# WCWG

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Television station in Lexington, North Carolina

"WTWB-TV" redirects here. For the Pittsburgh television station that used the callsign from 1995 to 1997, see [WPKD-TV](/source/WPKD-TV).

WCWG Lexington–Winston-Salem–Greensboro– High Point, North Carolina United States City Lexington, North Carolina Channels Digital: 16 (UHF), shared with WXII-TV Virtual: 20 Branding Triad CW; WXII 12 News on Triad CW Programming Affiliations 20.1: The CW 20.4: Dabl Ownership Owner Hearst Television (Hearst Properties Inc.) Sister stations WXII-TV History Founded May 3, 1983 First air date October 30, 1985 (1985-10-30) Former call signs WEJC (1985–1996) WBFX (1996–2000) WTWB-TV (2000–2006) Former channel numbers Analog: 20 (UHF, 1985–2009) Digital: 19 (UHF, 2003–2017), 31 (UHF, 2017–2019) Former affiliations Religious Independent (1985–1990) CTN (1990–1996) The WB (secondary 1995–1996, primary 1996–2006) Fox Kids (secondary, 1996–2001) Call sign meaning "CW Greensboro" Technical information[1] Licensing authority FCC Facility ID 35385 ERP 1,000 kW HAAT 571.9 m (1,876 ft) Transmitter coordinates 36°22′31″N 80°22′25″W / 36.37528°N 80.37361°W / 36.37528; -80.37361 Links Public license information Public file LMS Website www.wxii12.com/cw

**WCWG** (channel 20) is a [television station](/source/Television_station) licensed to [Lexington, North Carolina](/source/Lexington%2C_North_Carolina), United States, serving the [Piedmont Triad](/source/Piedmont_Triad) region as an affiliate of [The CW](/source/The_CW). It is owned by [Hearst Television](/source/Hearst_Television) alongside [Winston-Salem](/source/Winston-Salem)–licensed [NBC](/source/NBC) affiliate [WXII-TV](/source/WXII-TV) (channel 12). WCWG and WXII-TV share studios on Coliseum Drive in Winston-Salem; through a [channel sharing agreement](/source/Channel_sharing_agreement), the stations transmit using WXII-TV's spectrum from an antenna on [Sauratown Mountain](/source/Sauratown_Mountain) in [Stokes County](/source/Stokes_County).

## History

The station first signed on the air on October 30, 1985, as WEJC (standing for "We Exalt [Jesus Christ](/source/Jesus_Christ)"; operating as an [independent station](/source/Independent_station), it originally maintained a [religious](/source/Religious_broadcasting) educational format. Initially, the programming was [Baptist](/source/Baptist)- and [Reformed](/source/Reformed_tradition)-based and stayed away from "[Signs and Wonders](/source/Signs_and_Wonders)" preaching. The station first operated from studios located off [I-85 Business](/source/Interstate_85_Business_(North_Carolina)) in Lexington. Due to lack of suitable programming as well as the perception of religious programs due to hard times in Christian broadcasting following the [Jim Bakker](/source/Jim_Bakker) and [Jimmy Swaggart](/source/Jimmy_Swaggart) scandals starting in 1987, the station was reduced to minimum staffing and operations from the transmitter building near [Randleman](/source/Randleman%2C_North_Carolina). It was originally owned by Koinonia Broadcasting. During this time, WEJC's programming was split in approximately half between the [Home Shopping Club](/source/HSN#History) and religious programming. In 1990, the station moved its operations to a new studio facility located on Guilford College Road in [Greensboro](/source/Greensboro), eventually resuming local studio production and eliminated most of the HSN programming. The station was affiliated with the broader-based [evangelical](/source/Evangelical) [Christian Television Network](/source/Christian_Television_Network) from 1990 until March 1996.

Koinonia sold the station to [Pappas Telecasting](/source/Pappas_Telecasting) in 1995. Initially it kept the religious format, but it soon became a [WB](/source/The_WB) affiliate, and added that network's programming to its lineup immediately after the sale was finalized. On March 14, 1996, it changed its call letters to WBFX. Religious programming was reduced to mornings from 5 to 7 a.m. and 9 a.m. to noon in the spring of 1996, with the rest of the schedule filled by syndicated [cartoons](/source/Animated_cartoon) from 7 to 9 a.m., [westerns](/source/Westerns) in the early afternoon, cartoons until 5 p.m., additional westerns in the evening, WB programs and older [movies](/source/Feature_film) in prime time, and [drama series](/source/Drama_series) and classic movies in the late night hours.

That summer, the station reached an agreement with [Fox](/source/Fox_Broadcasting_Company) [owned-and-operated station](/source/Owned-and-operated_station) (now affiliate) [WGHP](/source/WGHP) (channel 8) to carry the [Fox Kids](/source/Fox_Kids) programming block, which had aired on that station since it switched to Fox in September 1995. Upon gaining new affiliates through its group affiliation deal with [New World Communications](/source/New_World_Pictures#New_World_Communications) (which sold WGHP directly to Fox as it placed New World over the 12-station ownership limit at the time), Fox executives had decided to change the carriage policies for Fox Kids, allowing a station to choose to keep airing it or be granted the right to pass the block to another station in the market. More recent off-network [sitcoms](/source/Sitcom) were added to WBFX's schedule, and more of its religious shows were dropped.

The station's call letters changed to WTWB-TV (for "Triad WB") on August 28, 2000. WTWB dropped Fox's children's programming in March 2001, and WGHP chose not to pick up Fox's new [Saturday morning cartoon](/source/Saturday_morning_cartoon) block, Fox Box (later [4Kids TV](/source/4Kids_TV)), which replaced Fox Kids in 2002. As a result, the block did not air at all in the Piedmont Triad.

On January 24, 2006, the [Warner Bros.](/source/Warner_Bros.) unit of [Time Warner](/source/WarnerMedia) and [CBS Corporation](/source/CBS_Corporation) announced that the two companies would shut down The WB and [UPN](/source/UPN) and combine the networks' respective programming to create a new "fifth" network called [The CW](/source/The_CW).[2][3] On March 2, 2006, UPN affiliate WUPN-TV (channel 48, now [WMYV](/source/WMYV)) was announced as an affiliate of [MyNetworkTV](/source/MyNetworkTV). Two weeks later on March 17, 2006, WTWB was confirmed as the market's CW outlet. On August 10, 2006, the call sign was changed to WCWG (for "CW Greensboro") to reflect the affiliation.

On January 16, 2009, Pappas announced that several of its stations, including WCWG, would be sold to New World TV Group, after the acquisition received [United States bankruptcy court](/source/United_States_bankruptcy_court) approval.[4] At some point, New World TV Group would change its name to Titan Broadcasting.[5] On April 1, 2013, [Lockwood Broadcast Group](/source/Lockwood_Broadcast_Group) announced it would be acquiring WCWG from Titan Broadcasting;[6] the sale was consummated on September 23.[7]

In the [Federal Communications Commission](/source/Federal_Communications_Commission) (FCC)'s [incentive auction](/source/Incentive_auction), WCWG sold its spectrum for $105,731,122 and indicated that it would enter into a post-auction channel sharing agreement.[8] WCWG subsequently reached a channel sharing agreement with [WXII-TV](/source/WXII-TV) (channel 12); the station also entered into a separate [shared services](/source/Shared_services) agreement allowing WXII's owner, [Hearst Television](/source/Hearst_Television), to provide additional services to WCWG.[9] With the spectrum move, WCWG dropped Escape and Laff from their channel lineup on July 31, 2017.[10]

On October 4, 2017, it was announced that Hearst would buy WCWG outright for $3.3 million.[11] The purchase was completed on February 16, 2018.[12]

## News operation

As part of the shared services agreement with WXII, the station moved its 10 p.m. newscast from its MeTV subchannel to WCWG beginning July 31, 2017. The newscast was also expanded to a full hour on weeknights while remaining a half-hour on weekends.[13][14]

On August 28, 2017, WCWG additionally added a two-hour extension of WXII's morning show.[15]

## Technical information

### Subchannels

WXII-TV and WCWG transmit using WXII-TV's spectrum from an antenna atop [Sauratown Mountain](/source/Sauratown_Mountain).[1] The stations' signals are [multiplexed](/source/Multiplex_(TV)):

Subchannels of WXII-TV and WCWG[16] License Channel Res. Short name Programming WXII-TV 12.1 1080i WXII-TV NBC 12.2 480i Me-TV MeTV 12.3 Story Story Television 12.4 QVC2 QVC2 WCWG 20.1 1080i WCWG CW The CW 20.4 480i Dabl Dabl

  Subchannel broadcast with [MPEG-4 video](/source/MPEG-4_Part_2)

Video Mix TV, a localized viewer request [music video](/source/Music_video) channel which originated for ten years in the [South Florida](/source/South_Florida) market, was carried on digital subchannel 20.2 from June 1, 2009, to December 26, 2010.[17] On December 27, 2010, the subchannel affiliated with Black Network Television, an [African American](/source/African_American)-oriented service with emphasis on the local community.[18] BNT's programming was supplemented with syndicated programs, and at launch also included offerings from the AMG TV network. On July 1, 2015, WCWG replaced BNT with the [Escape](/source/Ion_Mystery) TV channel.

In May 2010, WCWG began carrying [Spanish-language](/source/Spanish_language_in_the_United_States) network [Estrella TV](/source/Estrella_TV) on digital subchannel 20.3.[19] In the summer of 2012, [Bounce TV](/source/Bounce_TV) was added to digital channel 20.4. On June 1, 2015, WCWG replaced Estrella TV with the [Laff](/source/Laff_(TV_network)) network.

### Analog-to-digital conversion

WCWG shut down its analog signal on June 12, 2009, as part of the FCC-mandated [transition to digital television for full-power stations](/source/Digital_television_transition_in_the_United_States).[20] The station's digital signal remained on its pre-transition UHF channel 19, using [virtual channel](/source/Virtual_channel) 20.

## Out-of-market cable and satellite carriage

In recent years, WCWG has been carried on [cable](/source/Cable_television) in [Siler City](/source/Siler_City), which is part of the [Raleigh](/source/Raleigh) [television market](/source/Television_market) and in [Wytheville, Virginia](/source/Wytheville%2C_Virginia), which is part of the [Roanoke](/source/Roanoke%2C_Virginia) market. On [DirecTV](/source/DirecTV), WCWG has been carried in [Grayson County, Virginia](/source/Grayson_County%2C_Virginia), which is also part of the [Roanoke](/source/Roanoke%2C_Virginia) market.[21]

## References

1. ^ [***a***](#cite_ref-FCC-LMS-35385_1-0) [***b***](#cite_ref-FCC-LMS-35385_1-1) ["Facility Technical Data for WCWG"](https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityTechDetails.html?facilityId=35385). *Licensing and Management System*. [Federal Communications Commission](/source/Federal_Communications_Commission).

1. **[^](#cite_ref-2)** ['Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September](https://web.archive.org/web/20060203065623/http://money.cnn.com/2006/01/24/news/companies/cbs_warner/), [CNNMoney.com](/source/CNNMoney.com), January 24, 2006.

1. **[^](#cite_ref-3)** [UPN and WB to Combine, Forming New TV Network](https://www.nytimes.com/2006/01/24/business/media/24cnd-network.html?bl), *[The New York Times](/source/The_New_York_Times)*, January 24, 2006.

1. **[^](#cite_ref-tvnd-pappastonw_4-0)** ["New World Gets Pappas TVs for $260M"](http://www.tvnewsday.com/articles/2009/01/16/daily.11/). *TVnewsday*. January 16, 2008. Retrieved January 18, 2008.

1. **[^](#cite_ref-5)** ["ownerships"](http://www.newsblues.com/Secure/Source/ownerships.cgi?ownership=479). *www.newsblues.com*.{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: deprecated archival service ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_deprecated_archival_service))

1. **[^](#cite_ref-6)** ["Lockwood Buying WCWG Greensboro - TV News Check"](http://www.tvnewscheck.com/article/66551/lockwood-buying-wcwg-greensboro). April 2013.

1. **[^](#cite_ref-7)** ["CDBS Print"](https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101575994&formid=905&fac_num=35385).

1. **[^](#cite_ref-fcc-wcwgsale_8-0)** ["FCC Broadcast Television Spectrum Incentive Auction Auction 1001 Winning Bids"](https://transition.fcc.gov/Daily_Releases/Daily_Business/2017/db0413/DA-17-314A2.pdf) (PDF). [Federal Communications Commission](/source/Federal_Communications_Commission). April 4, 2017. Retrieved May 21, 2017.

1. **[^](#cite_ref-fcc-wcwgwxiicsa_9-0)** ["Channel Sharing Agreement"](https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076f915c09a304015c0db5b1f10593) (PDF). *Licensing and Management System*. [Federal Communications Commission](/source/Federal_Communications_Commission). April 20, 2017. Retrieved May 21, 2017.

1. **[^](#cite_ref-10)** Clodfelter, Tim (August 1, 2017). ["Ask SAM: where did WCWG subchannels go?"](https://www.journalnow.com/news/ask_sam/ask-sam-where-did-wcwg-subchannels-go/article_d32db483-d981-539d-8c50-908f8ffef1c2.html). *[Winston-Salem Journal](/source/Winston-Salem_Journal)*.

1. **[^](#cite_ref-hearstbuyswcwg_11-0)** Miller, Mark K. (October 4, 2017). ["Hearst Buying WCWG Greensboro For $3.3M"](http://www.tvnewscheck.com/article/107842/hearst-buying-wcwg-greensboro-for-33m). *TVNewsCheck.com*. Retrieved October 4, 2017.

1. **[^](#cite_ref-hearstgranted_12-0)** Miller, Mark K. (February 16, 2018). ["Hearst completes purchase of WCWG"](http://www.tvnewscheck.com/article/111298/hearst-completes-purchase-of-wcwg). *TVNewsCheck.com*. Retrieved February 16, 2018.

1. **[^](#cite_ref-13)** Clodfelter, Tim (July 26, 2017). ["Ask SAM: Why is WXII carrying news on CW channel?"](https://www.journalnow.com/news/ask_sam/ask-sam-why-is-wxii-carrying-news-on-cw-channel/article_6315a920-ddae-5b74-bcb6-8ef92b5a1c3d.html). *Winston-Salem Journal*. Retrieved July 26, 2017.

1. **[^](#cite_ref-14)** Staff, WXII.com Web (July 27, 2017). ["WXII 12 expands 10 p.m. news on The Triad CW"](http://www.wxii12.com/article/wxii-12-expands-10-pm-news-on-the-triad-cw/10371287). *WXII*. Retrieved July 30, 2017.

1. **[^](#cite_ref-15)** [WXII 12 expands morning news coverage beginning Monday](http://www.wxii12.com/article/wxii-12-expands-morning-news-coverage-beginning-monday/12097634) *WXII.com,* August 25, 2017. Retrieved October 4, 2017.

1. **[^](#cite_ref-16)** ["RabbitEars TV Query for WXII"](https://rabbitears.info/market.php?request=station_search&callsign=WXII). *RabbitEars*. Retrieved June 5, 2025.

1. **[^](#cite_ref-17)** ["not found"](http://www.wcwg20.com/Global/story.asp?S=12315883&nav=menu620_4_2). *www.wcwg20.com*. Retrieved August 19, 2024.

1. **[^](#cite_ref-18)** ["not found"](http://www.wcwg20.com/Global/story.asp?S=13603122). *www.wcwg20.com*. Retrieved August 19, 2024.

1. **[^](#cite_ref-estrella_19-0)** ["WCWG-TV Signs on Estrella TV"](https://web.archive.org/web/20101129020129/http://televisionbroadcast.com/article/100210). *Television Broadcast*. May 4, 2010. Archived from [the original](http://www.televisionbroadcast.com/article/100210) on November 29, 2010. Retrieved May 21, 2010.

1. **[^](#cite_ref-Analog_to_Digital_20-0)** [List of Digital Full-Power Stations](https://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf)

1. **[^](#cite_ref-21)** ["Sat coverage for nondma"](http://svtvstations.webs.com/satcoveragefornondma.htm). *svtvstations.webs.com*.{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: deprecated archival service ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_deprecated_archival_service))

## External links

- [Official website](http://www.triad20.com/)

v t e Broadcast television in the Greensboro–High Point, Winston-Salem, and Burlington metropolitan areas (Piedmont Triad region) Full power WFMY-TV 2 CBS WGHP 8 Fox WXII-TV 12 NBC WGPX-TV 16 Ion Television WCWG 20 The CW WUNL-TV 26 PBS WLXI 43 TCT WXLV-TV 45 ABC WMYV 48 Independent/MyNetworkTV Low-power WGSR-LD 19 Independent Defunct WTOB-TV 26 WUBC 48 See also Charlotte TV Raleigh/Durham TV Roanoke TV

v t e Broadcast television stations by affiliation in the state of North Carolina Includes stations in out-of-state TV markets, but reaching a portion of North Carolina ABC WCTI-TV WLOS WPDE-TV WSOC-TV WTVD WVEC WWAY WXLV-TV North Carolina portal CBS WBTV WBTW WFMY-TV WNCN WNCT-TV WSPA-TV WTKR WWAY .2 Fox WCTI-TV .2 WFXB WGHP WHNS WJZY WRAZ WSFX-TV WVBT NBC WAVY-TV WCNC-TV WECT WITN-TV WMBF-TV WRAL-TV WXII-TV WYFF The CW WCWG WLFL WMYT-TV WNCT-TV .2 WPDE-TV .2 WVBT .2 WWAY .3 WYCW Ion Television WBTW .3 WEPX-TV WPXU-TV WGPX-TV WJZY .6 WPXV-TV WRPX-TV WSFX-TV .4 WSPA-TV .3 Independent WAXN-TV WCCB WGNT WGSR-LD WILM-LD WITN-TV .21 WLOS .21 WMYV1 WNGT-CD WRDC1 WSKY-TV WTVZ-TV1 PBS PBS NC WUNC-TV WUND-TV WUNE-TV WUNF-TV WUNG-TV WUNJ-TV WUNK-TV WUNL-TV WUNM-TV WUNP-TV WUNU WUNW WTVI Religious Independent WGGS-TV SBN WWJS TBN WTPC-TV TCT WRAY-TV WLXI Spanish Telemundo WDKT-LD WRTD-CD WSOC-TV .2 Univision and UniMás WUVC-DT WTNC-LD Other Antenna TV WBTW .21 Bounce TV WFPX-TV Roar WMYA-TV WWMB WYDO ATSC 3.0 WAUG-LD WAXN-TV WMYA-TV WMYV WNGT-CD WRDC 1 Also has secondary affiliation with MyNetworkTV. See also Georgia TV South Carolina TV Tennessee TV Virginia TV

v t e Broadcast television stations by affiliation in the Commonwealth of Virginia Includes stations in out-of-state TV markets, but reaching a portion of Virginia ABC WHSV-TV WJLA-TV WJHL-TV .2 WOAY-TV WRIC-TV WSET-TV W05AA-D WTVD WVEC WVAW-LD WXLV-TV Virginia portal CBS WCAV WDBJ WFMY-TV WJHL-TV WNCN WSVF-CD .2 WTKR WTVR-TV WUSA WVNS-TV Fox WCAV WCYB-TV .3 WFXR WWCW .2 WGHP WRAZ WRLH-TV WSVF-CD WTTG WVBT WVNS-TV .21 NBC WCYB-TV WAVY-TV WSLS-TV WSVW-LD WRAL-TV WRC-TV WVIR-TV WVIR-CD WVVA WWBT WRID-LD .6 WXII-TV The CW WCWG WCYB-TV .2 WDCW WFXR .2 WLFL WSVW-LD .3 WUPV WRID-LD .6 WVIR-TV .3 WVIR-CD .3 WVBT .2 WVVA .2 WWCW Ion Television WCAV .4 WGPX-TV WHSV-TV .3 WLFG .3 WLFB .3 WPXR-TV WPXV-TV WPXW-TV WWPX-TV WRPX-TV WTVR-TV .5 Independent WDCA1 WDVM-TV WGNT WMDV-LD WMYV1 WRDC1 WSKY-TV WTVZ-TV1 WYAT-LD WZBJ1 WZBJ-CD1 PBS PBS Appalachia Virginia WBRA-TV WCVE-TV WCVW WHTJ WETA-TV WHRO-TV WHUT-TV WUND-TV WVPT WVPY .2 Religious Daystar WRID-LD WVAD-LD TBN WTPC-TV TCT WRAY-TV WLXI WLFG Spanish Altavision WJAL Telemundo WRTD-CD WZDC-CD Univision and UniMás WFDC-DT WUVC-DT Other Bounce TV WFPX-TV Cozi TV WKPT-TV MeTV WDME-CD WHSV-TV .41 Roar WDCO-CD WEMT WRLH-TV1 ATSC 3.0 WCVW WHUT-TV WMYV WRDC WUPV WZBJ-CD 1 Also has secondary affiliation with MyNetworkTV. See also Kentucky TV Maryland TV North Carolina TV Tennessee TV West Virginia TV

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Adapted from the Wikipedia article [WCWG](https://en.wikipedia.org/wiki/WCWG) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/WCWG?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.