# Wow Hydrate

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{{Short description|Sports drink}}
{{Undisclosed paid|date=April 2021}}
'''Wow Hydrate''' is a [sugar-free](/source/sugar-free) [sports drink](/source/sports_drink) that uses push-cap to preserve the ingredients within it. It gained significant media coverage from its partnership with heavyweight boxer [Tyson Fury](/source/Tyson_Fury).<ref name="thesun">{{cite news|title=How Fury swapped beer and shots for PROTEIN WATER on the way to shedding 10 stone|date=15 July 2019|work=[The Sun (United Kingdom)](/source/The_Sun_(United_Kingdom))|language=en-gb}}</ref>

In March 2020 Fury announced that the company would donate thousands of its products to [NHS](/source/NHS) workers during the [COVID-19 pandemic](/source/COVID-19_pandemic).<ref>{{cite news |last1=Chapman |first1=Joseph |title=Albion leading the way in difficult times leaves fans proud |url=https://www.birminghammail.co.uk/sport/football/football-news/brilliant-gestures-make-west-brom-18108986 |work=[Birmingham Mail](/source/Birmingham_Mail) |date=17 April 2020}}</ref><ref>{{cite news |title=Fury Donates Thousands of Electrolyte Drinks To Assist NHS in Coronavirus Battle |url=https://www.boxingscene.com/fury-donates-thousands-electrolyte-drinks-assist-nhs-coronavirus-battle--147895 |work=BoxingScene.com |language=en-us}}</ref> Fury's former trainer Ben Davison is also a partner of Wow Hydrate.<ref>{{cite web |title=Tyson Fury & Ben Davidson partner with WOW HYDRATE |url=https://www.ringnews24.com/2019/07/16/tyson-fury-ben-davidson-partner-with-wow-hydrate/ |website=Ring News 24 |date=16 July 2019}}</ref>

In February 2020 the company announced a two-year sponsorship deal with boxing promoters [Matchroom](/source/Matchroom).<ref>{{cite web |last1=Daniels |first1=Tom |title=Matchroom Boxing refuels with WOW HYDRATE sponsorship |url=https://insidersport.com/2020/02/07/matchroom-boxing-refuels-with-wow-hydrate-sponsorship/ |website=Insider Sport |date=7 February 2020}}</ref> [Chelsea](/source/Chelsea_F.C.) and England footballer [Ruben Loftus-Cheek](/source/Ruben_Loftus-Cheek), [Crystal Palace](/source/Crystal_Palace_F.C.) player [Patrick Van Aanholt](/source/Patrick_Van_Aanholt) and boxer [Joe Cordina](/source/Joe_Cordina) are also ambassadors for the brand.<ref>{{cite news |title=Hydration vital for coronavirus sufferers, says dietitian |url=https://www.expressandstar.com/sport/uk-sports/2020/03/26/hydration-vital-for-coronavirus-sufferers-says-dietitian/ |work=[Express & Star](/source/Express_%26_Star) |language=en}}</ref> Club partners include [Southampton FC](/source/Southampton_FC),<ref>{{cite web |title=WOW HYDRATE becomes new official partner |url=https://www.southamptonfc.com/news/2019-07-29/southampton-football-club-wow-hydrate-new-partner-video |website=[Southampton FC](/source/Southampton_FC) |language=en}}</ref> rugby league club [Castleford Tigers](/source/Castleford_Tigers)<ref>{{cite web |title=Delighted to welcome WOW HYDRATE to the Tigers as our new official hydration partner! |url=https://www.facebook.com/watch/?v=206543390286470 |publisher=[Castleford Tigers](/source/Castleford_Tigers) |language=en}}</ref> and [Essex County Cricket Club](/source/Essex_County_Cricket_Club).<ref>{{cite web |title=Sun Rises on Eastern Region Development Centre |url=https://www.essexcricket.org.uk/2020/02/21/sun-rises-on-eastern-region-development-centre/ |website=www.essexcricket.org.uk}}</ref>

In January 2024, the brand announced a partnership with West Ham United Women's team.<ref>{{cite web | url=https://www.instagram.com/p/C2P8ouFC4os/?hl=en | title=Instagram }}</ref>

==References==
{{reflist}}

{{Sports drinks}}

Category:Sports drinks

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Adapted from the Wikipedia article [Wow Hydrate](https://en.wikipedia.org/wiki/Wow_Hydrate) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Wow_Hydrate?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.