# Zhengtu

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> Markdown URL: https://mediated.wiki/source/Zhengtu.md
> Source: https://en.wikipedia.org/wiki/Zhengtu
> Source revision: 1288346357
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Infobox video game
| image = Zhengtu logo.png
| image_size = 
| developer = Zhengtu Network
| publisher = Zhengtu Network
| director = 
| producer = 
| artist = 
| writer = 
| composer = 
| series = 
| platforms = [Microsoft Windows](/source/Microsoft_Windows)
| released = {{vgrelease|WW|2007}}
| genre = [Massively multiplayer online role-playing game](/source/Massively_multiplayer_online_role-playing_game)
| modes = [Single-player](/source/Single-player_video_game), [multiplayer](/source/Multiplayer_video_game)
|caption = 
|alt = 
}}'''''Zhengtu Online''''' ({{zh|s=征途|t=征途|p=Zhēngtú|l=Expedition}}) was a [MMORPG](/source/MMORPG) developed and run by [Shanghai](/source/Shanghai) based Zhengtu Network.<ref name="gamesutra">[https://web.archive.org/web/20070408140437/http://www.gamasutra.com/php-bin/news_index.php?story=13369 Gamasutra - The China Angle: Wii Piracy, World Of Warcraft Beaten?<!-- Bot generated title -->]</ref>
It was released in 2007<ref>{{Cite web|url=https://www.vg247.com/2017/11/24/the-loot-box-stink-how-did-we-end-up-in-this-mess/|title = The loot box stink: How did we end up in this mess?|date = 24 November 2017}}</ref> and it became a success in that same year, with a monthly profit of $15.52 million.<ref name="gamas">{{cite web| url = https://www.gamasutra.com/php-bin/news_index.php?story=13369| archive-url = https://web.archive.org/web/20070408140437/http://www.gamasutra.com/php-bin/news_index.php?story=13369| url-status = dead| archive-date = April 8, 2007| title = Gamasutra - The China Angle: Wii Piracy, World Of Warcraft Beaten?}}</ref>
Also in 2007, the game recorded 2.8 million daily active players and 860,265 peak concurrent users (PCU) on March 23.<ref name="gamas" />
In 2008 it reached 1.52 million peak concurrent users, becoming the second most popular online game, after [Fantasy Westward Journey](/source/Fantasy_Westward_Journey) with 1.66 million peak concurrent users.<ref>{{Cite web|url=https://www.zdnet.com/article/online-games-market-in-china-to-reach-3-bln-by-2010/|title = Online games market in China to reach $3 BLN by 2010|website = [ZDNet](/source/ZDNet)}}</ref>

''Zhengtu'' ceased operations on 26 December 2018.{{citation needed|date=December 2021}}

==Loot box pioneer==
The game pioneered [loot box](/source/loot_box) predatory monetisation mechanics. It featured the now-canonical lock-and-key system made famous by [Counter-Strike](/source/Counter-Strike), but would also show you all the loot that a chest could contain on a circle reminiscent of Wheel of Fortune. According to the Southern Weekly article that describes ZT: "Chests will frequently contain the high-class equipment that gamers desire, but the spinning light wheel always passes over them."<ref>{{cite web | url=https://www.pcgamer.com/the-evolution-of-loot-boxes/ | title=The evolution of loot boxes | website=PC Gamer | date=8 December 2017 | last1=Wright | first1=Steven T. }}</ref><ref>{{cite magazine | url=https://www.wired.com/story/loot-boxes-predatory-monetization-games/ | title=It's Not Just Loot Boxes: Predatory Monetization is Everywhere | magazine=Wired | last1=Bedingfield | first1=Will }}</ref>

==References==
<references/>

==External links==
*[http://www.ztgame.com.cn Official website]

Category:Inactive massively multiplayer online games
Category:Massively multiplayer online role-playing games
Category:Video games developed in China

{{mmorpg-videogame-stub}}

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Adapted from the Wikipedia article [Zhengtu](https://en.wikipedia.org/wiki/Zhengtu) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Zhengtu?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.