{{Short description|1970s commune in McMinnville, Oregon}} thumb|A note by the residents of All One Farm in remembrance of their experiences and in recognition of the farm's founders '''All One Farm''' was a 1970s commune in McMinnville, Oregon, United States, that played a pivotal role in Steve Jobs' early life.<ref>{{Cite web |title=Reflections {{!}} All One Farm |url=https://www.allonefarm.com/wp/?page_id=280 |access-date=2025-04-03 |language=en-US}}</ref> It is credited as the inspiration for the naming of Apple Inc.<ref name=":4">{{Cite web |last=Rivkin |first=Steve |date=2011-11-17 |title=How Did Apple Computer Get Its Brand Name? |url=https://brandingstrategyinsider.com/how-did-apple-computer-get-its-brand-name/#.WgCTJhNSyt8 |access-date=2025-04-03 |website=Branding Strategy Insider |language=en-US}}</ref> and has ties to Atari, Robert Friedland, and the birth of Jobs’ first child, Lisa Brennan-Jobs.<ref>{{Cite book |last=Brennan-Jobs |first=Lisa |title=Small Fry |date=2018 |publisher=Grove Press |isbn=978-0-8021-4651-9 |location=New York}}</ref>
Rooted in the counterculture movement, All One Farm emphasized spirituality, communal living, and alternative thinking. The commune attracted individuals interested in Eastern philosophy, meditation, and psychedelics, which were believed to expand consciousness.<ref name=":0">{{Cite web |last=Oregonian/OregonLive |first=Jeff Baker |date=2015-10-15 |title=Steve Jobs at Reed: Did he name Apple after working in the orchard of a McMinnville commune? |url=https://www.oregonlive.com/movies/2015/10/steve_jobs_at_reed_did_he_name.html |access-date=2025-04-03 |website=oregonlive |language=en}}</ref><ref name=":1">{{Cite web |title=Sex, Drugs & Reality Distortion – Capitalist Exploits |url=https://capitalistexploits.at/sex-drugs-reality-distortion/ |access-date=2025-04-03 |website=capitalistexploits.at}}</ref>
== How Apple Inc. got its name == The name "Apple" was inspired by Steve Jobs’ time working in the apple orchard at All One Farm, where he followed a fruitarian<ref name=":4" /> diet and admired the simplicity and purity of apples.<ref name=":3">{{Cite book |last=Isaacson |first=Walter |title=Steve Jobs |date=2013 |publisher=Simon & Schuster |isbn=978-1-4516-4853-9 |location=New York}}</ref> During a car ride back from the All One Farm, Jobs suggested the name "Apple Computer" while brainstorming with Steve Wozniak on potential company names.<ref>{{Cite book |last=Wozniak |first=Steve |title=iWoz: computer geek to cult icon: how I invented the personal computer, co-founded apple, and had fun doing it |last2=Smith |first2=Gina |date=2006 |publisher=W.W. Norton & Co |isbn=978-0-393-06143-7 |location=New York}}</ref>
Jobs favored the name "Apple" because it felt fresh and friendly – a stark contrast to the technical-sounding names of other computer companies at the time. He wanted a name that was "fun, spirited, and not intimidating."<ref name=":3" /> He also liked that Apple would come before Atari in the phone book, giving them an edge over their former employer.<ref name=":3" /> Although Wozniak initially hesitated due to concerns about Apple Records (The Beatles’ label), they ultimately settled on the name.<ref>{{Cite web |last=Rivkin |first=Steve |date=2011-11-17 |title=How Did Apple Computer Get Its Brand Name? |url=https://brandingstrategyinsider.com/how-did-apple-computer-get-its-brand-name/ |access-date=2025-04-03 |website=Branding Strategy Insider |language=en-US}}</ref> [[File:Atari_Memo_-_Steve_Jobs.webp|thumb|307x307px|A memo written by Steve Jobs at Atari with the All One Farm stamp at the bottom]]
=== All One Farm in Atari's records === While attending the All One Farm, Jobs worked at Atari along with Steve Wozniak.<ref>{{Cite web |title=Steve Jobs, Atari Employee Number 40 |url=https://www.gamedeveloper.com:443/business/steve-jobs-atari-employee-number-40 |access-date=2025-04-03 |website=www.gamedeveloper.com |language=en}}</ref> The farm's influence on Jobs is reflected in official Atari records. A manuscript on Atari letterhead, which was later auctioned at Sotheby’s,<ref>{{Cite web |title=(#56) [Apple History. Steve Jobs at Atari] |url=https://www.sothebys.com/en/auctions/ecatalogue/2012/books-manuscripts-n08864/lot.56.html |access-date=2025-04-03 |website=Sothebys.com |language=en}}</ref> featured hand-drawn circuit diagrams by Jobs, along with an "All One Farm" stamp and Jobs’ signature.<ref>{{Cite web |last=Biggs |first=John |date=2012-05-26 |title=Sweating The Small Stuff: Sotheby's Selling Original Steve Jobs Note About Atari Circuit Improvements |url=https://techcrunch.com/2012/05/25/sweating-the-small-stuff-sothebys-selling-original-steve-jobs-note-about-atari-circuit-improvements/?guccounter=1. |access-date=2025-04-03 |website=TechCrunch |language=en-US}}</ref> This item highlights the connection between his time at All One Farm and his work at Atari.
== Robert Friedland == The All One Farm was managed by Robert Friedland, a charismatic future billionaire mining mogul,<ref name=":2">{{Cite web |last=Cubeta |first=Charles |date=2012-03-02 |title=Bowdoin's 'toxic' son |url=http://bowdoinorient.com/bonus/article/7094/ |url-status=dead |archive-url=https://web.archive.org/web/20250403220425/http://bowdoinorient.com/bonus/article/7094/ |access-date=2025-04-03 |website=The Bowdoin Orient |language=en |archive-date=2025-04-03 }}</ref> who introduced Jobs to persuasive leadership, Zen Buddhism, and psychedelics—influences that contributed to Jobs' renowned “Reality Distortion Field."<ref>{{Cite web |last=Shermer |first=Michael Brant |date=2012-06-19 |title=Michael Shermer |url=https://michaelshermer.com/articles/the-reality-distortion-field/ |access-date=2025-04-14 |website=Michael Shermer |language=en}}</ref> Though Jobs later distanced himself from Friedland, the lessons from All One Farm remained foundational to his career.
== References == {{Reflist}}
Category:1970s in Oregon Category:Apple Inc. Category:Communes Category:Counterculture communities Category:Hippie movement Category:McMinnville, Oregon Category:New Age communities Category:Permaculture Category:Psychedelia Category:Steve Jobs Category:Sustainability Category:Yamhill County, Oregon Category:Zen