Uniregistry

{{short description|Domain name registrar}} {{Infobox company | name = Uniregistry | native_name = | native_name_lang =  | romanized_name = | trading_name = | logo = Uniregistry logo.png | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | type = | traded_as = | ISIN = | predecessor =  | successor =  | founded = {{start date and age|2012}} | founder = Frank Schilling | defunct =  | fate = | hq_location = Governors Square, Unit 3-110 PO Box 1361 Grand Cayman KY1-1108 | hq_location_city = | hq_location_country = Cayman Islands | num_locations = 2 {{Plainlist| * '''Newport Beach, California''': 2161 San Joaquin Hills Road, Newport Beach, California 92660-6507 United States of America }} | num_locations_year =  | area_served =  | key_people = | industry = Internet | genre =  | products = {{section link||Top-level domains}}<ref>{{cite web |url= http://uniregistry.link/our-extensions/ |title= Extensions |publisher= Uniregistry |access-date= Aug 3, 2018 }}</ref> | brands = | production = | production_year =  | services = | revenue = | revenue_year =  | operating_income = | income_year =  | net_income =  | net_income_year =  | aum =  | assets = | assets_year =  | equity = | equity_year =  | owner = GoDaddy | members = | members_year =  | num_employees = | num_employees_year =  | parent = | divisions = | subsid = | slogan =  | ratio =  | rating =  | footnotes = | intl =  | coordinates = | module =  | former_name = | website = {{plainlist| * {{URL|uniregistry.com}} (registrar) * {{URL|uniregistry.link}} (registry) }} }}

'''Uniregistry''' is a large retail domain name registrar and web services provider; as well as a domain name registry that administers generic top-level domains. In February 2013, the related company '''Uniregistrar Corporation''' became an ICANN-accredited registrar and launched under the licensed Uniregistry brand name in 2014. Uniregistry's acquisition by GoDaddy was announced in February 2020.<ref>{{Cite web|url=https://uniregistry.com/blog/post/better-together|title=Better together: Uni joins GoDaddy - Uniregistry Blog|website=uniregistry.com|access-date=2020-02-12}}</ref><ref>{{Cite web|url=https://www.godaddy.com/garage/uniregistrys-registrar-and-marketplace-joining-godaddy/|title=Uniregistry's registrar and marketplace joining GoDaddy to bring domain investing to the next level|last=Nicks|first=Paul|date=2020-02-10|website=GoDaddy Blog|access-date=2020-02-12}}</ref>

==History== Uniregistry Corporation was officially founded in 2012 by Frank Schilling, one of the largest private domain name portfolio owners in the world,<ref name=Live>{{cite web|last=Berkens|first=Michael|title=Frank Schilling's Registrar Is Live; The Good and the Bad|url=http://www.thedomains.com/2014/03/19/frank-schillings-registrar-is-live-the-good-the-bad/|website=TheDomains.com|access-date=November 23, 2015|date=March 19, 2014}}</ref><ref name=Unveils>{{cite web|last=Berkens|first=Michael|title=Frank Schilling Unveils His New gTLD Company: Uniregistry.com|url=http://www.thedomains.com/2012/06/10/frank-schilling-unveils-his-new-gtld-company-uniregistry-com/|publisher=The Domains|access-date=November 23, 2015|date=June 10, 2012}}</ref> and was registered in the Cayman Islands. However, the domain Uniregistry.com was registered six years earlier and the company filed an intent to use the name in the Cayman Islands in 2010. Trademark applications for the "Uniregistry" mark and its stylized "U" logo were filed in 2012.<ref name=Plans>{{cite web|last=Allemann|first=Andrew|title=Plans for Frank Schilling's Uniregistry go way back|url=http://domainnamewire.com/2012/07/10/plans-for-frank-schillings-uniregistry-go-way-back/|publisher=Domain Name Wire|access-date=November 23, 2015|date=July 10, 2012}}</ref> That year, Schilling invested $60 million and applied for 54 new top-level domains.<ref name=Sloan>{{cite web|last=Sloan|first=Paul|title=Here comes the greatest Internet landgrab in history|url=http://www.cnet.com/news/here-comes-the-greatest-internet-landgrab-in-history/|publisher=CNET|access-date=November 23, 2015|date=June 12, 2012}}</ref><ref>{{cite web|title=Uniregistry Corp. applies for 54 new top-level domains: .store, .news, .deal, .auto|url=http://www.tldmagazine.com/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto.html|website=TLD Magazine|access-date=November 23, 2015|date=June 13, 2012}}</ref><ref>{{cite web|last=Berkens|first=Michael|title=Here Are the 54 New gTLD's That Frank Schilling's Uniregistry Applied For|url=http://www.thedomains.com/2012/06/13/here-are-the-54-new-gtlds-that-frank-schillings-uniregistry-applied-for/|website=TheDomains.com|access-date=November 23, 2015|date=June 13, 2012}}</ref> Uniregistrar Corporation became an ICANN-accredited registrar in February 2013. In January 2014, Uniregistry Inc. became a subsidiary in Newport Beach, California to house a West Coast service and support team.<ref>{{cite web|last=Murphy|first=Kevin|title=Frank Schilling's Uniregistry gets accredited as a registrar|url=http://domainincite.com/11778-frank-schillings-uniregistry-gets-accredited-as-a-registrar|publisher=Domain Incite|access-date=November 23, 2015|date=February 5, 2013}}</ref><ref>{{cite web|title=Frank Schilling's Uniregistry to open office in Newport Beach, CA in 2014|url=https://www.domainnamenews.com/new-gtlds/frank-schillings-uniregistry-to-open-office-in-newport-ca-in-2014/23856|website=DomainNameNews.com|access-date=November 23, 2015|date=October 23, 2013|archive-date=December 7, 2015|archive-url=https://web.archive.org/web/20151207225709/https://www.domainnamenews.com/new-gtlds/frank-schillings-uniregistry-to-open-office-in-newport-ca-in-2014/23856|url-status=dead}}</ref> The registrar began operating under the licensed Uniregistry brand name in 2014.<ref name=Live/> Uniregistry's registry infrastructure was designed by Internet Systems Consortium (ISC)<ref name=Unveils/> and Uniregistry subsequently purchased its infrastructure in 2013.

[[File:Frank-Schiling-RS2.jpg|thumb|left|upright|Founder Frank Schilling]]

In February 2014, the company launched its first two top-level domains, .sexy and .tattoo.<ref name=FirstTwo>{{cite web|last=Allemann|first=Andrew|title=Frank Schilling's first two top level domain names available tomorrow|url=http://domainnamewire.com/2014/02/24/frank-schillings-first-two-top-level-domain-names-available-tomorrow/|publisher=Domain Name Wire|access-date=November 26, 2015|date=February 24, 2014}}</ref> That same month, Uniregistry reached a private agreement with Donuts whereby Uniregistry would own the extensions .audio and .juegos ("games", in Spanish) and Donuts would own .auction, .furniture, and .gratis.<ref name=Doing>{{cite web|last=Murphy|first=Kevin|title=Uniregistry doing private new gTLD auctions? Company deals with Donuts on five strings|url=http://domainincite.com/15861-uniregistry-doing-private-new-gtld-auctions-company-deals-with-donuts-on-five-strings|publisher=Domain Incite|access-date=November 23, 2015|date=February 21, 2014}}</ref> Uniregistry won .click, .hosting, and .property in April 2014.<ref>{{cite web|last=Murphy|first=Kevin|title=Millions spent on new gTLDs as 11 auctions settled|url=http://domainincite.com/16566-millions-spent-on-new-gtlds-as-11-contention-sets-settled|publisher=Domain Incite|access-date=November 23, 2015|date=April 30, 2014}}</ref><ref>{{cite web|last=Allemann|first=Andrew|title=New TLD auction prices hitting highs: Minds + Machines, Uniregistry, Donuts all win some domains|url=http://domainnamewire.com/2014/04/30/new-tld-contention-sets/|publisher=Domain Name Wire|access-date=November 26, 2015|date=April 30, 2014}}</ref> The company launched the top-level domains .audio, .hiphop, and .juegos in September 2014.<ref>{{cite web|last=Allemann|first=Andrew|title=New TLDs this week: Schilling launches .hiphop, Donuts charges your .creditcard|url=http://domainnamewire.com/2014/09/02/new-tlds-hiphop-creditcard/|publisher=Domain Name Wire|access-date=November 23, 2015|date=September 2, 2014}}</ref> It acquired .flowers for an undisclosed amount that same month, beating out Donuts, Minds + Machines, and 1-800-Flowers.<ref>{{cite web|last=Murphy|first=Kevin|title=Uniregistry beats 1-800-FLOWERS.COM to .flowers|url=http://domainincite.com/17247-uniregistry-beats-1-800-flowers-com-to-flowers|publisher=Domain Incite|access-date=November 23, 2015|date=September 10, 2014}}</ref> In November 2014, the registrar began accepting the cryptocurrency Topcoin to pay for domain name registrations, inbound transfers, and renewals across its extensions;<ref name=Silver>{{cite web|last=Silver|first=Elliott|title=Uniregistry Now Accepting Topcoin|url=http://www.domaininvesting.com/uniregistry-now-accepting-topcoin/|website=DomainInvesting.com|access-date=November 23, 2015|date=November 13, 2014}}</ref> it was discontinued in 2018.<ref>{{cite web | last=Allemann | first=Andrew | title=Uniregistry is dropping Topcoin | website=Domain Name Wire | date=18 Dec 2018 | url=https://domainnamewire.com/2018/12/18/uniregistry-is-dropping-topcoin/ | access-date=17 Apr 2025}}</ref> The company released .click, .diet, .help, .hosting, and .property during the Thanksgiving holiday week in 2014.<ref>{{cite web|last=Allemann|first=Andrew|title=This week's new TLDs: 5 from Frank Schilling|url=http://domainnamewire.com/2014/11/24/this-weeks-new-tlds-5-from-frank-schilling/|publisher=Domain Name Wire|access-date=November 23, 2015|date=November 24, 2014}}</ref><ref>{{cite web|last=Berkens|first=Michael|title=Uniregistry Launches 5 New gTLD's Today|url=http://www.thedomains.com/2014/11/25/uniregistry-launches-5-new-gtlds-today/|website=TheDomains.com|access-date=November 26, 2015|date=November 25, 2014}}</ref>

Uniregistry acquired .lol in January 2015,<ref>{{cite web|last=Murphy|first=Kevin|title=Schilling laughing as Uniregistry beats Google to .lol|url=http://domainincite.com/17832-schilling-laughing-as-uniregistry-beats-google-to-lol|publisher=Domain Incite|access-date=November 23, 2015|date=January 6, 2015}}</ref> .mom in March,<ref>{{cite web|last=Berkens|first=Michael|title=Donuts Wins the New Domain Extension .Family Beating Google and Uniregistry the Winner of .Mom|url=http://www.thedomains.com/2015/03/16/donuts-wins-the-new-domain-extension-family-beating-google-uniregistry-the-winner-of-mom/|website=TheDomains.com|access-date=November 26, 2015|date=March 16, 2015}}</ref><ref>{{cite news|last=Sparkes|first=Matthew|title=Who's buying the new top-level domains?|url=https://www.telegraph.co.uk/technology/news/11480337/Whos-buying-the-new-top-level-domains.html|access-date=November 26, 2015|work=The Daily Telegraph|date=March 18, 2015}}</ref> and .game in May 2015.<ref>{{cite web|last=Berkens|first=Michael|title=Donuts Gets .Games; Uniregistry Got .Game|url=http://www.thedomains.com/2015/05/12/donuts-gets-games-uniregistry-got-game/|website=TheDomains.com|access-date=November 23, 2015|date=May 12, 2015}}</ref> Uniregistry launched .photo and .pics in April.<ref name=Interesting>{{cite web|last=Berkens|first=Michael|title=gTLD's: Now It Gets Interesting: .Pics, .Pictures, Photo, .Photos|url=http://www.thedomains.com/2014/07/23/gtlds-now-it-gets-interesting-pics-pictures-photo-photos/|website=TheDomains.com|date=23 July 2014 |access-date=November 26, 2015}}</ref> In May 2015, the company and XYZ announced their joint operation of Cars Registry Limited, a company that would operate three top-level domains related to the automotive industry: .auto, .car, and .cars.<ref>{{cite press release|last=Negari|first=Daniel|date=May 18, 2015|title=XYZ and Uniregistry Announce Joint Venture to Launch .Cars, .Car, and .Auto|url=http://www.kcentv.com/story/29091199/xyz-and-uniregistry-announce-joint-venture-to-launch-cars-car-and-auto|location=Grand Cayman, Cayman Islands|publisher=KCEN-TV|access-date=November 23, 2015|archive-date=December 8, 2015|archive-url=https://web.archive.org/web/20151208015402/http://www.kcentv.com/story/29091199/xyz-and-uniregistry-announce-joint-venture-to-launch-cars-car-and-auto|url-status=dead}}</ref> Uniregistry had won .auto and .cars in 2014,<ref>{{cite web|last=Berkens|first=Michael|title=Uniregistry Wins .Auto; Donuts Wins .Memorial; Afilias Loses IDN .信息 Which May Mean Info|url=http://www.thedomains.com/2014/09/24/uniregistry-wins-auto-donuts-wins-memorial-afilias-loses-idn-信息-which-may-mean-info/|website=TheDomains.com|access-date=November 23, 2015|date=September 24, 2014}}</ref> while XYZ acquired .car from Google for an undisclosed amount in 2015.<ref>{{cite web|last=Murphy|first=Kevin|title=XYZ and Uniregistry acquire .car from Google, launch joint venture|url=http://domainincite.com/18536-xyz-and-uniregistry-acquire-car-from-google-launch-joint-venture|publisher=Domain Incite|access-date=November 23, 2015|date=May 18, 2015}}</ref><ref name=McCarthy>{{cite web|last=McCarthy|first=Kieren|title=Google sells .car, walks away from generic domain names|url=https://www.theregister.co.uk/2015/05/18/google_sells_car_internet_space/|website=The Register|access-date=November 23, 2015|date=May 18, 2015}}</ref> The company launched a new version of its registry website in August 2015.<ref>{{cite web|title=Uniregistry Launches New Website (.Game and .Cars Coming Soon!)|url=http://onlinedomain.com/2015/08/24/news/uniregistry-launches-new-website-game-cars-coming-soon/|website=OnlineDomain.com|access-date=November 23, 2015|date=August 24, 2015|first=Konstantinos|last=Zournas}}</ref> In September 2015, Uniregistry agreed to take over management of the extension .hiv and continue fundraising and raising awareness of HIV/AIDS. .hiv became the first open charitable top-level domain in 2014. Schilling has said of the extension:

<blockquote>By assuming the registry operations of .hiv, we are taking our core skills and putting them at the service of one of the most urgent challenges of humankind. The United Nations has reconfirmed the opportunities to end the global AIDS epidemic within our lifetime. At Uniregistry, we want to be a part of this ambitious endeavor. Of course, Uniregistry is a for-profit company. But with .hiv, we act as a social enterprise. It is the social mission that will guide the operation of this special TLD.<ref name="Goldstein">{{cite web|last=Goldstein|first=David|title=Uniregistry Takes Over .HIV gTLD Continuing Fundraising Goals|work=DomainPulse.com - The Beat on the Domain Name Industry|url=http://www.domainpulse.com/2015/09/28/uniregistry-takeover-hiv-gtld/|publisher=Domain Pulse|access-date=November 23, 2015|date=September 28, 2015|archive-date=December 8, 2015|archive-url=https://web.archive.org/web/20151208003406/http://www.domainpulse.com/2015/09/28/uniregistry-takeover-hiv-gtld/|url-status=dead}}</ref></blockquote>

Uniregistry has been the lead sponsor for NamesCon, the domain name industry's largest conference, for at least three years.<ref>{{cite web|title=Uniregistry Signs on as Lead NamesCon Sponsor|url=http://namescon.com/uniregistry-signs-on-as-lead-namescon-sponsor-2/|publisher=NamesCon|access-date=November 23, 2015|date=August 5, 2015|archive-date=December 8, 2015|archive-url=https://web.archive.org/web/20151208000302/http://namescon.com/uniregistry-signs-on-as-lead-namescon-sponsor-2/|url-status=dead}}</ref>

== Top-level domains == {{update section|date=April 2025}} Uniregistry is the domain name registry for the following generic top-level domains:<ref>{{cite web|title=Our Extensions|url=http://uniregistry.link/our-extensions/|publisher=Uniregistry|access-date=November 23, 2015}}</ref><ref name=Launch>{{cite web|title=Launch Schedule|url=http://uniregistry.link/launch-schedule/|publisher=Uniregistry|access-date=November 23, 2015}}</ref>

{{Div col}} * .audio,<ref name=Audio>{{cite web|title=.audio: Where people go to listen|url=http://uniregistry.link/extensions/audio/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched September 3, 2014 * .auto<ref name=Auto>{{cite web|title=.auto: Drive your brand|work=Uni Naming & Registry|url=http://uniregistry.link/extensions/auto/|publisher=Uniregistry|access-date=November 23, 2015|archive-date=December 14, 2015|archive-url=https://web.archive.org/web/20151214034018/http://uniregistry.link/extensions/auto/|url-status=dead}}</ref> * .blackfriday,<ref>{{cite web|last=Allemann|first=Andrew|title=Will companies use .BlackFriday domain names?|url=http://domainnamewire.com/2013/11/29/blackfriday-domain-names/|publisher=Domain Name Wire|access-date=November 23, 2015|date=November 29, 2013}}</ref><ref name=BlackFriday>{{cite web|title=.blackfriday: The best deals online|url=http://uniregistry.link/extensions/blackfriday/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched July 8, 2014 * .car<ref name=Car>{{cite web|title=.car: Drive your brand|url=http://uniregistry.link/extensions/car/|publisher=Uniregistry|access-date=November 23, 2015|archive-date=November 30, 2015|archive-url=https://web.archive.org/web/20151130235207/http://uniregistry.link/extensions/car/|url-status=dead}}</ref> * .cars<ref name=Cars>{{cite web|title=.cars: Drive your brand|work=Uni Naming & Registry|url=http://uniregistry.link/extensions/cars/|publisher=Uniregistry|access-date=November 23, 2015|archive-date=October 4, 2015|archive-url=https://web.archive.org/web/20151004215039/http://uniregistry.link/extensions/cars/|url-status=dead}}</ref> * .Christmas,<ref name=Christmas>{{cite web|title=christmas: Bringing good cheer online|url=http://uniregistry.link/extensions/christmas/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched July 8, 2014 * .click,<ref name=Click>{{cite web|title=.click: Inspire action|url=http://uniregistry.link/extensions/click/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched November 25, 2014 * .diet,<ref name=Diet>{{cite web|title=.diet: The most nutritious domain yet|url=http://uniregistry.link/extensions/diet/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched November 25, 2014 * .flowers,<ref name=Flowers>{{cite web|title=.flowers: Bursting with color|url=http://uniregistry.link/extensions/flowers/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched April 7, 2015 * .game,<ref name=Game>{{cite web|title=.game: It's on|url=http://uniregistry.link/extensions/game/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched May 17, 2016 * .gift,<ref>{{cite web|last=Berkens|first=Michael|title=Uniregistry Gets 300+ Sunrise .Gift Registrations As J&J Goes in Heavy But Don't Buy Me These|url=http://www.thedomains.com/2014/04/08/uniregistry-gets-300-sunrise-gift-registrations-as-jj-goes-in-heavy-but-dont-buy-me-these/|website=TheDomains.com|access-date=November 23, 2015|date=April 8, 2014}}</ref><ref>{{cite web|last=Murphy|first=Kevin|title=Donuts and Uniregistry sign more new gTLD contracts|url=http://domainincite.com/14767-donuts-and-uniregistry-sign-more-new-gtld-contracts|publisher=Domain Incite|access-date=November 23, 2015|date=October 19, 2013}}</ref><ref name=Gift>{{cite web|title=.gift: A place for giving|url=http://uniregistry.link/extensions/gift/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched April 15, 2014 * .guitars,<ref name=Guitars>{{cite web|title=.guitars: It's time to change your strings|url=http://uniregistry.link/extensions/guitars/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched April 15, 2014 * .help,<ref name=Help>{{cite web|title=.help: Find your peace of mind|url=http://uniregistry.link/extensions/help/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched November 25, 2014 * .hiphop,<ref name=Hiphop>{{cite web|title=.hiphop: It's more than music|url=http://uniregistry.link/extensions/hiphop/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched September 3, 2014 * .hiv<ref name=Goldstein/> * .hosting,<ref name=Hosting>{{cite web|title=.hosting: The backbone of the Internet|url=http://uniregistry.link/extensions/hosting/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched November 25, 2014 * .juegos,<ref name=Juegos>{{cite web|title=.juegos: Preparados. Listos. A jugar.|url=http://uniregistry.link/extensions/juegos/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched September 3, 2014 * .link,<ref name=Link>{{cite web|title=.link: Your bridge to the Internet|url=http://uniregistry.link/extensions/link/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched April 15, 2014 * .lol,<ref name=LOL>{{cite web|title=.lol: It's not just cats|url=http://uniregistry.link/extensions/lol/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched August 11, 2015 * .mom<ref name=Mom>{{cite web|title=.mom: The mother of all domain names|url=http://uniregistry.link/extensions/mom/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> * .photo,<ref name=Photo>{{cite web|title=.photo: The world through your lens|url=http://uniregistry.link/extensions/photo/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched April 15, 2014 * .pics,<ref>{{cite web|last=Berkens|first=Michael|title=Uniregistry Reserved and Sunrise .Pics Domains You Won't Be Able to Register|url=http://www.thedomains.com/2014/04/06/uniregistry-reserved-sunrise-pics-domains-you-wont-be-able-to-register/|website=TheDomains.com|access-date=November 26, 2015|date=April 6, 2014}}</ref><ref name=Pics>{{cite web|title=.pics: Where pictures tell your story|url=http://uniregistry.link/extensions/pics/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched April 15, 2014 * .property,<ref name=Property>{{cite web|title=.property: A solid foundation|url=http://uniregistry.link/extensions/property/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched November 25, 2014 * .sexy,<ref>{{cite web|last=Murphy|first=Kevin|title=100 .sexy names reserved by Uniregistry|url=http://domainincite.com/15847-100-sexy-names-reserved-by-uniregistry|publisher=Domain Incite|access-date=November 26, 2015|date=February 21, 2014}}</ref><ref>{{cite web|last=Hackney|first=Raymond|title=Godaddy Is Not Bringing .Sexy Back; Nor Are 9 of the Top 10 Registrars|url=http://www.thedomains.com/2014/02/24/godaddy-is-not-bringing-sexy-back-nor-are-9-of-the-top-10-registrars-2/|website=TheDomains.com|access-date=November 26, 2015|date=February 24, 2014}}</ref><ref name=Sexy>{{cite web|title=.sexy: The Internet just got sexier|url=http://uniregistry.link/extensions/sexy/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched February 25, 2014 * .tattoo,<ref name=FirstTwo/><ref>{{cite web|last=Berkens|first=Michael|title=Your.Tattoo: The 100 Domains Uniregistry Reserved for .Tattoo|url=http://www.thedomains.com/2014/02/23/your-tattoo-the-100-domains-uniregistry-reserved-for-tattoo/|website=TheDomains.com|access-date=November 26, 2015|date=February 23, 2014}}</ref><ref name=Tattoo>{{cite web|title=.tattoo: What's up your sleeve?|url=http://uniregistry.link/extensions/tattoo/|publisher=Uniregistry|access-date=November 23, 2015}}</ref> launched February 25, 2014 {{div col end}}

More than 17,200 .audio domains have been registered as of September 2014, although 16,000 of these were short domain names registered by Schilling's own North Sound Names (NSN).<ref>{{cite web|last=Berkens|first=Michael|title=Frank Schilling's North Sound Names Registers 16,000 Domains in Uniregistry's .Audio New gTLD|url=http://www.thedomains.com/2014/09/24/frank-schillings-north-sound-names-registers-16000-domains-in-uniregistrys-audio-new-gtld/|website=TheDomains.com|access-date=November 23, 2015|date=September 24, 2014}}</ref> NSN is a subsidiary of Uniregistry Corporation that sells the premium names in Uniregistry's top-level domains direct to consumers. It also sells the domain names it manages through the Uniregistry Market, which launched on June 16, 2015. The Uniregistry Market EPP extension is available to all Uniregistry-accredited registrars.<ref>{{cite web|last=Holmes|first=Kirsty|title=New gTLD Updates: Release of Uniregistry Market Premium Names, Release of 2-character Donuts domains postponed, New Donuts Sunrises (.movie, .coupons, .soccer, .fyi and .mba) and .frogans update|url=https://comlaude.com/news/new-gtld-updates-release-uniregistry-market-premium-names-release-2-character-donuts-domains|publisher=Com Laude|access-date=November 13, 2015|date=June 17, 2015}}</ref> As of September 24, 2014, more than 10,800 .blackfriday domains were registered, with 400 registered within the first day of general availability. NSN registered 10,000 .blackfriday domains in September 2014, along with 5,000 .hiphop domains.<ref name=BF>{{cite web|last=Berkens|first=Michael|title=Frank Schilling's North Sound Names Registers 10,000 Domains in Uniregistry's .BlackFriday|url=http://www.thedomains.com/2014/09/24/frank-schillings-north-sound-names-registers-10000-domains-in-uniregistrys-blackfriday/|website=TheDomains.com|access-date=November 23, 2015|date=September 24, 2014}}</ref> 500 .hiphop domains were registered prior to NSN's large purchase.<ref>{{cite web|last=Berkens|first=Michael|title=Frank Schilling's North Sound Names Registers 5,000 Domains in Uniregistry's .Hiphop New gTLD|url=http://www.thedomains.com/2014/09/24/frank-schillings-north-sound-names-registers-5000-domains-in-uniregistrys-hiphop-new-gtld/|website=TheDomains.com|access-date=November 23, 2015|date=September 24, 2014}}</ref> 400 non-Uniregistry .Christmas domains were registered on its first day of general availability.<ref>{{cite web|last=Berkens|first=Michael|title=Updated: Christmas in July? Not So Much; 1st Day Totals .Christmas 422; BlackFriday 401|url=http://www.thedomains.com/2014/07/09/updated-christmas-in-july-not-so-much-1st-day-domain-totals-christmas-422-blackfriday-401/|website=TheDomains.com|access-date=November 23, 2015|date=July 9, 2014}}</ref> More than 10,000 .click domains were registered on the first day of general availability (outlets initially reported 3,800 registrations, but Schilling confirmed the higher figure).<ref>{{cite web|last=Allemann|first=Andrew|title=.Click's 3,800 domains: Good or bad?|url=http://domainnamewire.com/2014/11/26/clicks-3800-domains-good-or-bad/|publisher=Domain Name Wire|access-date=November 23, 2015|date=November 26, 2014}}</ref><ref name=First>{{cite web|last=Berkens|first=Michael|title=1st New gTLD Totals: .Click 3,779; .Help 1,908; .Property 1,490; .Hosting 1,197: .Diet 787|url=http://www.thedomains.com/2014/11/26/1st-new-gtld-totals-click-3779-help-1908-property-1490-hosting-1197-diet-787/|website=TheDomains.com|access-date=November 23, 2015|date=November 26, 2014}}</ref><ref>{{cite web|last=Berkens|first=Michael|title=Uniregistry: .Click new gTLD Generated Over 10,000 Registrations in First 24 Hours|url=http://www.thedomains.com/2014/11/26/uniregistry-click-new-gtld-generated-over-10000-registrations-in-first-24-hours/|website=TheDomains.com|access-date=November 23, 2015|date=November 26, 2014}}</ref> Uniregistry only held back single-character domain names. This strategy differs from the registry's previous launches in which Schilling's company registered thousands of domains.<ref>{{cite web|date=November 20, 2014|last=Allemann|first=Andrew|title=Frank Schilling changes strategy for .Click launch|url=http://domainnamewire.com/2014/11/20/frank-schilling-changes-strategy-for-click-launch/|publisher=Domain Name Wire|access-date=November 23, 2015}}</ref>

On April 15, 2014, the number of domains under Uniregistry's management increased by 50,735 after NSN registered large numbers of .gift, .link (19,945), .photo, .pics, .sexy and .tattoo domains. This increase caused the total number of generic top-level domains registered to pass the 500,000 threshold.<ref>{{cite web|last=Murphy|first=Kevin|title=New gTLD domains top 500,000 as Schilling goes on parking spree|url=http://domainincite.com/16481-new-gtld-domains-top-500000-as-schilling-goes-on-parking-spree|publisher=Domain Incite|access-date=November 23, 2015|date=April 16, 2014}}</ref> More than 8,000 .photo and 4,000 .pics domains were registered by July 2014.<ref name=Interesting/> As of April 2014, the extensions .link, .sexy, and .tattoo have been registered more than 20,000, 12,318, and 5,932 times, respectively, though these figures include Uniregistry's activated reserved domains.<ref>{{cite web|last=Allemann|first=Andrew|title=Uniregistry activates thousands of reserved domains per TLD|url=http://domainnamewire.com/2014/04/16/uniregistry-activates-thousands-of-reserved-domains-per-tld/|publisher=Domain Name Wire|access-date=November 23, 2015|date=April 16, 2014}}</ref> As of February 2015, .diet, .help, .hosting, and .property have been registered 14,596, 21,630, 11,609, and 38,464 times, respectively. The extensions were registered 787, 1,908, 1,197, and 1,490 times, respectively, on the first day of general availability; NSN later registered 13,268, 17,988, 9,329, and 35,991 domains, respectively.<ref name=First/><ref>{{cite web|last=Zournas|first=Konstantinos|title=Uniregistry Registers 76,000+ Domain Names of .Property, .Help, .Diet and .Hosting|url=http://onlinedomain.com/2015/02/02/news/uniregistry-registers-76000-domain-names-of-property-help-diet-hosting/|website=OnlineDomain.com|access-date=November 23, 2015|date=February 2, 2015}}</ref> FTD purchased the domain Pro.flowers for $50,000 in 2015.<ref>{{cite web|last=Berkens|first=Michael|title=Uniregistry Announces Sale of Pro.Flowers for $50K to FTD|url=http://www.thedomains.com/2015/06/15/uniregistry-announces-sale-of-pro-flowers-for-50k-to-ftd/|website=TheDomains.com|access-date=November 23, 2015|date=June 15, 2015}}</ref><ref>{{cite web|last=Zournas|first=Konstantinos|title=Uniregistry Sells the Domain Pro.Flowers for $50,000|url=http://onlinedomain.com/2015/06/16/news/uniregistry-sells-the-domain-pro-flowers-for-50000/|website=OnlineDomain.com|access-date=November 23, 2015|date=June 16, 2015}}</ref>

==Registrar services and tools== {{update section|Reason=fadfaf|date=July 2025}} In 2015, the registrar surpassed 1.3 million domains under management.<ref name=BI/><ref>{{Cite web|last=Allemann|first=Andrew|date=September 4, 2015|title=Uniregistry continues to shine in .Com Winners and Losers|publisher=Domain Name Wire|access-date=November 23, 2013|url=http://domainnamewire.com/2015/09/04/com-winners-uniregistry/}}</ref> Bulk tools offered by the company include: "Domain Tracker" for monitoring domain expiration dates; two-step account verification for enhanced security; cloud storage for organizing domain attachments; and optional integration with DomainNameSales, which allows users to link their DNS and Uniregistry accounts.<ref name=BI>{{cite journal|title=How one company is making domain names 'sexy'|journal=Business Insider|date=June 2, 2015|url=http://www.businessinsider.com/sc/uniregistry-domain-name-industry-2015-6|access-date=November 23, 2015|publisher=Axel Springer SE}}</ref> The company began offering an affiliate program called "Uniregistry Affiliate Plus" in 2014.<ref name=Zournas>{{cite web|last=Zournas|first=Konstantinos|title=Uniregistry Starts New Domain Name Affiliate Program|url=http://onlinedomain.com/2014/04/04/news/uniregistry-starts-new-domain-name-affiliate-program/|website=OnlineDomain.com|access-date=November 23, 2015|date=April 4, 2014}}</ref>

The registrar along with Domain Name Sales (DNS) was acquired by GoDaddy in April 2020.<ref>{{cite web | last=Allemann | first=Andrew | title=GoDaddy's Uniregistry acquisition was for less than $200 million | website=Domain Name Wire | date=21 Feb 2020 | url=https://domainnamewire.com/2020/02/21/godaddy-uniregistry-acquisition/ | access-date=17 Apr 2025}}</ref>

==See also== {{Portal|Internet}} * List of Internet top-level domains {{Clear}}

== References == {{Reflist|30em}}

==Further reading== * {{Cite web|url=http://domainshane.com/qa-michael-ward-uniregistry-portfolio-management-bulk-domain-searches/|archive-url=https://web.archive.org/web/20150826221132/http://domainshane.com/qa-michael-ward-uniregistry-portfolio-management-bulk-domain-searches|url-status=dead|archive-date=August 26, 2015|title=Q&A with Michael Ward of Uniregistry on Portfolio Management and Bulk Domain Searches|publisher=DomainShane}} * {{Cite web|url=http://www.ionmag.asia/2015/06/qa-with-frank-schilling-ceo-of-uniregistry/|archive-url=https://web.archive.org/web/20150623014259/http://www.ionmag.asia/2015/06/qa-with-frank-schilling-ceo-of-uniregistry/|url-status=dead|archive-date=June 23, 2015|title=Q&A with Frank Schilling, CEO of Uniregistry|date=June 22, 2015|work=IoN Magazine}}

==External links== * {{Official website|http://www.uniregistry.link/}} (registry) * {{Official website|http://www.uniregistry.com/}} (registrar; redirects to GoDaddy)

Category:Business services companies established in 2012 Category:Domain name registrars Category:Domain name registries Category:GoDaddy Category:Internet properties established in 2012 Category:Web hosting Category:2020 mergers and acquisitions Category:2012 establishments in the Cayman Islands