# Value America > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Value_America > Markdown URL: https://mediated.wiki/source/Value_America.md > Source: https://en.wikipedia.org/wiki/Value_America > Source revision: 1191129032 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Infobox company | founded = {{start date and age|1996}} in [Nevada](/source/Nevada) | founders = {{ubl|[Craig Winn](/source/Craig_Winn)|Rex Scatena}} | hq_location_city = [Charlottesville, Virginia](/source/Charlottesville%2C_Virginia) | hq_location_country = United States | industry = [Retail](/source/Retail) | defunct = {{end date|2000}} | fate = Assets sold to Merisel at bankruptcy }} '''Value America''' or '''VA''' was a [dot-com company](/source/dot-com_company) founded in [Nevada](/source/Nevada) in 1996{{cite web |last1=Perine |first1=Keith |title=An American Dream Gone Bad |url=https://www2.computerworld.com.au/article/88764/an_american_dream_gone_bad/ |website=Computerworld.com.au |publisher=IDG Communications, Inc. |access-date=21 December 2023 |date=29 August 2000}} by [Craig Winn](/source/Craig_Winn) and Rex Scatena,{{Cite news|url=https://www.nytimes.com/1999/12/30/business/company-news-value-america-plans-to-cut-nearly-half-its-work-force.html|title=Company News; Value America Plans to Cut Nearly Half Its Work Force|last=News|first=Bloomberg|date=1999-12-30|work=The New York Times|access-date=2019-07-28|language=en-US|issn=0362-4331}} and relocated to [Charlottesville](/source/Charlottesville%2C_Virginia), [Virginia](/source/Virginia) in February 1998. Its [business model](/source/business_model) involved connecting customers on the Web directly to manufacturers, with the intent of providing better pricing and faster shipping (a [just-in-time](/source/Just_In_Time_(business)) model similar to those used by [Wal-Mart](/source/Wal-Mart) and [Dell](/source/Dell)). Customers could order a wide range of products from VA's website, then VA would transmit the orders directly to the manufacturers, and the manufacturers would then package the products and ship them directly to the customer. Winn referred to this concept as "convergence commerce".Bijlefeld, Marjolijn. [http://www.virginiabusiness.com/edit/magazine/yr2000/jan00/craig.html "Crazy Craig's C-Commerce"] {{Webarchive|url=https://web.archive.org/web/20080105001650/http://www.virginiabusiness.com/edit/magazine/yr2000/jan00/craig.html |date=2008-01-05 }}, ''Virginia Business'', January 2000. Retrieved September 10, 2007. Value America was backed by [Microsoft](/source/Microsoft) co-founder [Paul Allen](/source/Paul_Allen)'s [Vulcan Ventures](/source/Vulcan_Inc.) and [FedEx](/source/FedEx) co-founder [Frederick W. Smith](/source/Frederick_W._Smith). == Initial Success == Value America's [initial public offering](/source/initial_public_offering) in April 1999 was a success: on the first day the stock closed at $55 a share, valuing the three-year-old profitless company at $2.4 Billion. == Decline and bankruptcy == VA was plagued by communications problems with the manufacturers they worked with. At the time, the idea of selling directly to customers without a [distributor](/source/distributor) involved was still new and not well tested among the large consumer products companies VA represented, and since VA had no warehouses, traditional supply lines couldn't be used. Shipments would be delayed, go missing, and arrive badly packed or with the wrong product inside. Billing was also a problem, and charge backs were difficult to perform due to the mishandling of shipped goods.[http://www.resellerratings.com/store/Value_America Value America Customer Ratings, Reviews and Prices at ResellerRatings] VA was also harmed by problems with rebates on computers requiring the acceptance of long-term [Internet access](/source/Internet_access) contracts, a problem that also affected several mainstream retailers and which attracted the attention of the [Federal Trade Commission](/source/Federal_Trade_Commission).Federal Trade Commission. [http://www.ftc.gov/os/2000/06/valueamericaana.htm "Analysis of Proposed Consent Order to Aid Public Comment"], June 2000. Retrieved September 10, 2007. Also, many of the products Value America was trying to sell were easily available in many other places, making it difficult for them to compete by methods other than low prices. Towards the end of 1999, VA decided to lower its aims, drastically reducing its product catalog and focusing on [information technology](/source/information_technology) products and office supplies,Miles, Stephanie.[https://archive.today/20130120030332/http://news.com.com/2100-1017-234999.html "E-tailer Value America cuts staff, loses execs"] CNET News.com, December 29, 1999. Retrieved September 10, 2007. items that were sourced from traditional distributors. As the company floundered, Winn and executives continued to enjoy the 'dot-com lifestyle', spending large amounts of money on expensive [perquisite](/source/perquisite)s such as private jets, company BMWs, masseuses, catering as well as plans for a large campus that were never executed. By 2000, Value America was failing due to the negative effect that the communication problems had on their customer service. The stock had fallen to 72 cents and Value America filed to reorganize under [Chapter 11](/source/Chapter_11%2C_Title_11%2C_United_States_Code) of the Bankruptcy Code on August 11, 2000.Wolverton, Troy. [https://archive.today/20130119210000/http://news.com.com/2100-1017-244388.html "Value America files for bankruptcy, lays off 185"], CNET News.com, August 11, 2000. Retrieved September 10, 2007. The remains of the company (in particular the custom [supply chain management](/source/supply_chain_management) system they had commissioned) were sold to IT product distributor Merisel in October 2000.News Service (no author identified), [https://www.washingtonpost.com/ac2/wp-dyn?pagename=article&node=&contentId=A58834-2000Oct22 "Value America To Sell Off E-Services Business"], ''[The Washington Post](/source/The_Washington_Post)'', October 23, 2000, page E16. Retrieved September 10, 2007. The company's life was charted in the 2001 book ''dot.bomb: My Days and Nights at an Internet Goliath'' by its Senior Vice-President [David Kuo](/source/David_Kuo_(author)). Founder Craig Winn self-published the book ''In the Company of Good and Evil'' [http://inthecompanyofgoodandevil.com/] arguing that others are to blame for the firm's failure. == References == {{reflist}} Category:Online marketplaces of the United States Category:Defunct companies based in Virginia Category:Companies that filed for Chapter 11 bankruptcy in 2000 Category:Defunct online companies of the United States --- Adapted from the Wikipedia article [Value America](https://en.wikipedia.org/wiki/Value_America) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Value_America?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.