# Video Research

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Video_Research
> Markdown URL: https://mediated.wiki/source/Video_Research.md
> Source: https://en.wikipedia.org/wiki/Video_Research
> Source revision: 1329660938
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{short description|Japanese market research company}}
{{Expand Japanese|ビデオリサーチ|date=December 2024}}
{{Infobox company
| logo = Logo vr 500×500.png
| native_name = {{Infobox Japanese
| kanji          = 株式会社ビデオリサーチ
| l              = Video Research
}}
| industry = [Marketing](/source/Marketing)
| name = Video Research Ltd.
| founded = {{start date and age|1962}}
| subsid = {{ubl|Video Research USA, Inc.|Video Research International (Thailand) Ltd.}}
| owner = [Dentsu Group](/source/Dentsu) (34%)
}}

{{nihongo|'''Video Research''' Ltd.|株式会社ビデオリサーチ}} is a Japanese marketing research company conducting [audience measurement](/source/audience_measurement) for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries.<ref>{{cite web|url=http://www.videor.co.jp/eng/company/index.html|title=About us: Company Profile|publisher=Video Research|access-date=June 12, 2009}}</ref> Video Research USA, Inc. was founded in April 1998 and Video Research International ([Thailand](/source/Thailand)) Ltd. in January 2002.<ref>{{cite web|url=http://www.videor.co.jp/eng/company/vrusa.html|title=About us: Affiliates or Subcidiaries - Video Research USA, Inc.|publisher=Video Research|access-date=June 12, 2009}}</ref><ref>{{cite web|url=http://www.videor.co.jp/eng/company/vrit.html|title=About us: Affiliates or Subcidiaries - Video Research International (Thailand) Ltd.|publisher=Video Research|access-date=June 12, 2009}}</ref> [Dentsu](/source/Dentsu) owns 34% of the company.<ref>{{cite web|url=https://adage.com/article/agency-news/dentsu-climbed-top/298379/ |title=How Japan's Dentsu Climbed to the Top of the Agency World|website=adage.com|date=2015-05-05|access-date=2019-01-28}}</ref>

==Controversies==
Video Research sued an unnamed former [Nippon Television](/source/Nippon_Television) producer in 2005 for damages. It stemmed from {{ill|Nippon TV audience rating manipulation and bribery scandal|lt=an incident of attempted bribery for audience rating manipulation|ja|日本テレビ視聴率買収事件}} two years ago. The case ended in an amicable, court-recommended settlement.<ref>{{cite web|url=http://www.videor.co.jp/eng/press/051104.htm|title=Damages Suit Regarding Illegal Interference with Audience Ratings Research|publisher=Video Research|access-date=February 18, 2012}}</ref>

==References==
<references />

==External links==
*[http://www.videor.co.jp/eng/index.html Official website of Video Research]

Category:Market research companies
Category:Dentsu
Category:Audience measurement
Category:Japanese companies established in 1962
Category:Marketing companies established in 1962

{{Japan-company-stub}}

---
Adapted from the Wikipedia article [Video Research](https://en.wikipedia.org/wiki/Video_Research) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Video_Research?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.