# Virgin1

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Former television channel

This article is about the former British TV channel. For the television channel in the Republic of Ireland, see [Virgin Media One](/source/Virgin_Media_One).

"Channel One (British and Irish TV channel)" redirects here. For the television channels that broadcast on EPG Channel 1 in the United Kingdom and the Republic of Ireland, see [BBC One](/source/BBC_One) and [RTÉ One](/source/RT%C3%89_One). For the network of local cable channels in England that formerly carried this name, see [Channel One (British cable network)](/source/Channel_One_(British_cable_network)).

Television channel

Virgin1 Country United Kingdom Broadcast area United Kingdom Ireland Programming Picture format 576i (SDTV) Timeshift service Virgin1+1 / Channel One +1 Ownership Owner Virgin Media Television (2007‍–‍2010) Living TV Group (British Sky Broadcasting) (2010–2011) History Launched 1 October 2007; 18 years ago (2007-10-01) Replaced Ftn Closed 1 February 2011; 15 years ago (2011-02-01) Replaced by Challenge Sky Atlantic Former names Channel One (2010–2011)

**Virgin1** was a British [free-to-air](/source/Free-to-air) entertainment television channel owned and operated by Virgin Media Television, later known as [Living TV Group](/source/Living_TV_Group). The channel was launched on 1 October 2007 at 21:00, intended to rival [BSkyB](/source/Sky_UK)'s [Sky One](/source/Sky_One).[1] Virgin Media Television had spent on acquiring major franchises as well as commissioning new TV programmes in time for the channel's launch.[1]

The channel was broadcast on [Freeview](/source/Freeview_(UK)), [Virgin Media](/source/Virgin_Media) and [Sky](/source/Sky_UK) platforms.[2] Virgin1 managed to achieve good [ratings](/source/Audience_measurement) within a year of launching.[3] Its broadcast hours were then extended to 24 hours, and a one‑hour time-shift, Virgin1+1, was launched, from 20 May 2009.[4] Virgin1 received a refreshed logo along with a [mascot](/source/Mascot), Red, in June 2009.[5]

BSkyB acquired the channel on 4 June 2010 and, as a result, it was rebranded to **Channel One** on 3 September 2010. On 15 September 2010, BSkyB announced that it would close Channel One and sister channels [Bravo](/source/Bravo_(British_TV_channel)) and [Bravo 2](/source/Bravo_2), which had also been purchased. Channel One closed on 1 February 2011 at 06:00 UTC[6] and its slot was replaced by [Challenge](/source/Challenge_(TV_channel)) on Freeview and [Sky Atlantic](/source/Sky_Atlantic) on Sky.

## History

### Virgin1

Plans for a [Virgin](/source/Virgin_Group)-branded general entertainment TV channel were hatched by [Virgin Media Television](/source/Living_TV_Group) in 2006[3] to coincide with the relaunch on NTL: Telewest to [Virgin Media](/source/Virgin_Media). Virgin1 was announced in the summer of 2007.[7] At first, the company stated that all of their other channels including [Ftn](/source/Ftn_(TV_channel)), would still run as normal, but because of Ftn having a key Freeview primetime slot, this was later changed.[8]

The channel was launched as Virgin1 at 21:00 on 1 October 2007 on all platforms ([Freeview](/source/Freeview_(UK)), [Virgin Media](/source/Virgin_Media) and [Sky](/source/Sky_UK)) replacing former [Virgin Media Television](/source/Living_TV_Group) channel [Ftn](/source/Ftn_(TV_channel)). Some media sources have claimed that it was intended to be in direct competition with [British Sky Broadcasting](/source/Sky_UK)'s flagship channel, [Sky1](/source/Sky_One), which in August 2010 had a 0.8% share of the market compared with Virgin1's 0.7%.[9] High profile shows that were purchased by Virgin Media Television to be broadcast on Virgin1 included *[Terminator: The Sarah Connor Chronicles](/source/Terminator%3A_The_Sarah_Connor_Chronicles)*, *[The Riches](/source/The_Riches)* and the *[Star Trek](/source/Star_Trek)* franchise.[2] Managing director of Virgin Media Television stated that there was a gap in the Freeview market for male viewers that Virgin1 was aiming to fill.[10]

On 20 February 2008, the channel moved from FTN's old slots on channels 153 and 154 on [Sky](/source/Sky_UK) and took over Bravo's slots on channels 121 and 122, which were placed higher up on the EPG. The next day, the channel went on to achieve its highest ratings thus far, with the season premiere of *Terminator: The Sarah Connor Chronicles* which secured a 4.2% share of multi-channel viewers.[11][12]

On 27 April 2009, it was announced that Virgin1 (on [Freeview](/source/Freeview_(UK))) would move from multiplex D to multiplex A, allowing the channel to broadcast 24 hours a day.[4] Its vacated slot was used to launch a time-shifted version of the channel which broadcast from 18:00 to 06:00. In Wales, it was only available from 09:00 to 19:00, with the +1 service only available from 19:00.

First Virgin1 logo

On 14 May 2009, Virgin Media Television announced plans to revamp the channel. On 9 June 2009, it underwent a rebranding with new [idents](/source/Station_identification), [break bumpers](/source/Bumper_(broadcasting)) and onscreen identity. As part of the rebrand, a mascot called Red was introduced, a puppet character from the creator of the [ITV Digital Monkey](/source/Monkey_(character)).[13]

On 20 October 2009, the channel reduced its hours on Freeview to 09:00 – 03:00, allowing Tease Me TV to launch. The revocation of TMTV's licence in November 2010 freed up the bandwidth it used from Channel One, but it was left vacant until the closure of the channel.

From 30 October 2009, the channel briefly aired *TNA iMPACT!* at 21:00 (which was also shown on sister channel Bravo at the time). This was the first time wrestling has been aired on free television in the UK since 2001.

On 1 June 2010, the time-shifted version of the channel ceased broadcasting on Freeview channel 35, allowing [Yesterday](/source/U%26Yesterday) to extend its broadcast hours. The time-shifted service continued to operate on satellite and cable platforms, between 04:00 and 01:00 daily (the live [Challenge Jackpot](/source/Jackpot247) simulcast on Virgin1 between 00:00 and 03:00 was not time‑shifted).[14]

### Sky purchase and Channel One rebrand

Channel One logo

On 4 June 2010, British Sky Broadcasting and Virgin Media announced that they had reached an agreement for the acquisition by Sky of [Virgin Media Television](/source/Living_TV_Group). Virgin1 was also a part of the deal, but was [rebranded](/source/Rebranding) as Channel One on 3 September 2010, as the [Virgin](/source/Virgin_Group) name wasn't licensed to Sky.[15][16]

### Closure

On 15 September 2010, BSkyB announced that it would close Channel One and its sister channels Bravo and [Bravo 2](/source/Bravo_2). Sky, having carried out a review of the VMTV channels, found that Channel One was too similar to Sky3, with which it sat alongside as a free to air channel on Freeview. [Challenge](/source/Challenge_(TV_channel)) would utilise Channel One's former Freeview slot, and receive a large boost in its programming budget. At 06:00 on 1 February 2011, Channel One ceased broadcasting on all platforms; the last programme being an episode of *Star Trek: Enterprise*. Since its closure, many programmes, including sci-fi and drama programming, were incorporated into Sky's free-to-air channel, [Pick TV](/source/Sky_Mix) (a rebranding from Sky3), whilst premium programming was moved to Sky's pay TV channels.

## Most watched broadcasts

The following is a list of the ten most watched shows on Channel One, based on Live +7 data supplied by [BARB](/source/Barb_Audiences) up to 18 October 2010.[17]

Rank Show Episode Number of viewers Date 1 Terminator: The Sarah Connor Chronicles 1.01 – "Pilot" 764,000 21 February 2008 2 Warehouse 13 1.01 – "Pilot" 570,000 8 April 2010 3 Warehouse 13 1.02 – "Resonance" 555,000 15 April 2010 4 V 1.01 – "Pilot" 541,000 11 October 2010 5 V 1.02 – "There is No Normal Anymore" 495,000 18 October 2010 6 Warehouse 13 1.04 – "Claudia" 479,000 29 April 2010 7 Terminator: The Sarah Connor Chronicles 1.03 – "The Turk" 463,000 6 March 2008 8 Terminator: The Sarah Connor Chronicles 1.05 – "Queen's Gambit" 450,000 20 March 2008 9 Terminator: The Sarah Connor Chronicles 1.02 – "Gnothi Seauton" 446,000 28 February 2008 10 Terminator: The Sarah Connor Chronicles 1.04 – "Heavy Metal" 445,000 13 March 2008

## Programming

Main article: [List of programmes broadcast by Channel One](/source/List_of_programmes_broadcast_by_Channel_One)

The schedule for Virgin1 consisted of a mixture of British and American comedy, drama and factual programming, both acquired and commissioned. The channel was pitched between male-targeted channel Bravo and female-targeted channel [Living](/source/Sky_Living). In addition to exclusive content, Virgin1 also showed some content from Living, Bravo and Challenge.

## References

1. ^ [***a***](#cite_ref-:0_1-0) [***b***](#cite_ref-:0_1-1) Sweney, Mark (18 September 2007). ["Virgin 1 launch date announced"](https://www.theguardian.com/media/2007/sep/18/television). *The Guardian*. [ISSN](/source/ISSN_(identifier)) [0261-3077](https://search.worldcat.org/issn/0261-3077). Retrieved 3 March 2025.

1. ^ [***a***](#cite_ref-:1_2-0) [***b***](#cite_ref-:1_2-1) ["Virgin 1 channel to launch on 1 October"](https://www.campaignlive.co.uk/article/virgin-1-channel-launch-1-october/738515). *www.campaignlive.co.uk*. Retrieved 3 March 2025.

1. ^ [***a***](#cite_ref-prweek.co.uk_3-0) [***b***](#cite_ref-prweek.co.uk_3-1) ["ENTERTAINMENT CAMPAIGN: How Virgin 1 turned its UK launch to gold"](https://www.prweek.co.uk/article/821567/entertainment-campaign-virgin-1-turned-its-uk-launch-gold). *www.prweek.co.uk*. Retrieved 3 March 2025.

1. ^ [***a***](#cite_ref-:2_4-0) [***b***](#cite_ref-:2_4-1) ["Virgin1 to expand hours and launch +1 service on Freeview"](https://www.campaignlive.co.uk/article/virgin1-expand-hours-launch-+1-service-freeview/901249). *www.campaignlive.co.uk*. Retrieved 3 March 2025.

1. **[^](#cite_ref-5)** ["Virgin 1 in relaunch"](https://www.campaignlive.co.uk/article/virgin-1-relaunch/909618). *www.campaignlive.co.uk*. Retrieved 3 March 2025.

1. **[^](#cite_ref-6)** Sweney, Mark (15 September 2010). ["BSkyB to close Bravo and Channel One"](https://www.theguardian.com/media/2010/sep/15/bravo-channel-one-bdkyb). *[The Guardian](/source/The_Guardian)*. London. [Archived](https://web.archive.org/web/20131105002405/http://www.theguardian.com/media/2010/sep/15/bravo-channel-one-bdkyb) from the original on 5 November 2013. Retrieved 15 September 2010.

1. **[^](#cite_ref-7)** Walker, Dave (13 June 2007). ["Virgin Media announces its own TV channel - Virgin 1"](https://www.techdigest.tv/2007/06/virgin_media_an_2.html). *Tech Digest*. Retrieved 3 March 2025.

1. **[^](#cite_ref-8)** ["Launch of Virgin 1 on Freeview"](https://web.archive.org/web/20100718033039/http://www.freeview.co.uk/Resolutions/Launch-of-Virgin-1-on-Freeview). Freeview. Archived from [the original](http://freeview.co.uk/Resolutions/Launch-of-Virgin-1-on-Freeview) on 18 July 2010. Retrieved 24 August 2006.

1. **[^](#cite_ref-9)** ["Virgin 1 Freeview channel to rival Sky One"](http://www.tech.co.uk/home-entertainment/video/film-and-tv/news/virgin-1-freeview-channel-to-rival-sky-one?articleid=1656449795). tech.co.uk. 11 June 2007. [Archived](https://web.archive.org/web/20071101153241/http://www.tech.co.uk/home-entertainment/video/film-and-tv/news/virgin-1-freeview-channel-to-rival-sky-one?articleid=1656449795) from the original on 1 November 2007. Retrieved 4 November 2007.

1. **[^](#cite_ref-10)** ["Virgin 1's success will centre on the strength of its programming"](https://www.marketingweek.com/virgin-1s-success-will-centre-on-the-strength-of-its-programming/). *Marketing Week*. 4 October 2007. Retrieved 3 March 2025.

1. **[^](#cite_ref-11)** ["Virgin 1 takes Bravo's Sky EPG slots"](http://www.digitalspy.co.uk/digitaltv/news/a88360/virgin-1-takes-bravos-sky-epg-slots.html). *Digital Spy*. 31 January 2008. [Archived](https://web.archive.org/web/20100831131940/http://www.digitalspy.co.uk/digitaltv/news/a88360/virgin-1-takes-bravos-sky-epg-slots.html) from the original on 31 August 2010. Retrieved 23 October 2009.

1. **[^](#cite_ref-12)** ["Terminator series gives Virgin 1 record audience"](http://www.brandrepublic.com/News/785823/Terminator-series-gives-Virgin-1-record-audience/). *Brand Republic*. 22 February 2008. [Archived](https://web.archive.org/web/20081008002226/http://www.brandrepublic.com/News/785823/Terminator-series-gives-Virgin-1-record-audience/) from the original on 8 October 2008. Retrieved 23 February 2008.

1. **[^](#cite_ref-13)** ["Virgin1 to go 24 hours on Freeview"](http://www.digitalspy.co.uk/digitaltv/a154088/virgin1-to-go-24-hours-on-freeview.html). *Digital Spy*. [Archived](https://web.archive.org/web/20090430100431/http://www.digitalspy.co.uk/digitaltv/a154088/virgin1-to-go-24-hours-on-freeview.html) from the original on 30 April 2009. Retrieved 27 April 2009.

1. **[^](#cite_ref-14)** ["UKTV extends Yesterday Freeview hours"](http://www.digitalspy.co.uk/digitaltv/news/a221811/uktv-extends-yesterday-freeview-hours.html). *Digital Spy*. 26 May 2010. [Archived](https://web.archive.org/web/20100529052808/http://www.digitalspy.co.uk/digitaltv/news/a221811/uktv-extends-yesterday-freeview-hours.html) from the original on 29 May 2010. Retrieved 1 June 2010.

1. **[^](#cite_ref-15)** Sweney, Mark (5 August 2010). ["BSkyB rebrands Virgin1 as Channel One"](https://www.theguardian.com/media/2010/aug/05/bskyb-virgin1-channel-one). *[The Guardian](/source/The_Guardian)*. London. [Archived](https://web.archive.org/web/20140521162342/http://www.theguardian.com/media/2010/aug/05/bskyb-virgin1-channel-one) from the original on 21 May 2014. Retrieved 5 August 2010.

1. **[^](#cite_ref-16)** ["Virgin secures new Sky carriage deal after VMtv sale"](http://www.broadbandtvnews.com/2010/06/04/virgin-secures-new-sky-carriage-deal-after-vmtv-sale/). Broadband TV News. 4 June 2010. [Archived](https://web.archive.org/web/20100607113937/http://www.broadbandtvnews.com/2010/06/04/virgin-secures-new-sky-carriage-deal-after-vmtv-sale/) from the original on 7 June 2010. Retrieved 4 June 2010.

1. **[^](#cite_ref-barb_17-0)** [BARB](/source/BARB), via [\[1\]](http://www.barb.co.uk/whats-new/weekly-top-10?) [Archived](https://web.archive.org/web/20140718204656/http://www.barb.co.uk/whats-new/weekly-top-10) 18 July 2014 at the [Wayback Machine](/source/Wayback_Machine)

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Adapted from the Wikipedia article [Virgin1](https://en.wikipedia.org/wiki/Virgin1) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Virgin1?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.