{{Short description|CEO of Swiss luxury watch manufacturer Baume & Mercier (born 1967)}} {{Infobox person | name = Alain Zimmermann | image = Alain Zimmermann Profile.jpg | image_size = | alt = | caption = | birth_name = | birth_date = {{birth year and age|1967}} | birth_place = Alsace, France | death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} (death date then birth date) --> | death_place = | other_names = | known_for = | occupation = CEO of Baume et Mercier }} '''Alain Zimmermann''' (born 1967) was the Chief Executive Officer of Swiss luxury watch manufacturer Baume & Mercier (belonging to the Richemont Group).<ref>{{cite web |url=http://www.baume-et-mercier.com/foreword-of-the-CEO |title=CEO’s foreword |author= |date= |work= |publisher=Baume & Mercier |accessdate=2 April 2012 |archive-url=https://web.archive.org/web/20120402111444/http://www.baume-et-mercier.com/foreword-of-the-CEO |archive-date=2 April 2012 |url-status=dead }}</ref> His experience in the luxury industry spans over 20 years, having previously held positions in L’Oréal, Cartier and IWC.
==Early life== Alain Zimmermann was born in Alsace, France in 1967. He attended school in the French town of Reims where he obtained a DESEM in Marketing at the Reims Management School in 1987. He went on to study at Reutlingen University in Germany, graduating in 1989 with a degree in Business Administration specializing in Marketing & Logistics.<ref name="worldtempus">{{cite web |url=http://www.worldtempus.com/fr/actualites/a-la-une/detail/article/1286462106-baume-mercier-alain-zimmermann-le-nouveau-conteur/ |title=Baume & Mercier - Alain Zimmermann, the new storyteller |author= |date=8 October 2010 |work= |publisher=Worldtempus |language=French |access-date=2 April 2012 |archive-url=https://web.archive.org/web/20101219080945/http://www.worldtempus.com/fr/actualites/a-la-une/detail/article/1286462106-baume-mercier-alain-zimmermann-le-nouveau-conteur/ |archive-date=2010-12-19 |url-status=dead |df= }}</ref>
==Career== [[File:Alain Zimmermann with Gwyneth Paltrow.jpg|thumb|left|Alain Zimmermann with Baume & Mercier ambassador Gwyneth Paltrow at the 2011 Salon International de la Haute Horlogerie in Geneva, Switzerland]] Zimmermann first began his career at L’Oréal Germany in 1989. Having initially signed with the company for a 16-month V.S.N.C (Voluntary National Service Company), he went on the stay with L’Oréal until 1995. At L’Oréal he encountered the world of luxury products, marketing their leading perfumes including Paloma Picasso, Armani and Ralph Lauren.<ref name="worldtempus"/>
In 1995, Alain Zimmermann joined the jewelry and watch brand Cartier in Germany. Four years later he transferred from Munich to Paris, where he was appointed to International Development Director of the Cartier perfume range.<ref name="worldtempus"/>
Zimmermann joined IWC, the luxury watchmakers from Schaffhausen, in 2002. In what was his first foray into haute horology, Zimmerman quickly learned about fine watchmaking through top experts. Zimmermann remained at IWC for almost five years and held a series of international sales and marketing roles.<ref name="worldtempus"/>
In 2006, Zimmermann moved to Julius Baer, the private bank based in Zurich. There, he held the position of Marketing & Communications Managing Director for a period of three years, before returning to IWC as the Chief Marketing Officer.<ref name="worldtempus"/>
In 2009, Alain Zimmermann assumed his current position at the Swiss-based luxury watch manufacturer Baume et Mercier as CEO.<ref>{{cite web|url=http://www.baume-et-mercier.com/alain-zimmermann-appointed-ceo-of-baume-et-mercier |title=Alain Zimmermann appointed CEO of Baume & Mercier |author= |date=September 2009 |work= |publisher=Baume & Mercier |access-date=2 April 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120325093810/http://www.baume-et-mercier.com/alain-zimmermann-appointed-ceo-of-baume-et-mercier |archive-date=25 March 2012 |df= }}</ref><ref name="Baume & Mercier Taps Peter Lindbergh">{{cite web | url=http://www.wwd.com/media-news/fashion-memopad/baume-mercier-taps-peter-lindbergh-7595089?src=nl/mornReport/20140317 | title=Baume & Mercier Taps Peter Lindbergh | publisher=WWD | date=16 March 2014 | accessdate=18 March 2014 | author=Diderich, Joelle}}</ref> Over the next six years Zimmermann successfully implemented his primary goals of giving the meaning of the company's logo palpability and to firmly adhere to make luxury watches affordable for a much bigger clientele.<ref>{{cite web |url=https://www.hautetime.com/introducing-the-clifton-1830-five-minute-repeater-pocket-watch-a-limited-series-anniversary-timepiece-from-baume-mercier/70436/ |title=Introducing The Clifton 1830 Five Minute Repeater Pocket Watch, A Limited Series Anniversary Timepiece From Baume & Mercier |author=Victoria Townsend |date=15 October 2015 |publisher=hautetime.com |access-date=25 April 2023}}</ref>
On June 1, 2018, Geoffroy Lefebvre, the then Deputy CEO of Jaeger-LeCoultre took over from Zimmermann. He became the Richemont Group's new E-distribution Strategic Project Director, a move which had been widely prepared for.<ref>{{cite web |url=https://monochrome-watches.com/massive-shakeups-again-at-richemont-new-ceos-for-jaeger-lecoultre-and-baume-mercier/ |title=Massive Shake-ups Again at Richemont - Incl. New CEOs for JLC and Baume & Mercier |author=Brice Goulard |date=25 April 2018 |publisher=monochrome-watches.com |access-date=25 April 2023}}</ref><ref>{{cite web |url=https://www.dayandnightmagazine.com/baume-mercier-announces-new-ceo/ |title=Baume & Mercier announces new CEO |date=2 June 2018 |publisher=dayandnightmagazine.com |access-date=25 April 2023}}</ref><ref>{{cite web |url=https://www.timewerke.com/?p=6540 |title=Change of Guard at Baume & Mercier |author=Timmy Tan |date=15 May 2018 |publisher=timewerke.com |access-date=25 April 2023}}</ref>
On November 19, 2020, the Digital Luxury Group announced that Alan Zimmermann would join them as Managing Partner and Board Member.<ref>{{cite web |url=https://digitalluxurygroup.com/news/alain-zimmermann-joins-dlg-as-managing-partner-board-member |title=Alain Zimmermann joins DLG as Managing Partner & Board Member |date=19 November 2020 |publisher=digitalluxurygroup.com |access-date=25 April 2023}}</ref>
==Personal== Zimmermann lives with his wife and two children in Switzerland,<ref name="worldtempus"/> where he pursues his passion for skiing and photography among other interests.<ref>{{cite web|url=http://www.gmtmag.com/en/26_fre_zimmermann.php |title=Alain Zimmermann: CEO, Baume & Mercier is crazy about... skiing |author= |date= |work= |publisher=Great Magazine of Timepieces |access-date=2 April 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120401131840/http://www.gmtmag.com/en/26_fre_zimmermann.php |archive-date=1 April 2012 |df= }}</ref>
==References== {{Reflist}}
==External links== ===Interviews=== *"[http://www.worldtempus.com/fr/actualites/a-la-une/detail/article/1329298038-baume-mercier-la-revitalisation-integrale/ Baume & Mercier - La revitalisation intégrale] {{Webarchive|url=https://web.archive.org/web/20120219081454/http://www.worldtempus.com/fr/actualites/a-la-une/detail/article/1329298038-baume-mercier-la-revitalisation-integrale/ |date=2012-02-19 }}" (Worldtempus, 14 February 2012) *"[https://www.wsj.com/article/BT-CO-20120117-710541.html Interview: Richemont's Baume & Mercier Nears Break Even]{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }}" (Dow Jones Newswires, 17 January 2012) *"[https://web.archive.org/web/20110726195514/http://www.worldtempus.com/en/news/top-news/detail/article/1296051126-baume-mercier-recaptures-lifes-moments/ Baume & Mercier - Recaptures Life’s Moments]" (Worldtempus, 26 January 2011)
===Video=== *"[http://www.watchmatchmaker.com/2_womens_watches/exclusive-ceo-of-baume-mercier-alain-zimmermann-talks-about-2012-collection.html%20 CEO of Baume & Mercier Alain Zimmermann Talks About 2012 Collection]" (Watchmatchmaker.com, 26 January 2012) *"[http://www.cnn.com/video/?/video/business/2012/01/17/luxury-baume-mercier.cnn#/video/business/2012/01/17/luxury-baume-mercier.cnn Watchmaker sets sights on the future]" (CNN interview with Monita Rajpal, 17 January 2012) *"[https://web.archive.org/web/20120202084433/http://www.thewatches.tv/en/watchthis/baume-mercier-talk-with-alain-zimmermann-on-the-brands-new-positioning/ Baume & Mercier - New Brand Positioning with Alain Zimmermann]" (Thewatches.tv, 2012)
{{DEFAULTSORT:Zimmermann, Alain}} Category:Living people Category:1967 births Category:20th-century Swiss businesspeople Category:21st-century Swiss businesspeople Category:20th-century German businesspeople Category:21st-century German businesspeople