{{short description|Online marketing and Web analytics software}} {{Promotional|article's "History" section|date=December 2022}}
{{Infobox software | name = Adobe Experience Cloud | logo = | logo_size = 200 | logo caption = Adobe Marketing Cloud icon | screenshot = | caption = Adobe Marketing Cloud icon | developer = Adobe<ref name="Adobe-AMC">{{cite web | url=https://experienceleague.adobe.com/docs/experience-manager-cloud-service/content/overview/terminology.html?lang=en#:~:text=AEM%20as%20a%20Cloud%20Service%20currently%20supports%20Azure.%20AWS%20support%20is%20a%20roadmap%20item | title=Adobe Experience Manager as a Cloud Service - Terminology | publisher=Experience League, Adobe | access-date=August 9, 2022 | author=Adobe | archive-date=August 9, 2022 | archive-url=https://web.archive.org/web/20220809141321/https://experienceleague.adobe.com/docs/experience-manager-cloud-service/content/overview/terminology.html?lang=en#:~:text=AEM%20as%20a%20Cloud%20Service%20currently%20supports%20Azure.%20AWS%20support%20is%20a%20roadmap%20item | url-status=live }}</ref> | released = {{start date|2012|10|24}} | operating system = Windows, Linux, OS X<ref name="Adobe-AMC"/> | language = Multilingual | genre = Software suite, cloud applications | license = Software as a service | website = {{Official URL}}}}
'''Adobe Experience Cloud''' ('''AEC'''), formerly '''Adobe Marketing Cloud''' ('''AMC'''), is a collection of integrated online marketing and web analytics products by Adobe.
==History== On September 15, 2009, Adobe Systems announced its intention to purchase Omniture, Inc., a company specializing in online marketing and web analytics based in Orem, Utah. The acquisition, valued at $1.8 billion, was finalized on October 23, 2009. Post-acquisition, Omniture's offerings were progressively integrated into what is now known as Adobe's Digital Marketing Business Unit, alongside other acquisitions such as Day Software and Efficient Frontier.
Adobe Experience Cloud, initially known as Adobe Marketing Cloud, was unveiled in October 2012<ref>{{Cite web |date=2012-10-24 |title=Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches {{!}} Adobe Newsroom |url=https://news.adobe.com/news/news-details/2012/Media-Alert-Solutions-Unveiled-for-Adobe-Marketing-Cloud-Provocative-New-Campaign-Launches/default.aspx |url-status=live |archive-url=https://web.archive.org/web/20230821025403/https://news.adobe.com/news/news-details/2012/Media-Alert-Solutions-Unveiled-for-Adobe-Marketing-Cloud-Provocative-New-Campaign-Launches/default.aspx |archive-date=2023-08-21 |access-date=2018-10-02 |website=news.adobe.com |language=en}}</ref> as part of Adobe's strategy to phase out the Omniture brand.<ref name="Forbes-Omniture">{{cite web |date=September 16, 2009 |title=Adobe Buys Omniture, Opens Gate to Advertising |url=https://www.forbes.com/2009/09/16/adobe-omniture-advertising-cmo-network-adobe.html |url-status=live |archive-url=https://web.archive.org/web/20140222042407/http://www.forbes.com/2009/09/16/adobe-omniture-advertising-cmo-network-adobe.html |archive-date=February 22, 2014 |access-date=January 13, 2014 |work=Forbes magazine}}</ref><ref name="Associated Press">{{cite web |date=September 15, 2009 |title=Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion |url=https://www.nytimes.com/2009/09/16/technology/companies/16adobe.html?_r=0 |url-status=live |archive-url=https://web.archive.org/web/20171107112224/http://www.nytimes.com/2009/09/16/technology/companies/16adobe.html?_r=0 |archive-date=November 7, 2017 |access-date=January 5, 2014 |work=New York Times |agency=Associated Press}}</ref> The suite integrates products from the acquired company, Omniture, along with other services into a unified cloud service.
Adobe Experience Cloud encompasses analytics, social, advertising, media optimization, targeting, web experience management, journey orchestration, and content management services, hosted on Microsoft Azure. The eight main applications are Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer,<ref>{{Cite web |title=Adobe Media Optimizer is now Adobe Advertising Cloud |url=https://www.adobe.com/au/advertising/media-optimizer.html |url-status=live |archive-url=https://web.archive.org/web/20201201131910/https://www.adobe.com/au/advertising/media-optimizer.html |archive-date=2020-12-01 |access-date=2021-03-16}}</ref> Adobe Campaign (both Classic and Standard versions), Audience Manager, and Primetime.
In 2013, Adobe acquired Satellite TMS from Search Discovery and rebranded it as Adobe Dynamic Tag Management (Adobe DTM). Then launched Adobe Launch in 2018, its tag management system.
Adobe announced the acquisition of Magento for $1.68 billion on May 21, 2018.<ref>{{cite news |date=21 May 2018 |title=Adobe to acquire Magento for 1.6B |url=https://techcrunch.com/2018/05/21/adobe-to-acquire-magento-for-1-6-b/ |url-status=live |archive-url=https://web.archive.org/web/20181016064208/https://techcrunch.com/2018/05/21/adobe-to-acquire-magento-for-1-6-b/ |archive-date=16 October 2018 |access-date=23 October 2018}}</ref> This acquisition aimed to incorporate commerce features into the Adobe Experience Cloud. Later that same year, on September 20, Adobe acquired Marketo,<ref>{{cite news |date=20 September 2018 |title=Adobe buys Marketo for $4.75 billion |url=https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ |url-status=live |archive-url=https://web.archive.org/web/20190806234148/https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ |archive-date=6 August 2019 |access-date=23 October 2018}}</ref> a marketing automation company.
By 2021, Adobe Experience Platform Launch was slated to be integrated into the Adobe Experience Platform as part of a broader suite of data collection technologies.<ref>{{cite news |date=25 July 2021 |title=Renamed & Rebranded: Adobe Launch |url=https://www.ourpcgeek.com/renamed-rebranded-adobe-launch/ |url-status=live |archive-url=https://web.archive.org/web/20220107102551/https://www.ourpcgeek.com/renamed-rebranded-adobe-launch/ |archive-date=7 January 2022 |access-date=7 January 2022}}</ref>
==Products== * ''Adobe Experience Manager'' (AEM)<ref>{{cite web |title=Adobe Experience Manager |url=https://www.adobe.com/marketing/experience-manager.html |website=adobe.com |publisher=Adobe |access-date=5 December 2018 |archive-date=27 May 2020 |archive-url=https://web.archive.org/web/20200527062002/https://www.adobe.com/marketing/experience-manager.html |url-status=live }}</ref> is an enterprise content management system<ref>{{cite news |title=Forrester Names Web Content Management Leaders |url=https://www.cmswire.com/digital-experience/forrester-names-web-content-management-leaders-aprimo-updates-dam-more-news/ |access-date=5 December 2018 |publisher=CMSWire |date=2018-11-16 |archive-date=2018-12-06 |archive-url=https://web.archive.org/web/20181206102255/https://www.cmswire.com/digital-experience/forrester-names-web-content-management-leaders-aprimo-updates-dam-more-news/ |url-status=live }}</ref> and digital asset management.<ref>{{cite news |title=Gartner's Top 19 Enterprise Digital Asset Management Solutions |url=https://www.cmswire.com/digital-asset-management/gartners-top-19-enterprise-digital-asset-management-solutions/ |access-date=5 December 2018 |publisher=CMSWire |date=2018-07-03 |archive-date=2018-12-06 |archive-url=https://web.archive.org/web/20181206102326/https://www.cmswire.com/digital-asset-management/gartners-top-19-enterprise-digital-asset-management-solutions/ |url-status=live }}</ref> Before its acquisition, it was formerly known as Day CQ5. ** In 2019, Adobe launched a new product under the AEM family known as Edge Delivery Services (EDS), which moves away from the traditional Sling architecture towards an edge-based architecture.<ref>{{cite web |title=Edge Delivery Services Overview |url=https://experienceleague.adobe.com/en/docs/experience-manager-cloud-service/content/edge-delivery/overview |website=experienceleague.adobe.com |publisher=Adobe |date=18 May 2026 |access-date=28 May 2026}}</ref> * ''Adobe Campaign''<ref>{{cite web |title=Adobe Campaign Manager |url=https://www.adobe.com/marketing/campaign.html |website=adobe.com |publisher=Adobe |access-date=20 June 2020 |archive-date=20 June 2020 |archive-url=https://web.archive.org/web/20200620051442/https://www.adobe.com/marketing/campaign.html |url-status=live }}</ref> is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more.<ref name="Adobe">{{cite news |url=https://www.adobe.com/content/dam/acom/au/marketing-cloud/playbook/Adobe-Campaign.pdf |title=Operational Playbook: Adobe Campaign |publisher=Adobe |access-date=2013-05-23 |archive-date=2015-08-24 |archive-url=https://web.archive.org/web/20150824024158/http://www.adobe.com/content/dam/acom/au/marketing-cloud/playbook/Adobe-Campaign.pdf |url-status=live }}</ref> This software is based on Algorithmic Marketing to provide personalization. The software was formerly known as Neolane. Currently, Adobe has two separate versions of the product in the name of Adobe Campaign Classic and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.* * ''Adobe Audience Manager'' (AAM)<ref>{{Cite web|title=Algorithmic Models Overview|url=https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/algorithmic-models/algo-models-overview.html|access-date=2020-08-14|website=docs.adobe.com|archive-date=2020-08-14|archive-url=https://web.archive.org/web/20200814152048/https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/algorithmic-models/algo-models-overview.html|url-status=live}}</ref> is a data management platform. This software is based on algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and predictive analytics.<ref>{{Cite web|title=Adobe to Acquire Workfront|url=https://news.adobe.com/news/news-details/2020/Adobe-to-Acquire-Workfront/default.aspx|access-date=2021-01-01|website=news.adobe.com|archive-date=2020-12-21|archive-url=https://web.archive.org/web/20201221125454/https://news.adobe.com/news/news-details/2020/Adobe-to-Acquire-Workfront/default.aspx|url-status=live}}</ref> * ''Adobe Analytics'' (formerly ''Omniture''), is a widely used tool for web analytics. The tool allows users to define tags embedded in web pages for tracking purposes in order to create customized metrics that can be used for digital marketing and user behavior analysis. Within Adobe Analytics, a tool called Data Warehouse is also provided for scheduling and delivering raw data by email or to FTP server for further data analysis. Unlike some alternatives such as Google Analytics, Adobe Analytics has no free version.
==References== {{Reflist|32em}}
{{Adobe Systems}} {{Content management systems}} {{Software distribution}}
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