{{short description|Russian advertising network website}} {{Multiple issues| {{Notability|1=Companies|date=March 2025}} {{Primary sources|date=March 2025}} {{Unreliable sources|date=March 2025}} }} {{Infobox website | name = Advmaker | logo = Logo Advmaker.png | logocaption = | screenshot = | collapsible = | collapsetext = | caption = | url = {{URL|http://advmaker.net/}} | commercial = Yes | type = Advertising network | registration = Required | language = Russian, English | num_users = | content_license = | programming language = | owner = | author = | editor = | launch_date = {{Start date and age|2008|df=yes}} | revenue = | current_status = Active | footnotes = }}
'''Advmaker''' is an affiliate program for internet advertising in Runet. It features approximately 17,000 advertising spaces, reaching over 100 million visitors and generating three billion page views per month.<ref name="bilznaet">{{cite news|url=http://billznaet.ru/test-drajv-advmaker|title=Тест-драйв. Advmaker|date=2014-04-08|publisher=billznaet.ru|access-date=2014-08-03|archive-url=https://web.archive.org/web/20140625101403/http://billznaet.ru/test-drajv-advmaker|archive-date=2014-06-25|url-status=dead}}</ref> The program is designed for webmasters and site owners seeking to place advertisements on their web projects, as well as for advertisers.
== History == Advmaker, an advertising network, was founded in April 2008.<ref name="adv">{{cite web|url=https://advmaker.net/about/|title=О компании|publisher=advmaker.net|access-date=2014-08-03}}</ref> By the following year, it ranked among the top 50 websites in Russia (23rd place),<ref>{{cite news|url=http://www.sarafannoeradio.org/analitika/271-top-100-saitov-rosii-2009.html |title=Рейтинг популярности сайтов России 2009, ТОП-100 |date=2009-12-29 |publisher=sarafannoeradio.org |access-date=2014-08-03 |url-status=dead |archive-url=https://web.archive.org/web/20140712112719/http://www.sarafannoeradio.org/analitika/271-top-100-saitov-rosii-2009.html |archive-date=2014-07-12 }}</ref> Ukraine (28th place),<ref>{{cite news |url=http://www.rbc.ua/ukr/digests/show/top_50_samyh_poseshchaemyh_saytov_ukrainy23032010|title=Топ-50 самых посещаемых сайтов Украины |date=2010-03-23 |publisher=rbc.ua |access-date=2014-08-03}}</ref> Belarus (32nd place),<ref>{{cite news |url=http://www.sarafannoeradio.org/analitika/410-sayty-belarusi.html |title=100 самых популярных сайтов Беларуси |date=2010-05-18 |publisher=arafannoeradio.org |access-date=2014-08-03 |url-status=dead |archive-url=https://web.archive.org/web/20140808043712/http://www.sarafannoeradio.org/analitika/410-sayty-belarusi.html |archive-date=2014-08-08 }}</ref> and Kazakhstan (25th place).<ref>{{cite news |url=http://profit.kz/news/5656/Top-100-sajtov-populyarnih-u-kazahstancev/ |title=Топ-100 сайтов, популярных у казахстанцев |date=2010-03-17 |publisher=profit.kz |access-date=2014-08-03}}</ref> In 2010, according to a published Google ranking, the company was listed among the top 1,000 websites worldwide.<ref>{{cite news|url=http://www.rbcdaily.ru/media/562949978989008|title=Google всех подсчитал|author=ВИТАЛИЙ ПЕТЛЕВОЙ|date=2010-05-31|publisher=rbcdaily.ru|access-date=2014-08-04}}</ref>
In 2014, Advmaker participated in the second annual RACE Awards 2014, competing in the category of "Breakthrough of the Year in the Lead Generation Market".<ref>{{cite news |url=http://blog.advmaker.net/advmaker-uchastvuet-vo-vtoroj-ezhegodnoj-premii-race-awards-2014/ |title=Advmaker участвует в номинации второй ежегодной премии RACE Awards 2014 |date=2014-07-04 |publisher=advmaker.net |access-date=2014-08-03 |url-status=dead |archive-url=https://web.archive.org/web/20140808051604/http://blog.advmaker.net/advmaker-uchastvuet-vo-vtoroj-ezhegodnoj-premii-race-awards-2014/ |archive-date=2014-08-08}}</ref> Additionally, on October 3–4, 2014, the company served as the Wi-Fi sponsor for the marketing and affiliate programs exhibition Russian Affiliate Congress & Expo (RACE).<ref>{{cite news|url=http://race-expo.ru/ru/cponsorami-race-vystupyat-professionaly-v-oblasti-internet-reklamy-advmaker|title=Cпонсорами RACE выступят профессионалы в области интернет-рекламы Advmaker!|date=2014-07-10|publisher=race-expo.ru|access-date=2014-08-05}}</ref>
In 2015, according to the analytical research project Ruward: Track, the company ranked first among the eight major players in the Russian internet banner network market. The ranked networks included Advmaker, Kadam, ADSkape, Post Banners, Propeller Ads, AdForse, and Traffic.ru.<ref>{{cite web|url=http://track.ruward.ru/banners/201503?fb_action_ids=10205638914924777&fb_action_types=og.likes|title=Исследование популярности систем баннерной рекламы Рунета 2015|publisher=track.ruward.ru|access-date=2015-03-23|archive-date=2015-04-02|archive-url=https://web.archive.org/web/20150402171635/http://track.ruward.ru/banners/201503?fb_action_ids=10205638914924777&fb_action_types=og.likes|url-status=dead}}</ref><ref>{{cite news|url=http://www.cossa.ru/news/244/99173/|title=Исследование популярности систем баннерной рекламы (развлекательный сегмент) Рунета 2015|date=2015-03-19|publisher=cossa.ru|access-date=2015-03-23|archive-date=2015-03-22|archive-url=https://web.archive.org/web/20150322104924/http://www.cossa.ru/news/244/99173/|url-status=dead}}</ref>
== Requirements for webmasters == Before being added to the network, all websites undergo moderation. Website owners participating in Advmaker earn income through clicks or impressions, with payments issued once a month.
Any site that complies with applicable laws and targets a Russian-speaking audience can join the advertising network, provided it meets the following criteria: * A minimum of 500 unique visitors per day * An average of more than three visits per visitor * Russian traffic accounting for over 50% of total traffic<ref>{{cite web|url=https://advmaker.net/webmasters/conditions/|title=Условия приема|publisher=advmaker.net|access-date=2014-08-03}}</ref>
Additionally, websites hosted on free platforms such as Narod.ru or Ucoz are eligible to join Advmaker. The network also offers a referral system, and scheduled payments are made twice a month.<ref name="inter">{{cite news|url=http://kurilo.pro/2014/intervyu-s-advmarket-my-luchshe-adsense-i-rsya.html|title=Интервью с Advmaker: мы лучше AdSense и РСЯ|date=2014-05-24|publisher=kurilo.pro|access-date=2014-08-03|archive-url=https://web.archive.org/web/20140804142027/http://kurilo.pro/2014/intervyu-s-advmarket-my-luchshe-adsense-i-rsya.html|archive-date=2014-08-04|url-status=dead}}</ref>
== Requirements for advertisers == The minimum advertising budget required is 5,000 rubles. Websites participating in the network must meet the following conditions: * No pop-under (click-under) ads * No erotic materials, viruses, or malicious scripts * Unique content * Not hosted on a free hosting service<ref>{{cite web|url=https://advmaker.net/advertisers/conditions/|title=Условия приема|publisher=advmaker.net|access-date=2014-08-03}}</ref>
== Types of advertising == * Clickunder * Slide banners * Web banner * Top Scroll * Preloader banners * Video banners * Mobile redirect * Branding
== Clients == Major companies such as Yandex, mail.ru, Google, Lingualeo, Svyaznoy, and MeGoGo cooperate with Advmaker.<ref name="bilznaet" /> The company has also been bootstrapping online games for over six years, collaborating with notable developers including Wargaming, Panzar, Zzima.com, Bigpoint, Nival, and Gaijin Entertainment, among others.<ref>{{cite web|url=https://advmaker.net/clients/|title=Наши клиенты|publisher=advmaker.net|access-date=2014-08-03}}</ref>
According to statistics, in 2013, Advmaker attracted 4,217,515 players for its 20 largest clients. In 2014, the company aimed to attract more than six million players. Advmaker covers approximately 10% of the online gaming market in Russia.<ref>{{cite news|url=http://www.cossa.ru/articles/211/74737/|title=Как привлечь 5 миллионов игроков в онлайн-игры|date=2014-05-08|publisher=cossa.ru|access-date=2014-08-03}}</ref>
==References== {{reflist}}
==External links== *[https://advmaker.net/ Official Website]
Category:Online marketplaces of Russia Category:Online advertising services and affiliate networks