# Zero-order process (statistics)

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In [probability theory](/source/probability_theory) and [statistics](/source/statistics), a '''zero-order process''' is a [stochastic process](/source/stochastic_process) in which each observation is independent of all previous observations. For example, a zero-order process in marketing would be one in which the brands purchased next do not depend on the brands purchased before, implying a fixed probability of purchase since it is zero order in regards to probability.

==References==
* {{cite book | title=Consumer behavior: theoretical sources | url=https://archive.org/details/consumerbehavior0000ward | url-access=registration | first1=Scott | last1=Ward | first2=Thomas S. | last2=Robertson | publisher=Prentice-Hall | year=1973 | isbn=0131693913 | page=[https://archive.org/details/consumerbehavior0000ward/page/536 536] }}

Category:Stochastic processes

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Adapted from the Wikipedia article [Zero-order process (statistics)](https://en.wikipedia.org/wiki/Zero-order_process_(statistics)) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Zero-order_process_(statistics)?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
