# What? Records

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{{Infobox record label <!-- See Wikipedia:WikiProject_Music -->
| name        =  What? Records
| image       =  
| image_bg    =  
| parent      =  [Word Records](/source/Word_Records)
| founded     =  1986
| founder     =  
| status      =  Defunct
| distributor =  [A&M Records](/source/A%26M_Records)
| genre       =  [Christian rock](/source/Christian_rock)
| country     =  US
| location    =  
| url         =  
}}

'''What? Records''' was a short-lived [record label](/source/record_label) started by [Word Records](/source/Word_Records) and [A&M Records](/source/A%26M_Records), intended to focus on creative and unusual rock and roll records with spiritual messages. The intention was to feature Christian Rock artists that "wouldn't be too obvious" about their faith.<ref>{{cite book|title=Raised by Wolves: The Story of Christian Rock & Roll|page=143|first= John Joseph|last= Thompson|year= 2000|publisher= ECW Press|isbn=9781550224214}}</ref> It was founded in 1986. Its first release was [Tonio K.](/source/Tonio_K.)'s ''Romeo Unchained''.<ref>{{cite book|title=Hammers & Nails: The Life and Music of Mark Heard|page=199|first= Matthew T.|last=Dickerson|year= 2003|isbn=9780940895492|publisher=Cornerstone Press Chicago}}</ref>

In the short time that the label existed, it released albums by [Mark Heard](/source/Mark_Heard) (under the name of iDEoLA), [Tonio K.](/source/Tonio_K.) (two albums, the second of which was produced by [T-Bone Burnett](/source/T-Bone_Burnett)), and [Chagall Guevara](/source/Chagall_Guevara)'s Dave Perkins.

==Discography==
* ''Romeo Unchained'' - [Tonio K.](/source/Tonio_K.), 1986
* ''[Tribal Opera](/source/Tribal_Opera)'' - [iDEoLA](/source/Mark_Heard), 1987<ref>{{cite book|url=https://www.google.com/books/edition/The_Billboard_Guide_to_Contemporary_Chri/VzFZZ4yi3DMC?hl=en&gbpv=1&bsq=%22What?%20Records%22|page=178|title=The Billboard Guide to Contemporary Christian Music|first= Barry|last= Alfonso|year=2002|isbn= 9780823077182|publisher=[Billboard Books](/source/Billboard_Books)}}</ref>
* ''The Innocence'' - Dave Perkins, 1987
* ''Notes from the Lost Civilization'' - [Tonio K.](/source/Tonio_K.), 1988<ref>{{cite book|url=https://www.google.com/books/edition/Apostles_of_Rock/pkooEAAAQBAJ?hl=en&gbpv=1&dq=%22What%3F+Records%22+%22Dave+Perkins%22&pg=PT280&printsec=frontcover|title=Apostles of Rock: The Splintered World of Contemporary Christian Music|first= Jay R.|last= Howard|first2= John M.|last2= Streck|year=2021|publisher=[University Press of Kentucky](/source/University_Press_of_Kentucky)|isbn= 9780813183961}}</ref>
* ''[Iona](/source/Iona_(album))'' - [Iona](/source/Iona_(band)), 1990

==See also==
* [List of record labels](/source/List_of_record_labels)

==References==
{{reflist}}

{{Authority control}}

Category:American record labels
Category:Christian record labels
Category:Record labels established in 1986
Category:Record labels disestablished in 1988
Category:American companies established in 1986

{{US-record-label-stub}}

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Adapted from the Wikipedia article [What? Records](https://en.wikipedia.org/wiki/What%3F_Records) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/What%3F_Records?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.