# Yellow.ai
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{{unreliable sources|date=August 2025}}
{{Short description|Company focusing on customer service automation}}
{{Use mdy dates|date=December 2022}}
{{Infobox company
| name = Yellow.ai
| logo = Yellow.ai Logo.png
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| former_name = Yellow Messenger
| type = Privately held company
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| industry = Software
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| founded = 2016 in [Bangalore](/source/Bangalore), India
| founder = Raghu Ravinutala
Jayakishore Gollareddy
Rashid Khan
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| hq_location_city = [San Mateo, California](/source/San_Mateo%2C_California)
| hq_location_country = United States
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| num_employees = 650+
| num_employees_year = 2024[{{cite news |last1=Ghosh |first1=Debangana |title=Conversational AI start-up Yellow.ai rolls out ESOP worth $43 million|url=https://www.moneycontrol.com/news/business/conversational-ai-start-up-yellow-ai-rolls-out-esop-worth-43-million-9348711.html |publisher=[Moneycontrol.com](/source/Moneycontrol.com) |date=October 18, 2022}}]
| parent = Bitonic Technology Labs Pvt. Ltd.
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| website = {{URL|https://yellow.ai/}}
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'''Yellow.ai''', formerly '''Yellow Messenger''', is a multinational company headquartered in [San Mateo, California](/source/San_Mateo%2C_California) focused on customer service automation.[{{Cite news |last=Roy |first=Annapurna |date=2024-01-23 |title=Yellow.ai deploys 30% of global generative AI bots domestically |url=https://economictimes.indiatimes.com/tech/technology/yellow-ais-genai-adoption-skyrockets-in-india-paving-the-way-for-revenue-boom/articleshow/107060397.cms?from=mdr |access-date=2024-03-03 |work=The Economic Times |issn=0013-0389}}] It was founded in 2016 and provides an [AI](/source/Artificial_intelligence) platform for automating customer support experiences across chat and voice. The platform supports more than 135 languages across more than 35 channels.[{{cite news |last1=Andersen |first1=Ted |date=September 6, 2021 |title=This AI company's chatbot speaks 120 languages and is still learning more |url=https://www.bizjournals.com/sanfrancisco/news/2021/09/02/yellow-messenger-ai-san-mateo-chatbot.html |publisher=[Bizjournals](/source/Bizjournals)}}][{{cite news |last1=Rizvi |first1=Muzaffar |date=September 10, 2021 |title=AI-led automation set to fuel yellow.ai expansion globally |url=https://www.khaleejtimes.com/business/ai-led-automation-set-to-fuel-yellow-ai-expansion-globally |publisher=[Khaleej Times](/source/Khaleej_Times)}}]
== History ==
Yellow.ai was founded in 2016 by Raghu Ravinutala, Jaya Kishore Reddy Gollareddy, and Rashid Khan in [Bangalore](/source/Bangalore), India. Raghavendra Ravinutala and Jaya Kishore Reddy Gollareddy left their full-time jobs to establish Yellow.ai, and they met Rashid Khan at a college hackathon, where he began working with them. By January 2016, Yellow.ai had acquired 50,000 customers.[{{Cite web |last=Roy |first=Debroop |date=2020-06-02 |title=Using Artificial Intelligence, This Start-Up Is Helping Enterprises Connect Better |url=https://www.entrepreneur.com/en-in/technology/using-artificial-intelligence-this-start-up-is-helping/351348 |access-date=2024-03-03 |website=Entrepreneur |language=en}}] The same year, the company rolled out a model of the application for B2B companies. This version of the software and platform was intended to support voice and chat interactions for enterprises.[{{Cite web |last=Bardhan |first=Saptak |date=2023-02-09 |title=Artificial Intelligence Take-Over |url=https://www.entrepreneur.com/en-in/entrepreneurs/artificial-intelligence-take-over/444639 |access-date=2024-03-03 |website=Entrepreneur |language=en}}] In 2016, the company joined [Microsoft](/source/Microsoft)'s accelerator program and SAP Startup Studio.[{{cite news |last1=Purkayastha |first1=Banasree |date=June 23, 2022 |title=Yellow.AI: Offering human touch to overcome hurdles of platform and language |url=https://www.financialexpress.com/industry/technology/yellow-ai-offering-human-touch-to-overcome-hurdles-of-platform-and-language/2569773/ |publisher=[The Financial Express](/source/The_Financial_Express_(India))}}][{{cite news |last1=Khedekarmar |first1=Naina |date=March 19, 2021 |title=Yellow Messenger: Artificial Intelligence-based app to discover, shop for products |url=https://www.firstpost.com/tech/news-analysis/yellow-messenger-artificial-intelligence-based-app-to-discover-shop-for-products-3679225.html |publisher=[Firstpost](/source/Firstpost)}}]
In April 2021, amid the [COVID-19 pandemic](/source/COVID-19_pandemic), the company developed chatbots to assist governments with vaccinations.[{{cite news |last1=Arakali |first1=Harichandan |date=February 14, 2022 |title=Rashid Khan: Building for the connected world |url=https://www.forbesindia.com/article/30-under-30-2022/rashid-khan-building-for-the-connected-world/73647/1 |work=[Forbes India](/source/Forbes_India)}}] It launched Yellow Messenger Care to create omnichannel chatbots related to COVID-19 assistance, which helped NGOs and hospitals in their [crisis management](/source/crisis_management) efforts.[{{cite news |date=April 28, 2021 |title=Yellow Messenger to build Covid-19 assistance chatbots |url=https://economictimes.indiatimes.com/tech/tech-bytes/yellow-messenger-to-build-covid-19-assistance-chatbots/articleshow/82293306.cms |publisher=[The Economic Times](/source/The_Economic_Times)}}] In June 2021, the company rebranded itself from Yellow Messenger to Yellow.ai.[{{cite news |last1=Sangani |first1=Priyanka |date=June 21, 2021 |title=Yellow Messenger rebrands to yellow.ai; launches voice bots |url=https://economictimes.indiatimes.com/tech/startups/yellow-messenger-rebrands-to-yellow-ai-launches-voice-bots/articleshow/83707906.cms |publisher=[The Economic Times](/source/The_Economic_Times)}}] In 2022, Yellow.ai launched DynamicNLP, which was designed to eliminate the necessity for NLP model training.[{{Cite web |last=Dey |first=Victor |date=2022-08-18 |title=Can conversational AI skip NLP training? Yellow AI has a plan |url=https://venturebeat.com/ai/can-conversational-ai-reduce-nlp-model-training-yellow-ai-has-a-plan/ |access-date=2024-03-03 |website=VentureBeat |language=en-US}}] In 2023, Yellow.ai announced the launch of its Dynamic Automation Platform (DAP) and revealed a new logo as part of a larger rebranding strategy.[{{Cite web |date=2023-04-25 |title=Yellow AI launches dynamic automation platform powered by generative AI for enterprises |url=https://venturebeat.com/ai/yellow-ai-launches-dynamic-automation-platform-powered-by-generative-ai-for-enterprises/ |access-date=2023-06-06 |website=VentureBeat |language=en-US}}] In May 2023, the company also launched a proprietary small language model called as YellowG, a generative AI platform for automation workflows.[{{Cite news |last=Lohchab |first=Himanshi |date=2024-02-24 |title=Generative AI making customer support conversations more human, leading to wider adoption |url=https://economictimes.indiatimes.com/tech/technology/generative-ai-making-customer-support-conversations-more-human-leading-to-wider-adoption/articleshow/107951061.cms |access-date=2025-01-19 |work=The Economic Times |issn=0013-0389}}][{{Cite web |last=Dey |first=Victor |date=2023-05-18 |title=Yellow AI launches YellowG, a generative AI platform for automation workflows |url=https://venturebeat.com/ai/yellow-ai-launches-yellowg-a-generative-ai-platform-for-automation-workflows/ |access-date=2024-03-03 |website=VentureBeat |language=en-US}}] The company deployed over 120 generative AI bots for businesses in 2023.[{{cite news |date=January 19, 2021 |title=Microsoft, Yellow Messenger team up to transform voice automation solutions |url=https://tech.hindustantimes.com/tech/news/microsoft-yellow-messenger-team-up-to-transform-voice-automation-solutions-71611057600768.html |publisher=[Hindustan Times](/source/Hindustan_Times)}}] In February 2022, the company partnered with [Tech Mahindra](/source/Tech_Mahindra) to develop enterprise AI technology.[{{cite news |date=February 7, 2022 |title=Tech Mahindra partners with Yellow.ai to bolster enterprise customer experiences with conversational AI |url=https://economictimes.indiatimes.com/tech/information-tech/tech-mahindra-partners-with-yellow-ai-to-bolster-enterprise-customer-experiences-with-conversational-ai/articleshow/89400258.cms?from=mdr |publisher=[The Economic Times](/source/The_Economic_Times)}}] It partnered with the e-commerce company [Unicommerce](/source/Unicommerce) in July 2020.[{{cite news |last1=Sil |first1=Debarghya |date=July 2, 2020 |title=Unicommerce Partners With Yellow Messenger To Streamline Direct-to-Consumer Selling Operations for Brands |url=https://www.entrepreneur.com/en-in/news-and-trends/unicommerce-partners-with-yellow-messenger-to-streamline/352736 |publisher=[Entrepreneur](/source/Entrepreneur_(magazine))}}] In February 2022, Edelweiss General Insurance launched its AI Voice Bot, using Yellow.ai's technology.[{{cite news |date=February 3, 2022 |title=Edelweiss General Insurance launches AI Voice Bot for motor claim registrations |url=https://www.thehindubusinessline.com/money-and-banking/edelweiss-general-insurance-launches-ai-voice-bot-for-motor-claim-registration/article64964694.ece |publisher=[Business Line](/source/Business_Line) |agency=[The Hindu](/source/The_Hindu)}}] Yellow.ai implemented its AI-based customer service technology in Urja, a virtual assistant launched by the public sector company [BPCL](/source/Bharat_Petroleum).[{{cite news |last1=Rekhi |first1=Dia |date=October 19, 2021 |title=Yellow.ai sees massive surge in clients through Covid-19 period |url=https://economictimes.indiatimes.com/tech/startups/yellow-ai-sees-massive-surge-in-clients-through-covid-19-period/articleshow/87129297.cms |publisher=[The Economic Times](/source/The_Economic_Times)}}] The company has also formed partnerships with [Accenture](/source/Accenture), [Infosys](/source/Infosys), [TCS](/source/Tata_Consultancy_Services), and [Wipro](/source/Wipro).[{{Cite news |date=2022-02-07 |title=Tech Mahindra partners with Yellow.ai to bolster enterprise customer experiences with conversational AI |url=https://economictimes.indiatimes.com/tech/information-tech/tech-mahindra-partners-with-yellow-ai-to-bolster-enterprise-customer-experiences-with-conversational-ai/articleshow/89400258.cms?from=mdr |access-date=2023-06-06 |work=The Economic Times |issn=0013-0389}}][{{Cite web |title=TCS, Infosys, HCLTech, Tech Mahindra partner with Yellow.AI for automation solutions |url=https://www.moneycontrol.com/technology/tcs-infosys-hcltech-tech-mahindra-partner-with-yellow-ai-for-automation-solutions-article-12744773.html |archive-url=https://web.archive.org/web/20241021222521/https://www.moneycontrol.com/technology/tcs-infosys-hcltech-tech-mahindra-partner-with-yellow-ai-for-automation-solutions-article-12744773.html |archive-date=October 21, 2024 |access-date=2025-01-19 |website=Moneycontrol |language=en-US |url-status=live }}]
Its clients include [Sony](/source/Sony),[{{Cite news |date=2022-11-23 |title=Sony has a new voice assistant in India: How it works and all other details |url=https://timesofindia.indiatimes.com/gadgets-news/sony-has-a-new-voice-assistant-in-india-how-it-works-and-all-other-details/articleshow/95716119.cms |access-date=2023-06-06 |work=The Times of India |issn=0971-8257}}] [Flipkart](/source/Flipkart), [Grab](/source/Grab_(company)), [Skoda](/source/%C5%A0koda_Auto), [Honda](/source/Honda), [Domino's Pizza](/source/Domino's), [Bajaj Finance](/source/Bajaj_Finance), [Volkswagen](/source/Volkswagen), [HDFC Bank](/source/HDFC_Bank), [Ferrellgas](/source/Ferrellgas), [Indigo](/source/Indigo), Adani Capital,[{{Cite news |last=Rekhi |first=Dia |date=2021-10-19 |title=Yellow.ai sees massive surge in clients through Covid-19 period |url=https://economictimes.indiatimes.com/tech/startups/yellow-ai-sees-massive-surge-in-clients-through-covid-19-period/articleshow/87129297.cms |access-date=2023-06-06 |work=The Economic Times |issn=0013-0389}}] [Haldiram](/source/Haldiram's), [Lulu Group](/source/LuLu_Group_International), [Bharat Petroleum Corporation Limited](/source/Bharat_Petroleum), [Dr. Reddy's Laboratories](/source/Dr._Reddy's_Laboratories) and [Concentrix](/source/Concentrix).[{{cite news |last1=Andersen |first1=Ted |date=September 6, 2021 |title=This AI company's chatbot speaks 120 languages and is still learning more |url=https://www.bizjournals.com/sanfrancisco/news/2021/09/02/yellow-messenger-ai-san-mateo-chatbot.html |publisher=[Bizjournals](/source/Bizjournals)}}][{{cite news |date=June 12, 2019 |title=Yellow Messenger raises Series A Funding of $4 mln from Lightspeed, others |url=https://www.livemint.com/companies/news/yellow-messenger-raises-series-a-funding-of-4-mln-from-lightspeed-others-1560346058739.html |publisher=[Livemint](/source/Livemint)}}][{{Cite news |last=Rekhi |first=Dia |date=2021-10-19 |title=Yellow.ai sees massive surge in clients through Covid-19 period |url=https://economictimes.indiatimes.com/tech/startups/yellow-ai-sees-massive-surge-in-clients-through-covid-19-period/articleshow/87129297.cms?from=mdr |access-date=2023-06-06 |work=The Economic Times |issn=0013-0389}}]
== Funding ==
In June 2019, Yellow.ai completed a series A funding of $4 million led by [Lightspeed Venture Partners](/source/Lightspeed_Venture_Partners) and angel investors such as Phanindra Sama, founder of [RedBus](/source/RedBus), Anand Swaminathan, senior partner, [McKinsey & Company](/source/McKinsey_%26_Company), [Limeroad](/source/Limeroad) founder Prashant Malik, and [Snapdeal](/source/Snapdeal) founder [Kunal Bahl](/source/Kunal_Bahl).[{{cite news |title=Yellow Messenger raises Series A Funding of $4 mln from Lightspeed, others |url=https://www.livemint.com/companies/news/yellow-messenger-raises-series-a-funding-of-4-mln-from-lightspeed-others-1560346058739.html |publisher=[Livemint](/source/Livemint) |date=June 12, 2019}}]
In April 2020, it raised $20 million in a series B round led by Lightspeed Ventures Partners and [Lightspeed India Partners](/source/Lightspeed_Venture_Partners).[{{cite news |last1=Matney |first1=Lucas |title=Conversational AI startup Yellow Messenger raises $20M Series B from Lightspeed |url=https://techcrunch.com/2020/04/16/conversational-ai-startup-yellow-messenger-raises-20m-series-b-from-lightspeed/ |publisher=[Techcrunch](/source/Techcrunch) |date=April 16, 2020}}] In August 2021, the company raised $78.15 million in its Series C funding round led by WestBridge Capital, [Sapphire Ventures](/source/Sapphire_Ventures), [Salesforce Ventures](/source/Salesforce_Ventures), and [Lightspeed Venture Partners](/source/Lightspeed_Venture_Partners).[{{cite news |title=yellow.ai raises $78.15 million in Series C round |url=https://economictimes.indiatimes.com/tech/funding/yellow-ai-raises-78-15-million-in-series-c-round/articleshow/85037118.cms |publisher=[The Economic Times](/source/The_Economic_Times) |date=August 4, 2021}}] The company has raised a total of $102 million so far.[{{cite news |last1=Abrar |first1=Peerzada |title=Conversational AI firm yellow.ai raises $78.15 mn in Series C round |url=https://www.business-standard.com/article/companies/conversational-ai-firm-yellow-ai-raises-78-15-mn-in-funding-121080401459_1.html |publisher=[Business Standard](/source/Business_Standard) |date=August 4, 2021}}]
== Awards ==
The company won the [Frost & Sullivan](/source/Frost_%26_Sullivan) Technology Innovation Leadership Award in 2021.[{{cite web |date=October 2021 |title=Yellow.ai Recognized for 2021 Technology Innovation Leadership |url=https://www.frost.com/wp-content/uploads/2021/10/Yellow.ai-Award-Writeup.pdf |publisher=[Frost & Sullivan](/source/Frost_%26_Sullivan)}}] ''[Entrepreneur](/source/Entrepreneur_(magazine))'' magazine named Yellow.ai the Best AI Startup of the Year at the [Entrepreneur India](/source/Entrepreneur_India) Startup Awards 2022.[{{cite news |date=February 25, 2022 |title=Awards Winners 2022 |url=https://www.entrepreneurindia.com/startup/awards_winner.php |publisher=[Entrepreneur India](/source/Entrepreneur_India)}}] It was awarded Best Chat/Conversational Bot/Tool during the MarTech Leadership Summit 2022.[{{cite web |title=MarTech Leadership Awards – 2022 |url=https://www.kamikaze.co.in/martech/archives/awards/2022.html |access-date=November 17, 2022 |archive-date=May 21, 2022 |archive-url=https://web.archive.org/web/20220521213149/https://www.kamikaze.co.in/martech/archives/awards/2022.html |url-status=dead }}] ''[The Financial Express](/source/The_Financial_Express_(India))'' awarded it the Best Use of Conversational AI – Gold at the Financial Express FuTech Awards in 2022.[{{cite news |date=2022 |title=FuTech Awards 2022 |url=https://cdn-microsites.indianexpress.com/storage/files/063608abcc9c38f633fe.pdf |publisher=[Indian Express](/source/Indian_Express)}}] The company received an honorable mention in the automation solution of the Year category at the CCW Excellence Awards 2022.[{{cite web |title=2022 CCW Excellence Awards winners |url=https://www.customercontactweekdigital.com/events-customercontactweekawards/2022-winners |publisher=CCW}}]
''[Forbes](/source/Forbes)'' magazine added Yellow.ai's co-founder Rashid Khan to [Forbes India](/source/Forbes_India) [30 Under 30](/source/Forbes_30_Under_30) 2022[{{cite news |date=February 14, 2022 |title=It was very fortunate to be a success just out of college: Rashid Khan—Forbes India 30 Under 30 |url=https://www.forbesindia.com/video/30-under-30-2022/it-was-very-fortunate-to-be-a-success-just-out-of-college-rashid-khanforbes-india-30-under-30/73673 |work=[Forbes India](/source/Forbes_India)}}] and [Forbes Asia](/source/Forbes_Asia) [30 Under 30](/source/Forbes_30_Under_30) 2022[{{cite news |date=2022 |title=Forbes Asia 30 Under 30 |url=https://www.forbes.com/30-under-30/2022/asia/enterprise-technology?profile=rashid-khan |work=[Forbes](/source/Forbes)}}] lists, as one of the young game changers disrupting the Enterprise Technology industry. [Hurun Research Institute](/source/Hurun_Report) listed the company in its 'Future Unicorn Index 2022' list for India.[{{cite news |last1=Bhalla |first1=Kritti |date=June 29, 2022 |title=Zepto, Dunzo among the next 122 unicorns from India — here's the complete Hurun list |url=https://www.businessinsider.in/business/startups/news/zepto-dunzo-among-the-next-122-unicorns-from-india-heres-the-complete-hurun-list/articleshow/92545281.cms |publisher=[Business Insider](/source/Business_Insider) |archive-date=November 17, 2022 |access-date=November 17, 2022 |archive-url=https://web.archive.org/web/20221117053902/https://www.businessinsider.in/business/startups/news/zepto-dunzo-among-the-next-122-unicorns-from-india-heres-the-complete-hurun-list/articleshow/92545281.cms |url-status=dead }}] In 2023, co-founder & CEO, Raghu Ravinutala was recognized as one of the top 50 SaaS CEOs by The Software Report.[{{Cite web |last=jirehl |date=2023-10-24 |title=The Top 50 SaaS CEOs of 2023 {{!}} The Software Report |url=https://www.thesoftwarereport.com/the-top-50-saas-ceos-of-2023/ |access-date=2024-02-13 |language=en-US}}] Yellow.ai ranked 13th in the [Bay Area](/source/San_Francisco_Bay_Area) and 88th nationally on the 2023 [Deloitte Technology Fast 500](/source/Deloitte_Technology_Fast_500) for [North America](/source/North_America).[{{Cite web |title=2023 Technology Fast 500 Award Winners |url=https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html |access-date=2024-03-03 |website=Deloitte United States |language=en-us}}]
== See also ==
{{Portal|Internet|Companies|India}}
* [Amazon Alexa](/source/Amazon_Alexa)
* [Bixby (virtual assistant)](/source/Bixby_(virtual_assistant))
* [Cortana (software)](/source/Cortana_(software))
* [Google Assistant](/source/Google_Assistant)
* [Apple Siri](/source/Siri)
* [Viv (software)](/source/Viv_(software))
==References==
{{reflist}}
{{Intelligent personal assistant software}}
Category:Virtual assistants
Category:Internet properties established in 2016
Category:Natural language processing software
Category:2016 establishments in Karnataka
Category:2016 software
Category:Instant messaging
Category:Indian companies established in 2016
Category:Indian brands
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Adapted from the Wikipedia article [Yellow.ai](https://en.wikipedia.org/wiki/Yellow.ai) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Yellow.ai?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.