90min

{{Short description|News platform}} {{Infobox dot-com company | name = 90min | logo = 90min website logo.png | logo_size =  | logo_alt = | collapsible =  | screenshot = | screenshot_size =  | screenshot_alt = | caption = | type = | traded_as = | founded =  | predecessor = FTBpro.com | location = London | country = United Kingdom | country_of_origin = Israel | locations = | area_served = Worldwide | founder = {{ubl|Yuval Larom|Asaf Peled|Gilad Beiman}} | CEO = Asaf Peled | key_people = | industry = | services = Sports news | international = yes | owner = | employees = | url = {{url|http://www.90min.com/|90min.com}}, {{url|http://www.90min.tr/|90min.tr}} | alexa = | website_type = | advertising = | users = | language = {{flatlist|*English *German *Spanish *Italian *French *Turkish *Portuguese *Vietnamese *Thai *Indonesian}} | launched = 2011 | current_status = Active | native_clients = | footnotes = }} '''90min''' is a technology-enabled football news platform, which produces Internet content covering various football leagues. The content offered by the platform is user-generated following the principles of citizen journalism. The first London based company website was launched in 2011 as FTBpro.com by Israeli entrepreneurs Yuval Larom, Asaf Peled, and Gilad Beiman, a group which operates today as Minute Media.

==History== 90min was founded in late 2011, as FTBpro, by Yuval Langdon, Asaf Peled, Gilad Beiman.<ref name="geek">{{cite web | url=http://www.geektime.co.il/ftbpro-raises-5-8-million-dollars/ | title=הישראלית מגייסת 5.8 מיליון דולרים FTBPro | publisher=Geektime.co.il | date=May 8, 2013 | access-date=March 28, 2016 | author=Bar, Avishai | language=he}}</ref><ref name="globes2">{{cite web | url=http://www.globes.co.il/en/article-israeli-soccer-media-platform-90min-raises-15m-1001071674 | title=Israeli soccer media platform 90min raises $15m | publisher=Globes.co.il | date=October 6, 2015 | access-date=March 29, 2016 | author=Goldenberg, Roy}}</ref> Prior to 90min, Peled worked for Cisco Systems for four years,<ref>{{cite web | url=https://www.bloomberg.com/news/2013-09-09/israel-based-football-website-is-turning-fans-love-of-the-game-into-a-new-media-business.html | title=Israel-Based Football Website Is Turning Fans' Love of the Game Into a New Media Business | publisher=Bloomberg | date=September 9, 2013 | access-date=March 28, 2016 | author=Ackerman, Gwen}}</ref> while Beiman was among the founders of the Israeli Web portal Tapuz.<ref name="geek" /> The initial idea for the website came as the founders, all of them football fans, noticed that there was little investment in football-related start-ups.<ref name="big1">{{cite web | url=https://www.sportindustry.biz/features/big-interview-90min | title=The Big Interview - 90min | publisher=Sportindustry.biz | date=November 6, 2014 | access-date=March 29, 2016}}</ref> Shortly after its establishment the company raised $300,000 by angel investors including Shahar Erez and Boaz Dinte.<ref name="geek" /> In a second funding round in 2012 the company managed to raise $5.8 million from Battery Ventures and ''Gemini Israel Ventures'', stating that the funding would be used for the geographic expansion of the company.<ref>{{cite web | url=http://www.globes.co.il/en/article-1000842529 | title=Soccer fans site FTBpro raises $5.8m | publisher=Globes.co.il | date=May 7, 2013 | access-date=March 28, 2016}}</ref><ref>{{cite web | url=http://www.finsmes.com/2013/05/ftbpro-raises-5-8m-funding.html | title=FTBpro Raises $5.8M in Funding | publisher=Finsmes.com | date=May 7, 2013 | access-date=March 28, 2016}}</ref>

Another $18 million were raised in 2014 by former investors Battery Ventures and Gemini Israel Ventures, as well as new investors including UK-based ''Dawn Capital''.<ref name="jbn">{{cite web | url=http://jewishbusinessnews.com/2014/03/27/asaf-peled-closes-a-18-million-funding-round-for-ftbpro/ | title=Asaf Peled Closes a $18 Million Funding Round for FTBpro | publisher=Jewish Business News | date=March 27, 2014 | access-date=March 29, 2016 | author=Raz, Gali}}</ref><ref name="Venturebeat">{{cite web | title = Minute Media raises $17 million for sports and esports digital publishing platform | url = https://venturebeat.com/2018/05/15/minute-media-raises-17-million-for-sports-and-esports-digital-publishing-platform/ | website = venturebeat.com| date = 15 May 2018| access-date = 5 August 2020}}</ref><ref name="startups">{{cite web | url=http://startups.co.uk/global-football-network-ftbpro-raises-18m-to-launch-platform-across-south-east-asia/ | title=Global football network FTBpro raises $18m to launch platform across South East Asia | publisher=startups.co.uk | date=March 26, 2014 | access-date=March 29, 2016 | author=Dunsby, Megan}}</ref> The funding was to be used for expansion to new markets, for the opening of new offices in Southeast Asia, and for the enrichment of the site's video and mobile content.<ref name="jbn"/> Approaching the end of 2014 the website was renamed from FTBpro to 90min.<ref name="big1"/> The last funding round ended in October 2015, and it raised a total of $15 million.<ref name="globes2" /><ref name="techcrunch">{{cite news | url=https://techcrunch.com/2015/10/06/90min-scores-15m/ | title=Football Media Platform 90min Scores $15M Further Funding | work=TechCrunch | date=October 6, 2015 | access-date=March 29, 2016 | author=O'Hear, Steve}}</ref> The round was led by German media company ProSiebenSat.1 Media, an investment that aimed toward the establishment of a joint venture targeting the German football market, also receiving funds from previous investors.<ref name="techcrunch"/> As of 2016, 90min was a subsidiary of Minute Media, along with other brands such as FanSided, 12Up, and Mental Floss.<ref name="MinuteM">{{cite news |title=Minute Media raises $40M more for its user-generated, syndication-based sports publishing platform |last1=Lunden |first1=Ingrid |url=https://techcrunch.com/2020/02/25/minute-media-40-million-publishing/| work=Tech Crunch |date=February 29, 2020 |access-date=February 3, 2022}}</ref> Minute Media, a technology and content company,<ref name="adweek">{{cite web |last1=Jerde |first1=Sarah |title=Minute Media Acquires Mental Floss |url=https://www.adweek.com/digital/minute-media-acquires-mental-floss/ |website=AdWeek |date=September 20, 2018 |access-date=March 2, 2022}}</ref> entered into a joint venture with India's HT Media, in July 2016. The partnership launched 90min in India, for football fans in South Asia.<ref name="Mint">{{cite news |title=HT Media forms joint venture with football portal |last1=Choudhary |first1=Vidhi |url=https://www.livemint.com/Companies/CYIiRCAKOspF3ZDqR3ATAM/HT-Media-forms-joint-venture-with-football-portal.html| work=Livemint |date=June 29, 2016 |access-date=February 3, 2022}}</ref> In October 2017, 90min struck a deal with Sports Illustrated to provide video content for the latter's Planet Fútbol platform.<ref name="futball">{{cite news |title=90MIN TO SUPPLY SPORTS ILLUSTRATED WITH GLOBAL CONTENT |last1= |first1= |url=https://www.sportindustry.biz/news/90min-supply-sports-illustrated-global-content | work=Livemint |date=October 13, 2017 |access-date=February 3, 2022}}</ref> The Spanish-language version of the platform, Planeta Fútbol, was also included in the agreement. 90min also partnered with the platform SportsHero to provide football-related content.<ref name="Australian">{{cite news |title=$1m injection for SportsHero app |last1=Adhikari |first1= Supratim|url=https://www.sportindustry.biz/news/90min-supply-sports-illustrated-global-content | work=The Australian|date=November 27, 2017 |access-date=February 3, 2022}}</ref>

==Services== 90min has developed and provides an online platform that shares football related content for desktop and mobile devices,<ref>{{cite web | url=http://www.advertising.aol.co.uk/2015/03/11/90min-private-marketplace-powered-by-aol-platforms-adap-tv-enab/ | title=90min private marketplace powered by AOL Platforms' Adap.tv enables addressable advertising | publisher=AOL Advertising | date=March 11, 2015 | access-date=March 29, 2016}}</ref> using video, text, listicles, slideshows, social round-ups and interactive polls as elements to create its articles.<ref name="globes2"/><ref name="big1"/> There is content creation on the platform in 11 different languages, namely English, German, Spanish, Italian, French, Turkish, Portuguese, Vietnamese, Thai, and Indonesian.<ref>{{cite web | url=http://www.90min.com/about | title=About us | date=17 May 2020 | publisher=90min.com | access-date=March 2, 2022}}</ref> The platform also allows football clubs to publish content from 90min on their websites.<ref name="marker">{{cite web | url=http://www.themarker.com/technation/1.2745374 | title=90min גייסה 15 מיליון דולר | publisher=TheMarker | date=October 6, 2015 | access-date=March 30, 2016 | author=Orpa, Inbal}}</ref>

Content is created by a professional team of editors and journalists throughout Europe, the United States, Asia, and Latin America. 90min editorial staff members are located in offices in London, Tel Aviv, New York City, Manila, and São Paulo. As of 2016, 90min accumulates an average of over 50 million monthly visitors to its website<ref name="Mint"/> and generates revenue via online advertising, with its clientele including the likes of Nike, Kia Motors, and Heineken.<ref name="marker"/><ref name="digiday">{{cite magazine | url=https://digiday.com/publishers/uk-publishers-using-facebook-instant-articles/ | title=How UK publishers are using Facebook Instant Articles | magazine=Digiday | date=December 15, 2015 | access-date=March 29, 2016 | author=Davies, Jessica}}</ref>

90min announced a new podcast called "Football Americana" in October 2021. Football Americana is hosted by former American professional soccer player, Yael Averbuch West.<ref name="Mediapost">{{cite news |title=Minute Media To Launch Second Season Of American Soccer Podcast |last1=Silber|first1=Tony|url=https://www.mediapost.com/publications/article/369658/minute-media-to-launch-second-season-of-american-s.html| work=Mediapost.com |date=December 23, 2021 |access-date=February 10, 2022}}</ref>

==References== {{reflist|2}}

==External links== *[http://www.90min.com/ 90min website] *[http://www.90min.tr/ 90min turkish website] Category:Companies based in London Category:Association football websites Category:Internet properties established in 2011 Category:Online companies of Israel