# Vertic

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{{Short description|Marketing agency}}
{{for|the VERTIC verification NGO|Verification Research, Training and Information Centre}}
{{advert|date=January 2021}}
{{Infobox company
| name = Vertic
| logo = Vertic logo_Share of life.svg
| foundation = 2002
| hq_location = New York City
| key_people = CEO, Sebastian Jespersen
Company president, Mads Krogh Petersen
| services = Digital strategy
User experience & design systems
Insights & analytics 
ABM & demand generation
Digital event & experiences
Corporate website & eCommerce
Marketing-as-a-service
| num_locations = New York
Copenhagen
| area_served = Worldwide
| industry = Digital Marketing & Communications, Digital Transformation, and Design
| num_employees = 95
| parent = Globant
| homepage = https://www.vertic.com/
}}

'''Vertic''' (Vertic A/S) is a global digital agency with offices in [New York](/source/New_York_(state)) and [Copenhagen](/source/Copenhagen).<ref>{{Cite web |title=Vertic - Who We Are |url=https://vertic.com/who-we-are |access-date=2022-08-25 |website=vertic.com}}</ref> The agency creates [digital marketing](/source/digital_marketing) experiences based on technology, design, and data.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref> 

Vertic is the creator of the marketing philosophy Share of Life, which combines strategy, insights, design, and technology.<ref>{{Cite web|date=2018-07-11|title=Understanding Share Of Life: A Chat With Sebastian Jespersen|url=https://go.forrester.com/blogs/what-is-share-of-life-a-chat-with-sebastian-jespersen/|access-date=2021-01-20|website=Forrester|language=en-US}}</ref> Furthermore, the agency releases an annual Global Corporate Website Index, which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use.<ref>{{Cite web |title=Global Corporate Website Index |url=https://vertic.com/ranking/ |access-date=2022-08-25 |website=Global Corporate Website Index |language=en}}</ref>

==History==
{{Expand section|date=March 2020}}
In 2002, [Sebastian Jespersen](/source/Sebastian_Jespersen), CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref>

In January 2023, Globant (NYSE: GLOB), a digitally native company that operates a global network with over 40 offices and more than 9000 employees, acquired Vertic.<ref>{{Cite web |last=Parker |first=Kevin |date=2023-01-11 |title=Globant Acquires Vertic |url=https://www.citybiz.co/article/366903/globant-acquires-vertic/ |access-date=2025-11-20 |website=citybiz |language=en-US}}</ref> Vertic has approximately 100 employees in 2 offices located in [New York](/source/New_York_(state)) and [Copenhagen](/source/Copenhagen).<ref>{{Cite web|title=Vertic Reviews|url=https://www.glassdoor.com/Reviews/Vertic-Reviews-E336631.htm|access-date=2021-01-20|website=Glassdoor|language=en}}</ref>

==Initiatives==

=== Share of Life ===
Share of Life is a marketing platform developed by [Sebastian Jespersen](/source/Sebastian_Jespersen), CEO, and [Stan Rapp](/source/Stanley_Rapp), pioneer of one-to-one marketing and co-founder of [Rapp Collins Worldwide](/source/Rapp_Collins_Worldwide) agency (RAPP).<ref>{{Cite web|title=Sebastian Jespersen & Stan Rapp|url=https://c-suitenetwork.com/bookclub/book-store/sebastian-jespersen-stan-rapp/|access-date=2021-01-20|website=C-Suite Book Club|date=20 June 2017 |language=en-US}}</ref> The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.<ref>{{Cite web|date=2018-07-11|title=Understanding Share Of Life: A Chat With Sebastian Jespersen|url=https://go.forrester.com/blogs/what-is-share-of-life-a-chat-with-sebastian-jespersen/|access-date=2021-01-20|website=Forrester|language=en-US}}</ref>

=== UN Global Compact ===
Vertic is a member of the [UN Global Compact](/source/United_Nations_Global_Compact) and is the advocate for an [18th UN Sustainable Development Goal](/source/UN_Sustainable_Development_Goals) (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.<ref>{{Cite press release|last=Vertic|title=Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life|url=https://www.prnewswire.com/news-releases/digital-agency-vertic-encourages-un-to-include-a-new-18th-sdg-a-meaningful-and-safe-digital-life-301151797.html|access-date=2021-01-20|website=www.prnewswire.com|language=en}}</ref>

=== The Corporate Website Index ===
Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.<ref>{{Cite press release|last=Vertic|title=Vertic releases report benchmarking corporate websites|url=https://www.prnewswire.com/news-releases/vertic-releases-report-benchmarking-corporate-websites-300654357.html|access-date=2021-01-20|website=www.prnewswire.com|language=en}}</ref>  It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology.<ref>{{Cite web|last=|first=|date=|title=Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen|url=http://the-internationalists.com/trendsetters/Trendsetter_5-23-2018-more.html|access-date=2021-01-20|website=vertic.com}}</ref>

== Partnerships ==

=== Forrester ===
[Forrester](/source/Forrester_Research) has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.<ref>{{Cite web|title=Home|url=https://vertic.com/|access-date=2021-01-20|website=vertic.com}}</ref>

== Awards and recognition ==
In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide.<ref>{{Cite web |title=Market Guide for Global Digital Marketing Agencies |url=https://www.gartner.com/en/documents/401527 |access-date=2022-06-15 |website=Gartner |language=en}}</ref>

In 2017, Vertic won four awards for the [GE](/source/General_Electric) Corporate Website Project, including the ACE AWARDS<ref>{{Cite web|title=Vertic Celebrates Twice at ACE Awards for GE and Microsoft work|url=https://www.prweb.com/releases/vertic_celebrates_twice_at_ace_awards_for_ge_and_microsoft_work/prweb14291634.htm|access-date=2021-01-20|website=PRWeb}}</ref> for best brand website, the DRUMB2B Brave Awards<ref>{{Cite web|title=Vertic Triumphs at DRUM B2B BRAVE Awards|url=https://www.prweb.com/releases/vertic_triumphs_at_drum_b2b_brave_awards/prweb14795677.htm|access-date=2021-01-20|website=PRWeb}}</ref> for the best use of data & technology in a website, the Internationalist Award<ref>{{Cite web|title=Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions|url=https://www.prweb.com/releases/vertic_scores_hat_trick_of_prizes_at_internationalist_awards_for_innovative_digital_marketing_solutions/prweb14904817.htm|access-date=2021-01-20|website=PRWeb}}</ref> for innovative [digital marketing](/source/digital_marketing), as well as the Webby Awards<ref>{{Cite web|title=NEW Webby Gallery + Index|url=http://winners.webbyawards.com/2017/websites/features-design/best-navigationstructure/26198/gecom|access-date=2021-01-20|website=NEW Webby Gallery + Index|language=en}}</ref> for the best navigation structure.

==References==
<references />

Category:Advertising agencies of the United States
Category:Service companies based in Copenhagen
Category:Danish companies established in 2002

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Adapted from the Wikipedia article [Vertic](https://en.wikipedia.org/wiki/Vertic) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Vertic?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.