{{Use dmy dates|date=July 2017}} {{infobox shopping mall | name = Affinity Lancashire | image = | caption = | location = [[Fleetwood, Lancashire]], [[England]] | coordinates = {{coord|53.9167|-3.0151|display=inline,title|region:GB_scale:5000}} | address = Affinity Lancashire Anchorage Road Fleetwood Lancashire FY7 6AE | opening_date = {{Start date and age|1995|df=yes}} | previous_names = Freeport Fleetwood | developer = [[Savills|Savills UK Ltd]] | manager = | owner = [[Frasers Group]] | number_of_stores = 40+ | number_of_anchors = | floor_area = | parking = 700 | floors = | website = {{url|https://affinityoutlets.com/lancashire}} }}
'''Affinity Lancashire''' is a shopping and leisure [[outlet store|outlet]] in the port town of [[Fleetwood]], [[Lancashire]], England. It is owned by [[Frasers Group]] and managed by CBRE.<ref name="Contact Us">{{cite web|url=https://www.freeport-fleetwood.com/plan-your-visit/contact-us/|title=Contact Us|publisher=Freeport Fleetwood|access-date=13 July 2017}}</ref><ref>{{Cite web |last=Group |first=The Completely |last2=Oliver |first2=Jack |date=2025-08-12 |title=Affinity outlet shopping portfolio reaches 98% occupancy |url=https://news.completelyretail.co.uk/frasers-groups-affinity-outlet-shopping-portfolio-reaches-98-occupancy/ |access-date=2025-12-22 |website=Completely Retail News |language=en}}</ref>
Affinity Lancashire is located adjacent to Wyre Dock and marina. Retailers include - [[The Body Shop|Body Shop]], [[Cadbury]], [[Claire's|Claire's Accessories]], [[Clarks Shoes|Clarks Outlet]], [[Mountain Warehouse]], [[Hallmark Cards]], [[Regatta (clothing)|Regatta]], [[Home Bargains]], [[Next (retailer)|Next]], [[Sports Direct]], Moss Bros, The Fragrance Shop and [[The Works (retailer)|The Works]] among others. They currently home over 40 named brands.<ref name="Stores">{{cite web|url=https://affinityoutlets.com/lancashire/stores/|title=Stores|publisher=Freeport Fleetwood|access-date=13 July 2017}}</ref>
The centre claims up to 60% off [[List price|RRP]], with new season and outlet stock available in stores.
It is home to several other hospitality retailers, including [[McDonald's]], [[Costa Coffee]] and the Coffee Box & Bistro.
The site opened on 11 July 1995 as Freeport Fleetwood and was part of a regeneration scheme for the docks. In 2006 the outlet received a £8.6 million revamp which included the opening of new stores and dozens of new jobs.
In 2018 the centre went through a re-branding and was renamed Affinity Lancashire.<ref>{{cite news |title=Fylde coast shopping outlet finds Affinity for its new name |url=https://www.blackpoolgazette.co.uk/news/fylde-coast-shopping-outlet-finds-affinity-its-new-name-1027517 |access-date=4 June 2022 |work=Blackpool Gazette. |date=27 May 2018 |language=en}}</ref> This change was part of the relaunch of the previous Freeport branded outlet centres group across the UK; Affinity Lancashire, Affinity Staffordshire, Affinity Devon and Affinity Sterling Mills.<ref name="Shopping Mecca a Huge Boost for Jobs">{{cite web|author=Blackpool Gazette|title=Shopping Mecca a Huge Boost for Jobs|url=http://www.blackpoolgazette.co.uk/news/business/shopping-mecca-a-huge-boost-for-jobs-1-370863|publisher=Johnston Publishing Ltd|date=March 29, 2006}}</ref>
The outdoor centre is dog-friendly and is known for its seasonal, free family events.
Affinity Lancashire has parking spaces for up to 700 vehicles and ten coaches. It is served directly by the [[Blackpool Transport]] bus service 1 and is a five-minute walk from the [[Fisherman's Walk tram stop]] on the [[Blackpool Tramway]].
The centre is fully accessible and provides free wheelchair hire.
==References== {{reflist}}
{{Shopping centres in Northwest England}}
[[Category:Shopping centres in Lancashire]] [[Category:Buildings and structures in Fleetwood]]