# WMIM

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Radio station in Luna Pier, Michigan, United States

WMIM Luna Pier, Michigan United States Broadcast area Toledo metropolitan area Frequency 93.5 MHz (HD Radio) Branding 98-3 Nash Icon Programming Format Country music Affiliations Michigan Sports Network Westwood One Ownership Owner Cumulus Media (Cumulus Licensing LLC) Sister stations WKKO, WQQO, WRQN (HD2), WXKR History First air date July 16, 1967 (1967-07-16) Former call signs WVMO (1967–1982) WTWR (1982–2010) Call sign meaning Monroe, Michigan Technical information[1] Licensing authority FCC Facility ID 37119 Class A ERP 3,400 watts HAAT 135.1 meters (443 ft) Transmitter coordinates 41°40′05″N 83°27′11″W / 41.668°N 83.453°W / 41.668; -83.453 Links Public license information Public file LMS Webcast Listen live Website 983nashicon.com

**WMIM** (98.3 [MHz](/source/Hertz)) is a [commercial](/source/Commercial_broadcasting) [FM](/source/FM_broadcasting) [radio station](/source/Radio_broadcasting) [licensed](/source/City_of_license) to [Luna Pier, Michigan](/source/Luna_Pier%2C_Michigan), and serving the [Toledo metropolitan area](/source/Toledo_metropolitan_area). It is owned by [Cumulus Media](/source/Cumulus_Media) and it airs a [country music](/source/Country_music) [radio format](/source/Radio_format), concentrating on the hits from the 1980s, 90s and early 2000s. It uses the moniker *[Nash Icon](/source/Nash_(brand))*, a format programmed on several other Cumulus-owned stations around the country, including [WSM-FM](/source/WSM-FM) [Nashville](/source/Nashville%2C_Tennessee). On weekends, a syndicated country oldies show with [Terri Clark](/source/Terri_Clark) is heard, along with specialty shows playing [Bluegrass music](/source/Bluegrass_music) and [Southern Gospel](/source/Southern_Gospel).

WMIM has an [effective radiated power](/source/Effective_radiated_power) (ERP) of 3,400 [watts](/source/Watt). The [transmitter](/source/Transmitter) is located in [Oregon, Ohio](/source/Oregon%2C_Ohio), off Cedar Point Road. WMIM's studios are on Monroe Street in [Monroe, Michigan](/source/Monroe%2C_Michigan).[2]

## History

The 98.3 frequency was [licensed](/source/City_of_license) to Monroe for most of its history. The station [signed on](/source/Sign-on) the air in July 1967 as WVMO (Voice of Monroe). It was founded by John Koehn of Adrian, also the founder of [WLEN](/source/WLEN) [103.9 FM](/source/103.9_FM), in [Adrian, Michigan](/source/Adrian%2C_Michigan). WVMO was a block-programmed station typical of small markets, featuring hours of [Middle of the Road](/source/Middle_of_the_road_(music)) (MOR), [country music](/source/Country_music) and [Top 40](/source/Top_40) programming. According to a *[Billboard](/source/Billboard_(magazine))* magazine item from June 1972, the station was on the air from 5:45 am to midnight and played MOR music until 6 p.m., when country DJ Dan Baker took over. WVMO was also an early radio job for [Paul W. Smith](/source/Paul_W._Smith), now morning host at Detroit's [WJR](/source/WJR).

On September 13, 1982, WVMO was purchased by Bruce Lesnick of Lesnick Communications, Inc. He grabbed the call letters WTWR - which had recently been relinquished by [an FM station in Detroit](/source/WMXD) - and debuted "Tower 98", with an [Adult contemporary](/source/Adult_contemporary_music) music format, which evolved into Top 40/CHR ([contemporary hit radio](/source/Contemporary_hit_radio)) by the late 1990s. "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station, now under Cumulus ownership, was granted a construction permit to change its city of license to [Luna Pier](/source/Luna_Pier%2C_Michigan) and to move its transmitter south into [Lucas County, Ohio](/source/Lucas_County%2C_Ohio), from [Monroe County, Michigan](/source/Monroe_County%2C_Michigan).

For a time after the move, the station's [playlist](/source/Playlist) was so rhythmic-heavy that it began reporting to *Radio & Records* as a CHR/[Rhythmic contemporary](/source/Rhythmic_contemporary) outlet rather than CHR/Pop (although it never did eliminate mainstream pop and rock music from its rotation).

Tower 98 took on the station name change from "Tower 98" to "Tower 98-3" in September 2005. This was when its reporting status went from CHR/Rhythmic back to CHR/Pop. Following the transition from Monroe to Toledo in early 2004, "Tower 98-3" had four programming directors: Terri McCormmick, "Train", Brent Carey and Steve Marshall. From Summer 2005 to Winter 2006, "Tower 98-3" saw its best ratings, defeating rival WVKS in the 18-34 demographic. In September 2007, Cumulus management made Tower 98-3 transition once again to focus on Monroe. After that, the ratings had fallen to a minimal presence in Toledo.

On October 1, 2010, WTWR became WMIM, "Monroe's Best Mix, My 98-3", and returned to an AC format.

On September 30, 2014, Cumulus announced that 98.3 would flip to Country, joining the "[Nash Icon](/source/Nash_(brand))" network as *98.3 Nash Icon*, on October 3 at 5:00pm. The format flanks market leading sister station [WKKO](/source/WKKO).[3] At 11AM that day, after playing "[Don't Stop Believin'](/source/Don't_Stop_Believin')" by [Journey](/source/Journey_(band)), WMIM dropped its AC format and began stunting by playing a different genre of music every hour as "98.3 _____ Icon", From 11 to Noon it was classic hits as "98.3 Pop Radio Icon", from Noon to 1PM '70s music as "98.3 Motown Icon", from 1PM to 2:00 pm [one hit wonders](/source/One-hit_wonder) as "98.3 One Hit Icon", and from 2:00 to 3:00 pm all British bands as "98.3 British Icon". At 5PM the station was introduced as 98.3 Nash Icon.

## References

1. **[^](#cite_ref-FCC-LMS-37119_1-0)** ["Facility Technical Data for WMIM"](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityTechDetails.html?facilityId=37119). *Licensing and Management System*. [Federal Communications Commission](/source/Federal_Communications_Commission).

1. **[^](#cite_ref-2)** [983NashIcon.com/station-information](https://www.983nashicon.com/station-information/)

1. **[^](#cite_ref-3)** [WMIM To Flip To Nash Icon](http://radioinsight.com/blog/headlines/90286/wmim-to-flip-to-nash-icon/) from Radio Insight September 30, 2014

## External links

- [Facility details for Facility ID 37119 (WMIM)](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityDetails.html?facilityId=37119) in the [FCC](/source/Federal_Communications_Commission) Licensing and Management System

- [WMIM](https://www1.arbitron.com/sip/displaySip.do?surveyID=SP26&band=fm&callLetter=WMIM) in [Nielsen Audio](/source/Nielsen_Audio)'s FM station database

v t e Monroe, Michigan Areas Detroit River International Wildlife Refuge (portion) Old Village Historic District East Elm–North Macomb Street Historic District River Raisin Sterling State Park (portion) St. Mary's Church Complex Historic District Education Monroe Public Schools Monroe HS St. Mary Catholic Central HS Monroe County Intermediate School District Monroe County Community College Former Marygrove College (moved to Detroit in 1927) Hall of the Divine Child (closed 1980) Transportation Custer Airport Lake Erie Transit Landmarks George Armstrong Custer Equestrian Monument Governor Robert McClelland House Navarre–Anderson Trading Post (relocated) River Raisin National Battlefield Park Rudolph Nims House Sawyer House Saint Michael the Archangel Church Sisters, Servants of the Immaculate Heart of Mary Weis Manufacturing Company Wing–Allore House Woodland Cemetery Economy La-Z-Boy Monroe Bank & Trust Monroe Power Plant Media WERW (FM) WMIM WRDT

v t e Radio stations in the Greater Toledo area AM 730 1230 1370 1520 1560 FM 88.1 88.3 WXTS-FM1 WXUT1 88.5 88.9 89.3 89.5 89.7 90.3 91.3 92.5 93.5 94.5 95.7 96.9 97.3 98.3 99.9 101.5 102.3 103.7 104.7 105.5 106.5 107.3 107.7 LPFM 96.5 97.7 WNLB-LP WWOC-LP 106.1 107.9 Translators 92.9 94.1 94.3 94.9 99.5 100.7 104.1 105.9 Digital 92.5-1 92.5-2 93.5-1 99.9-1 101.5-1 101.5-2 102.3-1 104.7-1 104.7-2 105.5-1 105.5-2 106.5-1 NOAA 162.500 Call signs W225AM W231EF W232CM W235BH W258BT W264AK W281AL W290BA WAKT-LP WBCY WBGU WCKY-FM WCWA WGTE-FM WIMX WIOT HD2 WJUC WJYM WJZE WKKO WMIM WMLZ-LP WNLB-LP WNKL WNOC WOTL WPAY WPFX-FM WPOS-FM WQQO HD2 WRQN WRVF HD2 WSPD WTOD WTPG WVKS HD2 WWYC WXKR WXTS-FM1 WXUT1 WYSA WYSZ WVZC-LP WXL51 Internet WFAL Falcon Radio Defunct WLQR (1470 AM) U.S. radio stations in Northwest Ohio Lima/Findlay Vacationland Toledo Other nearby regions Ann Arbor Cleveland Detroit Mid-Ohio Canada Southwestern Ontario See also List of radio stations in Ohio Notes 1. Operating under a "Shared Time" agreement on the same frequency.

v t e Country music radio stations in the state of Ohio Akron WQMX Ashland/Mansfield WNCO-FM WVNO-HD2 Ashtabula WKKY WYBL Athens WSEO Bellefontaine WBLL Belpre WNUS Bryan WLZZ Bucyrus WBCO Caldwell WWKC Cambridge WILE Celina WCSM Chillicothe WKKJ Cincinnati WNNF WUBE-FM WYGY Cleveland WGAR-FM Columbus WCOL-FM Coshocton WTNS Dayton WHKO WZDA Defiance WZOM Eaton WEDI Findlay WKXA-FM Gallipolis WXBW Hicksville WFGA Jackson WCJO Lancaster WLOH Lima WCIT WFGF WIMT Manchester WAGX Marietta WJAW-FM Marion WMRN-FM Millersburg WKLM Newark WCLT-FM WHTH Oberlin WOBL Racine WJEH-FM Sandusky WMJK WKFM Toledo WCKY-FM WMIM WPFX-FM WKKO Uhrichsville WTUZ Union City WTGR Wash. Ct. House WCHO-FM Waverly WXIZ West Union WRAC Wilmington WKFI Worthington WJKR Xenia WBZI Youngstown WBBG WQXK Zanesville WZVL See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Ohio

v t e Country radio stations in the state of Michigan Country Adrian WQTE Alpena WATZ-FM Ann Arbor WWWW-FM Bad Axe WLEW Big Rapids WWBR Bridgman WRRA-FM Constantine/South Bend IN WGNC-FM Detroit WYCD Escanaba WYKX Flint WFBE Grand Rapids WBCT WTNR Gulliver/Manistique WCMM Harbor Beach WCZE Hastings WBCH-FM Hemlock/Saginaw WCEN-FM Hillsdale WCSR Houghton WHKB Houghton Lake WTWS Indian River/Petoskey WMKC Iron Mountain WJNR-FM Ishpeming/Marquette WJPD Jackson WIBM Kalamazoo/Battle Creek WNWN L'Anse WCUP Lansing WITL-FM Marlette WBGV Marquette WFXD Menominee/Marinette WI WLST Mundy Township WMRP-LP Muskegon WMUS Ontonagon WUPY Port Huron WSAQ Rogers City WRGZ Saginaw/Bay City WKCQ Sandusky WMIC Sault Ste. Marie WMKD Scottville WKZC Tawas City WKJC Three Rivers WRCI Traverse City WTCM-FM Classic country Caro WKYO Cheboyban WCBY Gaylord WSRT Gladwin WGDN-FM Grand Rapids WYGR Iron River WFER Ironwood WJMS Jackson/Lansing WWDK Luna Pier WMIM Manistique WTIQ Newberry WNBY Otsego WAKV Republic/Marquette WUPG Shepherd/Mt. Pleasant WMMI Stephenson/Escanaba WGMV Defunct St. Louis/Alma WMLM Whitehall WLAW-AM WLAW-FM See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Michigan

v t e Cumulus Media AM radio stations KAAY KABC KAOK KARN KBOI KCMO KCSF KCUB KESP KFAY KFOG KFRU KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNML KPUR KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVOR KWPN KZAC KYNG WAAV WAPI WARM WAYS WBAP WBBF WBBW WCOA WDUZ WEEX WFAS WFNC WFTW WGOC WGOK WGOW WGPC WHGB WHLD WJBC WJCW WJOX WJR WJRW WKY WLBY WLS WMAC WMSP WNAM WNML WOSH WPIC WPRO WPRV WRQX WRIE WSBA WSBN WSKO WTKA WTMA WUMP WVEL WVLK WVNN WWCK WXLM WXNT WXOK WXQW WXSM WYNN FM radio stations K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBOI-FM KBUL-FM KBXR KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVV KEHK KENZ KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNBR-FM KNEK-FM KNEV KNRQ KNSH KOBQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRQ KRST KRUZ KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM WABD WAOA-FM WAQX-FM WARM-FM WBAP-FM WBHD WBHT WBLX-FM WBNQ WBSX WBWN WBZE WBZF WCMG WCTO WDAI WDEN-FM WDLT-FM WDUZ-FM WDVD WDZZ-FM WEAN-FM WEAS-FM WEDG WEMX WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WHBX WHHY-FM WHKR WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKDF WKHX-FM WKIM WKKO WKLQ WKOR-FM WKOS WKQX WKQZ WKRU WKSM WKXS-FM WLAV-FM WLCS WLEV WLFF WLLF WLS-FM WLTO WLUP WLWI-FM WLXC WLXX WLZN WMAL-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS¹ WMXS WMXT WMXU WNCV WNDX WNKT WNML-FM WNMQ WNNF WNNK-FM WNNX WNTQ WNTR WODE-FM WOFX-FM WOGB WOGT WOKI WOMG WORC-FM WPEZ WPKR WPRO-FM WQGN-FM WQHZ WQKL WQLH WQPD WQQK WQQO WQSM WQUT WQXA-FM WQXK WRBO WRCQ WRKN WROK-FM WRQN WRQQ WRRM WRRX WSEA WSJR WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WTPA-FM WTYB WUHT WVBO WVIB WVLK-FM WVNN-FM WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWWM-FM WWQQ-FM WWSN WWTN WWWQ WWWW-FM WWWX WWWZ WWYY WXBM-FM WXFX WXKC WXKR WXKR-HD2/W264AK WXLO WXMX WXTA WXZZ WYFM WYNN-FM WYZB WZNS WZPL WZPW WZRH WZRR WZYP Radio networks Arkansas Radio Network Titans Radio Network v t e Westwood One Programming News and talk America in The Morning America's Most Wanted The Ben Shapiro Show The Chris Plante Show The Clark Howard Show First Light The Jonathon Brandmeier Show The Larry Kudlow Show The Mark Levin Show Real Estate Today Red Eye Radio The Todd and Tyler Radio Empire Music and entertainment American Country Countdown Backtrax USA The Bob & Tom Show Country Gold Elwood Blues's BluesMobile Cafe Mocha1 Flashback/Flashback Pop Quiz The John Tesh Radio Show The Kidd Kraddick Morning Show Loveline The Countdown/The Urban AC Countdown/Gospel Traxx Zach Sang Show Radio networks Adult Contemporary Adult Standards Classic Country Classic hip-hop Classic Hits - Rock Classic Rock CNBC Business Radio1 CNN News Wire1 Hot AC Hot Country Jack FM Lite AC Nash Icon Real Country The Touch Westwood One Sports1 Defunct Good Time Oldies Mainstream Country NBC Sports Radio1 Westwood One News See also Cumulus Media Networks Satellite Music Network Westwood One (1976–2011) 1 = Distribution only; produced by another company. Last Bastion Station Trust** KOKY KPZK-FM Online assets Country Weekly Forerunner companies Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation ** Last Bastion is a divestiture trust, with stations de facto managed by Cumulus.

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Adapted from the Wikipedia article [WMIM](https://en.wikipedia.org/wiki/WMIM) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/WMIM?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.