# Winnie Yu

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{{Short description|Hong Kong radio personality}}
{{For|the Hong Kong nurse and activist|Winnie Yu (nurse)}}
{{family name hatnote|Yu|lang=Chinese}}
{{BLP sources|date=January 2011}}
{{Use Hong Kong English|date=May 2015}}
{{Use dmy dates|date=July 2014}}
'''Winnie Yu Tsang''' ({{zh|c=俞琤|p=Yú Chēng}}, born 1954) is a Hong Kong radio personality and was the deputy chairman of [Commercial Radio Hong Kong](/source/Commercial_Radio_Hong_Kong) from 2004 through 2015.

Yu is known for her [pun](/source/pun)s in creating radio programme titles and slang phrases (e.g., si-dan-up/"[是但噏](/source/%3Azh%3A%E6%9E%97%E6%B5%B7%E5%B3%B0%E6%98%AF%E4%BD%86%E5%99%8F%E7%B3%BB%E5%88%97)", literally "freestyle talk", as a [phonetic](/source/phonetic) translation of "stand-up").

Over the years, Yu has mentored many musicians and [DJs](/source/DJs), including [Tat Ming Pair](/source/Tat_Ming_Pair) and [Jan Lamb](/source/Jan_Lamb).{{Citation needed|date=October 2009}}

==Early life and career==
Yu grew up at [Mid-Levels](/source/Mid-Levels) on [Hong Kong Island](/source/Hong_Kong_Island), with her parents, sister and brother. She attended [St. Stephen's Girls' College](/source/St._Stephen's_Girls'_College), a Christian [all-girls](/source/all-girls) school ([kindergarten](/source/kindergarten) through high school). She wrote and produced many controversial plays in the strict environment of the religious school.{{Citation needed|date=October 2009}}

Yu left secondary school in 1971, when she was only in Fifth Form. She joined Hong Kong Commercial Radio (CR) as a DJ and first hosted a breakfast radio programme titled ''[Morning Friends](/source/Morning_Friends)'' (早晨老友記). She was subsequently given the role of creative director and then [programme director](/source/programme_director) of the newly formed youth radio channel [CR2](/source/CRHK).

In 1982, Yu left CR to form her own production company, [Mes Amis Productions](/source/Mes_Amis_Productions), and was involved in a range of media projects, including movie production.

She was invited to return to CR in 1988 as general manager, a position she held until the 2000s, when she started to gradually step out of the station's administration. Yu resigned as CEO in 2003 and became the CEO of [PCC Skyhorse](/source/PCC_Skyhorse), a joint venture company between Commercial Radio and [Pacific Century Cyberworks](/source/Pacific_Century_Cyberworks).

==Recent history==
Yu returned to CR in 2004 as [deputy chairman](/source/deputy_chairman) during one of the company's most controversial periods and instituted a number of programming changes. Most notable was the cancellation of ''[Teacup in a Storm](/source/Teacup_in_a_Storm)'' (風波裡的茶杯), hosted by [Albert Cheng](/source/Albert_Cheng_(politician)), after much controversy. The host, along with [Wong Yuk-man](/source/Wong_Yuk-man) (another radio personality), were fired from the station and new programmes were initiated, including "[On A Clear Day](/source/On_A_Clear_Day)".

Yu was involved in a new project created jointly by Commercial Radio and the charity St. James' Settlement and funded by the [Hong Kong Jockey Club](/source/Hong_Kong_Jockey_Club), [Skyhigh](/source/Skyhigh_(charity)), which is described as a [media training](/source/media_training) and creative [production house](/source/production_house) exclusively for [disadvantaged youth](/source/disadvantaged_youth) living in the [Tin Shui Wai](/source/Tin_Shui_Wai) district of Hong Kong, offering training and [job placement](/source/job_placement) within the media industry.

In 2015, Yu resigned from CR after more than four decades, effective January 1, 2016.

==References==
* [http://paper.wenweipo.com/2004/08/03/YO0408030001.htm 俞琤爆大班解約內情]

==External links==
* [http://hkmdb.com/db/people/view.mhtml?id=4420&display_set=eng HKMDB page]

{{Authority control}}

{{DEFAULTSORT:Yu, Winnie}}
Category:20th-century Hong Kong LGBTQ people
Category:21st-century Hong Kong LGBTQ people
Category:Hong Kong women radio presenters
Category:1954 births
Category:Living people
Category:Hong Kong LGBTQ broadcasters

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Adapted from the Wikipedia article [Winnie Yu](https://en.wikipedia.org/wiki/Winnie_Yu) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Winnie_Yu?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.