Alif Allah Aur Insaan

{{Short description|Pakistani Sufi spiritual drama series}} {{pp-pc}} {{Use Pakistani English|date=April 2017}} {{Use dmy dates|date=March 2017}} {{Infobox television | image = Alif Allah Aur Insaan official released poster.jpg | image_size = 300 | caption = | native_name = {{Infobox name module|ur|''' الف الله اور انسان'''}} | genre = {{Plainlist| * Sufi * Spirituality * Drama * Ontology }} | creator = Momina Duraid | based_on = {{based on|''Alif Allah Aur Insaan''|Qaisra Hayat}} | developer = Hum Network | writer = Qaisra Hayat | director = Ahson Talish | presenter = {{Plainlist| * Hum TV * Hum Network * MD Productions }} | starring = {{Plainlist| * Mikaal Zulfiqar * Kubra Khan * Shehzad Sheikh * Ushna Shah * Imran Ashraf * Sana Fakhar }} | voices = | theme_music_composer = Naveed Nashad | open_theme = "Alif Allah Aur Insaan" '''Singer(s)''' Shafqat Amanat Ali '''Lyrics by''' Ahson Talish | composer = Naveed Nashad | country = Pakistan | language = {{Plainlist| * Urdu * Punjabi }} | num_seasons = 1 | num_episodes = 43 | producer = Momina Duraid | location = {{Plainlist| * Sindh * Punjab }} | cinematography = Zeb Rao | editor = Mehmood Ali | camera = Multi-camera setup | runtime = 37-40 minutes | company = MD Productions | network = Hum TV PTV Home | first_aired = {{Start date|2017|04|25|df=yes}} | last_aired = {{End date|2018|02|13|df=yes}} | related = }}

'''''Alif Allah Aur Insaan''''' ({{langx|ur|{{Nastaliq|الف اللہ اور انسان}}}}; lit: "A" Allah and Human) is a Pakistani Sufi spiritual drama series that originally aired on Hum TV from April 25, 2017 to February 13, 2018. It was produced by Momina Duraid, as part of a night program all under Duraid's MD Productions and was written by Qaisra Hayat, based on her novel of the same name.<ref>{{Cite news|url=http://mubirana.com/alif-allah-upcoming-pakistan-drama-details/|title=Alif Allah Upcoming Pakistan Drama Details|date=13 January 2017|newspaper=Mubi Rana|language=en-US|access-date=28 January 2017|url-status=live|archiveurl=https://web.archive.org/web/20170202083736/http://mubirana.com/alif-allah-upcoming-pakistan-drama-details/|archivedate=2 February 2017|df=dmy-all}}</ref> The series was directed by Ahson Talish. It was also telecast on state channel PTV Home from August 2019 through 2020.<ref name="ptv.com.pk">{{Cite web |url=http://www.ptv.com.pk/ptvHome/videoDetail/367 |title=PTV's Official Web Portal |access-date=21 January 2020 |archive-date=11 January 2020 |archive-url=https://web.archive.org/web/20200111230340/http://ptv.com.pk/ptvHome/videoDetail/367 |url-status=dead }}</ref> It stars Usman Peerzada, Mikaal Zulfiqar, Kubra Khan, Ushna Shah, Shehzad Sheikh, Imran Ashraf, and Sana Fakhar.<ref name="Mikaal">{{Cite news|url=http://www.hipinpakistan.com/news/1151624|title=Mikaal Zulfiqar gears up for a new play called Alif Allah|date=12 January 2017|newspaper=HIP|language=en|access-date=22 January 2017|archive-date=16 February 2017|archive-url=https://web.archive.org/web/20170216034227/http://www.hipinpakistan.com/news/1151624|url-status=live}}</ref>

''Alif Allah Aur Insaan'' revolved around five people from five totally different backgrounds and their faith and conviction. It highlighted the concept of how the Creator rewards people who believe in hard work and patience. The series received the highest ratings and positive reviews on its premiere, and was the slot leader throughout the time that it was on air.

== Plot == Alif Allah Aur Insaan is a story of trust, loyalty, and relationships. The story revolves around five different people from five totally different backgrounds and their faith and conviction. It highlights the concept of how the Creator rewards the people who believe in hard work and patience.

It depicts the story of a young landlord, Shahzeb, who once saw Nazneen Malik at her sister's wedding and fell in love with her. Nazneen happens to be the spoiled child of Hashmat Malik. At the same wedding, Nazneen insults Shamu and his ensemble, who were invited by her parents to perform a dance. Nazi insults them for being transgenders, after which Shammu curses her so that one day she will lose all her faith. Meanwhile, the story depicts the life of Rani, a street beggar, who is forced to bring the money she earns to her father. She believes in human equality and once saved Shamu from mocking goons, which left him in love with her. One day, Rani comes across a beautiful place where a florist tells her about the beauty and faith of the town's well-known woman,'Nigar Begum'. This fascinates Rani, who constantly prays to be like her one day. It is revealed that Nigar Begum is a head tawaif who shelters homeless girls in her kotha.

It's revealed, in flashbacks, that Shahzeb was once forced by his friends to see Nigar Begum's Mujra dance. Despite going there because of his friends' insistence, Shahzeb wasn't the least bit interested, which made Nigar fall in love with him. He rejects her love and insults her, after which a heartbroken Nigar curses him so that one day he will be rejected in the same way.

Rani's father decides to get her married to Rasheed, who will in turn pay him an extra Mahr Payment. In order to stop begging and to avoid her father's command to marry, Rani decides to fulfill her only dream of becoming like Nigar Begum. She visits Nigar and asks her to keep her as her maid, thinking that she will live a life better than that of a beggar. Rani rejects Shamu's love, insults him for being a transgender, and approaches Nigar Begum, keeping in mind that once she has arrived - she can never go back. Facing her rejection, Shamu is left heartbroken and decides to earn a decent living, thus joining a local barbershop. Nigar Begum keeps Rani as her maid and renames her, Reena Begum.

Shahzeb takes his marriage proposal for Nazneen to her father and gets engaged, while she isn't interested in marrying him. Later, she opens up about her wish to study, so she's sent to Lahore with Shahzeb's consent, and her parents consider Basit her guardian. With time, Shahzeb begins questioning himself and God about why Nazneen doesn't love him back. As his questions cause him to face religious confusion, he regularly visits an Islamic Molvi, whose knowledge and words help him.

Shamu becomes a popular hairstylist whereas Rani starts to realise that her life hasn't changed the way she imagined.

Nazneen falls in love with Basit, who holds his parents' respect as his highest priority.

==Cast== [[File:Cast of Hum TV"s Alif Allah Aur Insaan.png|thumb|right|Main Characters of Alif Allah Aur Insaan featuring (left to right) Sana Nawaz as Nigar Begum Ushna Shah as Raani/Reena Begum, Mikaal Zulfiqar as Shahzeb, Kubra Khan as Nazneen, Shehzad Sheikh as Basit and Imran Ashraf as Shammo|395px]]

===Main cast=== * Meekal Zulfiqar as Shahzeb Shah * Qavi Khan as Ahmad Shah Bukhari (Baba Sain) * Kubra Khan as Nazneen Malik * Ushna Shah as Reena Begum (Rani) * Shehzad Sheikh as Basit Ali * Imran Ashraf as Shammo * Sana Fakhar as Nigar Begum * Usman Peerzada as Hashmat Malik

===Supporting cast=== * Annie Zaidi as Malkani, Nazneen's mother * Naima Khan as Chaman Begum, Nigar's secretary * Azra Mansoor as Zaitoon, Shahzeb's grandmother * Nargis Rasheed as Barkate, Rani's mother * Saife Hassan as Malka, Rani's father * Noor ul Hassan as Qadir Ali, Basit's father * Kinza Malik as Razia, Basit's mother * Zahra Shah as Samina, Basit's sister * Anas Ali Imran as Talha, Basit's friend<ref>{{Cite web|url=https://www.thenews.com.pk/magazine/you/697899-anas-ali-imran|title=Anas Ali Imran|date=|work=The News|access-date=|archive-date=7 October 2022|archive-url=https://web.archive.org/web/20221007181246/https://www.thenews.com.pk/magazine/you/697899-anas-ali-imran|url-status=live}}</ref> * Farhan Ali Agha as Nawazish Ali, a film producer and Nigar Begum's visitor * Fahima Awan as Sarwat, Nazneen's roommate in hostel * Hina Javed as Alisha, Nazneen's class fellow * Akbar Islam as Achu, a flower seller near Nigar's Kotha * Farrukh Darbar as Ustaad Chundu * Aslam Sheikh as Nargis, Shammo's transgender mentor * Sohail Masood as Barber, Shammo's mentor in profession * Hassan Noman as Salma, Shammo's mentor in city * Omar Shehzad as Shaheer * Nimra Khan as Zimmal * Ali Ansari as Arsalan * Fazila Kaiser as Zimmil's mother * Kaiser Khan Nizamani as Zimmil's father * Seemi Pasha as Shaheer's mother * Zia Gurchani * Mahi Baloch as Fiza Bai, a tawaif from Nigar's Kotha * Muhammad Ali Josh as Taimoor * Nazish Jahangir as Roshni * Bigul Hussain as Shahzeb's mother

==Production== ===Development=== Alif Allah Aur Insaan is developed by Hum TV's senior producer Momina Duraid of MD Productions, the channel hired director Ahson Talish to direct the series.<ref name=hum>{{cite web|title=Alif Allah aur Insaan|url=http://www.hum.tv/dramas/alif-allah-aur-insaan/about/|publisher=Hum|url-status=live|archiveurl=https://web.archive.org/web/20170803023132/http://www.hum.tv/dramas/alif-allah-aur-insaan/about/|archivedate=3 August 2017|df=dmy-all}}</ref> The story of the serial is based on Qaisra Hayat's novel of the same name. The screenplay was also written by Hayat while script composing was done by Muhammad Wasi-ul-Din who is best known for his compositions for channel series ''Diyar-e-Dil'' and ''Mann Mayal''. Hayat has previously worked with Momina, when she wrote Saya-e-Dewar Bhi Nahi.<ref>{{cite web|title=Drama Serial Saya e Dewar Bhi Nahi Airs on Hum TV|url=http://magprime.com/drama-serial-saya-e-dewar-bhi-nahi-airs-on-hum-tv-ahsan-khan-naveen-waqar-pair-up/|work=Tehseen Gillani|publisher=Magprime|date=3 February 2016|accessdate=3 February 2016|url-status=live|archiveurl=https://web.archive.org/web/20160204041641/http://magprime.com/drama-serial-saya-e-dewar-bhi-nahi-airs-on-hum-tv-ahsan-khan-naveen-waqar-pair-up/|archivedate=4 February 2016|df=dmy-all}}</ref>

The song composition was done by Naveed Nashad while background scores were given by MAD Music, lyrics for the OST were penned by the director himself who chose Shafqat Amanat Ali for singing, thus marking Ali's comeback for Hum TV after performing the OST of the network's hit series Alvida in 2015. The channel released the first teaser promo on 13 April 2017 and premiered the series on 25 April 2017. It was given the prime slot on 8:00pm airing a weekly episode every Tuesdays.<ref name="hum"/> Under the production, Amir Shehzad and Saleem Sumrah were the production managers, while Akbar Balouch, Muhammad Bhatti and Amir Rehman khan were under the set department. Along with the director, Mehreen Suhail and Syed Sajad Habib were the executive directors.

===Casting=== {{Multiple image | footer = Mikaal Zulfiqar plays the male lead | footer_align = left | image1 = Pakistani actor and Model Mikaal Zulfiqar.png | width1 = 195 }} Producer Momina Duraid, and director Ahson Talish mutually chose the cast which included Mikaal Zulfiqar,<ref name="Saira Khan">{{cite web|title=Mikaal Zulfiqar gears up for a new play called Alif Allah|date=17 January 2017|accessdate=13 July 2017|work=Saira Khan|publisher=Hip|url=https://www.hipinpakistan.com/news/1151624|archive-date=25 August 2017|archive-url=https://web.archive.org/web/20170825102014/https://www.hipinpakistan.com/news/1151624|url-status=live}}</ref> Ushna Shah,<ref name=ushna>{{cite web|title= Ushna Shah steals the show|url= https://www.hipinpakistan.com/news/1152674|work= Irfan Salman|date= 11 June 2017|accessdate= 13 July 2017|publisher= Hip|archive-date= 25 August 2017|archive-url= https://web.archive.org/web/20170825145743/https://www.hipinpakistan.com/news/1152674|url-status= live}}</ref><ref name=ush2>{{cite web|title= Ushna and Imran own the show|work= Irah Salman|publisher= Hip|date= 24 June 2017|accessdate= 13 July 2017|url= https://www.hipinpakistan.com/news/1152835|archive-date= 25 August 2017|archive-url= https://web.archive.org/web/20170825145842/https://www.hipinpakistan.com/news/1152835|url-status= live}}</ref><ref name=hip>{{cite web|title=Alif Allah Aur Insaan Highlights Powerful Performances|date=13 May 2017|accessdate=13 July 2017|work=Saira Khan|publisher=Hip|url=https://www.hipinpakistan.com/news/1152465|url-status=live|archiveurl=https://web.archive.org/web/20170825102014/https://www.hipinpakistan.com/news/1152465|archivedate=25 August 2017|df=dmy-all}}</ref><ref name="hum"/> Sana Nawaz<ref name="hipinpakistan.com">{{cite web|title=Sana Fakhar impresses in 'Alif Allah aur Insaan'|publisher=Hip|work=Saira Khan|date=1 July 2017|accessdate=11 July 2017|url=https://www.hipinpakistan.com/news/1152904|archive-date=25 August 2017|archive-url=https://web.archive.org/web/20170825145242/https://www.hipinpakistan.com/news/1152904|url-status=live}}</ref> Kubra Khan,<ref name="hum"/> Shehzad Sheikh and Imran Ashraf to portray the leading roles.<ref name="hum"/><ref>{{cite web|title=The Teaser Of Alif Allah Aur Insaan Makes Us Want To See It ASAP|publisher=Hip|work=Saira Khan|date=12 April 2017|accessdate=13 July 2017|url=https://www.hipinpakistan.com/news/1152269|archive-date=25 August 2017|archive-url=https://web.archive.org/web/20170825144942/https://www.hipinpakistan.com/news/1152269|url-status=live}}</ref><ref name="ush2"/> Mikaal Zulfiqar and Kubra Khan marked their second appearance together after their success in Duraid's Sang-e-Mar Mar.<ref>{{cite web|url=http://www.viralsaeen.com/sange-mar-mar-upcoming-drama-on-hum-tv/|title=Sange Mar Mar Upcoming Drama on Hum Tv|date=15 August 2016|language=en-US|accessdate=7 September 2016|url-status=dead|archiveurl=https://web.archive.org/web/20160905204817/http://www.viralsaeen.com/sange-mar-mar-upcoming-drama-on-hum-tv/|archivedate=5 September 2016|df=dmy-all}}</ref> From 2015, actor Mikaal Zulfiqar was given several shows for the channel including Diyar-e-Dil, ''Maan'', ''Sangat'' and Sang-e-Mar Mar all of which were a commercial success for the channel itself, after the channel's success in 2016's Sang-e-Mar Mar, Zulfiqar once again was finalised to portray the role of Shahzeb.<ref name="Saira Khan"/><ref name=start>{{cite web|title=Alif Allah aur Insaan Has An Impressive Start|work=Saira Khan|date=26 April 2017|accessdate=13 July 2017|publisher=Hip|url=https://www.hipinpakistan.com/news/1152366|archive-date=25 August 2017|archive-url=https://web.archive.org/web/20170825150015/https://www.hipinpakistan.com/news/1152366|url-status=live}}</ref> Alongside Zulfiqar, Kubra Khan was finalised to portray the role of Nazneen <ref name="Saira Khan"/><ref>{{cite web|title=The Teaser Of Alif Allah Aur Insaan Makes Us Want To See It ASAP|url=https://www.hipinpakistan.com/news/1152269|work=Saira Khan|publisher=Hip|date=12 April 2017|accessdate=13 July 2017|archive-date=25 August 2017|archive-url=https://web.archive.org/web/20170825144942/https://www.hipinpakistan.com/news/1152269|url-status=live}}</ref> after her success in her debut for Sange Mar Mar. The actress completed her series Muqabil and Andaz-e-Sitam for Ary Digital and Urdu1 and joined Alif Allah aur Insaan in 2017. Actor Shehzad Sheikh was finalised to portray the role of Basit right after the finale of his 2016 series Choti Si Zindagi.

Actress Ushna Shah was approached by the production head Mahesh Waswani from MD productions and Raza Moosavee, the head of the casting department for Hum TV.<ref name="hum"/><ref name=ush3>{{cite web|title= Raani reminded me of why I became an actor|work= Saira Khan|date= 31 May 2017|accessdate= 11 July 2017|publisher= Hip|url= https://www.hipinpakistan.com/news/1152611|archive-date= 22 September 2017|archive-url= https://web.archive.org/web/20170922194139/https://www.hipinpakistan.com/news/1152611|url-status= live}}</ref> The actress was offered to portray the role of Rani which later earned her critical acclaim and success,<ref name="ushna"/><ref name="ush2"/><ref name="hip"/> Shah was interviewed by HIP and answered why she accepted the offer of Raani's role, she said, "When I read the script I knew I had to do it. Rani was just the one I had been looking for. The depth, the change, the crudeness, the rawness, and the reality is something the artist inside me had been craving since I joined the industry. Rani reminded me of why I became an actor" <ref name="ush3"/> Speaking about her role Shah said, "Rani evolves a lot as she is an amalgamation of things: The walk was inspired by a lady who used to work in our house when I was a child; ironically her name was also Rani. The dialect was watching the working class growing up in Lahore. A lot of the mannerisms were things I observed in young girls begging on the street. So yes there was some character research involved at my end but everything else was thanks to the genius, Ahson Talish. He crafted the crassness of Rani beautifully, he created her."<ref name="ush3"/> Alongside Shah, Lollywood film actress Sana Nawaz was approached by Mahesh Waswani for the role of Nigar Begum.<ref name="hipinpakistan.com"/> The series was her second Hum TV project where she portrayed a challenging role, speaking about her character Nawaz said, "I play a character called Nigar, I really liked this role because it was very challenging and quite different from what I have done up till now ... It was an honour for me to work with Ahsan, as an actor it was a dream come true to work along a man who is so talented and understands his actors so well and gets the best performance out of them".<ref name="hipinpakistan.com"/>

Apart from primary casting, the production team also finalised several veteran actors for secondary casts. Director Saife Hassan, who regularly directs several series for Hum TV, was finalised to portray the role of Raani's father. The actor had brief appearances in the introduction since he was busy directing ''Sammi'' for Hum TV, similarly Actor Noor-ul-Hassan and Actress Kinza Malik were shooting for Sammi but in November 2016 their roles were finished and they were finalised for Alif Allah aur Insaan. Similarly, veteran actor Usman Peerzada was selected to portray the role of Malik Ashar Khan alongside Ainy Zaidi who portrayed Nazneen's mother. Actress Azra Mansoor, previously selected in Diyar-e-Dil and Bin Roye, was finalised to portray the role of Zaitoon, Shahzeb's mother. Actor Qavi Khan was finalised to portray the role of a noble priest who had brief appearances within the play. Farhan Ally Agha was chosen to play Nawazish Ali.

In June 2017, actor Omer Shehzad and actress Nimra Khan joined the leading cast of the series.<ref>{{cite web|title=Nimra Khan joins the cast of 'Baaghi' and 'Alif Allah aur Insaan'|url=https://www.hipinpakistan.com/news/1153023/nimra-khan-joins-the-cast-of-baaghi-and-alif-allah-aur-insaan|work=Iqra Akhar|publisher=Hip|accessdate=13 July 2017|date=11 July 2017|archive-date=20 August 2017|archive-url=https://web.archive.org/web/20170820161248/https://www.hipinpakistan.com/news/1153023/nimra-khan-joins-the-cast-of-baaghi-and-alif-allah-aur-insaan|url-status=live}}</ref><ref name=omer>{{cite web|title=Omer Shahzad joins the cast of 'Alif Allah Aur Insaan'|work=Iqra Akhar|publisher=hip|date=8 July 2017|accessdate=11 July 2017|url=https://www.hipinpakistan.com/news/1152970|archive-date=20 August 2017|archive-url=https://web.archive.org/web/20170820162039/https://www.hipinpakistan.com/news/1152970|url-status=live}}</ref> Speaking about his role, Shehzad said, "Also, my part is very strong, so I’m keeping my fingers crossed ... I’m also coming with a whole new look, I have a moustache, I’m wearing a bracelet in my hand and am always in shalwar kameez, so it’s kind of a wadera look and that’s something I’ve never done before ... I’m also very confident about it because my director told me that this particular character was in line with my presence."<ref name="omer"/>

===Filming, shooting, and location===

Principal photography commenced on 18 January 2017 and was concluded in June 2017. Later on the same month, the production house ordered more episodes with a new cast. On July, six more cast members joined the shoot and it concluded on 17 November 2017. The eleven-month shooting period marked Alif Allah Aur Insaan as the longest running serial of the 20:00 (GMT) slot on Hum TV. During its filming it had more than average episodes under production and to run it within the 2017 season the production heads decided to release it in April 2017 despite its ongoing shoot. The shooting was finished on 17 November 2017.

Before the shoot, the title of Alif Allah was used, but during the shoot it was changed to Alif Allah aur Insaan. Shooting was extensively done in remote areas of Hyderabad, Sindh and in Punjab areas. All the location units were overseen by Waqar Baloch who was leading the set department which includes Akbar Balouch, Muhammad Jathi Khan and Muhammad Rehman Khan.

Set-location of Nigar Begum's Haveli was a traditional Haveli which was used by the production house for the filming of their 2016 series Mann Mayal for the same channel.<ref name="SetsofMM">{{cite web|title=On the sets of HUMTV's 'Mann Mayal'|url=http://www.hipinpakistan.com/news/1148764/on-the-sets-of-humtvs-mann-mayal|work=Wajiha Jawaid|publisher=HIP|date=10 January 2016|accessdate=9 February 2016|archive-date=13 February 2016|archive-url=https://web.archive.org/web/20160213230638/http://www.hipinpakistan.com/news/1148764/on-the-sets-of-humtvs-mann-mayal|url-status=live}}</ref> Shooting locations were overseen by art director Mirza Zeeshan Baig with cinematographer Zeb Rao and editor Mehmood Ali who returned as director of photography and chief editing respectively. All three of them previously worked with Duraid's Diyar-e-Dil, Mann Mayal, Sanam and Dil Banjaara that earned their skills critical praise and acclaim. Graphics were done by Hasnain Diswali and Syed Furqaan Ali Qazi of Hum TV. Several set locations were real including Nazneen's Haveli and Basit's house. Since the series was also filmed in a Punjab village its few filming locations were real. Actors Mikaal Zulfiqar, Shehzad Sheikh, Kubra Khan, Qavi Khan, Noor-ul-Hassan, Azra Mansoor, Kinza Malik, Usman Peerzada and Ainy Zaidi have mostly filmed in the Punjab region.

==Music== {{Infobox album | name = Alif Allah Aur Insaan OST | type = soundtrack | artist = Shafqat Amanat Ali | cover = | alt = | released = {{Start date|2017|04|19|df=yes}} | recorded = 2017 | venue = | studio = | genre = Television soundtrack | length = 03 Minutes 12 Seconds (3:12) | language = Punjabi | label = M.D Productions | producer = Momina Duraid | prev_title = | prev_year = | next_title = | next_year = }}

The title song of ''Alif Allah Aur Insaan'' was composed by musician Naveed Nashad, while the director Ahson Talish penned the series while the background score for the series was done by Mad Music.<ref>{{cite web|title=Hum TV's Drama 'AAI' OST, Timings & Pictures|url=http://www.brandsynario.com/hum-tvs-drama-mann-mayal-ost-timings-pictures/|publisher=brandsynario|date=23 January 2016|accessdate=25 January 2016|url-status=live|archiveurl=https://web.archive.org/web/20160130182320/http://www.brandsynario.com/hum-tvs-drama-mann-mayal-ost-timings-pictures/|archivedate=30 January 2016|df=dmy-all}}</ref><ref>{{cite web|title=OST Mann Mayal By Quratulain Balouch and Shuja Hyder|url=http://www.brandsynario.com/alif-allah-aur-insan-drama-on-hum-tv-ost-story-timings/|date=24 January 2016|accessdate=25 January 2016|url-status=live|archiveurl=https://web.archive.org/web/20170606193517/http://www.brandsynario.com/alif-allah-aur-insan-drama-on-hum-tv-ost-story-timings/|archivedate=6 June 2017|df=dmy-all}}</ref> The OST was performed by Shafqat Amanat Ali. It marked the return of the singer to Hum TV since performing the channel's hit drama series Alvida's OST in 2015. The OST dominated the fourth position of Top four OST's of 2017 season where Sanam dominated the #1 rank, Rang Dey (of Orangreza) dominated the #2 rank, and Main Hojaoun Na Baaghi (of Baaghi) dominated #3 Rank.

===Track listing=== {{Track listing | extra_column = Artist(s) | all_lyrics = Ahson Talish and Ali Raza | all_music = Naveed Nashad and Mad Music | total_length = 4:52 | title1 = Maula Ji | extra1 = Shafqat Amanat Ali | length1 = 3:12

| title2 = Unka Gharur | extra2 = Rasmia Baloch | length2 = 2:55

| title3 = Mehwar | extra3 = Rasmia Baloch | length3 = 2.40 }}

==Release== ===Broadcast=== ''Alif Allah Aur Insaan'' premiered on 25 April 2017 .<ref>{{cite web|title=Hum TV to shift 'Maan' for 'Mann Mayal'|url=http://www.media247.co.uk/bizasia/hum-tv-to-shift-maan-for-mun-mayal-2016|work=Raj Bahadur|publisher=Bizasia|date=24 January 2016|accessdate=25 January 2016|archive-url=https://web.archive.org/web/20160130015957/http://www.media247.co.uk/bizasia/hum-tv-to-shift-maan-for-mun-mayal-2016|archive-date=30 January 2016|url-status=dead|df=dmy-all}}</ref> ''Alif Allah Aur Insaanl'' aired a weekly episode every Tuesday succeeding ''Choti Si Zindagi'', starting from its premiere date, with the time slot of 8:00 pm.<ref>{{cite web|title=Hum TV Programming schedule|url=http://www.hum.tv/schedule.php|publisher=Hum TV|accessdate=25 January 2016|url-status=dead|archiveurl=https://web.archive.org/web/20151007033151/http://www.hum.tv/schedule.php|archivedate=7 October 2015|df=dmy-all}}</ref> It was aired on Hum Europe in UK,<ref name="timings">{{cite web|title=''Mann Mayal'' international timings in UK, USA and UAE|url=http://www.hum.tv/hum-europe/|publisher=Hum TV|accessdate=27 December 2015|archive-date=15 January 2016|archive-url=https://web.archive.org/web/20160115175940/http://www.hum.tv/hum-europe/|url-status=live}}</ref> on Hum TV USA in USA<ref name="timings"/> and Hum TV Mena on UAE,<ref name="timings"/> with the same timings and premiered date. All international broadcasting aired the series in accordance with their standard times. It was broadcast by Hum Network's new channel ''Hum World HD'' for US and Canada. It was also telecast on state channel PTV Home from August 2019 through 2020<ref name="ptv.com.pk"/>

===Home media=== In late January 2017, Hum Network protected all its episodes from YouTube and the series had no episodes available in the Pakistani region. All episodes of ''Alif Allah Aur Insaan'' were available on Hum's official site. But by June 2017, the channel opened their episodes on YouTube once again and as a result all the episodes were available in Pakistan. iflix contracted Hum Network and screened all of Hum TV's Shows after syndication, the series remained the part of the same contract. In August 2019, all episodes were again uploaded by Hum TV on its official YouTube channel but this time the music was muted.

==Reception== ===Ratings=== {| class="wikitable plainrowheaders" style="text-align:center; width:100%;" |- ! scope="col" style="width:8%;" rowspan="2"| Number of Episodes ! scope="col" style="width:12%;" rowspan="2"| Timeslot (PST) ! scope="col" colspan=3| Premiere ! scope="col" colspan=3| Finale ! scope="col" style="width:8%;" rowspan="2"| TV Season ! scope="col" style="width:9%; background:#ffdead;" rowspan="2"| Rank (2017) ! scope="col" style="width:9%; background:#ffdead;" rowspan="2"| Overall viewership (Millions) |- ! scope="col" style="width:8%;"| Date ! scope="col" span style="width:10%; font-size:smaller; line-height:100%;"| Pakistani Ratings (Millions) ! scope="col" span style="width:10%; font-size:smaller; line-height:100%;"| Television Rating Points (TRP) ! scope="col" style="width:8%;"| Date ! scope="col" span style="width:10%; font-size:smaller; line-height:100%;"| BARB ratings (Thousands) ! scope="col" span style="width:10%; font-size:smaller; line-height:100%;"| Television Rating Points (TRP) |- ! 44 | rowspan="2" | {{center|Tuesdays 08:00 pm}} | style="font-size:11px;line-height:110%"| {{center|{{Start date|2018|02|13|df=yes}}}} ! 73.7<ref>{{cite web|title=Top 30 monthly viewers (Hum Europe)|url=http://www.barb.co.uk/viewing-data/monthly-top-10/|date=30 July 2017|publisher=BARB|url-status=live|archiveurl=https://web.archive.org/web/20170606125918/http://www.barb.co.uk/viewing-data/monthly-top-10/|archivedate=6 June 2017|df=dmy-all}}</ref> | 5.5 | style="font-size:11px;line-height:110%"| {{center|TBA}} ! 2.86<ref name= filn>{{cite web|title=MediaLogic Monthly Review (February 2018)|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/03/2-Medialogic-Monthly-Review-Feb-2018.pdf|accessdate=10 March 2018|publisher=MediaLogic|archive-date=14 June 2018|archive-url=https://web.archive.org/web/20180614075152/http://medialogic.com.pk/tam/wp-content/uploads/2018/03/2-Medialogic-Monthly-Review-Feb-2018.pdf|url-status=live}}</ref> | 8.5 ! style="font-size:smaller"| 2017 ! style="background:#fc9;" | No #5 ! style="background:#fc9;" | TBA |}

After Alif Allah Aur Insaan's premier, Hum TV claimed on their Facebook page that they had received the highest rating with Alif Allah Aur Insaan gaining 5.5 TV Rating Points (TRP) leading the 8:00 pm PST / 20:00 GMT time slot just within the pilot episode. On 4 May 2017, Hum TV provided another rating information given by Media Logic and Kantar Media according to which Alif Allah Aur Insaan once again dominated the Tuesday timeslot with a 5.4 TRP on its second episode. The next week, the series received 5 Ratings. On 16 May 2017, there was competition amongst the TV Channels where ‘’Alif Allah Aur Insaan’’ once again dominated the time slot with 4.5 TRP on its fourth episode. Despite facing a 0.5 rating decrease (to last week) the channel still managed to receive the first rank. According to the same source there was a competition with the channel ARY Digital which came in second delivering 2.0 TRP.

On its fifth episode the series once again averaged higher ratings of 5.0 TRP but there was a competition seen where ARY increased to 4.0 TRP. On its sixth episode it increased its TRP reach to 5.1. In June 2017 there was no rating information provided by the channel since it had no transmissions for the month of Ramadan. During the entire month, ARY Digital dominated the top rank with its game show Jeeto Pakistan, followed by Bol News as second rank, Alif Allah Aur Insaan dominated the third rank. On 7 July, Hum TV announced that they had received a 4.5 TRP on average with Alif Allah Aur Insaan's eleventh episode and had also dominated the top rank. With its thirteenth episode the series received its highest ratings of all bringing 7.4 TRPs on average. Whereas on its fourteenth episode it led the Tuesday day slot with 5.9 TRPs on average.

By the end of August 2017, ''Alif Allah Aur Insaan's''' timeslot ranking fell to the fourth position, the Tuesday time slot was then dominated by Ary Digital for three weeks. The series was termed as a ''drag'' by the critics and further fell in terms of viewership. However on 9 September, it was announced that the series once again dominated the #1 rank with an average TRP of 4.4 on its twentieth episode. The next week it further increased to a rating of 4.9 on its twenty-first episode, and 4.8 on its twenty-second episode respectively. With its twenty-third episode, the channel saw a boost with Alif Allah Aur Insaan delivering 7.89 ratings with a viewership of 3.3 million.<ref name=twentythirth>{{cite web|title= Media Logic September 2017 reports|publisher= Media Logic|work= Kantar Media|date= 17 September 2017|accessdate= 30 July 2018|url= http://medialogic.com.pk/tam/wp-content/uploads/2018/02/9-Medialogic-Monthly-Review-Sep-2017.pdf|archive-date= 30 July 2018|archive-url= https://web.archive.org/web/20180730140542/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/9-Medialogic-Monthly-Review-Sep-2017.pdf|url-status= live}}</ref> On the twenty-fourth episode ''Alif Allah Aur Insaan's'' rating saw another increase of 7.0 TRPs. Despite receiving mixed reviews after twenty-five episodes, ''Alif Allah Aur Insaan'' managed to receive 6.1 TRPs on its twenty-sixth episode. On ''Alif Allah Aur Insaan's'' twenty-seventh episode Hum TV received a record-breaking rating of 8.6 TRPs leaving behind Ary Digital, Geo TV, Filmazia, and all rival channels. On its twenty-eighth episode ''Alif Allah Aur Insaan'' averaged 7.12 TRPs with a viewership of 3.0 Million <ref name=28th>{{cite web|title= Media Logic October 2017 reports|publisher= Media Logic|work= Kantar Media|date= 17 October 2017|accessdate= 30 July 2018|url= http://medialogic.com.pk/tam/wp-content/uploads/2018/02/10-Medialogic-Monthly-Review-Oct-2017.pdf|archive-date= 30 July 2018|archive-url= https://web.archive.org/web/20180730141153/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/10-Medialogic-Monthly-Review-Oct-2017.pdf|url-status= live}}</ref>

On 13 November, a decline of 3.9 TRPs was seen on ''Alif Allah Aur Insaan's'' thirtieth episode but despite its decline it still managed to lead the Tuesday 8:00 pm PST / 20:00 GMT time-slot with the #1 rank. Onwards, the same episode in the series began receiving positive reviews once again. Two weeks after its decline, ''Alif Allah Aur Insaan'' jumped to the #1 rank again and delivered 7.4 TRPs with a viewership of 2.5 Million on its thirty-second episode,<ref name=32nd>{{cite web|title= Media Logic November 2017 reports|work= Kantar Media|publisher= Media Logic|date= 17 November 2017|accessdate= 30 July 2018|url= http://medialogic.com.pk/tam/wp-content/uploads/2018/02/11-Medialogic-Monthly-Review-Nov-2017.pdf|archive-date= 30 July 2018|archive-url= https://web.archive.org/web/20180730142110/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/11-Medialogic-Monthly-Review-Nov-2017.pdf|url-status= live}}</ref> and after the thirty-second episode the series saw a boost in terms of ratings,

It delivered a viewership of 2.5 million with 5.5 TRPs on its thirty-third episode to Hum TV,<ref name=34th>{{cite web|title=Media Logic November 2017 reports|publisher=Media Logic|work=Kanatr Media|date=17 December 2017|accessdate=30 July 2018|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/02/12-Medialogic-Monthly-Review-Dec-2017.pdf|archive-date=30 July 2018|archive-url=https://web.archive.org/web/20180730140923/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/12-Medialogic-Monthly-Review-Dec-2017.pdf|url-status=live}}</ref> 4.9 TRPs on its thirty-seventh episode, 5.0 TRPs on its thirty-eighth episode, and 6.2 TRPs on its thirty-ninth episode.<ref>{{cite web|title=Media Logic January 2018 reports|publisher=Media Logic|work=Kantar Media|date=18 January 2018|accessdate=30 July 2018|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/03/1-Medialogic-Monthly-Review-Jan-2018.pdf|archive-date=30 July 2018|archive-url=https://web.archive.org/web/20180730140644/http://medialogic.com.pk/tam/wp-content/uploads/2018/03/1-Medialogic-Monthly-Review-Jan-2018.pdf|url-status=live}}</ref> The fortieth episode saw another boost for Hum TV as ''Alif Allah Aur Insaan'' brought 7.0 TRPs. The forty-first episode delivered 7.8 TRPs and forty-second delivered 8.2 TRPs. The last episode averaged 8.5 TRPs.

===Episode ranking===

{| class="wikitable" style="text-align:center; background:#fff;" |+ ''Alif Allah Aur Insaan'' episode rankings in the PAK television market |- ! Episode ! Timeslot (PST) ! TV season ! Rank ! Viewers (millions) |- | 11 | Tuesday 8:00pm | 2017 | #1 | 2.54<ref>{{cite web|title=MediaLogic Monthly Review (July 2017)|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/02/7-Medialogic-Monthly-Review-July-2017.pdf|date=1 August 2017|accessdate=21 September 2018|publisher=MediaLogic|archive-date=23 September 2018|archive-url=https://web.archive.org/web/20180923005632/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/7-Medialogic-Monthly-Review-July-2017.pdf|url-status=live}}</ref> |- | 15 | Tuesday 8:00pm | 2017 | #1 | 2.32<ref>{{cite web|title=MediaLogic Monthly Review (August 2017)|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/02/8-Medialogic-Monthly-Review-Aug-2017.pdf|date=1 September 2017|accessdate=22 September 2018|publisher=MediaLogic|archive-date=23 September 2018|archive-url=https://web.archive.org/web/20180923005746/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/8-Medialogic-Monthly-Review-Aug-2017.pdf|url-status=live}}</ref> |- | 23 | Tuesday 8:00pm | 2017 | #1 | 3.33<ref>{{cite web|title=MediaLogic Monthly Review (September 2017)|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/02/9-Medialogic-Monthly-Review-Sep-2017.pdf|date=1 October 2017|accessdate=21 September 2018|publisher=MediaLogic|archive-date=30 July 2018|archive-url=https://web.archive.org/web/20180730140542/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/9-Medialogic-Monthly-Review-Sep-2017.pdf|url-status=live}}</ref> |- | 28 | Tuesday 8:00pm | 2017 | #1 | 3.05<ref>{{cite web|title=MediaLogic Monthly Review (October 2017)|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/02/10-Medialogic-Monthly-Review-Oct-2017.pdf|date=1 November 2017|accessdate=21 September 2018|publisher=MediaLogic|archive-date=30 July 2018|archive-url=https://web.archive.org/web/20180730141153/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/10-Medialogic-Monthly-Review-Oct-2017.pdf|url-status=live}}</ref> |- | 32 | Tuesday 8:00pm | 2017 | #1 | 2.57<ref>{{cite web|title=MediaLogic Monthly Review (November 2017)|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/02/11-Medialogic-Monthly-Review-Nov-2017.pdf|accessdate=22 September 2018|publisher=MediaLogic|archive-date=30 July 2018|archive-url=https://web.archive.org/web/20180730142110/http://medialogic.com.pk/tam/wp-content/uploads/2018/02/11-Medialogic-Monthly-Review-Nov-2017.pdf|url-status=live}}</ref> |- | 33 | Tuesday 8:00pm | 2017 | #1 | 2.55<ref>{{cite web|title=MediaLogic Monthly Review (December 2017)|url=http://medialogic.com.pk/tam/wp-content/uploads/2016/12/Medialogic_Monthly_Review_August_2016.pdf|accessdate=1 January 2018|publisher=MediaLogic|archive-date=2 February 2017|archive-url=https://web.archive.org/web/20170202182250/http://medialogic.com.pk/tam/wp-content/uploads/2016/12/Medialogic_Monthly_Review_August_2016.pdf|url-status=live}}</ref> |- | 39 | Tuesday 8:00pm | 2018 | #1 | 2.68<ref>{{cite web|title=MediaLogic Monthly Review (January 2018)|url=http://medialogic.com.pk/tam/wp-content/uploads/2018/03/1-Medialogic-Monthly-Review-Jan-2018.pdf|accessdate=10 January 2018|publisher=MediaLogic|archive-date=30 July 2018|archive-url=https://web.archive.org/web/20180730140644/http://medialogic.com.pk/tam/wp-content/uploads/2018/03/1-Medialogic-Monthly-Review-Jan-2018.pdf|url-status=live}}</ref> |- | 42 | Tuesday 8:00pm | 2018 | #1 | 2.86<ref name= filn/> |}

=== Critical reception ===

The series received mostly positive reviews from critics with praise for its storyline and the cast performances.<ref>{{cite web|url=http://magtheweekly.com/detail/1910-alif-allah-aur-insan|title=Alif Allah Aur Insan|website=Mag - The Weekly|access-date=17 October 2021|date=2 March 2018|author=|archive-date=17 October 2021|archive-url=https://web.archive.org/web/20211017113417/http://magtheweekly.com/detail/1910-alif-allah-aur-insan|url-status=live}}</ref><ref>{{cite web|url=https://images.dawn.com/news/1179094|title=The good, the bad and the inexplicable of Pakistani TV in 2017|website=Dawn Images|date=25 December 2017|access-date=|author=Sadaf. Haider|archive-date=17 October 2021|archive-url=https://web.archive.org/web/20211017113415/https://images.dawn.com/news/1179094|url-status=live}}</ref> A reviewer from the ''Express Tribune'' criticised it for glamouring the Tawaifs, noting that, "Rather than addressing this issue with a progressive stance," it "glamourised the controversial issue".<ref name="express">{{cite web|url=https://tribune.com.pk/article/65715/pakistani-dramas-are-romanticising-rape-and-brothels-but-saying-the-word-talaaq-is-the-real-problem?|title=Pakistani dramas are romanticising rape and brothels but saying the word "talaaq" is the real problem?|website=Express Tribune|access-date=|date=11 April 2018|author=Hira Hyder|archive-date=17 October 2021|archive-url=https://web.archive.org/web/20211017113415/https://tribune.com.pk/article/65715/pakistani-dramas-are-romanticising-rape-and-brothels-but-saying-the-word-talaaq-is-the-real-problem|url-status=live}}</ref> ''The News International'' criticised the unnecessary killing of the characters in the story.<ref>{{Cite web|url=https://www.thenews.com.pk/tns/detail/564464-killing-characters|title=Killing off characters|date=26 November 2017|work=The News|access-date=7 October 2022|archive-url=https://web.archive.org/web/20221007174934/https://www.thenews.com.pk/tns/detail/564464-killing-characters|archive-date=7 October 2022}}</ref>

==Accolades==

{| class="wikitable" width="100%" style="font-size: 95%;" ! scope="col" width="6%" | Year ! scope="col" width="20%" | Award ! scope="col" width="17%" | Date ! scope="col" width="35%" | Category ! scope="col" width="30%" | Recipient(s) ! scope="col" width="10%" | Result ! {{Abbr|Ref.|Reference}} |- | rowspan="27"| {{center|2018}} | rowspan="15"| {{center|Hum Awards}} | rowspan="15"| {{center|July 28, 2018}} | Best Drama Serial - Popular | rowspan="2"| Momina Duraid | {{Nom}} | rowspan="27"|{{center|<ref name="datenvenue">{{cite web|title=The awards will be held in Karachi on April 23rd and the voting lines are open till April 6, 2016.|url=http://www.hipinpakistan.com/news/1149446/and-the-nominees-for-the-4th-hum-awards-are|publisher=HIP|date=6 April 2016|accessdate=4 April 2016|archive-date=7 April 2016|archive-url=https://web.archive.org/web/20160407201112/http://www.hipinpakistan.com/news/1149446/and-the-nominees-for-the-4th-hum-awards-are|url-status=live}}</ref>}} |- | Best Drama Serial - Jury | {{Won}} |- | Best Director Drama Serial | Ahson Talish | {{Won}} |- | Best Writer Drama Serial | Qaisra Hayat | {{Won}} |- | Best Actor- Jury | rowspan="2"| Meekal Zulfiqar | {{Nom}} |- | Best Actor - Popular | {{Nom}} |- | rowspan="2"| Best Actress - Popular | Kubra Khan | {{Nom}} |- | rowspan="2"| Ushna Shah | {{Nominated}} |- | Best Actor in a Negative Role | {{Won}} |- | Best Supporting Actor - Male | Imran Ashraf | {{Won}} |- | Best Supporting Actor - Female | Sana Nawaz | {{Won}} |- | Most Impactful Character | Qavi Khan | {{Won}} |- | Best Original Soundtrack | ''Sab tun Uncha Nam Hai Allah'' by Shafqat Amanat Ali | {{Nom}} |- | rowspan="2"| Best Onscreen Couple - Popular | Kubra Khan & Shehzad Sheikh | {{Nom}} |- | Ushna Shah & Imran Ashraf | {{Won}} |- | rowspan="4"| {{center|Lux Style Awards}} | rowspan="4"| {{center|February 20, 2018}} |- | Best TV Play | Momina Duraid | {{Nom}} |- | Best TV Director | Ahson Talish | {{Nom}} |- | Best TV Writer | Qaisra Hayat | {{Nom}} |- | rowspan="6"| {{center|IPPA Awards}} | rowspan="6"| {{center|10 September 2018}} | Best Actor TV | Meekal Zulfiqar | {{Won}} |- | Best TV Director | Ahson Talish | {{nom}} |- | Best Supporting Actor TV Serial | Sana Fakhar | {{Won}} |- | Best Actress TV | Kubra Khan | {{Nom}} |- | Best TV Serial | Momina Duraid | {{Nom}} |}

==Notes== {{notelist}}

==References== {{reflist}}

== External links == * {{IMDb title}} * {{Official website|http://www.hum.tv}} {{Hum TV Programs}}

Category:Hum TV original programming Category:Romantic drama television series Category:2017 Pakistani television series debuts Category:2018 Pakistani television series endings Category:Pakistani drama television series Category:Urdu-language television shows Category:Pakistani tawaif film and television works Category:Pakistani LGBTQ-related television shows