# WFHR

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Radio station in Wisconsin Rapids, Wisconsin

WFHR Wisconsin Rapids, Wisconsin United States Broadcast area Wood County, Wisconsin Frequency 1320 kHz Branding Local News and Timeless Hits Programming Format Oldies Affiliations CBS News Radio Civic Media Network Wisconsin Badgers Wisconsin Rapids Rafters Ownership Owner Civic Media (Civic Media, Inc.) Sister stations WIRI, WXCO History First air date November 1, 1940 (1940-11-01) Call sign meaning "William F Huffman Radio" Technical information[1] Licensing authority FCC Facility ID 73053 Class B Power 5,000 watts (day) 90 watts (night) Transmitter coordinates 44°24′56″N 89°50′6″W / 44.41556°N 89.83500°W / 44.41556; -89.83500 Translator 97.5 W248DE (Wisconsin Rapids) Links Public license information Public file LMS Website wfhr.com

**WFHR** (1320 [AM](/source/AM_broadcasting)) is a radio station broadcasting hits from the 1960s and 1970s. Licensed to [Wisconsin Rapids, Wisconsin](/source/Wisconsin_Rapids%2C_Wisconsin), the station serves the Greater Wisconsin Rapids area and is part of the Wausau-Stevens Point Metro. WFHR features oldies music programming.

## History

The call letters were derived from William F Huffman Sr, owner of The Wisconsin Rapids Daily Tribune, which began broadcasting November 1, 1940. with a day & nighttime power of 250 watts, initially on 1310 kHz, moving to 1340 kHz in March 1941, remaining at that position until late 1959, when the move to the current frequency took place, increasing daytime power to 5,000 watts.[2][3][4][5]

Over the years, WFHR's programming emphasis has been on Local News, Sports & Information, including the long-running "Kaffee Klatsch" morning call-in program, hosted by Arnie Strope and the Michaels and Morgan Show hosted by JD Michaels and Gary Morgan. Up until the mid 90s, WFHR's programming also included various music formats; from block programming in the '60s (mostly standards during the day, pop at night), to MOR/Adult Contemporary in the 1970s and early 1980s, along with several variations of Nostalgia and Oldies in the 1980s and early 1990s, using the programming services of Drake-Chenault and later TM Century.[6] In 1980, WFHR began adding syndicated Talk programming to its roster with Larry King's late night Talk Show from Mutual Radio, switching to TalkNet From NBC in early 1984, then adding The Doctor Laura Schlessinger program to its afternoon line-up in the mid-1990s.[7] A CBS Radio affiliate since the fall of 1972, the station initially carried Mutual News & Programming through the mid-1960s, and then, became an affiliate of the ABC Entertainment Network for a few years in the late 1960s and early 1970s.[8] Some Mutual programming was carried in the early '80's due to an agreement to broadcast The Larry King Show.[9][10]

Effective April 16, 2021, WFHR and sister station WLJY were sold by Seehafer Broadcasting to Heart of Wisconsin Media, headed by Marcus C. Jaeger. By late November of that year, FM translator W248DE/97.5 signed on, simulcasting programming on 1320 kHz. On January 4, 2022, after moving to new studios, a format change to a 60s-70s oldies format was made, replacing all of the syndicated talk and sports programming.[11] On August 1, 2022, WFHR changed hands, coming under the ownership of [Madison](/source/Madison%2C_WI) based Civic Media. The format was returned to News/Talk continuing to offer much of the local programing that was offered under the previous ownership as well as retaining the WFHR staff. Most of the music programing was replaced with statewide programing from the Civic Media Network. This ownership and format change also pair WFHR with [Wausau](/source/Wausau%2C_WI) based [WXCO](/source/WXCO) allowing the stations to share programing specific to Central Wisconsin.[12][13]

## Previous logos

		- WFHR's logo under former news/talk format

		- WFHR's logo with the previous design

## References

1. **[^](#cite_ref-FCC-LMS-73053_1-0)** ["Facility Technical Data for WFHR"](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityTechDetails.html?facilityId=73053). *Licensing and Management System*. [Federal Communications Commission](/source/Federal_Communications_Commission).

1. **[^](#cite_ref-2)** ["WFHR Radio celebrates 85 years of local broadcasting and community service to Wisconsin Rapids"](https://upnorthnewswi.com/2025/08/25/wfhr-radio-celebrates-85-years-wisconsin-rapids/). *UpNorthNews*. August 25, 2025. Retrieved December 18, 2025.

1. **[^](#cite_ref-3)** ["The Huffmans: Owners of the Wisconsin Rapids Daily Tribune"](https://www.swch-museum.com/the-huffmans-owners-of-the-wisconsin-rapids-daily-tribune/). *South Wood County Historical Museum*. March 26, 2019. Retrieved December 18, 2025.

1. **[^](#cite_ref-4)** ["The Great Frequency Change of 1941"](https://www.thebdr.net/the-great-frequency-change-of-1941/). *The Broadcaster's Desktop Resource*. Retrieved December 18, 2025.

1. **[^](#cite_ref-5)** ["WFHR Facility Data"](https://publicfiles.fcc.gov/am-profile/WFHR). *Federal Communications Commission*. Retrieved December 18, 2025.

1. **[^](#cite_ref-6)** ["The M Street Journal: January 2001"](https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-2001-01.pdf) (PDF). *World Radio History*. January 2001. Retrieved December 18, 2025.

1. **[^](#cite_ref-7)** ["Mutual Radio Network Affiliates"](https://www.worldradiohistory.com/Archive-BC/BC-1981/BC-1981-11-23.pdf) (PDF). *Broadcasting Magazine*. November 23, 1981. Retrieved December 18, 2025.

1. **[^](#cite_ref-8)** ["Broadcasting Yearbook 1975"](https://www.worldradiohistory.com/Archive-BC-YB/1975/B-YB-1975-Alphabetical-AM.pdf) (PDF). *Broadcasting Yearbook*. 1975. Retrieved December 18, 2025.

1. **[^](#cite_ref-9)** ["97.5 WFHR FAQs"](https://wfhr.com/97-5-wfhr-faqs). *97.5 WFHR*. Retrieved December 18, 2025.

1. **[^](#cite_ref-10)** ["WFHR Switches to Oldies Following Launch of FM Translator"](https://northpine.com/2022/01/05/wfhr-switches-to-oldies-following-launch-of-fm-translator/). *NorthPine: Upper Midwest Broadcasting*. January 5, 2022. Retrieved December 18, 2025.

1. **[^](#cite_ref-11)** [WFHR Switches to Oldies Following Launch of FM Translator](https://www.northpine.com/blog/2022/01/05/wfhr-switches-to-oldies-following-launch-of-fm-translator/) Northpine.com - January 5, 2022

1. **[^](#cite_ref-12)** ["Civic Media Launches With Pair Of Wisconsin Acquisitions"](https://radioinsight.com/headlines/232878/civic-media-launches-with-pair-of-wisconsin-acquisitions/). *RadioInsight*. July 13, 2022. Retrieved August 3, 2022.

1. **[^](#cite_ref-13)** ["Civic Media Buys Two More; Launches Pair Of Liberal Talkers In Northern Wisconsin"](https://radioinsight.com/headlines/235988/civic-media-buys-two-more-launches-pair-of-liberal-talkers-in-northern-wisconsin/). *RadioInsight*. August 3, 2022. Retrieved August 3, 2022.

## External links

- [Facility details for Facility ID 73053 (WFHR)](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityDetails.html?facilityId=73053) in the [FCC](/source/Federal_Communications_Commission) Licensing and Management System

- [WFHR](https://www1.arbitron.com/sip/displaySip.do?surveyID=SP26&band=am&callLetter=WFHR) in [Nielsen Audio](/source/Nielsen_Audio)'s AM station database

**FM translator**

- [Facility details for Facility ID 202720 (W248DE)](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityDetails.html?facilityId=202720) in the [FCC](/source/Federal_Communications_Commission) Licensing and Management System

- [W248DE](https://fccdata.org/?facid=&call=W248DE&ccode=1&city=&state=&country=US&zip=&arn=&party=&lmspf=&lmspl=&party_type=LICEN&latd=&lond=&lang=en) at FCCdata.org

v t e Oldies radio stations in the state of Wisconsin By frequency 730 1010 1170 1290 1320 1360 1400 1450 1450 1590 93.7 95.3 106.9 By callsign WBEV-FM WBGR-FM WFDL WFHR WGBW WHRY WJMT WPCN WRCE WRJM WRJN WRXS WVRQ By city Beaver Dam Brookfield Denmark Greenfield Hurley Merrill Monroe Racine Richland Center Stevens Point Viroqua Waupun Wisconsin Rapids See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Wisconsin See also Oldies Classic Hits

v t e Civic Media AM radio stations WAUK WBZH WFHR WGBW WISS WLAK WLCX WMDX WMPL WNOV WRCE WPFP WRJM WRJN WRPN WRPQ WXCO WZBU FM radio stations WAUH WCFW WCQM WHSM-FM WIMI WIRI WKMJ-FM WRCO-FM WSCM WUPY Newspapers Milwaukee Courier

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Adapted from the Wikipedia article [WFHR](https://en.wikipedia.org/wiki/WFHR) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/WFHR?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.