# Verywell > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Verywell > Markdown URL: https://mediated.wiki/source/Verywell.md > Source: https://en.wikipedia.org/wiki/Verywell > Source revision: 1350417495 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Website Verywell Type of site Health and wellness information Available in English Area served Worldwide Owner People Inc. URL www.verywell.com Commercial Yes Registration No registration necessary Launched April 26, 2016; 10 years ago (2016-04-26) Current status Active **Verywell** is a [website](/source/Website) providing health and wellness information by health professionals. It was launched on 26 April 2016 as a media property of About.com (now [Dotdash Meredith](/source/Dotdash_Meredith)) and its first standalone brand.[1] As of March 2017, it reached 17 million [US](/source/United_States) unique users each month.[2] ## History About.com launched Verywell as its first standalone media property on 26 April 2016.[1] The site took about half the health content that was already present at About.com, but the content was updated and made easier to read and navigate.[3][4] The website hired Dr. [David L. Katz](/source/David_L._Katz) as its first senior medical advisor.[5] Verywell launched a partnership with the [Cleveland Clinic](/source/Cleveland_Clinic) in August 2016, helping promote content from the clinic's consumer health information portal. The second phase of the partnership, launched in January 2017, focused on providing resources to physicians and doctors.[6] By May 2017, About.com had transformed into Dotdash, an umbrella media brand of six distinct and specialized vertical sites ("content destinations"). While Verywell was about health, the others were about travel, learning, money management, home decorating, and technology.[7][4][8] ## Website Verywell has been recognized for its "fun, energetic tone," diverging from the starkly clinical feel of most health portals.[8][7][9] This has been a deliberate strategy on part of Dotdash, with the website advising the visitors to "think of us as your friend who also happens to be a doctor."[10] The website has split into four sites: Verywell Health (the main domain), Verywell Fit, Verywell Family, and Verywell Mind, focusing mainly on [psychology](/source/Psychology).[11] In August 2024, the Verywell Family site was shut down, with a recommendation to visit another Dotdash Meredith site, Parents.com. ## Traffic As of March 2017, Verywell ranked in the top 10 health information sites, reaching 17 million US unique users each month.[2] The site has a multiplatform audience, which also includes traffic from [DailyBurn](/source/DailyBurn) and Cleveland Clinic. It is mostly search-dependent, as 70 percent of its monthly desktop traffic comes from search results. Verywell claims that 15 percent of its traffic is direct, an increase compared to the period when its content was part of About.com (8 percent).[12] ## References 1. ^ [***a***](#cite_ref-Launch_1-0) [***b***](#cite_ref-Launch_1-1) ["About.com launches Verywell, a standalone brand focused on health"](https://techcrunch.com/2016/04/26/about-com-launches-verywell-a-standalone-brand-focused-on-health/). *TechCrunch*. April 26, 2016. 1. ^ [***a***](#cite_ref-Rebrand_2-0) [***b***](#cite_ref-Rebrand_2-1) ["On the verge of a rebrand, About.com launches fourth vertical site"](http://www.thedrum.com/news/2017/03/02/the-verge-rebrand-aboutcom-launches-fourth-vertical-site). The Drum. March 2, 2017. 1. **[^](#cite_ref-3)** ["IAC Publishing's About.com slims down for ad dollars"](https://www.cnbc.com/2016/05/03/iac-publishings-aboutcom-gets-slimmer-for-advertising-dollars.html). CNBC. May 3, 2016. 1. ^ [***a***](#cite_ref-Legend_4-0) [***b***](#cite_ref-Legend_4-1) ["RIP About.com: A Look at the Tumultuous Life of a Web Legend"](https://www.wired.com/2017/05/rip-com-look-tumultuous-life-web-legend/). *Wired*. May 3, 2017. 1. **[^](#cite_ref-5)** ["About.com takes new direction with launch of standalone health website Verywell.com"](http://marketingland.com/com-takes-brand-new-direction-launch-standalone-health-website-verywell-com-174822). Marketing Land. April 27, 2016. 1. **[^](#cite_ref-6)** ["About.com's Health Site Verywell Launches Second Phase of its Cleveland Clinic Partnership"](https://www.pm360online.com/about-coms-health-site-verywell-launches-second-phase-of-its-cleveland-clinic-partnership/). PM 360 Online. January 5, 2017. 1. ^ [***a***](#cite_ref-Launch2_7-0) [***b***](#cite_ref-Launch2_7-1) ["Verywell.com"](http://www.healthexperienceproject.com/verywell-com/). HXP. May 3, 2016. 1. ^ [***a***](#cite_ref-Unveil_8-0) [***b***](#cite_ref-Unveil_8-1) ["About.com Unveils New Health Vertical VeryWell"](https://www.forbes.com/sites/parulguliani/2016/04/26/about-com-unveils-new-health-vertical-verywell/#45ce99ba7599). *Forbes*. April 26, 2016. 1. **[^](#cite_ref-9)** ["With new finance site, About.com targets the 'adulting' generation"](https://digiday.com/media/new-finance-site-com-targets-adulting-market/). *[Digiday](/source/Digiday)*. September 7, 2016. 1. **[^](#cite_ref-10)** ["About Us"](https://www.verywell.com/about-us). Verywell. 1. **[^](#cite_ref-11)** ["Verywell Health main menu"](https://www.verywell.com/). Verywell. 1. **[^](#cite_ref-Learned_12-0)** ["What Verywell learned from its first year on its own"](https://digiday.com/media/verywell-learned-first-year/). *[Digiday](/source/Digiday)*. July 12, 2017. ## External links - [Official website](https://www.verywell.com/) v t e People Incorporated People Inc. Allrecipes The Balance Better Homes and Gardens Brides Cooking Light Entertainment Weekly Food & Wine Health HelloGiggles InStyle Investopedia Life Lifewire Martha Stewart Midwest Living Parents People People en Español Real Simple Serious Eats Shape Simply Recipes Southern Living Travel + Leisure TreeHugger Verywell Wood Search (discontinued) Ask Media Group Ask.com Excite Reference.com Sidewalk.com Desktop Other properties The Daily Beast Vivian Health IAC Films Acquisitions Meredith National Media Time Inc. Major shareholder MGM Resorts International (26.1%) Turo Inc. (33%) Divesitures Angi Inc. BlueCrew Care.com CollegeHumor DailyBurn Expedia Group Home Shopping Network Interval International LendingTree Match Group Ticketmaster Urbanspoon Vimeo --- Adapted from the Wikipedia article [Verywell](https://en.wikipedia.org/wiki/Verywell) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Verywell?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.