय को मिला चार्ज |url=https://www.livehindustan.com/career/story-aktu-vice-chancellor-prof-pk-mishra-removed-on-charges-of-indiscipline-lucknow-university-prof-alok-rai-will-take-charge-7728072.html |access-date=2023-02-08 |website=Hindustan |language=hindi}}</ref>
== Publications == Rai has published several famous textbooks, some of which are:
* {{Cite book |last=Kumar Rai |first=Alok |title=Customer Loyalty: Concept, Context and Character |publisher=McGraw Hill |year=2017 |isbn=9789332902718}} * {{Cite book |last=Kumar Rai |first=Alok |title=Customer Relationship Management: Concepts and Cases |publisher=Prentice Hall India Learning Private Limited |year=2012 |isbn=9788120346956 |edition=2nd}}
=== Research === * [https://scholar.google.co.in/citations?user=f11V4tgAAAAJ&hl=en Rai on GoogleScholar]
== References == {{Reflist}}
{{DEFAULTSORT:Rai, Alok Kumar}} Category:Living people Category:1976 births Category:Academic staff of Banaras Hindu University Category:People from Ghazipur Category:Academic staff of the University of Lucknow Category:University of Allahabad alumni Category:Banaras Hindu University alumni