# WIOG

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Radio station in Bay City, Michigan, United States

WIOG Bay City, Michigan United States Broadcast area Bay City–Saginaw–Midland–Flint Frequency 102.5 MHz (HD Radio) Branding 102.5 WIOG Programming Format Contemporary hit radio Affiliations Westwood One Ownership Owner Cumulus Media (Radio License Holding CBC, LLC) Sister stations WHNN, WILZ, WKQZ History First air date November 12, 1961 (1961-11-12) (at 102.5 MHz) February 18, 1969 (1969-02-18) (intellectual property, at 106.3 MHz) Former call signs WSBM (1969–1975 at 106.3) WNEM-FM (1961–1969 at 102.5) WGER (1969–1986 at 102.5) Former frequencies 106.3 MHz (1969–1986) Call sign meaning 106 (original dial position) Technical information[1] Licensing authority FCC Facility ID 22675 Class B Power 86,000 watts HAAT 244 meters (801 ft) Transmitter coordinates 43°28′24″N 83°50′40″W / 43.47333°N 83.84444°W / 43.47333; -83.84444 Links Public license information Public file LMS Webcast Listen live Website wiog.com

**WIOG** (102.5 [FM](/source/FM_broadcasting)) is a [commercial](/source/Commercial_radio) [FM](/source/FM_broadcasting) [radio station](/source/Radio_station) airing a [top 40 (CHR)](/source/Contemporary_hit_radio) [format](/source/Radio_format). It is [licensed](/source/City_of_license) to [Bay City, Michigan](/source/Bay_City%2C_Michigan), and serves the [Greater Tri-Cities](/source/Tri-Cities_(Michigan)) area, including [Saginaw](/source/Saginaw) and [Midland](/source/Midland%2C_Michigan) as well as [Flint](/source/Flint%2C_Michigan). It is owned by [Cumulus Media](/source/Cumulus_Media) with studios on Champagne Drive South in Saginaw.

WIOG is a [Class B](/source/List_of_broadcast_station_classes) station. But it is [grandfathered](/source/Grandfathered) at a higher power than would be permitted today. It has an [effective radiated power](/source/Effective_radiated_power) (ERP) of 86,000 [watts](/source/Watt). (50,000 watts is the current maximum for Class B stations.) The [transmitter](/source/Transmitter) [tower](/source/Radio_masts_and_towers) is on Becker Road in [Buena Vista Charter Township](/source/Buena_Vista_Charter_Township).[2] It signal currently reaches at far west as [Montcalm County, Michigan](/source/Montcalm_County%2C_Michigan), as far east as [Lake Huron](/source/Lake_Huron), as far North as [West Branch, Michigan](/source/West_Branch%2C_Michigan) and as far south as [Oakland County, Michigan](/source/Oakland_County%2C_Michigan)

## History

### WIOG and WGER

WIOG began broadcasting on February 18, 1969, as WSBM, 106.3 MHz, originally licensed to Saginaw. The radio station was owned by Booth American[3] On October 1, 1975, the [call sign](/source/Call_sign) became WIOG (those call letters resembled the number "106," its dial position).[4] The format shifted to [album oriented rock](/source/Album_oriented_rock) (AOR). In 1980, with the addition of some [disco](/source/Disco) and [pop](/source/Pop_music) records to its AOR [playlist](/source/Playlist), WIOG moved to a [Top 40](/source/Top_40) format. It eventually took on the name "Hits 106" and became one of the most popular radio stations in the market.

The 102.5 frequency was originally home to WNEM-FM (later [WGER](/source/WGER)), which was one of the pioneers of [FM stereo](/source/FM_stereo) broadcasting in Michigan. With its big signal, WGER was one of the most successful [beautiful music](/source/Beautiful_music) stations in Michigan. It played quarter-hour sweeps of mostly soft instrumental music, [cover versions](/source/Cover_version) of popular adult hits, [Broadway](/source/Broadway_theatre) and [Hollywood](/source/Cinema_of_the_United_States) [show tunes](/source/Show_tune).[5] As late as 1985, when it was using TM Programming's beautiful music package, the station was posting #1 ratings among adult 25-54 listeners in the Saginaw and Flint markets, according to TM promotional literature of the time.[6]

### Top 40

After the owner of WIOG bought WGER, then sold the old station at 106.3, WIOG and WGER switched call signs in September 1986. WGER moved its [easy listening](/source/Easy_listening) music to the lower powered 106.3 and WIOG's Top 40-CHR format was placed on 102.5. The move paid off, as WIOG quickly became a powerhouse in mid-Michigan broadcasting. In the fall of 1986, during an economic rescission, the radio station ran a new promotion known as "Free Money". It was a chance to win $1,000 to $10,000 every hour. This helped the station meet an Arbitron rating of 30.3%.

WIOG got strong competition in the early 1990s from 100.5 [WTCF](/source/WTKQ) "The Fox", which soon surpassed WIOG as the dominant CHR station. Due to the competition and to a desire to appeal to more adult listeners, WIOG shifted to a [Hot Adult Contemporary](/source/Hot_Adult_Contemporary) sound in May 1992.[7] WTCF's departure from the CHR format in 1999, however, left the door open for WIOG to move back to CHR, which it did that July.[8]

Today WIOG remains one of the most popular stations in the Tri-Cities market. However, its showing in the Flint market is more modest due to competition from CHR [WWCK-FM](/source/WWCK-FM), rhythmic [WRCL](/source/WRCL) and active rocker [WWBN](/source/WWBN).

Notable [DJs](/source/DJs) at WIOG at the time include Dean Myers, Scott "Shannon" Seipel (not to be confused with [Scott Shannon](/source/Scott_Shannon)), Renee Andrews, Bob Hughes, Jim Alexander, Rick Donahue, Keith Michaels, Steve Kelly, Wack and Tim Murphy. Rick Belcher was the Program Director at the time of WIOG's rating's domination.

## References

1. **[^](#cite_ref-FCC-LMS-22675_1-0)** ["Facility Technical Data for WIOG"](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityTechDetails.html?facilityId=22675). *Licensing and Management System*. [Federal Communications Commission](/source/Federal_Communications_Commission).

1. **[^](#cite_ref-2)** [Radio-Locator.com/WIOG](https://radio-locator.com/cgi-bin/finder?call=wiog&x=0&y=0&sr=Y&s=C)

1. **[^](#cite_ref-3)** ["New FM Station Airs Wednesday"](https://www.newspapers.com/article/the-saginaw-news-new-fm-station-airs-wed/188664297/). *The Saginaw News*. Saginaw, Michigan. February 18, 1969. p. A9. Retrieved January 11, 2026 – via Newspapers.com.

1. **[^](#cite_ref-4)** ["New FM entry will feature 'easy listening'"](https://www.newspapers.com/article/the-saginaw-news-new-fm-entry-will-featu/188664598/). *The Saginaw News*. Saginaw, Michigan. September 30, 1975. p. A3. Retrieved January 11, 2026 – via Newspapers.com.

1. **[^](#cite_ref-5)** [YouTube.com "WGMZ Flint Michigan--Beautiful Music 1970s." Retrieved Jan. 22, 2024.](https://www.youtube.com/watch?v=97-usMvqgj0)

1. **[^](#cite_ref-6)** [(1)](http://www.easylisteninghq.com/syndicators.htm)(Click on "Trade Publication Ad" #1 under the "TM Programming" bullet point.) [Archived](https://web.archive.org/web/20080201033502/http://www.easylisteninghq.com/syndicators.htm) February 1, 2008, at the [Wayback Machine](/source/Wayback_Machine)

1. **[^](#cite_ref-7)** ["Radio & Records"](https://worldradiohistory.com/Archive-RandR/1990s/1992/RR-1992-05-29.pdf#page=38) (PDF). *[Radio & Records](/source/Radio_%26_Records)*. No. 943. May 29, 1992. p. 38. Retrieved July 4, 2020.

1. **[^](#cite_ref-8)** ["Radio & Records"](https://worldradiohistory.com/Archive-RandR/1990s/1999/RR-1999-07-09.pdf#page=43) (PDF). *[Radio & Records](/source/Radio_%26_Records)*. No. 1307. July 9, 1999. p. 43. Retrieved July 4, 2020.

- [Michiguide.com - WIOG History](http://www.michiguide.com/dials/rad-g/wiog.html) [Archived](https://web.archive.org/web/20070526063851/http://www.michiguide.com/dials/rad-g/wiog.html) May 26, 2007, at the [Wayback Machine](/source/Wayback_Machine)

- [\[1\]](http://wiog.com/Article.asp?id=543968) [Archived](https://web.archive.org/web/20111101102919/http://www.wiog.com/Article.asp?id=543968) November 1, 2011, at the [Wayback Machine](/source/Wayback_Machine)

- ["Superpower" Grandfathered FM's](http://www.w9wi.com/articles/grand_fm.htm) [Archived](https://web.archive.org/web/20041010222025/http://www.w9wi.com/articles/grand_fm.htm) October 10, 2004, at the [Wayback Machine](/source/Wayback_Machine)

## External links

- [WIOG official website](http://www.wiog.com)

- [Facility details for Facility ID 22675 (WIOG)](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityDetails.html?facilityId=22675) in the [FCC](/source/Federal_Communications_Commission) Licensing and Management System

- [WIOG](https://www1.arbitron.com/sip/displaySip.do?surveyID=SP26&band=fm&callLetter=WIOG) in [Nielsen Audio](/source/Nielsen_Audio)'s FM station database

v t e Radio stations in the Saginaw–Bay City–Midland metropolitan area (Michigan) By AM frequency 790 1250 1350 1400 1440 1490 By FM frequency 88.3 89.1 89.5 90.1 90.9 91.3 91.9 93.3 96.1 96.9 97.3 97.7 98.1 99.7 100.5 100.9 101.7 102.5 103.1 104.1 104.5 106.3 107.1 Translators 92.3 99.3 103.5 105.1 105.9 107.7 By call sign W222CQ W257EO W278BX W286CI W290DM W299CK WCHW-FM WCMU-FM WEJC WGDN WGDN-FM WGER WJMK WHNN WILZ WIOG WKCQ WKQZ WLKB WLUN WMAX WMJO WMPX WMRX-FM WPRJ WSAG WSAM WSGW WSGW-FM WSMO WTLZ WTRK WUCX-FM WUGN WWCM Defunct KFPZ Radio stations in Central Michigan Flint Lansing-East Lansing North Central Michigan Saginaw-Bay City-Midland South Central Michigan Thumb of Michigan Other nearby regions Alpena-Tawas City Grand Rapids See also List of radio stations in Michigan

v t e CHR / Top 40 radio stations in the state of Michigan Alpena WHSB Battle Creek/Kalamazoo WKFR-FM Bay City/Saginaw/Midland WIOG Detroit WKQI Chocolay Township/Marquette WUPZ Flint WWCK-FM Grand Rapids WHTS WSNX-FM Houghton WCCY Iron Mountain WOBE Lansing WJIM-FM Ludington WKLA-FM WMOM Mt. Pleasant WCFX Sault Ste. Marie WYSS Charlevoix/Traverse City WKHQ-FM See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Michigan See also Contemporary Hit Radio Rhythmic KISS-FM MOVin

v t e Cumulus Media AM radio stations KAAY KABC KAOK KARN KBOI KCMO KCSF KCUB KESP KFAY KFOG KFRU KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNML KPUR KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVOR KWPN KZAC KYNG WAAV WAPI WARM WAYS WBAP WBBF WBBW WCOA WDUZ WEEX WFAS WFNC WFTW WGOC WGOK WGOW WGPC WHGB WHLD WJBC WJCW WJOX WJR WJRW WKY WLBY WLS WMAC WMSP WNAM WNML WOSH WPIC WPRO WPRV WRQX WRIE WSBA WSBN WSKO WTKA WTMA WUMP WVEL WVLK WVNN WWCK WXLM WXNT WXOK WXQW WXSM WYNN FM radio stations K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBOI-FM KBUL-FM KBXR KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVV KEHK KENZ KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNBR-FM KNEK-FM KNEV KNRQ KNSH KOBQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRQ KRST KRUZ KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM WABD WAOA-FM WAQX-FM WARM-FM WBAP-FM WBHD WBHT WBLX-FM WBNQ WBSX WBWN WBZE WBZF WCMG WCTO WDAI WDEN-FM WDLT-FM WDUZ-FM WDVD WDZZ-FM WEAN-FM WEAS-FM WEDG WEMX WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WHBX WHHY-FM WHKR WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKDF WKHX-FM WKIM WKKO WKLQ WKOR-FM WKOS WKQX WKQZ WKRU WKSM WKXS-FM WLAV-FM WLCS WLEV WLFF WLLF WLS-FM WLTO WLUP WLWI-FM WLXC WLXX WLZN WMAL-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS¹ WMXS WMXT WMXU WNCV WNDX WNKT WNML-FM WNMQ WNNF WNNK-FM WNNX WNTQ WNTR WODE-FM WOFX-FM WOGB WOGT WOKI WOMG WORC-FM WPEZ WPKR WPRO-FM WQGN-FM WQHZ WQKL WQLH WQPD WQQK WQQO WQSM WQUT WQXA-FM WQXK WRBO WRCQ WRKN WROK-FM WRQN WRQQ WRRM WRRX WSEA WSJR WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WTPA-FM WTYB WUHT WVBO WVIB WVLK-FM WVNN-FM WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWWM-FM WWQQ-FM WWSN WWTN WWWQ WWWW-FM WWWX WWWZ WWYY WXBM-FM WXFX WXKC WXKR WXKR-HD2/W264AK WXLO WXMX WXTA WXZZ WYFM WYNN-FM WYZB WZNS WZPL WZPW WZRH WZRR WZYP Radio networks Arkansas Radio Network Titans Radio Network v t e Westwood One Programming News and talk America in The Morning America's Most Wanted The Ben Shapiro Show The Chris Plante Show The Clark Howard Show First Light The Jonathon Brandmeier Show The Larry Kudlow Show The Mark Levin Show Real Estate Today Red Eye Radio The Todd and Tyler Radio Empire Music and entertainment American Country Countdown Backtrax USA The Bob & Tom Show Country Gold Elwood Blues's BluesMobile Cafe Mocha1 Flashback/Flashback Pop Quiz The John Tesh Radio Show The Kidd Kraddick Morning Show Loveline The Countdown/The Urban AC Countdown/Gospel Traxx Zach Sang Show Radio networks Adult Contemporary Adult Standards Classic Country Classic hip-hop Classic Hits - Rock Classic Rock CNBC Business Radio1 CNN News Wire1 Hot AC Hot Country Jack FM Lite AC Nash Icon Real Country The Touch Westwood One Sports1 Defunct Good Time Oldies Mainstream Country NBC Sports Radio1 Westwood One News See also Cumulus Media Networks Satellite Music Network Westwood One (1976–2011) 1 = Distribution only; produced by another company. Last Bastion Station Trust** KOKY KPZK-FM Online assets Country Weekly Forerunner companies Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation ** Last Bastion is a divestiture trust, with stations de facto managed by Cumulus.

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Adapted from the Wikipedia article [WIOG](https://en.wikipedia.org/wiki/WIOG) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/WIOG?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.