{{Use Australian English|date=August 2019}} {{Use dmy dates|date=August 2019}} The '''9th Annual ASTRA Awards''' was an event held on Thursday, 21 July 2011 at the Sydney Theatre.<ref>{{cite web|first=David|last=Knox|title=ASTRA Awards set for July|url=http://www.tvtonight.com.au/2011/04/astra-awards-set-for-july.html|publisher=tvtonight.com.au|date=18 April 2011|accessdate=1 May 2011}}</ref> The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.

==ASTRA Pioneer Award== The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.<ref>{{cite web|first=David|last=Knox|title=Premier Media CEO receives ASTRA Pioneer Award|url=http://www.tvtonight.com.au/2011/03/premier-media-ceo-receives-astra-pioneer-award.html|publisher=tvtonight.com.au|date=29 March 2011|accessdate=1 May 2011}}</ref>

==ASTRA Industry Excellence Awards== ===Platform Marketing=== {| class="wikitable sortable" width=90% ! style="background:#efefef;" class="unsortable" width="250"|Award ! style="background:#efefef;" width="300"|Campaign ! style="background:#efefef;" width="100"|Recipient ! style="background:#efefef;" class="unsortable" width="370"|Finalists ! style="background:#efefef;" class="unsortable"|Ref. |- ! Most Outstanding Marketing Campaign – Subscription Sales | {{sort|iQ Consideration Campaign|iQ Consideration Campaign}} | {{sort|Foxtel|Foxtel}} | {{smalldiv| * EOFYS 11 (Foxtel) * Try a New Life (Austar) * $1 a day (Austar)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011">{{cite web|first=David|last=Knox|title=2011 ASTRA Industry Excellence Awards: finalists|url=http://www.tvtonight.com.au/2011/03/2011-astra-industry-excellence-awards-finalists.html|publisher=tvtonight.com.au|date=15 March 2011|accessdate=1 May 2011}}</ref><ref name="ASTRAIndustryWinners2011">{{cite web|first=David|last=Knox|title=ASTRA Excellence Awards: winners|url=http://www.tvtonight.com.au/2011/03/astra-excellence-awards-winners.html|publisher=tvtonight.com.au|date=30 March 2011|accessdate=1 May 2011}}</ref> |- ! Most Outstanding Marketing Campaign – Subscriber Retention/Extension | {{sort|Christmas in HD|Christmas in HD}} | {{sort|Austar|Austar}} | {{smalldiv| * Austar for Business HD Sports Campaign (Austar) * Austar Rewards Trial (Austar)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |- ! Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign | {{sort|Aussie – Selling Houses Australia|Aussie – ''Selling Houses Australia''}} | {{sort|LifeStyle Channel, The|The LifeStyle Channel}} | {{smalldiv| * Jack Daniel's JD Set (Multi Channel Network & UM ([[Channel V Australia|Channel [V]]])) * Nivea Visage and ''Australia's Next Top Model, Series 6'' (Multi Channel Network & OMD Fuse (Fox8))}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |}

===Program and Channel Promotion=== {| class="wikitable sortable" width=90% ! style="background:#efefef;" class="unsortable" width="250"|Award ! style="background:#efefef;" width="300"|Promotion ! style="background:#efefef;" width="100"|Recipient ! style="background:#efefef;" class="unsortable" width="370"|Finalists ! style="background:#efefef;" class="unsortable"|Ref. |- ! Best On-Air Program Promotion | {{sort|Grand Designs: Imagine Building a Home Here|''Grand Designs'': Imagine Building a Home Here}} | {{sort|LifeStyle Channel, The|The LifeStyle Channel}} | {{smalldiv| * ''Australia's Next Top Model, Series 6'' Launch (Fox8)) * ''Tough Nuts'' – Coming Soon (The Crime and Investigation Network) * ''Spirited'' Launch Campaign (W Channel)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |- ! Most Outstanding Channel Image Spot | {{sort|Channel [V] – For The Love of Music|Channel [V] – For The Love of Music}} | {{sort|Channel [V]|[[Channel V Australia|Channel [V]]]}} | {{smalldiv| * Sci Fi Plus 2 (Sci Fi Channel)) * Vancouver Winter Olympic Games (Foxtel) * Get into UKTV (UKTV) * Honk if You're Human (BBC Knowledge)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |- ! Best PR/Communications Campaign | {{sort|Ben 10 Ultimate Alien 10.10.10|''Ben 10'' Ultimate Alien 10.10.10}} | {{sort|Cartoon Network|Cartoon Network}} | {{smalldiv| * Bear Grylls (Discovery Channel)) * ''Grand Designs Australia'' (The LifeStyle Channel) * ''Great Migrations'' Launch (National Geographic Channel)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |- ! Best Off-Air Program Promotion | {{sort|Grand Designs Australia|''Grand Designs Australia''}} | {{sort|LifeStyle Channel, The|The LifeStyle Channel}} | {{smalldiv| * ''ZingZillas'' Series Launch (CBeebies)) * ''Ben 10: Ultimate Alien'' (Cartoon Network) * ''Matthew Hayden’s Home Ground'' (The LifeStyle Channel) * ''[V] Guerilla Gigs'' ([[Channel V Australia|Channel [V]]])}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |- ! Best Marketing Campaign Under $50,000 | {{sort|Big Report, The|''The Big Report''}} | {{sort|Weather Channel, The|The Weather Channel}} | {{smalldiv| * Ultimate Alien Hunt (Cartoon Network)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |- ! Best Social/Digital Media Promotion | {{sort|[V] Oz Artist 2010|[V] Oz Artist 2010}} | {{sort|Channel [V]|[[Channel V Australia|Channel [V]]]}} | {{smalldiv| * Delhi Commonwealth Games Campaign (Foxtel) * ''Grand Designs Australia'' (The LifeStyle Channel) * ''[V] Guerilla Gigs'' ([[Channel V Australia|Channel [V]]])}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |}

===Technology=== {| class="wikitable sortable" width=90% ! style="background:#efefef;" class="unsortable" width="250"|Award ! style="background:#efefef;" width="300"|Promotion ! style="background:#efefef;" width="100"|Recipient ! style="background:#efefef;" class="unsortable" width="370"|Finalists ! style="background:#efefef;" class="unsortable"|Ref. |- ! Most Outstanding Use of Technology | {{sort|Vancouver Winter Olympic Games|Vancouver Winter Olympic Games}} | {{sort|Foxtel|Foxtel}} | {{smalldiv| * weatherchannel.com.au Relaunch (The Weather Channel) * Australian TV’s First Ever 3D Sports Broadcast (Fox Sports)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |- ! Most Outstanding {{-}} Use of Interactive Television | {{sort|Australia's Next Top Model|''Australia's Next Top Model'' – Chat On}} | {{sort|Fox8|Fox8}} | {{smalldiv| * Vancouver Winter Olympic Games (Foxtel)}} | style="text-align:center;"|<ref name="ASTRAIndustryFinalists2011"/><ref name="ASTRAIndustryWinners2011"/> |}

==References== {{reflist}}

==External links== * {{usurped|1=[https://web.archive.org/web/20070510120232/http://www.astraawards.com/ Official website of the ASTRA Awards]}} * [http://astra.org.au/ Official website of the Australian Subscription Television and Radio Association (ASTRA)]

{{ASTRA Awards years}}

Category:ASTRA Awards Category:2011 television awards Category:2011 in Australian television Category:2011 awards in Australia Category:2011 in Sydney Category:Organised events in Sydney