# VTM 3

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Belgian Flemish television channel

Television channel

VTM 3 Country Belgium Ownership Owner DPG Media Sister channels VTM VTM 2 VTM 4 VTM Gold VTM Life History Launched 25 August 2000 Former names Vitaya (2000–2020) Links Website vtm.be Availability Streaming media VTM Go Watch live (Belgium only)

**VTM 3** is a [Flemish](/source/Flanders) [television](/source/Television) station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. VTM3 can be seen on Flemish cable and satellite services. The station is part of [DPG Media](/source/DPG_Media) (formerly Medialaan, VMMa, and VTM).

## History

VTM 3 was launched as Vitaya and began as a niche station with seven blocks of programming:

- Eet-Wijzer

- Gemengde Gevoelens

- Spiegelbeeld

- Vrije Tijd

- Wonen

- Kinderen

- Vitali-Tijd

In 2003, the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show, and a fitness show.

Vitaya profiled itself as a [lifestyle](/source/Lifestyle_(sociology)) station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle, and human interest.

Because of the launch of the [SBS](/source/SBS_Broadcasting_Group) station [Vijf](/source/Vijf) with a similar profile, Vitaya received some competition.[1] Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way, the station was able to keep on growing and end 2005 in the green.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

On 31 August 2020, Vitaya rebranded as VTM 3, as part of a rebranding of the 4 main DPG channels. VTM 3's main point was the broadcast of at least one feature film every day. The emphasis on films and TV series deviated from the initial female format of the channel.[2][3]

## References

1. **[^](#cite_ref-1)** [*Vitaya's analysis after one month Vijftv*](http://www.nieuwsblad.be/article/detail.aspx?articleid=GCG9TDTQ) [Archived](https://web.archive.org/web/20110611173256/http://www.nieuwsblad.be/article/detail.aspx?articleid=GCG9TDTQ) 2011-06-11 at the [Wayback Machine](/source/Wayback_Machine) - [Het Nieuwsblad](/source/Het_Nieuwsblad), retrieved February 17, 2010 (in Dutch)

1. **[^](#cite_ref-2)** ["VTM2, VTM3 en VTM4 vervangen Q2, Vitaya en CAZ"](https://www.tijd.be/tech-media/media-marketing/vtm2-vtm3-en-vtm4-vervangen-q2-vitaya-en-caz/10244280.html). *De Tijd* (in Dutch). 2020-08-10. [Archived](https://web.archive.org/web/20200914172606/https://www.tijd.be/tech-media/media-marketing/vtm2-vtm3-en-vtm4-vervangen-q2-vitaya-en-caz/10244280.html) from the original on 2020-09-14. Retrieved 2020-09-01.

1. **[^](#cite_ref-3)** ["Quatre chaînes porteront désormais le nom VTM"](https://www.7sur7.be/tele/quatre-chaines-porteront-desormais-le-nom-vtm~ad53f92f/). *7sur7.be*. 2020-08-10. [Archived](https://web.archive.org/web/20200928160136/https://www.7sur7.be/tele/quatre-chaines-porteront-desormais-le-nom-vtm~ad53f92f/) from the original on 2020-09-28. Retrieved 2021-01-19.

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Adapted from the Wikipedia article [VTM 3](https://en.wikipedia.org/wiki/VTM_3) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/VTM_3?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.