{{Short description|UK television programme}} {{Use dmy dates|date=April 2022}} {{Infobox television | image = | image_alt = | caption = | genre = Art listings | narrator = | theme_music_composer = | open_theme = | end_theme = | composer = | country = United Kingdom | language = English | num_seasons = | num_episodes = | list_episodes = | executive_producer = | producer = Tom Gutteridge and Mentorn Films | news_editor = <!-- Content editor or editors of a current affairs/political show such as Newsnight. --> | runtime = <!-- Reliable source required --> | company = Thames Television | network = ITV (South-East region) | first_aired = {{Start date|1987}} | last_aired = {{End date|1992}} }} '''''01-for London''''' is a Thames Television programme broadcast on ITV in South-East England between 1987 and 1992. It was a weekly arts listings programme developed in conjunction with ''Time Out'' magazine. The programme was produced by Tom Gutteridge and Mentorn Films. Its presenters includes Richard Jobson, Neil Mullarkey, Mark Webster and Kathy Lette.

== Creation == ''01-for London'' was first broadcast in South-East England in 1987.<ref name=bfi87>{{cite web |title=01-for London[12/11/87] (1987) |url=https://www2.bfi.org.uk/films-tv-people/4ce2b7cedfa37 |archive-url=https://web.archive.org/web/20210805121755/https://www2.bfi.org.uk/films-tv-people/4ce2b7cedfa37 |url-status=dead |archive-date=5 August 2021 |website=British Film Institute |access-date=28 December 2021 |language=en}}</ref><ref name=guardian>{{cite news |last1=Morley |first1=Paul |title=Television: GMTV, Big City, The Graham Greene Trilogy |work=The Guardian | id={{ProQuest|293334603}} |date=9 January 1993}}</ref> It was a weekly arts listings show produced by Tom Gutteridge and Mentorn Films for Thames Television, the regional ITV franchise holder.<ref>{{cite book |last1=Goddard |first1=Grant |title=KISS FM: From Radical Radio To Big Business: The Inside Story Of A London Pirate Radio Station's Path To Success |date=9 June 2011 |publisher=Radio Books |isbn=978-0-9564963-1-7 |page=259 |url=https://books.google.com/books?id=LZ-RpGjFavoC |language=en}}</ref><ref>{{cite book |title=Billboard |date=8 August 1992 |publisher=Nielsen Business Media, Inc. |page=12 |url=https://books.google.com/books?id=VxAEAAAAMBAJ |language=en}}</ref> It was developed in conjunction with ''Time Out'', the weekly "whats-on" magazine for London.<ref name=davidson>{{cite book |last1=Davidson |first1=Andrew |title=Under the Hammer: The Inside Story of the 1991 ITV Franchise Battle |date=1992 |publisher=Random House |isbn=978-0-434-17888-9 |page=97 |url=https://books.google.com/books?id=LLNIAAAAYAAJ |language=en}}</ref> The programme co-sponsored a series of annual London arts awards with the magazine.<ref>{{cite book |last1=Mahindru |first1=Nirjay |title=Mandragora: King of India |date=23 September 2015 |publisher=Bloomsbury Publishing |isbn=978-1-78319-476-6 |page=8 |url=https://books.google.com/books?id=tJ38DwAAQBAJ |language=en}}</ref>

The first presenters were Richard Jobson, formerly the singer in the punk rock band Skids, actor and comedian Neil Mullarkey and Nikki Groocock.<ref name=bfi87 /><ref>{{cite news |title=The Skids meet Big Country |work=Nelson Leader |id={{ProQuest|2372322336}} |date=6 March 2020}}</ref> The programme covered music, fashion, art and entertainment and has been described by the ''London Evening Standard'' as "yoof TV".<ref>{{cite web |title=01-for London[17/03/88] (1988) |url=https://www2.bfi.org.uk/films-tv-people/4ce2b7f7ca76a |archive-url=https://web.archive.org/web/20210803042909/https://www2.bfi.org.uk/films-tv-people/4ce2b7f7ca76a |url-status=dead |archive-date=3 August 2021 |website=British Film Institute |access-date=28 December 2021 |language=en}}</ref><ref>{{cite news |last1=Roberts |first1=Alison |title=Journey back to gangland |work=London Evening Standard |id={{ProQuest|329742938}} |date=8 July 2004}}</ref> Viv Albertine worked behind the cameras helping to film on location across London.<ref>{{cite book |last1=Albertine |first1=Viv |title=Clothes, Clothes, Clothes. Music, Music, Music. Boys, Boys, Boys. |date=12 May 2014 |publisher=Faber & Faber |isbn=978-0-571-29777-1 |page=244 |url=https://books.google.com/books?id=xf19AwAAQBAJ |language=en}}</ref>

''01-for London'' derives its name from the former area dialling code for London. On 6 May 1990 this was changed to 071 (for inner London) and 081 (for outer London).<ref>{{cite book |title=Traffic Engineering & Control |date=1990 |publisher=Printerhall |url=https://books.google.com/books?id=kGxUAAAAMAAJ |language=en}}</ref> The programme was Mentorn's first major success. Guttridge sold regional variants to Central Independent Television and Anglia Television.<ref name=davidson />

== Later history == By 1989 Groocock and Mullarkey had been replaced by Fiona Adam and Mark Webster.<ref>{{cite web |title=01-for London[27/04/89] (1989) |url=https://www2.bfi.org.uk/films-tv-people/4ce2b8230e0bd |archive-url=https://web.archive.org/web/20210517021023/https://www2.bfi.org.uk/films-tv-people/4ce2b8230e0bd |url-status=dead |archive-date=17 May 2021 |website=British Film Institute |access-date=28 December 2021 |language=en}}</ref> Australian-born author Kathy Lette was also a presenter for a while.<ref>{{cite news |last1=Jardine |first1=Cassandra |title=Plain talking for the Poms Cassandra Jardine meets an Australian whose observations on English life are putting celebrated backs up |work=Daily Telegraph| id={{ProQuest|317288437}} |date=4 November 1993}}</ref> ''01-for London'' survived cuts late in 1991 that saw the ITV franchises move documentaries and current affairs programmes from peak time to make room in the schedules for game shows and feature films, which were considered to have wider appeal to viewers. The cuts saw the loss of 200 jobs and the end of the ''City Programme'', ''Thames Reports'' and ''Thames Action'' on the south-east network.<ref>{{cite news |last1=Thynne |first1=Jane |title=ITV axe on documentaries |work=Daily Telegraph |id={{ProQuest|316941330}} |date=22 October 1991}}</ref> ''01-for London'' was cancelled in 1992, being replaced by Carlton Television's ''Big City''. The ''Guardian'' said at the time it was "like having to swap a bright yellow curvy Japanese sports car for a dumpy little khaki-coloured old Ford Fiesta".<ref name=guardian />

== References == {{reflist}}

Category:1987 British television series debuts Category:1992 British television series endings Category:Entertainment news shows Category:Television shows produced by Thames Television