# Well Link Financial Group > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Well_Link_Financial_Group > Markdown URL: https://mediated.wiki/source/Well_Link_Financial_Group.md > Source: https://en.wikipedia.org/wiki/Well_Link_Financial_Group > Source revision: 1352157240 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Hong Kong financial services group}} {{Infobox company | name = Well Link Financial Group | logo = File:Logo_of_Well_Link_Financial_Group.png | native_name = 立橋金融集團 | type = [Private](/source/Privately_held_company) | industry = Financial Services | founded = {{Start date and age|2005}} in [Hong Kong](/source/Hong_Kong) | hq_location = Hong Kong | area_served = Hong Kong, [Macau](/source/Macau), [Mainland China](/source/Mainland_China) | key_people = Choy Chung Foo (Chairman)
Zhang Shengman (CEO) | products = [Banking](/source/Banking), [Insurance](/source/Insurance), Securities Brokerage | subsid = [Well Link Bank](/source/Well_Link_Bank)
[Well Link Insurance Group](/source/Well_Link_Insurance_Group)
Well Link Securities（{{sehk|8350}}） | website = {{URL|https://www.welllinkgroup.com}} }} {{Infobox Chinese | s = 立桥金融集团 | t = 立橋金融集團 | p = Lìqiáo Jīnróng Jítuán | j = lap6 kiu4 gam1 jung4 zaap6 tyun4 | first = t }} '''Well Link Financial Group''' ({{Zh|s=|p=lap6 kiu4 gam1 jung4 zaap6 tyun4|t=立橋金融集團}}) is a Hong Kong-headquartered financial institution whose business covers banking, insurance, and securities services.{{Cite web |date=2019-09-06 |title=專業金融機構首要以客為本 |url=https://hkcd.com/content/2019-09/06/content_1155364.html |archive-url=https://web.archive.org/web/20190915175501/http://hkcd.com/content/2019-09/06/content_1155364.html |archive-date=2019-09-15 |access-date=2019-09-06 |publisher=香港商報}} ==History== In November 2005, Well Link Securities was granted a Type 1 license (Dealing in Securities) by the [Securities and Futures Commission](/source/Securities_and_Futures_Commission) (SFC) of Hong Kong, launching its Hong Kong stock brokerage business. This is regarded as the origin of Well Link. In September 2009, Well Link Securities obtained a Type 2 license (Dealing in Futures Contracts), adding brokerage services for futures and options.{{cite web|title=Public Register of Licensed Persons and Registered Institutions|url=https://apps.sfc.hk/publicregWeb/corp/AMB404/details|publisher=HKSFC|date=2026-03-29|accessdate=2026-03-29}} In August 2016, Well Link Financial Group acquired Direct Asia (Hong Kong) Limited, which was subsequently renamed Well Link General Insurance Company Limited in June 2017. {{cite web|title=Hiscox Sells Hong Kong Division of DirectAsia to Well Link Group Holdings|url=https://www.insurancejournal.com/news/international/2016/08/31/424965.htm|publisher=Insurance Journal|date=2016-08-31|accessdate=2026-03-21|archive-date=2024-08-05|archive-url=https://web.archive.org/web/20240805053826/https://www.insurancejournal.com/news/international/2016/08/31/424965.htm}} In April 2017, Well Link Financial Group acquired [Novo Banco Asia](/source/Novo_Banco), which was subsequently renamed "Well Link Bank" (Well Link Bank Co., Ltd.). {{cite web |title=Macau unit of Novo Banco sold to Well Link|url=https://bankingfrontiers.com/macau-unit-of-novo-banco-sold-to-well-link/|publisher=Banking Frontiers|access-date=2016-08-17}}{{cite web|title=证监会核准立桥银行、城堡顾问新加坡公司合格境外投资者资格|url=https://www.chnfund.com/article/ARb2b4d49a-0802-acdc-f9d6-3a1eaa66d82f|publisher=中國基金報|date=2026-01-07|accessdate=2026-03-29}} In April 2019, Well Link Life received approval from the [Insurance Authority](/source/Insurance_Authority) to operate a long-term life insurance business, and officially launched in July 2019.{{cite web |title=Well Link Insurance Brand Assets |url=https://brandfetch.com/wli.com.hk |publisher=Brandfetch|access-date=2026-04-25}} In 2020, the Well Link Financial Centre was completed in the [Qianhai](/source/Qianhai), [Shenzhen](/source/Shenzhen). Jointly developed by Well Link Financial Group and Zhaobangji Properties, the project is a Grade A office complex with a total construction area of approximately 160,000 square meters. It also includes a shopping mall named Well Link City. {{cite web|title=立桥金融中心-超甲级智慧型商厦综合体|url=https://baijiahao.baidu.com/s?id=1710845337517698841&wfr=spider&for=pc|accessdate=2021-09-14|author=|date=2021-09-14|format=|publisher=[China Internet Information Center](/source/China_Internet_Information_Center)|language=Chinese}} In November 2023, Well Link Fintech completed the acquisition of approximately 69.94% of the issued share capital of Excalibur Global Financial Holdings Limited (8350.HK).{{cite web|title=骏溢环球金融(08350)：立桥金融科技完成收购公司69.94%股权|url=https://m.zhitongcaijing.com/article/share.html?content_id=1025626|publisher=智通財經|date=2023-11-16|accessdate=2026-03-29}} in May 2025, Well Link Securities Holdings announced the acquisition of all issued shares of Haishan Company Limited (海山股份有限公司) for HK$35 million. The acquisition was officially completed in October of that same year. {{cite web|title=立橋證券控股擬3500萬港元收購海山股份的所有已發行股權|url=https://www-web.itiger.com/hant/news/2533997775|publisher=新浪港股|date=2025-05-08|accessdate=2026-03-29}}{{cite web|title=立橋證券控股(08350)完成收購海山股份的所有已發行股權|url=https://www.webull.hk/news/13673483897475072|publisher=智通財經|date=2025-10-13|accessdate=2026-03-29}} == Structure == Well Link Financial Group maintains wholly-owned or majority-controlled subsidiaries covering the banking, insurance, and securities sectors: {| class="wikitable" |- ! Company Name ! Business Nature ! Year of Establishment / Acquisition ! Remarks |- | [Well Link Bank](/source/Well_Link_Bank) | [Commercial Bank](/source/Commercial_Bank) | 1996 | Former Novo Banco; A fully licensed commercial bank registered in [Macau](/source/Macau) |- | [Well Link Life Insurance Company Limited](/source/Well_Link_Insurance_Group) | [Life insurance](/source/Life_insurance) | 2019 | Long-term insurance business{{cite web|title=INSURANCE AUTHORITY REGISTER OF AUTHORIZED INSURERS|url=https://www.ia.org.hk/tc/supervision/reg_insurers_lloyd/files/2463144.pdf|publisher=Insurance Authority|accessdate=2026-04-26}} |- | [Well Link General Insurance Company Limited](/source/Well_Link_Insurance_Group) | [General insurance](/source/General_insurance) | 2016 | Former Direct Asia (Hong Kong) Limited {{cite web|title=Register of Authorized Insurers|url=https://www.ia.org.hk/en/supervision/reg_insurers_lloyd/register_of_authorized_insurers.html|publisher=Insurance Authority|accessdate=2026-04-26}} |- | [Well Link Securities](/source/Well_Link_Securities) | Securities Brokerage | 2016 | listed on the [GEM](/source/Growth_Enterprise_Market) of the [Hong Kong Stock Exchange](/source/Hong_Kong_Stock_Exchange)（{{sehk|8350}}） |} == See also == * [Well Link Insurance Group](/source/Well_Link_Insurance_Group) * [Well Link Bank](/source/Well_Link_Bank) == References == {{Reflist}} == External links == * [https://www.welllinkgroup.com/en Official Website] Category:Companies established in 2005 Category:2005 establishments in Hong Kong Category:Companies of Hong Kong Category:Financial services companies of Hong Kong Category:Companies listed on the Hong Kong Stock Exchange --- Adapted from the Wikipedia article [Well Link Financial Group](https://en.wikipedia.org/wiki/Well_Link_Financial_Group) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Well_Link_Financial_Group?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.