# WSRZ-FM

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{{Use American English|date=February 2026}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WSRZ-FM
| logo = WSRZ-FM logo.png
| city = Coral Cove, Florida
| country = US
| area = [Sarasota](/source/Sarasota%2C_Florida) and [Bradenton](/source/Bradenton%2C_Florida)
| branding = 107.9 WSRZ
| frequency = {{Frequency|107.9|[MHz](/source/MHz)}} {{HD Radio}}
| airdate = {{Start date|1965|06|30}}
| format = [Classic hits](/source/Classic_hits)
| subchannels = HD2: [Hot AC](/source/Hot_AC) ([WSDV](/source/WSDV))
| erp = 47,000 watts
| haat = {{convert|155|m|ft|sp=us}}
| class = C2
| facility_id = 48673
| coordinates = {{coord|27|9|3.00|N| 82|27|51.00|W|region:US-FL_type:landmark}}
| former_callsigns = {{ubl|WMLO (1982–1986)|WSRZ (1986–1991)|WVFE (1991–1994)|WYNF (1994–1999)}}
| affiliations = [Premiere Networks](/source/Premiere_Networks)
| owner = [iHeartMedia, Inc.](/source/iHeartMedia%2C_Inc.)
| licensee = iHM Licenses, LLC
| sister_stations = [WBTP](/source/WBTP_(FM)), [WCTQ](/source/WCTQ), [WDIZ](/source/WDIZ_(AM)), [WSDV](/source/WSDV), [WTZB](/source/WTZB)
| webcast = {{iHeartRadio|1079-wsrz-641}}
| website = [https://wsrz.iheart.com/ wsrz.iheart.com]
| licensing_authority = [FCC](/source/Federal_Communications_Commission)
}}

'''WSRZ-FM''' (107.9 [FM](/source/FM_broadcasting)) is a commercial [radio station](/source/radio_station) licensed to [Coral Cove, Florida](/source/Sarasota), United States, and serving the [Sarasota](/source/Sarasota%2C_Florida) and [Bradenton](/source/Bradenton%2C_Florida) areas. It has a [classic hits](/source/classic_hits) format and is owned by [iHeartMedia, Inc.](/source/iHeartMedia%2C_Inc.) The studios are on Fruitville Road in Sarasota.

The transmitter is off North Tamiami Trail ([U.S. Route 41](/source/U.S._Route_41_in_Florida)) at [Florida Route 681](/source/Florida_State_Road_681) in [Nokomis](/source/Nokomis%2C_Florida). WSRZ-FM broadcasts using [HD Radio](/source/HD_Radio) technology; its HD2 [digital subchannel](/source/digital_subchannel) rebroadcasts the [hot AC](/source/hot_AC) programming of [WSDV](/source/WSDV).

==History==
===WSPB-FM, WMLO===
The station signed on the air on June 30, 1965.<ref>''[Broadcasting & Cable](/source/Broadcasting_%26_Cable) Yearbook 1985'' [https://www.worldradiohistory.com/Archive-BC-YB/1985/B-Radio-All-BC-YB-1985.pdf page B-61]. Retrieved November 30, 2023.</ref> It originally broadcast on 106.3&nbsp;MHz as WSPB-FM, sister station to WSPB 1450 AM (now [WSDV](/source/WSDV)). In 1982, it switched to WMLO (branded as "Mellow 106.3") playing [soft adult contemporary](/source/soft_adult_contemporary) music. The station flipped to [oldies](/source/oldies) in 1984 and its frequency moved to 106.5 FM.

In September 1986, the station changed its call letters to WSRZ. It aired a [Top 40](/source/Top_40) format known as Z-106 after Robert Weeks (former owner of the station) sold the station to Sarasota Radio Partners Inc. The station carried the syndicated "[Rick Dees Weekly Top 40](/source/Rick_Dees_Weekly_Top_40)" starting with the station's debut as a Top 40 outlet, one of two contemporary hits stations in the [Tampa Bay area](/source/Tampa_Bay_area). However, WSRZ didn't go full-time [CHR](/source/Contemporary_hit_radio) until 1988. The Contemporary Hits format was unsuccessful for the station. As at that point, CHR listeners preferred 104.7 [WRBQ](/source/WRBQ) or later [WFLZ](/source/WFLZ) 93.3 "The Power Pig." Both those stations had medium-to-strong signals in the Sarasota-Bradenton areas, and 97.1 [WINK-FM](/source/WINK-FM) [Fort Myers](/source/Fort_Myers) had a medium-to-strong signal in the Venice area.

With those stations adding to the competition, Z-106 did not remain a Top 40 station for long. WSRZ returned to its former oldies format in 1990. It was located at 106.5&nbsp;MHz, known as 'Oldies 106' and played music from the 1950s to the early 1970s. Weekend specialty programming included street corner harmony [Doo-wop](/source/Doo-wop) shows.

===WSRZ moves to 107.9===
In 1999, a major shift was completed among [Clear Channel Communications](/source/Clear_Channel_Communications) stations in the Sarasota-Bradenton region. [Country](/source/Country_music) [WCTQ](/source/WCTQ) (92 CTQ) moved to the superior 106.5 position, WSRZ moved to the slightly less-powerful 107.9 position, and [active rock](/source/active_rock) station WYNF moved from 107.9 to the newly created (and lower powered) 105.9. 92.1 adopted a soft AC format as "The Dove".
 
After moving to its current 107.9 frequency, WSRZ-FM was then renamed as "Oldies 108". In early 2007, the moniker was changed to the present "107.9 WSRZ", dropping music from the 1950s and 60s. The current format is [classic hits](/source/classic_hits), focusing on music from the 1970s and 80s, with some 90s hits.

==Programming==
WSRZ-FM's local morning drive time show is ''Jones and Company''. It was formerly known as ''The Jones and Crane Morning Show'' prior to Christina Crane's retirement in 2017.<ref>{{cite web|url=https://www.linkedin.com/in/christina-crane-88b95b95/|title=Christina Crane|access-date=2019-04-16|work=[LinkedIn](/source/LinkedIn)}}</ref><ref>{{cite web|url=https://www.youtube.com/playlist?list=PL3F0CE96E48E21479|title=Jones and Company|access-date=2019-04-16|publisher=WSRZ-FM}}</ref> It currently features David Jones and Meredith Michaels.<ref>{{cite web|url=https://wsrz.iheart.com/featured/jones-and-company/|title=Jones and Company|access-date=2019-04-16|publisher=WSRZ-FM}}</ref>

The hosts have incorporated numerous fundraising and community service related causes into the show, including an annual toy and fund drive benefiting The Safe Children's Coalition-Sarasota [YMCA](/source/YMCA).<ref>{{cite web|url=https://promonet.radio-online.com/wire/wsrz-fm120616.pdf|title=107.9 WSRZ'S JONES & CRANE SHOW TO HOST 20THANNUAL SANTA CAUSE|date=2016-12-06|access-date=2019-04-16|publisher=[iHeartMedia](/source/iHeartMedia)}}</ref> There's also an annual blood drive benefiting the Suncoast Community [Blood Bank](/source/Blood_Bank).<ref>{{cite web|title=WSRZ's Blood Drive for Tunes Breaks Records|url=https://www.allaccess.com/net-news/archive/story/59019/wsrz-s-blood-drive-for-tunes-breaks-record|date=2009-06-03|access-date=2019-04-16|publisher=All Access Music Group}}</ref> The hosts frequently throw parties for listeners on Friday nights.

The rest of the WSRZ-FM schedule is nationally syndicated shows and voice-tracked hosts from other iHeart stations.

==References==
<references/>

==External links==
*{{FM station data|48673|WSRZ-FM}}

{{Sarasota Radio}}
{{Classic Hits Radio Stations in Florida}}
{{IHeartMedia}}

SRZ-FM
Category:Radio stations established in 1991
Category:IHeartMedia radio stations
Category:1991 establishments in Florida
Category:Classic hits radio stations in the United States

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Adapted from the Wikipedia article [WSRZ-FM](https://en.wikipedia.org/wiki/WSRZ-FM) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/WSRZ-FM?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
